Business world evolve every day positively. So, clothing industry also need to part of the race and make the world better place for live in. Reformation is the next zara in sustainable business world

1. Reformation: The Brand Making Sustainability and Self-Confidence Cool Again
Md. Mehedi Zahan Pulok
PGD – KIM
Section – B; Batch – 9
ID NO: 19281067
Course Code: KIM 203
Course Title: Production Management and Merchandizing
Submitted To: Ms. Bushra Nuzhat Ika
12 May, 2020

2. Reformation: The Brand Making Sustainability and Self-Confidence Cool Again 2
Table of Content
1 Introduction……………………………………………………………………………………. 4
1.1 Sustainable Business ………………………………………………………………………...’4
1.2 Sustainable Fashion……………………………………………………………………...…... 5
1.3 Seven Forms of Sustainable Fashion………………………………………………………….5
1.4 Sustainable Fashion Raw Material ……………………………………………………………5
2 Reformation & Sustainable Fashion ……………………………………………………………6
3. REFSCALE ……………………………………………………………………………………6
3.1 REFSCALE Methodology ……………………………………………………………………7
4. Product Price…………………………………………………………………………..…...8
5. Buildup awareness among customer………………………………………………………9
6. Opportunity for Bangladesh……………………………………………………………………9
7. Conclusion ……………………………..……………………………………………………..10
8. Reference ……………………………………………………………………………………..10

3. Reformation: The Brand Making Sustainability and Self-Confidence Cool Again 3
Abstract
rofit – a simple word but desire for every businessman. But this desirability comes with a
cost. After Industrial Revolution Textile Industry are growing really fast. This is also the
easiest way to making money for the businessman. But there pointless acting regarding
the environment is paying the price now. For example, 3781 Liter water is used to manufacturing
a pair of Levi’s Jeans. And the water is an essential element to survive in this world. So, it’s
really high time we should think about this unnecessary wastage and work together. But this is
not that easy. So, the United Nations comes together and set 17 Sustainable Goals. And
continuously maintain the pressure upon the manufacturing to convert their business into an
ecofriendly business. This is really hard to convert the fashion world into sustainability. Because
we use huge number cloths and hardly reuse those cloths. There is some few famous brand who
fought hard and make this thing easy and affordable. While other brand use “sustainability” as a
glittering word Reformation exactly show how to make in it in real. Reformation doesn’t shy to
share information with customers and show the adverse effect of using chemicals in the product.
Reformation also able to make the product cool. Its continuous hard work inspired other brands
to practice eco-friendly business.
Keywords: Sustainability, Reformation, Impact in customer.
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4. Reformation: The Brand Making Sustainability and Self-Confidence Cool Again 4
1 Introduction
The Industrial Revolution began in the late 18th
and early 19th
centuries in Britain, before
spreading around the world. Coal, oil and gas offered levels of energy production previously
undreamed of, leading to shifts towards factory-based systems and the mass production of goods
such as cotton. Fossil fuels, principally coal at the beginning of the Industrial Revolution, were
primarily used to generate steam power and electricity, but their applications were vast, with
many industries becoming automated, hence increasing their output. In the search for a better
standard of living, many people moved from the countryside to the cities to find work in the new
factories. The burning of fossil fuels led to a massive increase in urban air pollution, although
most people felt that such a disadvantage was not significant in the context of their new found
prosperity.
In addition to urban air pollution however, other impacts of industrialization were felt. There
were drastic changes to land use with the construction of new buildings, including factories and
houses for employees, and transport facilities, including new roads and rail tracks. Areas of
countryside were destroyed and replaced by industrial developments. In order to make best use
of the remaining land, agricultural machinery was modernized to make the production of food
more efficient.
Today, industrialization continues in the less well-developed areas of the world like Africa and
parts of Asia. We have gradually become aware that there are many environmental impacts as a
consequence of industrialization, and that we have the ability to take the appropriate action. The
main impacts of concern are pollution, resource consumption (including energy resources) and
population growth. To protect the world from this poisonous scenario the United Nations
General Assembly set 17 Sustainable Development Goals. The SDGs are part of Resolution 70/1
of the United Nations General Assembly: "Transforming our World: the 2030 Agenda for
Sustainable Development". That has been shortened to "2030 Agenda”
1.1 Sustainable Business
In a businessman dictionary, a sustainable business, or a green business, is an enterprise that has
minimal negative impact, or potentially a positive effect, on the global or local environment,
community, society, or economy—a business that strives to meet the triple bottom line. They
cluster under different groupings and the whole is sometimes referred to as "green capitalism"
Often, sustainable businesses have progressive environmental and human rights policies. But to
reach this sustainable business they need to act their role very cleverly. The man challenge of
this is to keep the profit margin sharp and still able to convert the business into sustainable one.
It’s also the customer who need to rethink about cheap fashion item and show their positive
attitude towards the sustainability.

