eTailCanada2017Brochure

Transforming
Retail. Together.
May 16-18, 2017 Hyatt Regency Toronto, ON www.etailca.com
THE EVENT FOR ECOMMERCE & MULTI-CHANNEL RETAIL INNOVATORS.
LEAD SPONSORS

No Fluff.
Pure Strategy.
Hear secrets from heavyweights like
GAP, Overstock, Reitmans. Then have your
paradigm shifted in no holds barred case
studies from disruptors like Frank + Oak,
Rent Frock Repeat, and
BuildDirect Technologies.

Table of Contents
2
INSPIRATION.
IMAGINATION.
INNOVATION.
THAT’S ETAIL.
WHY ATTEND
19
THE
CONFERENCE APP
GET YOUR MOBILE ON
17
THIS ISN’T
YOUR AVERAGE
EXHIBIT HALL
8
YOUR SPEAKERS
LEAVE INSPIRED
28
OUR PARTNERS
SPONSORS AND MEDIA
PARTNERS
10
TOGETHER.
THE NETWORKING
30
REGISTRATION
PRICING AND
INFORMATION
4
YOUR KEYNOTES
LEAVE INSPIRED
20
THE AGENDA
Click on
each section
to get there
faster!

Get tips from Melanie how to
identify emerging omni trends and
collaboratively building business goals
through a customer centric lens.
Learn
from Melanie.
MAY
16 9:20
AM
Hear
Melanie talk.
Melanie’s past executive
merchandising and operational
roles are helping exceed omni-
sales goals for the company—find
out what seamless efficiencies she
recommends across channels.
Meet
Melanie.
Melanie oversees the operations and
business activities for the company’s
Toys”R”Us® and Babies”R”Us® stores
and e-commerce channel in Canada.
She is responsible for the continued
growth, profitability and success of the
company in Canada.
MELANIE TEED-MURCH
President
Toys R Us and Babies R Us Canada
CRAVING CONVENIENCE:
WHAT OMNI-CX
FACTORS YOU
NEED NOW

Get motivated as a large retailer to
think outside the box, with a start-up
mentality to business. Discover what
learning curves may lead a business to
big wins.
Learn
from Brandon & Yona.
MAY
17 9:10
AM
Hear
Brandon & Yona.
Find out how they are reimagining
Sears Canada as a brand,
strengthened senior leadership,
launched Sears Canada’s new
digital innovation hub, Initium, and
developed a new customer-obsessed
concept store format.
Meet
Brandon & Yona.
Brandon and Yona have taken a
long, hard look at Sears Canada’s
opportunities to better service
its customers. The are creating a
disruptive and effective path to
achieving change through technology
and retail innovation.
BRANDON G. STRANZL
CEO & Executive Chairman
YONA SHTERN
Chief eCommerce And Omni-Channel Officer
Reinventing The Retail Wheel
The Road To Sales Growth Via
Customer Obsession
&
The Road To Sales Growth Via

Marketing in 2017 is all about the
data. Discover how to increase
customer satisfaction through tailored
experiences...and how to completely
bolster your business’ bottom line.
Learn
from Peter.
MAY
17 9:30
AM
Hear
Peter talk.
In a world in which anyone can have a custom case made
for their iPhone and get personalized recommendations on
Netflix, consumers expect the products and services they
use to be tailored to their preferences. And yet apparel is still
fundamentally a category in which products are designed and
manufactured for averages; and historically, to get a custom
garment, one has to spend multiples of what they’d spend for
a ready-to-wear garment. In this session, Peter Housley will
discuss how INDOCHINO is disrupting apparel by updating
the traditional tailoring experience for the mass market.
Meet
Peter.
Peter is a Senior Executive with President,
CEO and CMO experience including retail,
fashion, hospitality, digital pure play, and
consumer goods industries. He is a creator of
brands and businesses, ranging from $3M to
$200M. Peter came to INDOCHINO to help
fuel a global suit revolution.
PETER HOUSLEY
CMO, Indochino
TAILORED EXPERIENCES:
High Tech Meets
High Touch

Ways you can assess data to
understand what editorialized content
engages customers, how to build brand
loyalty, and put the customer in the
center of marketing plans.
Learn
The Experts.
MAY
17 9:50
AM
Hear
The Leaders.
As to why today’s connected
customers are seeking out brand
relationships and what behaviours are
important to capitalize on.
Meet
The CMOs.
With a combined 50+ years experience,
these CMOs are transforming digital
at their brands and disrupting their
market categories to reach their
customers in unique ways.
STÉPHANE BÉRUBÉ,
CMO, L’Oréal Canada
JACKIE PORIADJIAN-ASCH
CMO, Canada Goose
ERIN YOUNG
Chief Marketing and
Merchandising Officer, Well.ca
CMO PANEL DISCUSSION:
Keep Your Customer Coming Back For More: Enhancing
The Relationship With Your Brand
&
&

