To win in the world of online marketing, I’ve learned you need to stick to the basics. Find the message that connects with your community. Distribute it. Yup- It really can be that simple. So we’re keeping it #basic in our content batching party for podcasts and YouTube. BASICally, we’re going to take action with your existing content to skyrocket your discoverability. And we’re doing this all with a focus on upcycling for Youtube and podcasts. Why these two? Glad you asked! Because they’re prime real estate (I’m talking beachfront property prime here!) for taking your winning content and scaling it with the power of voice. We’ll then take a look at feeding your new content automatically back into Edgar to distribute onto social media.

1. Businesses can change
someone's life and
businesses can change the
world… but only if your
message gets out there

2. The Yellow Brick Road Strategy
👠 Lead people where they
should go
👠 Give them what they
need along the way
👠 Take people from
casual followers to active
listeners to engaged

3. Social Report Says:
44% of Americans have listened to a
podcast at some point, and 80% of
those people listen to at least seven
podcasts a week.

4. If you are not producing audio content,
you are missing a segment of your
audience and the chance to get in
front of new ears!
Why Does This
Matter?

5. 🎧 Casper's In Your Dreams: helps people interpret their dreams
🎧 Blue Apron's Why We Eat What We Eat
🎧 Trader Joe's what's behind their product
🎧 Slack's Variety Pack stories about work & office culture
🎧 MasterCard's Fortune Favors the Bold the future of money
Brand podcasts that add value in unique ways:

6. Be brave not perfect!
🙌 Jenna Kutcher still records a
podcast in her closet
🙌 ACT the way you want to feel
🙌 Google free classes and
check out Jenna and Pat Flynn

9. Easy tips to get started:
🎙 Read your blog posts
🎙 Talk for 5 minutes about your productivity routines &
successes and failures
🎙 Interview the people in your company or your power
customers
🎙 Record on your iPhone. If you have a microphone, have
your lips go a little to the left or right, not straight on to
avoid puffs.

10. You need to PPP:
Promote Your Podcast Past
the First Week
Aim for at least 5 status
updates per episode

11. ✔ People LOVE Image Quotes - Express brand awareness
✔ Different Thumbnails - Headline generating factory
✔ Short Audio Clips - Peak interest and emotions and FOMO
✔ Create accompanying show notes and blog posts
✔ Photos and bios of guests - Behind the scenes and collaboration
✔ Run a contest - Comments, community hashtags, review of the week
✔ Start a social media group for your podcast
✔ Can your lead magnet or course sponsor your podcast?

12. What is your selling point? The reason they
should listen to your episode

13. Now it’s
time to
EAT

14. EAT: EDGAR ACTION TIME
- Find your top 5 posts in your history tab
- Read the blog post into a podcast
- Take smaller tips from it into short form podcasts
- Tell the behind the scenes of what went into the post
- Make 5 status updates with auto variations!

15. When to publish?
📆 Look at similar podcast and identify when they
publish.
📆 Look when members in groups similar to your niche
publish and ask questions and comment
📆 RIGHT AWAY….. And again and again and again
📆 Let’s talk the Pat Flynn BackStreet Boys Activation

16. 📺 People on YouTube are some of
your most qualified leads
📺 Put energy towards things that
will reward you over and over
📺 A rising tide lifts all boats: Enjoy
this process of building out a new
channel & gaining knowledge to
inform your other channels

17. Youtube is a SEARCH ENGINE
📺 Use it to see what people are searching
📺 Watch the to 5 video with the most views in your industry
📺 What’s missing? How do they present their call to action?
📺 How can you make a video better and add your voice to
the conversation

18. SCALABILITY
Tell stories to an unlimited audience
📺 Turn your blog post into slides
📺 Talk about creating your blog post
📺 READ your blog posts
📺 LUMEN5.com
📺 Monologue and interviews
📺 Answer questions in your inbox and
common objections you hear

22. The best way to get your audio heard
on social media is to turn it into a video
📺 Record your podcast on Facebook Live or on YouTube
📺 Take 15 sec clips and share it in your Instagram story
📺 Make a playlist on YouTube
(hint: it’s a search engine, use HOW TO style language
when possible)

24. Download your
Facebook Lives to
upload to YouTube

28. Your Strongest Sales Copy Strategy For Podcasts
and Youtube….TRUST & BENEFITS

29. Your Strongest Sales Copy Strategy For
Podcasts and Youtube
“Because of” (feature)
“it will” (advantage)
“which means” (benefit)

30. Because of Edgar’s ability to send your content
to multiple platforms automatically (FEATURE)
it will save you time and make sure your
content connects when your audience is
online (ADVANTAGE) which will save you time
so you can be with your family and work on
other areas of your business. (benefit)

31. Now it’s
time to
EAT

32. EAT: EDGAR ACTION TIME
- Find your top 5 posts in your history tab
- Upcycle the post into a video or webinar
- Take smaller tips from it into short form podcasts
- Tell the behind the scenes of what went into the post
- Add your youtube channel as an RSS feed in Edgar

33. What do you have control over?
🐙 CREATING AMAZING CONTENT AND DISTRIBUTING
IT TO YOUR AUDIENCE
🐙 The only way to learn is to try … get out there: try and
fail and shift and iterate and find your WIN
🐙 Communicate, Create, Connect: You have a message
that needs an audience.