Just some collective ideas collabrating technology for Idea4G on- ground activation along with guierlla marketing in order to provide mileage in comparison to airtel 4g, which end up irritating all but will be one of the smartest marketing campaign.
2. BRIEF
Conceptualize
ac.va.on’s
for
Idea
4g
post-‐
launch
phase
induc.ng
the
feel
and
experience
of
the
dynamic
product
for
the
customer
base
of
Telengana
&
Andhra
Pradesh
6. Ac.vity
Carnival
Theme
Setup
sec.ons
:
1.
Music
Mania
2.
Movie
Buff
3.
Gamers
4.
#socialmedia
Where
students
will
be
provided
hotspot
to
enjoy
the
various
sec.ons
and
experience
the
bol.ng
IDEA
4G
.
10. How
The
colleges
kids
will
be
provided
with
Idea
4G
hotspot
and
on
the
given
topic
they
have
to
prepare
a
PPT
in
half
an
hour
and
mail
it
to
the
promoter’s
id
Result
:
The
best
ideas
will
be
used
in
the
on-‐going
idea
ac.va.on
12. Activity
-‐
5mins
of
hotspot
will
be
provided
to
each
customer
-‐For
those
5mins
they
have
to
scroll
through
their
basic
requirements
Idea
4g
branded
kiosk
to
be
placed
at
common
spot
:
-‐Can
place
a
like
for
ac.va.on
through
the
designed
wall
-‐Weight
sensi.ve,
#prin.ng
photop
to
be
placed
for
memories
to
take
home
16. Activities
Virtual
Shopping
experience
in
malls
and
other
famous
places
,in
.e
up
with
Big
basket/
ola
store/
grofers.
Placing
of
Idea
4G
hotspot
in
Uber/ola
cabs
1
2
18. How
Screen
with
groceries
items
along
with
codes
to
be
displayed
at
common
spots
in
malls.
Promoters
will
provide
idea
4g
hotspot
to
the
intersted
traffic.
Customers
can
shop
out
there
and
then,
which
will
be
packed
and
delivered
to
there
respec.ve
homes.
Its
an
cross-‐
branding
in.a.ve,
with
a.e
up
with
bigbasket.com/Grofers/
olastore
for
the
delivery
of
the
products
19. Walkthrough
Through
Idea
4G
hotspot
Scan
here
to
start
shopping
Ordered
Items
delivered
to
doorstep
Feedback
21. How
Idea
4g
hotspot
to
be
installed
in
cabs
along
with
branding
on
the
apps
Code
for
hotspot
can
be
shared
through
ola/uber
communica.on
system
;
through
mailer
and
sms
channels
Customer
feedback
24. NUKKAD NATAK
Nukkad
Natak:
since
ages
has
been
gathering
aben.on
and
has
proved
to
be
an
effec.ve
way
to
put
through
the
message
25. How
Professional
ar.st
will
be
performing
on
Idea
main
“Bahut
Pareshan
Tha”
scripts
Emcee
along
with
promoters,
will
do
few
crowd
engaging
ac.vi.es
and
brief
them
about
idea
4G
Themed
photo-‐op
with
instant
prin.ng
op.on
for
customers
to
take
memories
home
Nukkad
Natak
to
be
performed
at
common
spots
in
malls
and
corpora.ve
parks
27. Elevator
Advertising
“A
picture
speaks
thousand
words”
Idea
crea.ve
to
be
placed
on
the
elevators
outside
as
well
as
inside.
Highligh.ng
the
speed
of
Idea
4g