888-482-6012 or 646-200-7530 · etailca@wbresearch.com · www.etailca.com · Follow Us:@eTailNewsGet Your Tickets 8Home
YOUR RETAIL
SPEAKERS
You’ll hear from more retail leaders who are actually doing the work than ever before. You’ll leave with ideas to implement immediately.
Learn from their successes (and avoid pitfalls). No commercials, no high level overview, just specifics from those who do it best.
Melanie Teed-Murch
President
Toys R Us and Babies R Us
Canada NEW
Brandon G. Stranzl
Sears Canada Inc. NEW
Yona Shtern
Chief eCommerce And
Omni-Channel Officer
Sears Canada Inc. NEW
Stéphane Bérubé
CMO
L’Oréal Canada
Jonathan Levitt
CMO
Reitmans NEW
Peter Housley
CMO
Indochino NEW
Jackie Poriadjian-Asch
CMO
Canada Goose NEW
Gillian Stein
CEO
Henry’s NEW
Sajjad Hudda
President
Nygård Retail NEW
Scott Adel
Head of Omni Channel
Frank + Oak NEW
Vincent Thériault
Co-Founder
Surmesur NEW
Kristy Wieber
Co-Founder and President
Rent Frock Repeat NEW
Erin Young
Chief Marketing and
Merchandising Officer,
Well.ca
Joanna Griffiths
Founder and CEO
Knix Wear Inc. NEW
Vincent Poirier
CEO
Momzelle NEW
Melanie Trevett
CEO and Founder
Digital Fashion Week Montréal
NEW
Roslyn Griner
VP, Marketing & Visual Display
Addition Elle at Reitmans NEW
Joseph Thompson
VP, Marketing & Communications
BuildDirect Technolgies NEW
Jessica Gale
Director, eCommerce Operations
& Development
Holt Renfrew NEW
Megan Allison Wade
Director, Digital Production +
Operations
Gap Inc./Old Navy NEW
Ali El Husseini, Phd
VP, Global
Overstock.com NEW
Adam Powell
Director, eCommerce
Merchandising
Hudson’s Bay Company NEW
Indar Chanicka
Director, Ecommerce, Canada
The Body Shop
Mike Moussa
AVP, eComm
FGL Sports NEW
Katie Drechsel
VP, Marketing, Digital &
Customer Experience
Saje Natural Wellness NEW
Nathalie Binda
VP Brand and Marketing
Lolë NEW
Jose Lustre
Senior Director, Strategic
Initiatives
Beachbody NEW
Anthony Long
Global eCommerce Capability
Lead
Kimberly-Clark Corp. NEW
Erica Meagher
Key Account Manager –
eCommerce
Kimberly-Clark Canada NEW
John Panighel
CRM & Digital Marketing Manager
adidas-Group Canada
Trisha Lepper
Partnerships Specialist
Etsy Canada NEW
Check out the speaker page online to learn more about the faculty.
Is your company speaking at eTail Canada? Join your
colleague for an additional 20% off the current price.
Register using code: SPEAKERPDF

Nathalie Mansouri
Director,eCommerce
Keurig Canada NEW
Maxwell Payne
Director - Marketing and
Communications
Gentec International NEW
Richard Betanzos
Director, eCommerce &
Omnichannel
Bentley Leathers Inc.
Erin McKeever
Senior Engagement Strategist &
Creative Lead
Nestle S.A. NEW
Thomas Amendola
US and Canada eCommerce
Manager
Moleskine NEW
Olivia van Eyk
Global Social Media Marketing
Four Seasons Hotels and Resorts
NEW
Brahm Booth
Director, Digital Commerce
Strategy
YM INC NEW
Patrick D. Suter
Team Lead Ecommerce
BESTSELLER
Lauren Teslia
Director of Omni-Channel
Commerce
Roots NEW
Johnny Basto
Director, Email Marketing
Indigo Books & Music NEW
Di Gallo
Director, Social Media
Indigo Books & Music
Kristen Johnson
Digital Content Manager
ecobee
Ludovic Begue
Director, Customer Experience
Groupe Dynamite NEW
Brad Davies
Director, eCommerce
Grand & Toy
Audrey Gauthier
Marketing Director
Genesco
Melissa Mewdell
Marketing Manager
1-800-GOT-JUNK NEW
David Nagy
Entrepreneur, Online Marketer
Live Out There
James Connell
VP eCommerce
Roots Canada
Alaa Hassan
Director, Digital Marketing
LinenChest.com
Bal Sahjpaul
Senior Director, eCommerce
Acklands-Grainger NEW
Johnny Russo
AVP of Digital Marketing and
eCommerce
Mark’s
Enrico del Grande
CDO
Centre Du Rasoir Et Plus
Richard Sejean
Director of E-Commerce
Browns Shoes
Tanbir Grover
Lowe’s Canada
Krista Collinson
VP Logistics, eCommerce and
Business Development
Toys R Us Canada
Your Speakers continued
Philippe Chevalier
Director of Supply Chain and
Logistics
Bouclair NEW
Renee Racine-Kinnear
Head of Digital Product Design &
UX
Sears Canada Inc.
Noah Goldberg
eCommerce Director
Mackage
Celine Tarrant
Manager, Pricing Decision Support
Walmart Canada NEW
Olivier Gareau
Digital Marketing Director, GOLF
AVENUE.CA NEW
Gabriel Santamaria
Manager, Enterprise Systems
Administrator
Neil Turner
Director of Marketing
FortNine NEW
Ryan Kluftinger
Video Host
FortNine NEW
Elisa Wong
Director Marketing
Holiday Group NEW
Shem Szot
VP of Marketing, Sales and
eCommerce
StickerYou.com
Shaeleigh Afton
Digital Marketing & E Commerce
Manager
GOTSTYLE: The Menswear Store
Lisa S. Li
Manager, Digital CRM
LUSH Fresh Handmade
Cosmetics North America NEW
Jacqueline Beatty
Director, Talent Acquisition
Hudson Bay Company NEW
“I was impressed by the organisation of this show. Speakers were inspiring and worth the travel from Montreal. I had the chance to meet senior leaders
who are transforming their organisation like L’Oréal Canada have done. We had a chance to discuss practical eCommerce hacks and share how we will
address challenges. Good and relevant show.”
-Martin Aubut, Director, Interactive Marketing and e.business strategy, L’Oréal Canada

Together
No one does networking like eTail.
Every day, in every session you have the opportunity to make valuable business contacts, connect one on one with other retailers and catch up with friends.
During sessions and outside of them, we want you to meet people at the event. Below are some of the ways you’ll do just that!
CASE STUDY COLLECTIVE
You learn from an executive speaker around
a specific challenge, as well as how they
overcame it. You’ll then gather in small groups
and discuss your results from similar challenges
so you have many points of view.
OPEN MIC
The floor is open to kick
off tracks: what are the
challenges you want to
address in the themed
tracks? Meet-up after with
someone in the room who
has an idea to solve it!
C-LEVEL CHATS
A 20 minute moderated session with a
senior level retail leader to share insight
on a particular
topic.
LIGHTNING TALKS
Lead by forward-thinking, risk-taking
leaders, these retail executives name 3
things in 10-minutes that you need to
implement now for 2018!

