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4G
ACTIVATION

Proposal	
  By:	
  
BRIEF
Conceptualize	
  ac.va.on’s	
  for	
  
Idea	
  4g	
  post-­‐	
  launch	
  phase	
  
induc.ng	
  the	
  feel	
  and	
  
experience	
  of	
  the	
  dynamic	
  
product	
  for	
  the	
  customer	
  base	
  
of	
  Telengana	
  &	
  Andhra	
  
Pradesh	
  
GOAL
First	
  hand	
  experience	
  of	
  
the	
  product	
  
Social	
  Media	
  Integra.on	
  
Extensive	
  Data	
  Collec.on	
  1	
  
2	
  
3	
  
College	
  
Corporates	
  
Ancillary	
  grounds	
  
such	
  as	
  malls	
  
Guerilla	
  Marke.ng	
  	
  
1	
  
2	
   4	
  3	
  
Targeted
Segment
College
Activations
Objec.ve	
  
To	
  cover	
  the	
  major	
  needs	
  of	
  
college	
  student	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  
Ac.vity	
  	
  	
  	
  Carnival	
  Theme	
  Setup	
  	
  sec.ons	
  :	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  1.	
  Music	
  Mania	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  2.	
  Movie	
  Buff	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  3.	
  Gamers	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  4.	
  #socialmedia	
  	
  
	
  
	
  
Where	
  students	
  will	
  be	
  provided	
  hotspot	
  to	
  enjoy	
  
the	
  various	
  sec.ons	
  and	
  experience	
  the	
  bol.ng	
  	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  IDEA	
  4G	
  
	
  
.	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  
How
	
  Carnival	
  Movie	
  Sec.on	
  
Carnival	
  Music	
  Sec.on	
  
Carnival	
  Gaming	
  Sec.on	
  
WALKTHROUGH
Register	
  
Interac.ve	
  Wall	
  
for	
  direc.ons	
  
Promoters	
  for	
  guidance	
  
Get	
  clicked	
  and	
  upload	
  on	
  a	
  par.cular	
  #	
  
 The	
  
	
  BOLT	
  
	
  	
  g.	
  
	
  
	
  
Objec.ve	
  
How
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  
	
  	
  The	
  colleges	
  kids	
  will	
  be	
  provided	
  with	
  Idea	
  4G	
  
hotspot	
  and	
  on	
  the	
  given	
  topic	
  they	
  have	
  to	
  prepare	
  a	
  
PPT	
  in	
  half	
  an	
  hour	
  and	
  mail	
  it	
  to	
  the	
  promoter’s	
  id	
  
	
  Result	
  :	
  The	
  best	
  ideas	
  will	
  
be	
  used	
  in	
  the	
  on-­‐going	
  idea	
  
ac.va.on	
  
Corporate	
  
Ac.va.on	
  
	
  
Activity
-­‐	
  5mins	
  of	
  hotspot	
  will	
  be	
  provided	
  to	
  each	
  
customer	
  
	
  -­‐For	
  those	
  5mins	
  they	
  have	
  to	
  scroll	
  through	
  
their	
  basic	
  requirements	
  
	
  
	
  	
  Idea	
  4g	
  branded	
  kiosk	
  to	
  be	
  placed	
  at	
  common	
  spot	
  :	
  
-­‐Can	
  place	
  a	
  like	
  for	
  ac.va.on	
  through	
  the	
  
designed	
  wall	
  
-­‐Weight	
  sensi.ve,	
  #prin.ng	
  photop	
  to	
  be	
  placed	
  
for	
  memories	
  to	
  take	
  home	
  
How
Idea	
  4g	
  Branded	
  Kiosk	
   Idea	
  4G	
  hotspot	
  
Weight	
  sensi.ve	
  
Photo-­‐op	
  
Wall	
  
Walkthrough	
  
Registra.on	
  
5mins	
  of	
  
surfing	
  
Like	
  the	
  ac.va.on	
  Idea	
  4g	
  branded	
  #instant	
  photos	
  
Ancillary
Activations
Activities
Virtual	
  Shopping	
  
experience	
  in	
  malls	
  and	
  
other	
  famous	
  places	
  ,in	
  	
  
.e	
  up	
  with	
  Big	
  basket/
ola	
  store/	
  grofers.	
  
