1. Augmented Reality Glasses
Market Research and Analysis
Prepared by: Mehrnaz Zuie

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Executive Summary
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Wearable electronics will be the dominant theme in the
consumer electronic and computing technology industry.
Google will be leading this market thanks to its heavy
investment and early planning (cumulative sales of 5
million Google Glass units by 2016, $2.5 billion market
opportunity).
Through implementing
in-car sensors that
interface with Google
Glass, companies can
enhance the driving
experience and create a
personal digital journey.
Market Revenue, By Applications, 2012-2018 ($Million)

3. Key Trends and Development
Market Attractiveness
Wearable Electronics will be the dominant theme in the consumer electronic
and computing technology industry.
The global wearable electronics market was worth more than $2.5 billion in
revenue in 2012 and is expected to cross $8 billion in 2018.
IHS forecasts the global market for smart glasses amounts to 9.4 million
units from 2012 through 2016. Business Insider estimates 5 million Google
Glass units will be sold in this period.
Business Insider forecasts annual sale of 21 million Google Glass units in
2018.
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Potential use case of this
technology
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Gaming
Retail Business Owners
Real Estate
Automobile Industry
Training Employees
Travel Industries

4. Key Trends and Development
Recent Notable Developments
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August 2011: First prototype (weighed 8 lbs)
April 2012: Product began testing
June 2012: Live stream demonstration of glass
wearing skydivers, abseilers, and mountain bikers
on a Google+ Hangout.
February 2013: Demonstration of voiceaugmented reality feature
April 2013: Google announced that production
was complete for the initial Glass Explorer Edition
units and the corporation would begin shipping.
July 2013: Google encouraged developers to start
building apps for its glass using existing Android
Software Development Kit (as Glass Development
Kit is yet to be released).
Before end of 2013: Google is working on models
that can be used with prescription lenses.
Customer Segmentation
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Enterprises
Individuals
o Early Adopters (Prices Insensitive)
o Regular Customers (Mass Market,
Price Sensitive)
Barriers to Adoption/Risks
Pricing: “biggest factor determining how
quickly the general public adopts the device”
(Business Insider)
Quality of applications by developers:
“critical to the success of Google Glass will
depend primarily on the applications” (IHS)
Acceptance of wearing such glasses from an
esthetic and social standpoint
o In a survey 53% did not feel
comfortable interacting with people
wearing Google Glasses. (YouGov)
Cope with the voice-only interface
Privacy and Security Concern
Data Usage
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5. Key Players and Products
Product Name
Company
Key Features
Maturity Level and
Release Dates
Price
Recon Jet
Recon
Instruments
Wifi, Bluetooth, GPS
Movement Sensors
Scheduled to be shipped
in February 2014
$600
M100
Vuzix
Hands Free, Smartphone
GPS, Camera
Scheduled for full-scale
launch this summer
Unknown
Lumus
Binocular Approach
Email, Text Message
Internet
Lumus is in talks to
license its technology to a
third party.
Unknown
Reports the incoming
emails, text messages, and
social media updates. iOS
and Android compatible
Pre-release version may
be available by January
2014
$400
Camera: Photo/Video
Video Storage
On/Off Sunglasses
Software Applications
Pre-ordering is available
with units shipping this
summer
$300 (8 GB)
$500 (32 GB)
Might go on sale by end of
2013
Unknown
N/A
GlassUp
Epiphany
Eyewear
Telepathy One
Vergence
Labs
Telepathy
5- inch display,Camera:
Photo/Video,Bluetooth,Mus
ic, Social Media

6. Other Key Players
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Partners
Manufacturing: Foxconn
 Google Glass Will Be Made in the USA by Foxconn
o Data/Internet Service Providers
 Potentially AT&T, Verizon, Sprint
 Content sharing by Google Glass users will cause
significant increase in the data usage
o Sunglass retailers such as Ray-Ban or Warby Parker
 Helps to overcome aesthetic social barriers
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7. Impact on Automotive Space
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Google Glass can be used as a central hub to unlock the car door, and to control the airconditioning, multimedia and other car’s digital features.
Google Glass, as a collection of sensors, can enhance the driving experience by providing
information such as warnings, messages, road layouts (through Google Map integration), and
speed limit to the driver.
Companies can leverage this technology to implement in-car sensors that interface with Google
Glass in order to personalize the driving experience.
Tesla is developing a Google Glass platform called Glesstesla which pairs Google’s experimental
augmented reality eyewear with its cars.
 These information can be integrated with car lane departure warning system and
pedestrian recognition to improve the safety of the driving experience.
Similar AR concept is used in BMW cars by projecting relevant driving information on
windshield
However, currently Google glasses are banned in the UK and may also be banned in
some of the states in the US.
Automobiles could provide a safe Driving Mode feature for Google Glass and disable
distracting notifications sent through social media and instant messages
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Conclusion
Wearable electronics will be the
dominant theme in the consumer
electronic and computing
technology industry.
Google will be leading this
market thanks to its heavy
investment and early planning.
Through implementing in-car
sensors that interface with
Google Glass, companies can
enhance the driving experience
and create a personal digital
journey.
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Cumulative sales of 5
million Google Glass
units by 2016 is
projected
At $500 per unit, this
equates to a $2.5
billion market
opportunity