Together
C-LEVEL BOARDROOMS
Exclusive, invite-only small group discussion
in a private room on pressing, mission critical
topics. For C-Level retail executives only.
SMB BUSINESS MEET-UPS
Join fellow small but mighty businesses,
and have an open conversation to help
solve your challenges 1:1!
RISING STARS BREAKFAST
Nominate an entry-level eComm/digital
marketing colleague to join eTail Canada
Day 3 gratis!
WOMEN IN RETAIL BREAKFAST
Join and network with this exclusive group of
fierce femmes; cultivate new friendships and
discuss topics that are important to your career
development.
CAREER DEVELOPMENT
ROUNDTABLES
eTail is a community where attendees help
each other get a leg up in their careers.
With topics like crafting and refining your
elevator pitch, mentoring, and staffing,
these roundtables will have a lasting effect
on you personally and professionally.

Invited
It’s Time to
Party... You’re
GET BUSINESS
DONE. AND
HAVE FUN!

TAKE ME TO
THE BALL
GAME!
Arriving to eTail early on Monday, May 15? Join fellow
eTailers for Toronto Blue Jays vs. Atlanta Braves at 7:00pm!
For tickets, contact Sara.Weissman@wbresearch.com

COCKTAIL
PARTY
You’re an eCommerce all-star and a “portrait
of success;” come mingle at our kick-off party
on Day One with your new friends and get a
swanky new headshot taken!
CELEBRATIONS
OF SUCCESS

Grab a partner, grab a paddle, and join us at
SPiN for an evening of friendly competition
of ping pong. And if you’re not up for the
challenge, no worries! We’ll have music going,
and awesome eats and drinks.
PARTY ON WITH
PING PONG!

Recognize the best in Canadian eCommerce with our
first-ever awards ceremony. Be sure to check back
when we call for nominations!
BEST IN CLASS
AWARDS
RECEPTION
FIRST ANNUAL eTAIL

8:10am Continental Breakfast & Networking
10:50am Morning Mimosas & Networking Break
2:55pm Artisanal Coffee & Networking Break
5:30pm Celebrations Of Success Welcome Party
6:30pm Solutions Zone Closes
MAY
16
8:15am Continental Breakfast & Networking
10:20am Morning Eye Opener Refreshments &
Networking Break
3:00pm Afternoon Local Craft Beer & Networking Break
3:40pm Solutions Zone Closes
This Isn’t Your Average
Exhibit Hall
We’ve done all the legwork before the conference, so you’ll be able to identify which solution will
work for your business as soon as you walk into the room. Check out the most relevant solutions
here, and find your next long-term partner. For solution providers, there’s no better place to
showcase your brand. And did we mention the retailer chats, giveaways, games, specialty
cocktails, artisanal coffee and much more? You won’t want to leave the 2017 Solutions Zone!
MAY
17

Interested in Sponsoring?
Here’s What Makes Us Different…
Hundreds of retailers. All B2C. And all waiting to meet you - It’s like a big party, and you’re
bringing the drinks!
55% retailer ratio. Unlike other events, we protect our ratio to make sure our retailers, and our
sponsors are meeting the right people.
Targeting made simple. You’ll know exactly who to talk to when you get here. We survey
attendees to find out where they’re investing, and then we send the findings to you in the eTail
‘Spend Report’. That’s information you can’t get anywhere else.
“I really benefited from attending eTail Canada - especially because of the direct access attendees
had to key influencers in the Canadian retail industry. The people I was able to rub shoulders with
and the insights I gained at eTail have had a significant influence on my marketing plan this year.”
- David Nagy, Entrepreneur, Online Marketer, LiveOutThere.com
Interested in Sponsoring?
Meet Mark!
The attendees are engaged, excited and looking to get a leg up on the competition. The energy in the hall is
contagious, the connections real, and the opportunities endless. Looking after the Sponsorship and Exhibition
sales for eTail Canada, Mark is here to put together a customized sponsorship package to ensure your product
or service reaches the executives you want it to reach.
GIVE MARK A CALL TODAY: Mark Barrett, Sponsorship Sales Director, Phone: 646-200-7494.

DOWNLOAD THE
eTAIL
APP
A Total Game Changer
Group
Discussion:
Found a good local
restaurant? Want to know
where tonight’s after
party is? Post anything
you want on the app’s
timeline and the audience
will respond.
Direct
Messaging:
Need to follow-up with
the person you just met?
You can view & message
all attendees to continue
the conversation or set up
meetings.
The
Agenda:
To choose which sessions
to attend & to view the
real-time agenda, use the
app. You can also highlight
your favorite speakers,
and receive a notification
when they go onstage.
And remember, your pre-
event printouts will be out
of date!
Live
Polling:
During sessions, we’ll
perform live audience
polls. When you see
questions appear on the
big screen, vote on your
device & you’ll see what
everyone is thinking in
real-time.
“eTail Canada 2016 was a great conference that allowed the adidas brand to show case our best in class
digital marketing best practices. Making connections with other industry professionals not only helps
the adidas brand but it helps build Canada as an innovative digital environment. I cannot wait to see what
eTail Canada has in store next year.”
John Panighel, CRM & Digital Marketing Manager, adidas Group Canada

