2. Pepsi

3. ITC group

4. Nokia.

5. Times of India.Each one that has been mentioned above has a specialisation in their field from being a telecom service provider to a leading newspaper in the country.<br />The idea is to begin with the company profiles and description of each of the brands mentioned above and then later start with describing the corporate social responsibilities of each of them followed by comparing them with each other along with their success rate.<br />The project will also define CSR, its role and need and why is being adopted by different industries. A prototype has been mentioned below<br /> <br />What is Corporate Social Responsibility?<br />Corporate Social Responsibility (CSR) is a concept whereby organizations consider the<br />interests of society by taking responsibility for the impact of their activities on customers,employees, shareholders, communities and the environment in all aspects of theiroperations. This obligation is seen to extend beyond the statutory obligation to complywith legislation and sees organizations voluntarily taking further steps to improve thequality of life for employees and their families as well as for the local community andsociety at large.<br />Development and analysis<br />Business ethics is a form of the art of applied ethics that examines ethical principles and<br />moral or ethical problems that can arise in a business environment.<br />In the increasingly conscience-focused marketplaces of the 21st century, the demand formore ethical business processes and actions (known as ethicism) is increasing.Simultaneously, pressure is applied on industry to improve business ethics through newpublic initiatives and laws .<br />Business ethics can be both a normative and a descriptive discipline. As a corporatepractice and a career specialization, the field is primarily normative. In academiadescriptive approaches are also taken. The range and quantity of business ethical issuesreflects the degree to which business is perceived to be at odds with non-economic socialvalues. Historically, interest in business ethics accelerated dramatically during the 1980sand 1990s, both within major corporations and within academia. For example, today mostmajor corporate websites lay emphasis on commitment to promoting non-economicsocial values under a variety of headings (e.g. ethics codes, social responsibility charters).In some cases, corporations have redefined their core values in the light of businessethical considerations .<br />The term CSR itself came in to common use in the early 1970s although it was seldomabbreviated. The term stakeholder meaning those impacted by an organization's activitieswas used to describe corporate owners beyond shareholders from around 1989.<br />Approaches to CSR<br />An approach for CSR that is becoming more widely accepted is community-baseddevelopment projects, such as the TOI’s Teach India Movement .They set up an Early Learning Centre to help educate the community's children, as well as develop new skills for the adult. A more common approach of CSR is through the giving of aid to local organizations andimpoverished communities in developing countries. Some organizations do not like thisapproach as it does not help build on the skills of the local people, whereas community-based development generally leads to more sustainable development.<br />Human resources<br />A CSR programme can be seen as an aid to recruitment and retention, particularly withinthe competitive graduate student market. Potential recruits often ask about a firm's CSRpolicy during an interview and having a comprehensive policy can give an advantage.CSR can also help to improve the perception of a company among its staff, particularlywhen staff can become involved through payroll giving, fundraising activities orcommunity volunteering.<br />Risk management<br />Managing risk is a central part of many corporate strategies. Reputations that takedecades to build up can be ruined in hours through incidents such as corruption scandalsor environmental accidents. These events can also draw unwanted attention fromregulators, courts, governments and media. Building a genuine culture of 'doing the rightthing' within a corporation can offset these risks.<br />Brand differentiation<br />In crowded marketplaces companies strive for a unique selling proposition which canseparate them from the competition in the minds of consumers. CSR can play a role inbuilding customer loyalty based on distinctive ethical values.. Businessservice organizations can benefit too from building a reputation for integrity and bestpractice. So businesses should be more responsible for their environment.<br />License to operate<br />Corporations are keen to avoid interference in their business through taxation orregulations. By taking substantive voluntary steps they can persuade governments and thewider public that they are taking current issues like health and safety, diversity or theenvironment seriously and so avoid intervention. This also applies to firms seeking tojustify eye-catching profits and high levels of boardroom pay. Those operating away fromtheir home country can make sure they stay welcome by being good corporate citizenswith respect to labor standards and impacts on the environment<br />