5. Reformation: The Brand Making Sustainability and Self-Confidence Cool Again 5
1.2 Sustainable Fashion
Sustainable fashion can be defined as clothing, shoes and accessories that are manufactured,
marketed and used in the most sustainable manner possible, taking into account both
environmental and socio-economic aspects. In practice, this implies continuous work to improve
all stages of the product’s life cycle, from design, raw material production, manufacturing,
transport, storage, marketing and final sale, to use, reuse, repair, remake and recycling of the
product and its components.
From an environmental perspective, the aim should be to minimize any undesirable
environmental effect of the product’s life cycle by: (a) ensuring efficient and careful use of
natural resources (water, energy, land, soil, animals, plants, biodiversity, ecosystems, etc.); (b)
selecting renewable energy sources (wind, solar, etc.) at every stage, and (c) maximizing repair,
remake, reuse, and recycling of the product and its components. From a socio-economic
perspective, all stakeholders should work to improve present working conditions for workers on
the field, in the factories, transportation chain, and stores, by aligning with good ethics, best
practice and international codes of conduct. In addition, fashion companies should contribute to
encourage more sustainable consumption patterns, caring and washing practices, and overall
attitudes to fashion.
1.3 Seven Forms of Sustainable Fashion
When we learn about “sustainable fashion”, we soon realize that
there are many forms of (more) sustainable fashion. Some actors
and individuals emphasize the importance of making clothes in a
more environmentally friendly manner, while others advocate
secondhand/vintage or underline the benefits of swapping, renting
or borrowing clothes as opposed to purchasing newly produced
clothes. All strategies promoting more environmentally, socially
and ethically conscious production and consumption are important
steps towards a more sustainable industry. Green Strategy has
identified seven main forms of more sustainable fashion
production and consumption, as seen in the figure below.
1.4 Sustainable Fashion Raw Material
As the sustainable word is used in the business world to assure the safety of people right and
protect the environment. Now, it really needs to know about what raw materials we should need
to use in manufacture the product. In sustainable fashion world, we should use natural resources
without destroying her. Raw material should be organic and need to used least amount of