8:15 Continental Breakfast & Registration For All Attendees In
The Solutions Lounge
8:55 Welcome Remarks And Ice Breaker
Megan Kessler
Program Director
eTail Canada 2017
9:05 Chairperson Opening Remarks
Executive Presenter, Bronto
9:20 Craving Convenience: What Omni-CX Factors You Need Now
Melanie Teed-Murch
President
Toys R Us and Babies R Us Canada
9:40 The New Supply Chain Model To Scale Successfully
Joseph Thompson
VP, Marketing & Growth
BuildDirect Technologies
10:00 C-LEVEL PANEL DISCUSSION: Evolving Your Organization…Weekly.
Gillian Stein
CEO
Henry’s
Vincent Poirier
CEO
Momzelle
10:30 Global Perspectives: Adapting Your User Experience Based
On Region
Ali El Husseini, Phd
VP, Global
Overstock.com
10:50 Morning Mimosas & Networking Break In The Solutions Zone
11:30 Deep Dive Roundtables
These interactive sessions are your opportunity to learn about the most
innovative digital and omni-channel solutions on the market in a relaxed setting.
Each table will have a specific theme for you to learn from. A highlight of eTail
Canada, roundtable discussions are your best opportunity to deep-dive into
discussions and idea-share with your peers. You pick 2 themes during this
session. Priority seating for retailers.
To sponsor a roundtable, contact Mark.Barrett@wbresearch.com
1 Radial Roundtable
Executive Presenter, Radial
2 Striking A Partnership: Creating End-user customer profiles from
multi-retailers to brands
Elisa Wong
Director Marketing
Holiday Group
3 Personalizing Every Customer’s Path To Purchase: 5 Ways To Adjust
To Consumer Preferences In Real Time
Marty Yaskowich
VP, Retail Customer Development
iQmetrix
Day 1:
Borderless Commerce And Beyond
2017
Tuesday
MAY
16
12:35 Lunch For All Attendees In The King Street Social Restaurant Think Tank Private Lunch
To host this private lunch contact Mark.Barrett@wbresearch.com
Advisory Board Lunch
1:35 CASE STUDY COLLECTIVE: Total Transformation: The Digital And Social Strategies of Addition Elle
Roslyn Griner
VP, Marketing & Visual Display
Addition Elle at Reitmans
CASE STUDY COLLECTIVE: Buy Any Means Necessary
Anthony Long
Global eCommerce Capability Lead
Kimberly-Clark Corp.
Erica Meagher
Key Account Manager – eCommerce
Kimberly-Clark Canada
2:15 CASE STUDY COLLECTIVE: The Brain Has Spoken: The Role of Smartmail Marketing (TM) to Grow Your
Business
Jennifer Campbell
General Manager, Influencer Marketing
Canada Post Corporation
CASE STUDY COLLECTIVE: Personalizing Every Customer’s Path To Purchase: 5 Ways To Adjust To
Consumer Preferences In Real Time
Marty Yaskowich
VP, Retail Customer Development
iQMetrix
2:55 Artisanal Coffee And Networking Break In The Solutions Zone
4 eCommerce Merchandising
Adam Powell
Director, eCommerce Merchandising
Hudson’s Bay Company
5 Creating Customer Loyalty With Effective Post-Purchase Messaging
Greg Zakowicz
Senior Commerce Marketing Analyst
Software
6 TurnTo Networks Roundtable
Jim Davidson
Director of Research
TurnTo Networks
7 The Harsh New Reality of Omni-Channel: Why So Many Fail to Understand and
Implement It
Allan Zander
CEO
omNovos Omni-Channel Customer Engagement Solutions
8 Lateshipment.com Roundtable
Patrick Bartlett
VP
Lateshipment.com
Lee Smith
VP
Lateshipment.com

Day 1: Continued
TRACK A TRACK B
Secured Cross Border Expansion And Shipping Markets And Merchandising
3:35 Chairperson’s Afternoon Address
To lead this track contact Mark.Barrett@wbresearch.com
Chairperson’s Afternoon Address
3:45 Open Mic: What Do You Want To Learn? Open Mic: What Do You Want To Learn?
4:00 Canada Is Not The 51st State: Managing Your Canada Business From The US
Jose Lustre
Senior Director, Strategic Initiatives
Beachbody
It’s All In The Details To Drive The Buy
Erin McKeever
Senior Digital Engagement Strategist
Nestlé Purina PetCare
4:20 Solution Provider Presentation
To lead this presentation contact Mark.Barrett@wbresearch.com
Beyond Borders – How to Take Your Retail Business Global
Andrea Stairs
Managing Director
eBay Canada
4:40 PANEL DISCUSSION: Taking Flight: International Expansion Of Your eCommerce Site
Thomas Amendola
US and Canada eCommerce Manager
Moleskine
Jose Lustre
Senior Director, Strategic Initiatives
Beachbody
Executive Presenter, SSENSE
PANEL DISCUSSION: Centralizing Commerce Across Omni-Channels
Jessica Gale
Director, eCommerce Operations & Development
Holt Renfrew
Richard Betanzos
Director, eCommerce & Omnichannel
Patrick Suter
Team Lead, eCommerce
BESTSELLER
5:10 Immediate Fulfillment: Executing Express Shipping And In-Store Pick-Up
Philippe Chevalier
Director of Supply Chain and Logistics
Bouclair
Using Holistic Experience To Fuel Online Business Growth
Nathalie Binda
VP Brand and Marketing
Lolë
5:30 Celebrations Of Success Welcome Party In The Solutions Zone
6:30 End Of Day One

