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The 5 step formula to maximizing your content's roi

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The 5 step formula to maximizing your content's roi

  1. 1. THE 5 STEP FORMULA TO MAXIMIZING YOUR CONTENT'S ROI How to get more from your content
  2. 2. PRESENTED BY MeetEdgar is the social media scheduling tool created for content creators, by content creators.  MeetEdgar makes it easy to organize, schedule and amplify your content across social media platforms. We are a scrappy remote team of 12 completely dedicated to helping solopreneurs and small businesses make the most out of their content
  3. 3. What is "content"? Content communicates your message to an audience through a digital channel.
  4. 4. What is the "ROI" of Content? Investment doesn’t always equal money but your time is valuable. To know your ROI, you need to know what your content is doing for you Does your content have a job? What is it supposed to be doing for your business and do you have a way to measure that?
  5. 5. When you learn how to get more out of your content, you: Understand how your content is translating to your goals and building your business which will help you stay consistent, avoid burnout and keep creating better content Ensure that you are only creating the best and most valuable content which is what is going to help you stand out in a very crowded marketplace Build that know, like and trust factors faster with your audience
  6. 6. This is what this formula can do for you!
  7. 7. FOR THIS FORMULA YOU ONLY NEED TWO THINGS A social media presence A content channel
  9. 9. Step 1 What do you want your content to do for you? Ask yourself: “What’s the next step I want my audience to take?”
  10. 10. Think about the actions your audience takes that help to grow your business Podcast subscribers Link clicks Website traffic Email subscribers These things are a sign of influence.
  11. 11. Set Goals with Metrics and Timelines I want X number of email subscribers so I need X amount of people to visit my landing page I want to bring X amount of people back to my website in X amount of days I want X amount of views on my video in X amount of weeks I want X number of subscribers to my podcast in X amount of months
  12. 12. Step 2 Get in the sharing mindset and ready to promote, promote and promote some more!
  13. 13. The #1 mistake content creators make when promoting their content is... not promoting it enough!
  14. 14. We know your fears... I'm going to annoy my followers I'm going to seem spammy My feeds will be boring People will unfollow me No one will engage with me 
  15. 15. Your posts don't last as long as you think they do! 2 hours 30 minutes 12 minutes 48 hours InstagramLinkedInTwitterFacebook 24 hours
  16. 16. “Every single social post is an opportunity so multiply the social posts to multiply the opportunities" - Laura Roeder
  17. 17. Your content deserves to be seen by your audience. Your audience wants to see your content. That’s why they follow you!
  18. 18. Every single post is an opportunity for you and for your audience. Give your audience the opporunity to learn from you!
  19. 19. Step 3 Set up your schedule for sharing success
  20. 20. You will not sound repetitive if your schedule is set up correctly.
  21. 21. EXAMPLE CATEGORIES Fitness Blogger Blog content Exercise tips Fitness quotes Food photos Curated content from other healthy resources Entrepreneur Podcaster Links to episodes Curated articles Press mentions Funny entrepreneurial images and memes Questions about business building Beauty YouTuber Links to videos Favorite products Skincare tips Celebrity make-up inspiration Personal shares
  22. 22. Sample Fitness Blogger Schedule
  23. 23. Sample Entrepeneur Podcaster Schedule
  24. 24. Sample Beauty YouTuber Schedule
  25. 25. Step 4 Create multiple variations for every piece of content (this makes you a social media marketing ninja)
  26. 26. What Makes People Click? The Headline If you only use one headline (or social post), you're reducing the chance of maximizing your clicks. Variations allow you to test the different headlines or social posts so you can maximize those clicks!
  27. 27. Psychological Principles Behind Great Variations Curiosity - You won't believe what we discovered when we tested this social media strategy! Negativity This one mistake will kill your social media strategy Questions Is your social media strategy really working? Numbers 3 Stellar Ideas for Your Social Media Strategy Promise Value (Or show "How To") - How to see more results from your social media strategy
  28. 28. You Become A Marketing Ninja When You Test Different Variations!
  29. 29. Step 5 Measure, adjust and repeat!
  30. 30. Go Back To Your Goals From Step 1! Whether or not you hit that goal, dig into what did work and what didn't Ask yourself: Is there a category that is performing better than the rest? Is there a day or time slot that is performing better? Which piece of content worked best? (Check your analytics on your social platforms and on Google Analytics)
  31. 31. You work hard on your content, it's time to get more out of it! Set SMART Goals and give each piece of content a job. Get in the sharing mindset. Remember, selling is selfless. Your audience needs your content. Set up your schedule for sharing, stay consistent and add variety. Create variations of your content. Measure, rinse and repeat. 1. 2. 3. 4. 5.
  32. 32. Let Edgar Help! ANY+ SOLUTIONS Try Edgar for free for two weeks!
  33. 33. Really excited to get started? Get 50% off 3 months of MeetEdgar with the code CONTENTROI. Offer expires Friday!