6. Reformation: The Brand Making Sustainability and Self-Confidence Cool Again 6
harmful chemicals. But as this most of the sustainable product comes with a high price so
customer need to grow the habit of recycle cloth.
2 Reformation & Sustainable Fashion
As fashion retailers are clamoring to reduce their
environmental footprint, Reformation has been making
sustainable fashion sexy since 2009.
Its buzzy marketing, stylish product, and celebrity
following have helped shift the perception that
sustainable clothes are unfashionable. Leaving other
fast fashion brands to play catch up.
2.1 Sustainable Products and Processes
While some brands, to tick the ‘green fashion’ box, describe their
products with buzzwords such as ‘sustainable’ or ‘eco-friendly,’ they
don’t always go into detail exactly how their product makes a
positive impact on the environment. Reformation stands out by
educating its customers within product descriptions, explaining
where the fabric comes from and how it affects the planet.
Unlike other fast fashion retailers, Reformation doesn’t shy away
from informing consumers of the adverse effects of some materials
and practices. For example, while organic cotton is a better choice than non-organic, it still isn’t
the most sustainable alternative for fabrics due to high water usage. On all of Reformation’s
organic cotton items, the description reads:
“Organic cotton doesn’t allow genetically modified seeds and restricts the use of many
chemicals. It still uses water and land, but it helps sustain the land it is grown on through crop
rotations and natural ways of controlling pesticides.”
3. REFSCALE
Reformation think about all the costs in creating fashion—not just the price tag.
REFSCALE tracks our environmental footprint by adding up the pounds of carbon dioxide
emitted and gallons of water we use, and pounds of waste we generate. Then we calculate
how Reformation’s products help reduce these impacts compared with most clothes
bought in the US. We share this information on every product page of our website and
tell you exactly what impact each garment has on the environment. This way we all get to

7. Reformation: The Brand Making Sustainability and Self-Confidence Cool Again 7
see the total cost of fashion so you can make empowered choices, and we can keep
creating better solutions when it comes to making clothes.
3.1 REFSCALE Methodology
Our sustainability research team created a life-cycle assessment tool to calculate the CO2, water,
and waste footprints of Reformation products, as well as comparable products. We used primary
data whenever available; otherwise we referenced secondary data and existing life-cycle
assessments for select fabrics or processes. Finally, Clean Agency, a third-party sustainability
consulting team, reviewed our methodology and data sources to verify the validity of our
calculations.
Research boundary
The following boundary applies to our CO2 and water calculations:
Inputs: Water, Energy, Raw Materials
Outputs: CO2 emissions, Waste
Fabric manufacturing → Fabric dyeing → Raw Material Transit → Product Manufacturing →
Commercial Garment Wash → Packaging → Shipment → Customer Garment Care → Garment
end-of-life
For waste, there is very limited data on waste outputs in the fashion supply chain (fiber
cultivation, fabric processing, dyeing, etc.). Instead, we focused on material wastes that we
control directly through manufacturing and fulfillment processes:
 Product manufacturing (including fabric scraps & operating waste)
 Packaging
How do we define comparable conventional clothing?
We select comparable conventional clothing characteristics based on what fabrics and
processes are most common for products sold in the US. Assumptions for comparable
conventional clothing:
 Same weight as the Reformation garment
 For knits & linen woven, majority content conventional cotton
 For viscose woven, majority content conventional viscose
 For deadstock woven, majority content conventional viscose
 For Recover sweater knits, majority content conventional wool
 For Alpaca sweater knits, majority content conventional cashmere
 For deadstock or Bluesign silk, majority content conventional silk

8. Reformation: The Brand Making Sustainability and Self-Confidence Cool Again 8
 Manufactured in China in a factory without carbon offsets
 Raw material air transport from China to LA
 Poly bag inside a corrugated box for packaging
 Small-package, ground shipping without carbon offsets
What practices make Reformation different?
 Lower-impact fabrics like vintage, deadstock, Tencel, flax linen, Alpaca yarn Domestic
suppliers whenever possible
 Third-party certifications (Bluesign, Oeko-Tex) for low-impact and safe dye practices
when available
 Manufacturing in our own factory or a nearby factory in LA
 Purchase of renewable energy credits for factory operations (100% wind) Lower-impact,
100% recycled-content & recyclable packaging
 Carbon neutral shipping program
 Lower-impact garment care labels and recommendations -End-of-life recycling service
 Reformation also invest in programs that replace the resources they’ve spent,
which is where offsets come in. They have partnered with the Brazilian Rosewood
Amazon Conservation Project and the Bonneville Environmental
Foundation (BEF) Water Restoration Program to help put back some of the
resources they used.
 Alternative of Tradition: On average, e-commerce uses about 30% less energy
than traditional retail. Good news because the majority of their customers use their
online site to make purchases (they’re all for never getting out of bed either). They
also calculate the carbon footprint of their web server and your screen’s energy
demand while browsing the Ref website. And yes, they offset that too!
4. Product Price
Price is a strategy by whom you can
attracting the customers. Although the
price of Reformation product is quite
high buts its long-life cycle and smart
design make it catchy for the
customers. As the customers are
looking for the sustainable product
Reformation slowly but surely become
the giant as sustainable fashion brands.

