2. An Opportunity 79% of marketers
report their
organizations are
shifting to branded
content.
[source: Forrester]
In the future, brands will be the
broadcasters and publishers — owning
and distributing their branded video
content to build stronger relationships and
transactions with their customers and
digital audiences alike.
3. Brand New Media is a global content, audience
acquisition and data company that specializes in
end-to-end digital marketing solutions converging
content, community and commerce.
Our key solution is channelPLAY: a video distribution
and viewer data platform that helps brands monetize
their content and audience.
a quick video about us
GLOBAL
FOOTPRINT
Asia
Australia
New Zealand
North America
5. Why Video
Websites are 50X more likely to appear on the 1st page of search results when they include video.
[source: Digital Sherpa]
Videos are shared 1,200% more than links and text combined.
[source: Simply Measured]
88% of visitors stay longer on a site with prominent video displayed.
[source: MistMedia]
73% of consumers are more likely to purchase a product after viewing product videos.
[source: Forrester Research]
Video promotion is 600% more effective than print and direct mail combined.
[source: Diode Digital]
60% of viewers will watch video before reading any website text, along with sharing their experience
when presented with a “share this video” button. This number continues to grow as education and
economic stature increase.
[source: Diode Digital]
9. Everything.
Starts.
with
Why?
DATA
FIRST
Our Approach to Content Marketing
Our job is to understand where your
targeted audiences are looking for
content and then be there for them
with useful content. We form genuine
relationships by providing authentic
content with real value.
We use real-time audience
measurement tools to drive
strategy and gain a deep
understanding of who your
audiences are, their behaviors,
and how to best customize and
distribute your content to meet
their needs and most importantly
REACH them.
10. LONGTERMSHORTTERM
Mass audience (impressions off mass/untargeted content
amplification)
Traditional efforts demonstrate a low engagement
conversion over time. Additionally 0.2% advocacy is low due
to mass/untargeted content, the audience doesn't feel truly
connected to the brand.
Mass Awareness
Interest declines rapidly,
consideration, advocacy and
trust is low.
2% Conversion
Content targeted at niche audiences, delivering insights
to guide ongoing content creation.
This approach seeks to find the most valuable audience with their like-
minded peers. Enabling them to spread the brand message while using
the garnered data and insights to understand what they like and dislike,
serving as a continuous feed to the audience funnel.
Content resonates and engages
a niche audience.
We gain access to their peers and like
minded networks. Our content is shared.
Continual growth of valuable, engaged
audience based through social sharing
and digital word of mouth.
Our Approach toAudience Acquisition
TRADITIONAL BNM TARGETEDVS.
11. Ownership of content
Ownership of audience
Ownership of the environment
Ownership and transparency to all data
Control of viewing experience
Control of advertisers and partnerships
Engaging, actionable + shoppable content
CLICK DEVICE TO VISIT OUR
DIGITAL CHANNEL ENVIRONMENTS
channelPLAY Video
Our Key Solution channelPLAY
Unlike YouTube
OurchannelPLAYEnvironmentsAllow
12. Responsive HTML5
Site Design
Editorialize
Video Pages +
Backgrounds
Member Profiles
Geo Blocking of
Content
(by Country)
Media Asset
Management
System
Best Practice
SEO
Member Libraries
Display
Advertising
Units
Dynamic
Categorization of
Video Content
Site
Search
Email / Social Sign
On Membership
Enabled
Pre-Roll
Advertising
Units
Storage – Cloud
Based
Locked /
Unlocked
Content
Commenting Enabled
EDM Campaign
Implementation
Security: SSL Based
Service
Actionable
Video
(click-to-buy)
Content Sharing:
Social + Email +
Embed Codes
AUDATA
(Audience Data)
21+ KPIs
Standard Features
A TECHNOLOGY DRIVEN
SOLUTION THAT POSITIONS
BRANDS AS BROADCASTERS.
channelPLAY
channelPLAY powers multichannel marketing
strategies. Its ecosystem collects viewer data and
consumer insights to enhance both the viewer
experience and ongoing content creation. .
CustomFeatures
Pop Ups
In Video Actions
Live Video Events
In Video Purchase
Digital Rights Management
(protection of user identity data
obeys + adheres to the Safe
Harbor agreement globally)
13. channelPLAY
dynamic build from metadata
channelPLAY
Technology Ecosystem
The technology ecosystem is broken down
into individual component systems and
customized based on client goals --- not all
are required for a solution.
All of these components operate in close
harmony to deliver an end-to-end solution
for OTT IPTV.
14. channelPLAY
Data Capture
AUDATA is our proprietary audience data
aggregation platform that collects and reuses
information gathered on traffic and viewing
behaviors as the audience consumes content.
A display layer offers a secure login to team
members and partners, which provides
custom dashboards displaying key metrics in
nearly real time.
AUDATA provides a high level of detail on
audience members, their viewing behaviors
and social preferences.
4KEY COMPONENTS
1 2
3 4
ANALYZE
16. Our Key Services
Production
Services
We custom develop and manage
digital destinations for brands ---
online channels that converge content,
community and commerce.
Channel Design
Channel Setup
Channel Management
Content Distribution
Content Scheduling
Tech Support
Design Support
Membership Profile Management
Reporting: Audience Viewing
Behaviors, Social Profiles, Social
Sharing, and Other Social Activity
Content Discovery Amplification
We create all formats of content for
all environments, but specialize in
one…VIDEO.
Content Strategy Development
Creative Concept Ideation
Storyboard Development
Script Writing
Casting
Production
Post Production
We help brands create the ideal brand
story across their digital ecosystem ---
identifying wins to amplify & challenges
to resolve – all decisions driven by data.
Digital + Social Platforms Analysis
Website UX Review
Customer Journey Analysis
Strategy Development
Social Community Setup
Social Community Management
Campaign Development
(social/EDM/digital/website)
Campaign Management
Content Creation + Acquisition
Content Amplification + Distribution
Audience/Customer Analysis
Audience Acquisition
Influencer Activation
Brand Collaboration Activation
Performance Reporting: content,
environments + audience
Marketing
Social
Services
channelPLAY
Platform
Services
17. Brand New Media
Asia | Australia | New Zealand | North America
www.brandnewmedia.us
thank you
![An Opportunity 79% of marketers
report their
organizations are
shifting to branded
content.
[source: Forrester]
In the future, brands will be the
broadcasters and publishers — owning
and distributing their branded video
content to build stronger relationships and
transactions with their customers and
digital audiences alike.](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)