How Business Books Make Money
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How Business Books Make Money
- 1. How Business Books Make Money By MeetingBoy
- 2. No one in business actually reads, so how do business books make any money? Here’s how in 7 easy steps. ?
- 3. How Business Books Make Money 1. CEO or other senior manager is embarrassed by presentation of middle management to a client.
- 4. How Business Books Make Money 2. Senior manager has secretary buy whatever the latest business best seller is for all middle managers, maybe for the whole company.
- 5. How Business Books Make Money 3. The books accumulate dust in the office.
- 6. How Business Books Make Money 4. Nothing changes.
- 7. How Business Books Make Money 5. CEO embarrassed again and this time has his secretary bring in "that business speaker with all the buzzwords" he saw on CNBC. Or was it Fox Business? "It doesn't matter. Just get me somebody."
- 8. How Business Books Make Money 6. Middle managers spout buzzwords they heard from speaker, make no changes to behavior.
- 9. How Business Books Make Money 7. Lather, rinse, repeat.
- 10. This has been a MeetingBoy presentation. Follow him at MeetingBoy.com