Placing	
  of	
  Idea	
  
4G	
  hotspot	
  in	
  
Uber/ola	
  cabs	
  
1	
  
2	
  
Virtual
Shopping
How
Screen	
  with	
  groceries	
  items	
  along	
  
with	
  codes	
  to	
  be	
  displayed	
  at	
  
common	
  spots	
  in	
  malls.	
  
Promoters	
  will	
  provide	
  idea	
  4g	
  
hotspot	
  to	
  the	
  intersted	
  traffic.	
  
Customers	
  can	
  shop	
  out	
  there	
  and	
  
then,	
  which	
  will	
  be	
  packed	
  and	
  
delivered	
  to	
  there	
  respec.ve	
  
homes.	
  
Its	
  an	
  cross-­‐	
  branding	
  in.a.ve,	
  with	
  
a.e	
  up	
  with	
  bigbasket.com/Grofers/
olastore	
  for	
  the	
  delivery	
  of	
  the	
  
products	
  
Walkthrough
Through	
  Idea	
  4G	
  hotspot	
  
	
  	
  Scan	
  here	
  to	
  start	
  shopping	
  
Ordered	
  Items	
  delivered	
  to	
  
doorstep	
  
Feedback	
  
Idea 4G
Hotspot Cabs
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  
How
Idea	
  4g	
  hotspot	
  to	
  be	
  
installed	
  in	
  cabs	
  along	
  with	
  
branding	
  on	
  the	
  apps	
  
Code	
  for	
  hotspot	
  can	
  be	
  shared	
  through	
  
ola/uber	
  	
  communica.on	
  system	
  ;	
  
through	
  mailer	
  and	
  sms	
  channels	
  
Customer	
  feedback	
  
Walkthrough
Idea	
  4g	
  hotspot	
  in	
  every	
  
category	
  of	
  cab	
  
Guerilla
Marketing
	
  Mime	
  Performance	
  
Nukkad	
  Natak	
  
Elevator	
  Adver.sement	
  
1	
  
2	
  
3	
  
NUKKAD NATAK
Nukkad	
  Natak:	
  since	
  ages	
  has	
  been	
  gathering	
  aben.on	
  and	
  has	
  proved	
  to	
  be	
  an	
  
effec.ve	
  way	
  to	
  put	
  through	
  the	
  message	
  
How
Professional	
  ar.st	
  will	
  be	
  performing	
  on	
  Idea	
  
main	
  “Bahut	
  Pareshan	
  Tha”	
  scripts	
  
Emcee	
  along	
  with	
  promoters,	
  will	
  do	
  few	
  
crowd	
  engaging	
  ac.vi.es	
  and	
  brief	
  them	
  about	
  
idea	
  4G	
  
Themed	
  photo-­‐op	
  with	
  instant	
  prin.ng	
  op.on	
  
for	
  customers	
  to	
  take	
  memories	
  home	
  
Nukkad	
  Natak	
  to	
  be	
  performed	
  at	
  common	
  
spots	
  in	
  malls	
  and	
  corpora.ve	
  parks	
  
MIME
PERFORMANCE
MIME
PERFORMANCE
Elevator
Advertising
	
  	
  “A	
  picture	
  speaks	
  thousand	
  words”	
  
	
  
	
  Idea	
  crea.ve	
  to	
  be	
  placed	
  on	
  the	
  	
  	
  	
  	
  	
  	
  	
  
elevators	
  outside	
  as	
  well	
  as	
  inside.	
  
Highligh.ng	
  the	
  speed	
  of	
  Idea	
  4g	
  
	
  
How 	
  	
  4G	
  
Outside	
  View	
   Inside	
  View	
  
Thank You

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Idea final

  • 2. BRIEF Conceptualize  ac.va.on’s  for   Idea  4g  post-­‐  launch  phase   induc.ng  the  feel  and   experience  of  the  dynamic   product  for  the  customer  base   of  Telengana  &  Andhra   Pradesh  
  • 3. GOAL First  hand  experience  of   the  product   Social  Media  Integra.on   Extensive  Data  Collec.on  1   2   3  
  • 4. College   Corporates   Ancillary  grounds   such  as  malls   Guerilla  Marke.ng     1   2   4  3   Targeted Segment
  • 5. College Activations Objec.ve   To  cover  the  major  needs  of   college  student                                    
  • 6. Ac.vity        Carnival  Theme  Setup    sec.ons  :                                                                          1.  Music  Mania                                                                          2.  Movie  Buff                                                                          3.  Gamers                                                                          4.  #socialmedia         Where  students  will  be  provided  hotspot  to  enjoy   the  various  sec.ons  and  experience  the  bol.ng                                                                          IDEA  4G     .                                                                                                                            
  • 7. How  Carnival  Movie  Sec.on   Carnival  Music  Sec.on   Carnival  Gaming  Sec.on  
  • 8. WALKTHROUGH Register   Interac.ve  Wall   for  direc.ons   Promoters  for  guidance   Get  clicked  and  upload  on  a  par.cular  #  
  • 9.  The    BOLT      g.       Objec.ve  
  • 10. How                                The  colleges  kids  will  be  provided  with  Idea  4G   hotspot  and  on  the  given  topic  they  have  to  prepare  a   PPT  in  half  an  hour  and  mail  it  to  the  promoter’s  id    Result  :  The  best  ideas  will   be  used  in  the  on-­‐going  idea   ac.va.on  
  • 12. Activity -­‐  5mins  of  hotspot  will  be  provided  to  each   customer    -­‐For  those  5mins  they  have  to  scroll  through   their  basic  requirements        Idea  4g  branded  kiosk  to  be  placed  at  common  spot  :   -­‐Can  place  a  like  for  ac.va.on  through  the   designed  wall   -­‐Weight  sensi.ve,  #prin.ng  photop  to  be  placed   for  memories  to  take  home  
  • 13. How Idea  4g  Branded  Kiosk   Idea  4G  hotspot   Weight  sensi.ve   Photo-­‐op   Wall  
  • 14. Walkthrough   Registra.on   5mins  of   surfing   Like  the  ac.va.on  Idea  4g  branded  #instant  photos  
  • 16. Activities Virtual  Shopping   experience  in  malls  and   other  famous  places  ,in     .e  up  with  Big  basket/ ola  store/  grofers.   Placing  of  Idea   4G  hotspot  in   Uber/ola  cabs   1   2  
  • 18. How Screen  with  groceries  items  along   with  codes  to  be  displayed  at   common  spots  in  malls.   Promoters  will  provide  idea  4g   hotspot  to  the  intersted  traffic.   Customers  can  shop  out  there  and   then,  which  will  be  packed  and   delivered  to  there  respec.ve   homes.   Its  an  cross-­‐  branding  in.a.ve,  with   a.e  up  with  bigbasket.com/Grofers/ olastore  for  the  delivery  of  the   products  
  • 19. Walkthrough Through  Idea  4G  hotspot      Scan  here  to  start  shopping   Ordered  Items  delivered  to   doorstep   Feedback  
  • 20. Idea 4G Hotspot Cabs                        
  • 21. How Idea  4g  hotspot  to  be   installed  in  cabs  along  with   branding  on  the  apps   Code  for  hotspot  can  be  shared  through   ola/uber    communica.on  system  ;   through  mailer  and  sms  channels   Customer  feedback  
  • 22. Walkthrough Idea  4g  hotspot  in  every   category  of  cab  
  • 23. Guerilla Marketing  Mime  Performance   Nukkad  Natak   Elevator  Adver.sement   1   2   3  
  • 24. NUKKAD NATAK Nukkad  Natak:  since  ages  has  been  gathering  aben.on  and  has  proved  to  be  an   effec.ve  way  to  put  through  the  message  
  • 25. How Professional  ar.st  will  be  performing  on  Idea   main  “Bahut  Pareshan  Tha”  scripts   Emcee  along  with  promoters,  will  do  few   crowd  engaging  ac.vi.es  and  brief  them  about   idea  4G   Themed  photo-­‐op  with  instant  prin.ng  op.on   for  customers  to  take  memories  home   Nukkad  Natak  to  be  performed  at  common   spots  in  malls  and  corpora.ve  parks  
  • 27. Elevator Advertising    “A  picture  speaks  thousand  words”      Idea  crea.ve  to  be  placed  on  the                 elevators  outside  as  well  as  inside.   Highligh.ng  the  speed  of  Idea  4g    
  • 28. How    4G   Outside  View   Inside  View