8:55 Welcome Remarks
Megan Kessler
Program Director
eTail Canada 2017
9:00 Chairperson’s Opening Address
To lead these sessions contact Mark.Barrett@wbresearch.com
9:10 Reinventing The Retail Wheel: The Road To Sales Growth
Via Customer Obsession
Brandon G. Stranzl
Sears Canada Inc.
Yona Shtern
Chief eCommerce And Omni-Channel Officer
Sears Canada Inc.
9:30 Tailored Experiences: High Tech Meets High Touch
Peter Housley
CMO
Indochino
9:50 CMO PANEL DISCUSSION: Keep Your Customer Coming
Back For More: Enhancing The Relationship With Your Brand
Jackie Poriadjian-Asch
CMO
Canada Goose
Stéphane Bérubé
CMO
L’Oréal Canada
Erin Young
Chief Marketing and Merchandising Officer
Well.ca
10:20 Morning Eye Opener Refreshments & Networking Break
In The Solutions Zone
11:00 eTail Canada Benchmark Report
Day 2:
Navigating Marketing Touchpoints Across Platforms
2017
Wednesday
MAY
17
8:15 Continental Breakfast & Registration In The Solutions Zone For All Attendees Women In Retail Breakfast—Limited availability!
Hosted by:
Renee Racine-Kinnear
Head of Digital Product Design & UX
Sears Canada Inc.
RSVP to Sara.Weissman@wbresearch.com
Krista Collinson
VP Logistics, eCommerce and Business Development
Toys R Us Canada
11:10 Redeveloping And Rebranding With Responsive Design
Megan Allison Wade
Director, Digital Production + Operations
Gap Inc./Old Navy
C-LEVEL BOARDROOM: A bespoke meeting providing C-Level execs the opportunity to address a specific
concern in the privacy of a closed-door session.
To lead this Boardroom, contact Mark.Barrett@wbresearch.com
11:30 Criteo Presentation
Executive Presenter, Criteo
11:50 PANEL DISCUSSION: Tracking Online To Offline To Paint The Holistic Picture
Richard Sejean
Director of eCommerce
Browns Shoes
12:20 Lunch For All Attendees In The King Street Social Restaurant Heads Of Marketing Think Tank Private Lunch
To host this exclusive lunch, contact Mark.Barrett@wbresearch.com
Noah Goldberg
eCommerce Director
Mackage
Vicki Marcoux
eCommerce Manager
Thyme Maternity at Reitmans

Day 2: Continued
TRACK A TRACK B
Know Your Customer: CRM And Systems Integration Mastery Of Media Channels
1:20 Chairperson’s Afternoon Welcome
Chairperson’s Afternoon Welcome
1:30 Using Custom Audiences To Increase Engagement, Relevancy, and Sales Via Social Media
Di Gallo
YouTube Your Brand: How to Go Viral with Video
Neil Turner
FortNine
Ryan Kluftinger
Video Host
FortNine
1:50 Innovation Spotlight
To showcase a cutting edge technology, contact Mark.Barrett@wbresearch.com
Innovation Spotlight
To showcase a cutting edge technology, contact Mark.Barrett@wbresearch.com
2:00 PANEL DISCUSSION: Best In Class Design For Best Conversion
Maxwell Payne
Director – Marketing and Communications
Gentec International
Audrey Gauthier
Marketing Director
Genesco
Lauren Teslia
Director of Omni-Channel Commerce
Roots
Megan Allison Wade
Director, Digital Production + Operations
Gap Inc./Old Navy
Marina Chernyak
Head of Retail and Ecommerce
Visa Canada
PANEL DISCUSSION: More Than Socializing: Advertising Amongst Platforms
Olivia van Eyk
Global Social Media Marketing
Four Seasons Hotels and Resorts
John Panighel
CRM & Digital Marketing Manager
adidas-Group Canada
Olivier Gareau
Digital Marketing Director
GOLF AVENUE.CA
2:30 Lifecycle Email Marketing: Sending The Right Message To The Right Customer At The Right Time
Lisa S. Li
Digital CRM and Email Marketing Specialist
Lush Fresh Handmade Cosmetics North America
Responsive Customers: Streamlining The Path To Conversion
Brad Davies
Director, eCommerce
Grand & Toy (An Office Depot Company)
2:50 Afternoon Local Craft Beer & Networking Break In The Solutions Zone

Day 2: Continued
3:30 Interactive Roundtable Working Groups
These interactive sessions are your opportunity to ask personal Q & A
from the track presentations; sit with the presentation you may have
missed, and network in a relaxed setting. Priority seating for retailers.
1 Criteo Roundtable
Executive Presenter, Criteo
2 Using Custom Audiences To Increase Engagement, Relevancy,
and Sales Via Social Media
Di Gallo
3 YouTube Your Brand: How to Go Viral with Video
Neil Turner
FortNine
Ryan Kluftinger
Video Host
FortNine
4 Lifecycle Email Marketing: Sending The Right Message To The
Right Customer At The Right Time
Lisa S. Li
Digital CRM and Email Marketing Specialist
Lush Fresh Handmade Cosmetics North America
5 Responsive Customers: Streamlining The Path To Conversion
Brad Davies
Director, eCommerce
Grand & Toy (An Office Depot Company)
6 Creating Customer Loyalty With Effective Post-Purchase
Messaging
Greg Zakowicz
Senior Commerce Marketing Analyst
Bronto Software
4:30 Guest Presentation!
The Interactive Canadian Fashion Scene: Sparking Innovation, Creativity
And Enterprise Sales
Melanie Trevett
CEO and Founder
Digital Fashion Week Montréal
5:00 End Of Sessions
5:15 Rooftop Fiesta Cocktail Party
6:15 End Of Day Two
“It was a great experience speaking at eTail Canada, but there were also relationships that I gained and shared insight with—basically there are doors
upon doors around you that can be opened.”
Martin Priest, Director, eCommerce, Canada Goose

8:40 Welcome Remarks
Megan Kessler
Program Director
eTail Canada 2017
8:45 Chairperson’s Opening Address
To lead this day, contact Mark.Barrett@wbresearch.com
8:55 Aligning The Core
Johnny Russo
AVP, Digital Marketing & eCommerce
Mark’s
9:15 C-LEVEL PANEL DISCUSSION: Revolutionizing The Retail
Company Of The Future
Sajjad Hudda
President
Nygard Retail
Jonathan Levitt
CMO
Reitmans
9:45 Do You Really Know Who Your Email Subscribers Are?
Turning Data In Action.
Johnny Basto
Director, Email Marketing
Indigo Books & Music Inc.
10:05 Augmented Reality In-Store: Total Creative Control In
The Hands Of The Customer
Vincent Thériault
Co-Founder and Business Development
Surmesur
10:25 Morning Sweets & Networking Break
Day 3:
The Future Of Innovative Retail Is Now
2017
Thursday
MAY
18
8:10 Continental Breakfast & Registration For All Attendees Rising Stars Breakfast
Nominations sent to Megan.Kessler@wbresearch.com
10:55 Customer-Generated Innovation: How Really Listening To Our Customers Made Us Go Offline
Kristy Wieber
Co-Founder and President
Rent Frock Repeat
Talent Circles Roundtables:
1 Building The Dream Team To Transform Your Business
Melissa Mewdell
Sr. Search Engine Optimization Strategist
1-800-GOT-JUNK?
2 Keeping Millenials At Your Company—What They Really Want And Perks To Implement Now
Celine Tarrant
Manager, Pricing Decision Support
Walmart Canada
3 Addressing Your Staffing Challenges In A Digitally Optimized Environment
Jacqueline Beatty
Director, Talent Acquisition
Hudson Bay Company
11:15 Solution Provider Presentation
To lead this session, contact Mark.Barrett@wbresearch.com
11:35 PUREPLAY PANEL DISCUSSION: Footprinting Retail Experiences Of The Future
Scott Adel
Head of Omni Channel
Frank + Oak
Trisha Lepper
Sr. Specialist, PR & Partnerships
Etsy Canada
12:05 Leading The Digital Transformation: Meshing Traditional Retail With eCommerce and Digital
Brahm Booth
Director, Digital Commerce Strategy
YM INC

Day 3: Continued
12:25 Lunch For All Attendees In The King Street Social Restaurant
1:25 Increase Direct Sales…But Don’t Upset Retail Partners
Amy McSharry
Sr Product Manager, Digital Experience
TEMPUR+SEALY INTERNATIONAL
SMB Business Meet-Ups!:
Lead by
David Nagy
Entrepreneur, SMB Expert and VP, Marketing
Live Out There
1:45 PANEL DISCUSSION: Focusing On Usability Testing To Enhance Your Site Experience
Indar Chanicka
Director, Ecommerce, Canada
The Body Shop
Mike Moussa
AVP, eComm
FGL Sports
Tanbir Grover
Lowe’s Canada
2:15 From Kickstartr To Full Force: Launching A Successful eCommerce Brand
Joanna Griffiths
Founder and CEO
Knix Wear Inc.
2:35 Lightening Talk: The 3 Things You Need For 2018
These interactive sessions are your opportunity to ask personal Q & A
from the track presentations; sit with the presentation you may have
missed, and network in a relaxed setting. Priority seating for retailers.
1 Topic 1: Completely Connected With the Internet Of Things
Gabriel Santamaria
Manager, Enterprise Systems Administrator
2 Topic 2: Cutting Edge Content
Shaeleigh Afton
Digital Marketing & eCommerce Manager
GOTSTYLE: The Menswear Store
3 Topic 3: Micro-Influencer Marketing
Shem Szot
VP of Marketing, Sales and eCommerce
StickerYou.com
3:10 Afternoon Refreshment Party & Awards Ceremony
4:10 End Of eTail 2017

Hyatt Regency Toronto
370 King Street West
Toronto, Ontario, Canada, M5V 1J9
Tel: +1 416 343 1234
Fax: +1 416 599 7394
http://torontoregency.hyatt.com/en/hotel/
home.html
Your perfect hub for business or pleasure travel, this downtown Toronto hotel is just steps from the business and financial
districts, and over 150 shops and restaurants. Looking for some fun in the eTail evenings? Hyatt Regency is adjacent to the
Theatre District so catch a show! Or you’re steps away from Rogers Centre to catch a ballgame. The Hyatt Regency Toronto
associates are ready to provide you with exceptional service and personal attention.
eTail Canada has secured a conference rate of $225 CDN (plus tax) for attendees. Rooms are limited on a first come, first serve
basis so book your room as soon as possible. To make your reservation, call the Hyatt at 888-421-1442 or click here. The
conference rate expires April 21, 2017. If you have missed the cut off date, inquire with the hotel, as rooms may still be available.
Experience Hyatt Regency
In Vibrant
Downtown Toronto

About Our Sponsors
Bronto
Bronto Software, a NetSuite (NYSE: N) company, provides
a cloud-based commerce marketing automation platform
to mid-market and enterprise organizations worldwide. Bronto is the number
one ranked email marketing provider to the Internet Retailer Top 1000, with a
client roster of leading brands, including Timex, Samsonite, Lucky Brand, Theory,
Vince Camuto and Christopher & Banks. The Bronto Marketing Platform is deeply
integrated with commerce platforms, such as NetSuite, Magento, Demandware and
MarketLive. The company is headquartered in Durham, NC, with additional offices in
London, Sydney, New York and Los Angeles. For more information, visit bronto.com.
Canada Post
Service 34 million customers every year with Canada
Post – Your critical enabler of e-commerce. As Canada’s
national distribution network, we help businesses reach this market and address
the communication and distribution challenges that selling and shipping throughout
Canada may present. Businesses can extend an unmatched level of convenience
with our network of 6,500 retail outlets to their customers. The complete range
of Canada Post delivery and service options enable businesses to reliably meet any
time line and budget requirements. Managing returns of unwanted items is faster
and easier with Canada Post. Our retail outlets give customers convenient hours for
parcel drop off. Alternatively, businesses can authorize customers to have Canada
Post pick it up. Canada Post helps businesses service Canadians easily.
Criteo
Criteo delivers personalized performance marketing at an
extensive scale. Measuring return on post-click sales, Criteo
makes ROI transparent and easy to measure. Criteo has over 1,600 employees in 27
offices across the Americas, EMEA and Asia-Pacific, serving over 8,500 advertisers
worldwide and with direct relationships with over 10,000 publishers. Criteo ads
reach over 1 billion unique Internet users (comScore, March 2015).
iQMetrix
At iQmetrix, we are passionate about retail. Our purpose is to create
great experiences for retailers, their employees and the end consumer.
Our products bridge the gap between physical and virtual retail channels, offering
the latest in retail management and customer experience technology. Our interactive
retail solutions, including endless aisle and digital signage, bring elements of online
and mobile shopping experiences into the physical store to engage and educate
shoppers during the purchase process. iQmetrix POS is a modular system for
managing all aspects of a store chain operation, including POS, ERP, inventory and
HR. Based on a platform philosophy, our solutions allow users to effectively manage
back-of-house operations and the in-store customer experience. In a nutshell, we
give retailers what they need so customers can get what they want.
Kijiji
Kijiji Advertising puts retailers in front of online Canadian
shoppers who are either researching their next purchase,
or looking to buy. Our network provides advertising
opportunities across Kijiji, eBay, and StubHub – reaching over half of online
Canadians. Through highly targeted audience segmentation, Kijiji Advertising
helps retailers engage and grow their audiences quickly and at scale.
LateShipment.com
LateShipment.com is the only automated shipping
audit solution that tracks the Canadian carriers;
Canada Post, Purolator, UPS, DHL and FedEx.
Our technology identifies over 50 different carrier errors working with
the carriers to have refunds returned directly to the Retailer. In addition
LateShipment.com provides both historical and real time dashboards that
allow you manage your supply chain and hold carriers accountable. The
real time dashboard identifies shipments that will be delivered late enabling
Retailers to communicate with customers to ensure a positive delivery
experience. We help businesses instantly save up to 20% of their total
shipping costs through refund claims, improve the service they receive
from shipping carriers and provide advanced analytics to enable data driven
shipping choices. Our mission is to bring more trust and transparency to
the world of shipping. We strive to empower even the smallest businesses
with access to the best technology tools to optimize their supply chain.
LateShipment.com lowers your shipping costs by as much as 20% while
improving customer experience.
omNovos
At omNovos, we firmly believe that the way the
retail world engages customers is quickly shifting
to an entirely new model. From our payNovos
Mobile Retail Application for Customers and In-Store Staff solution that
enables customers to engage their favorite retailers in a fully bi-modal
manner, combining mobile device in-store scan and pay functionality with
recommendation advertising and more, to our veloNovos solution that
takes our clients into a new realm of Omni-Channel Sales and Marketing
Automation, to dataNovos where Data Connectivity Professional Services
create the platform on which your business ecosystem flourishes.
Regardless of your business complexity, omNovos has the in-depth
experience and knowledge to create your fully integrated Omni-Channel
Customer Engagement Solution.
Radial
Radial is the leader in omnichannel commerce
technology and operations, enabling brands
and retailers to profitably exceed retail customer expectations. Radial’s
technical, powerful omnichannel solutions connect supply and demand
through efficient fulfillment and transportation options, intelligent
fraud, payments, and tax systems and personalized customer care
services. Hundreds of retailers and brands confidently partner with
Radial to simplify their post-click commerce and improve their customer
experiences. Radial brings flexibility and scalability to their supply chains
and optimizes how, when and where orders go from desire to delivery.
Learn how we work with you at www.radial.com.
TurnTo
TurnTo is the fastest-growing provider of customer
content solutions to top merchants and brands. With a unique suite of 4
innovative products that work beautifully together - Ratings & Reviews,
Community Q&A, Visual Reviews, and Checkout Comments - TurnTo
produces more content of more different types, delivering greater
conversion lift, better SEO, and deeper merchandising insights. That’s why
eCommerce leaders like Saks Fifth Avenue, Newegg, SurLa Table, and
GNC, and brands like Cole Haan, Jockey, and Clarins rely on TurnTo for
their customer-voice programs.
Visa Inc.
Visa Inc. (NYSE:V) is a global payments technology
company that connects consumers, businesses,
financial institutions, and governments in more than 200 countries and
territories to fast, secure and reliable electronic payments. We operate
one of the world’s most advanced processing networks — VisaNet — that
is capable of handling more than 65,000 transaction messages a second,
with fraud protection for consumers and assured payment for merchants.
Visa is not a bank and does not issue cards, extend credit or set rates
and fees for consumers. Visa’s innovations, however, enable its financial
institution customers to offer consumers more choices: pay now with
debit, ahead of time with prepaid or later with credit products. For more
information, visit visa.ca or @VisaNewsCA.

About Our Media Partners
Official Research Partner
eMarketer
eMarketer is the authoritative research firm
for marketers who need to stay ahead of digital and require credible
benchmarks for their decisions. We deliver customers a comprehensive and
definitive view into the state of the digital marketplace, as well as vetted
data and insights to support their initiatives.
Supporting Partners
Affiliate Marketing Association of Canada
Given the growth of eCommerce in Canada, Affiliate
Marketing is becoming a key strategy for online retailers
and businesses to leverage and a viable business model for affiliates
(publishers) to benefit from. The association’s goal is to further promote the
benefits of Affiliate Marketing to retailers, advertisers, online businesses
and publishers (affiliates). The association acts as a resource and provides
advisory services to online retailers and publishers. Please contact the
association if you are looking for further insight into Affiliate Marketing in
Canada.
Canadian Institute of Marketing
The Canadian Institute of Marketing is
an association of professional marketers.
Membership is based upon academic achievement and five years of
experience, the last two in senior management. The Institute provides
members with networking opportunities, a journal, and a Certificate
of Registration to work as a Registered Professional Marketer. www.
professionalmarketer.ca
Innovative Retail Technologies
Innovative Retail Technologies (formerly
Integrated Solutions for Retailers) - a free
monthly magazine helping retail executives make informed decisions about
technology and operations solutions for all of their sales channels. The
magazine provides insight on how retailers can achieve critical business
objectives by integrating leading-edge solutions across the retail enterprise.
Internet Retailer
Internet Retailer is the world’s largest publisher
in the field of e-commerce. Through multiple
print, digital and web-based publications and database services, we provide
strategic and practical business information and original competitive
research on e-retailing to more than 400,000 retail executives and direct
marketers every month.
Location Based Marketing Association
The Location Based Marketing Association (The LBMA)
is a member-based international trade group focused on
promoting the engagement and utilization of location-
based and geo-social services by brands, agencies, media
companies and telecommunications companies alike.
The association seeks to empower these members through the provisioning
of white papers, case studies, pilot projects, research and standards in
support of their goals to reach audiences based on the use of hyper-local
and hyper-relevant marketing practices.
The association currently has chapters in Toronto, Montreal, New York, San
Francisco, Atlanta, Seattle, Amsterdam, London, Berlin and Singapore.
Retail Insider
Retail Insider is Canada’s most-read retail industry news
publication. It reports on stories not discussed elsewhere, and
also provided a convenient daily summary of Canadian retail news from
other online sources. To ensure you’re up to date, subscribe to Retail
Insider’s free daily ‘E-News’.
Retail TouchPoints
Retail TouchPoints (RTP) is an online publishing
network for retail executives, offering content
focused on optimizing the customer experience across all channels. RTP
provides an array of editorial opportunities and content designed to guide
the retail companies in their quest for long-term success. Focusing on the
importance of thinking innovatively in a new media climate, we provide
optimal vehicles to share industry insights and announcements, such as
digital newsletters, video and audio podcasts. More than 28,000 retail
executives tap into the weekly RTP newsletter, covering every type of line
of business, from C-level executives, to Marketing, Merchandising, Store
Operations, IT and Supply Chain.
The eCommerce Club
The Ecommerce Club is a member-led group dedicated
to encouraging and supporting retailers in developing
ecommerce expertise. Building collaboration through
information sharing, market insight, networking and
events, we’re bringing the industry together to develop best practice for an
omnichannel future.
Toronto Board of Trade
The Toronto Region Board of Trade connects
over 12,000 members and 250,000
professionals and influencers as a catalyst for
the Toronto region’s business community. Focusing advocacy in the areas
of Trade, Transportation, Talent and Energy, the Board’s vision is to make
Toronto one of the most competitive and sought after business regions in
the world. Join us by becoming a member of the Board.
Visibility Magazine
Visibility Magazine, founded in 2007, has become
the guide to latest trends in internet marketing.
Visibility Magazine conducts interviews with
CEOs, shares opinions, reviews products, and provides a wealth of
information about the movements in the industry. The print medium
holds great promise for Internet marketing vendors who are constantly
looking for more channels to promote their services. Additionally,
Visibility Magazine reaches many fringe businesses that may have been
contemplating entering or expanding their Internet marketing campaigns.
Visibility Magazine is published quarterly and covers a wide range of topics
including, but not limited to, organic optimization, pay-per-click marketing,
website + analytics, affiliate marketing, and press release distribution.
Visibility embodies high-quality content, good sense, superior taste, and the
character of conscientious journalism.

Pricing & Registration
RETAILERS & BRANDS
Three Day Conference
(May 16-18, 2017)
CAD $1,899 $1,599
Register By Tuesday, February 28, 2017 | Save CAD $300!
All Main Conference Sessions
All Meals and Refreshments During Conference
All Cocktail and Networking Receptions
Access to Speaker Presentations Post-Event
SOLUTION PROVIDERS AND OTHERS
Three Day Pass
(May 16-18, 2017)
CAD $3,499
All Main Conference Sessions
All Meals and Refreshments During Conference
All Cocktail and Networking Receptions
Access to Speaker Presentations Post-Event
GROUP DISCOUNTS FOR RETAILERS
ATTEND AS A GROUP TO GET EVEN MORE VALUE!
Groups Discount
Groups of 3-4 20% off current rate
Groups of 5+ 25% off current rate
REGISTER REGISTER
The first four groups of thee or more who register receive:
• 1 Hotel room night per person at Hyatt Regency
• Car service from Billy Bishop Airport for the group arrival (not individual arrival)
• Tickets to Toronto Blue Jays vs. Atlanta Braves on May 15 at 7:00pm
• Dedicated meeting space for the team on Day 3 of eTail Canada
Is your company speaking at eTail Canada? Join your
colleague for an additional 20% off the current price.
Register using code: SPEAKERPDF
·· Accommodation: Accommodation is not included in the above price packages.
We have secured a special discount rate at the Hyatt Regency Toronto for our
attendees. Once registered, you will receive your hotel discount code from our
customer service department.
·· Is your company speaking at eTail Canada? Call 1-888-482-6012 and get an
EXTRA 20% off your ticket!
·· A 13% HST is charged for all registrations
Disclaimers:
·· Solution Providers & Others Include: Any service provider to retail organizations
- Including software vendors, internet developers, technology vendors, solution
providers, third party logistics providers, consultants or companies with primary
revenues resulting from commissions, subscriptions and/or advertising.
·· Worldwide Business Research reserves the right to enforce the rate for
Non-Retailers.
·· Our Customer Service team is available Monday-Thursday 9am - 5:30pm and
Friday 9am – 5pm.
·· Cancellation Policy: Any cancellations received in writing not less than eight (8)
days prior to the conference, you will receive a 90% credit to be used at another
WBR conference which must occur within one year from the date of issuance of
such credit. An administration fee of 10% of the contract fee will be retained by
WBR for all permitted cancellations. No credit will be issued for any cancellations
occurring within seven (7) days (inclusive) of the conference.
REGISTER

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