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How to Make Money through Facebook - BizExpo presentation
1. At
How to make Money through Facebook
Delivered By
Melanie Boylan
(or getting 3 years experience out in less than 20 minutes)
2. Who I am… and how I got here….
• Someone who has used every version of FREE social media out there!
• Listened to every Youtube and FREE webinar out there in my field
• Got support from agencies like the Local Enterprise Office and Chamber of
Commerce
• Received training from the Pro’s! Jenny Brennan, Greg Fry etc
• Networked until my shoes actually split!
• THEN I actually got on with it!
• If you have a solution to a problem, get out there and tell everyone about it
3. Facebook Basics 101
• Use ONLY A PAGE for business!
• Tell everyone you know about it
• Claim your vanity URL in the About section of your Page
• Complete every section of your page, map, what you offer…
• Have a clear Call to Action!
• Know your audience – profile each set/type
• Insights and Scheduling
• Be Responsive, Be sociable!
4. Facebook Ads
• Answer Who, Why, When, What and Where
• Ad sets
• Introduce yourself to them and create a rapport
• CLEAR CALL TO ACTION
• Graphics
• Create video
• Measure the success!
• Be more than just an Ad! Don’t expect them to buy from the 1st Ad
5. