Digital marketing (also known as data-driven marketing) is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

1. L E T U S D E L I V E R T H E B E S T R E S U L T F O R Y O U R B U S I N E S S P R O M O T I O N
DIGITAL MARKETING
SERVICES IN LUDHIANA

2. LIST OF DIGITAL MARKETING
OVERVIEW & SERVICES
• Digital Marketing overview
• What is Digital Marketing?
• Why to chose Digital Marketing?
• Digital Marketing Tools
• Digital Marketing Process

3. WHAT IS DIGITAL MARKETING?
Digital marketing (also known as data-driven
marketing) is an umbrella term for the marketing of
products or services using digital technologies, mainly
on the Internet, but also including mobile phones,
display advertising, and any other digital medium.

4. WHY TO CHOSE DIGITAL MARKETING
• Cost Effective
• Brand Building
• Target Desired Audience
• 24*7 working Facility
• Customer Tracking
• High ROI
• Data-driven Marketing
• Action Oriented (though remarketing)

5. DIGITAL MARKETING TOOLS
• Website
• Content Writing
• Search Engine Optimization
• Pay Per Click
• Social Media Marketing
• Search Engine Marketing
• Email Marketing
• Display Marketing (Banners Ads)
• Affiliate Marketing
• Remarketing
• Digital Marketing Measurements

6. TOOL 1 – WEBSITE
Benefits of having a business
website:
• Cost Effective
• Accessible around the clock
• Convenient
• Credibility
• Sales
• Marketing
If you have a business
and don’t have a
website, you are losing
out on great
opportunities for your
business. A website
itself can be used to
accomplish many
different marketing
strategies to help your
business grow.

7. TOOL 2 - CONTENT WRITING
• Crucial to the success of any website
• Retain visitors
• High ranking on search engines
• Making A good first impression

8. TOOL 3 - SEO
SEO is the act of modifying a website to increase its
ranking in organic (vs paid), crawler-based listings of
search engines

9. HOW DO ORGANIC SEARCH LISTING
WORKS?
• A spider or crawler which is a component of a SE
gathers listings by automatically "crawling" the web
• The spider follows links to web pages, makes copies
of the pages and stores them in the SE’s index
• Based on this data, the SE then indexes the pages
and ranks the websites
• Major SEs that index pages using spiders: Google,
Yahoo, AltaVista, MSN, AOL, Lycos

10. SEO STRATEGIES

11. PAY PER CLICK
A model of internet marketing in which advertisers pay
a fee each time one of their ads is clicked.

12. ADVANTAGES OF PPC
• Reduce your cost - per - click
• Protect your brand
• Raise your quality score
• Target your local market
• Produce more qualified leads for less money
• Return on investment
• Profitable results
• Quick results

13. SOCIAL MEDIA MARKETING
Social media marketing refers to the process of
gaining traffic or attention through social media sites.

14. WHY SMM?
• Vital element for the online business.
• Builds important business contact
• Branding tool and can increase conversion, sales
tracking, page views and add exposure.
• Low cost marketing for increasing sale and to bring
traffic to the website.
• It increases the site popularity & to bring the
potential customers to our niche area
• Targeted traffic
• High return on investment
• Ability to go viral

15. SEARCH ENGINE MARKETING
What is search engine marketing (SEM)?
SEM is the act of marketing a website via search
engines by purchasing paid listings
What are paid listings?
These are listings that search engines sell to
advertisers, usually through paid placement or paid
inclusion programs. In contrast, organic listings are
not sold.

16. EMAIL MARKETING
An email campaign is a coordinated set
of email marketing messages delivered at intervals
and designed to escalate a persuasive argument to
purchase, subscribe, download, etc.

17. BENEFITS OF E MARKETING
• Highly Targeted: dynamic, personalized content
• Immediate: shorter lead times
• Test and Refine: ensuring optimal results through continues
improvement.
• Measurable: effectiveness of campaigns (ROI). Greater
insight into customer behavior.
• Reach: unlimited distribution globally, infinitely scalable
• Better conversion rates: seamless – uninterrupted process
from prospect to customer in a matter of clicks.
• Cost effective: fast acting, flexible focused campaigns
equals maximum return on investment.

18. DISPLAY BANNER ADS
Display advertising is a type of online advertising that comes in
several forms, including banner ads, rich media and more.
Unlike text-based ads, display advertising relies on elements
such as images, audio and video to communicate
an advertising message.

19. BENEFITS OF BANNER AD
• Most visible advertisements online. This is because
of banner ads contains attractive images.
• Saves time for both publishers and advertisers.
• Targets the potential customers.
• Increase in website traffic
• Tracking is easy with banner ads
• Banner ads are more attention seeker in
comparisons to any other digital medium

20. AFFILIATE MARKETING
A marketing arrangement by which an online retailer
pays commission to an external website for traffic or
sales generated from its referrals
Who are the Key Players?
• The Affiliate (Publisher)
• The Merchant (Advertiser)
• The Affiliate Network
• Outsourced Program Managers

21. HOW DOES IT WORKS?

22. REMARKETING
Remarketing is a clever way to connect with visitors
to your website who may not have made an
immediate purchase or enquiry. It allows you to
position targeted ads in front of a defined audience
that had previously visited your website - as they
browse elsewhere around the internet.

23. BENEFITS OF REMARKETING
• Improving brand recall
• Higher conversion rates
• Better ROI
• Flexible budget
• Remain connected to your audience
• Niche targeting options
• Highly targeted ad text
• Improves relevancy of ads

24. DIGITAL MARKETING MEASUREMENTS
• ROI (return on investment) = [(Payback -
Investment)/Investment)]*100
• Many tools and systems are available to calculate
your ROI and to measure the effectiveness of your
digital marketing campaign.
ROI tools
• Google analytics
• Google webmasters tools
• Basic google search
• Google Adwords
• Social media monitoring tools
• Sentiment analysis tools

25. THANK YOU
MEGHA SETH