9. Reformation: The Brand Making Sustainability and Self-Confidence Cool Again 9
If we compared prices with the latest apparel arrivals at Reformation against other major brands
offering sustainable products. Unsurprisingly, Stella McCartney registers the highest entry,
average, and exit price point with Zara’s Join Life collection the lowest. Eco-friendly brand
Everlane also undercuts Reformation’s prices.
5. Buildup awareness among customer
It’s the customer who need to realize about the importance of sustainable fashion product.
To buildup awareness among the customer Reformation creates its own platform. It sends
email communications between 2-3 times a week. The brand has established a casual and playful
way of interacting with customers on its website and social media that resonate with
millennials. The brand voice is present and instantly relatable in all areas of Reformation, from
subject headers to campaigns. Even the important stuff like its sustainability framework is
written with tongue-in-cheek. While this tone is not something that all brands would be able to
pull off successfully, Reformation makes its younger audience sit up and pay attention. And not
just to its latest silk midi skirt, but the impact fashion has on the environment.
6. Opportunity for Bangladesh:
Reformation creates a great opportunity for Bangladesh. But it’s really up to us how we
play our role regarding the sustainable fashion. Here’s some profitable catch which we
must take and become gainer:
1 Price: If analyses the RMG CM price or FOB price we can see that most of the time
buyers are not willing to pay high price so its high time we should convert some portions
of our business into sustainable phrase. As the sustainable buyers are willing to pay high
price.
2 Quality life for workers: As the sustainable business assure the good work
environment and prohibited force labor so it will be great for the government to assure
quality life for the garment’s worker.
3 Fabric Supply: As I speak Reformation looking for some committed suppliers who has
knowledge on standards safety and equity so the greed factories like Masco Group or
M&J Group catch this opportunity and become their loyal supplier.
4 Eco – friendly Economic Zone: To attract this growing buyer’s government should
establish no of eco – friendly economic zone. It will be catch phrase for those buyers and
they also able to expand their business.
5 Protect environment & biodiversity: According to recent survey shows that
Bangladesh one of polluted country in the world. And it became hazardous to live in for
everyone. So, only the practice of sustainable business helps us to get rid of this
situation.

10. Reformation: The Brand Making Sustainability and Self-Confidence Cool Again 10
7. Conclusion
From the 1st
industrial revolution to today we continuously destroying natural resource. This
unplanned and greediness of human kind make the Earth toxic to live in for every living kind.
Now it’s our payback time. With the establishment of sustainability in business and growing
concern among the customer to buy this product even higher price could only save the mother
Earth. Hope all businessman following the footstep of Reformation and fulfill their responsibility
to make the Earth livable again.
8. References:
1 https://en.wikipedia.org/wiki/Industrial_Revolution
2 https://en.wikipedia.org/wiki/Sustainable_business
4 https://edited.com/resources/reformation-brand-analysis/
5 https://www.thereformation.com/pages/sustainable-practices
6 https://thereformation-weblinc.netdna-
ssl.com/media/W1siZiIsIjIwMTgvMDYvMjUvMTkvMDUvMDkvYzdjZjQ1OTgtMDdjMC00Y
2VhLTgxZTAtZWZlMGE0ZTczZjYyL1JlZlNjYWxlIE1ldGhvZG9sb2d5IENvcHkgKDEpICgx
KSAoMSkucGRmIl1d/RefScale%20Methodology%20Copy%20%281%29%20%281%29%20%
281%29.pdf?sha=7f957fbe9c39cf2f