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Apple Financial Results in 6 Charts
Apple Q4 Relative Performance
Revenue was in line but earnings exceeded expectations.
Source: Company information
Apple Revenue Growth
Revenue growth in Q4 was driven by the iPhone and the Chinese market.
Source: Company information
Apple Product Trends
The iPhone has grown at more than twice the rate of the iPad over the past 5
years and accounts for 75% of product units sold.
Source Company information
Apple Financial Metrics
EPS has grown dramatically, driven by revenue gains rather than profit
improvement.
Source Company information
Apple Cost Trends
Operating expenses are growing faster than revenues.
Source Company information
Apple Cash Flow Breakdown
Cash increased 53% in 2015 and the major uses of cash were changes in
marketable securities and share buybacks.
Source: Company information
Learn More
To learn more about creating persuasive charts, download the free
Mastering Chart Selection Guide, which includes a 30-day trial of the Mekko
Graphics software.
Questions or Comments?
Join us on Facebook or Twitter
and say hello!

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Analysis of Financial Performance for Apple

  • 2. Apple Q4 Relative Performance Revenue was in line but earnings exceeded expectations. Source: Company information
  • 3. Apple Revenue Growth Revenue growth in Q4 was driven by the iPhone and the Chinese market. Source: Company information
  • 4. Apple Product Trends The iPhone has grown at more than twice the rate of the iPad over the past 5 years and accounts for 75% of product units sold. Source Company information
  • 5. Apple Financial Metrics EPS has grown dramatically, driven by revenue gains rather than profit improvement. Source Company information
  • 6. Apple Cost Trends Operating expenses are growing faster than revenues. Source Company information
  • 7. Apple Cash Flow Breakdown Cash increased 53% in 2015 and the major uses of cash were changes in marketable securities and share buybacks. Source: Company information
  • 8. Learn More To learn more about creating persuasive charts, download the free Mastering Chart Selection Guide, which includes a 30-day trial of the Mekko Graphics software. Questions or Comments? Join us on Facebook or Twitter and say hello!

Notas del editor

  1. Technology Region Product Stacked cascade charts
  2. Technology Revenue COGS SG&A R&D CAGR Time series Legend
  3. Technology Revenue Operating income Earnings per share Operating margin Time series Data row
  4. Technology Revenue COGS SG&A R&D CAGR Time series Legend
  5. Software Technology Strategic use of color