University of Maryland
Robert H. Smith School of Business
Design and Innovation in Marketing Fellows
Fall 2015 Semester
Advertising Plan Pitch to Slobproof! Paint Pen
An advertising and marketing project and presentation in my branding and advertising class at the University of Maryland, Robert H. Smith School of Business. Along side my student advertising agency of seven marketers and graphic designers, we carefully crafted an advertising and marketing sweep to pitch to our client Slobproof!, a small paint pen subsidiary of the company Design Solutions. The goal of the project was to create a well planned marketing pitch to help the client launch at Lowes home improvement stores across the country. We conducted primary and secondary market research on the company, industry, and target market. We also carefully thought out and created the rebrand of the company's logo, brand promise, packaging, and point of sale display. Lastly, we researched and planned out a media strategy and advertising campaign to build brand awareness and product rapport with customers.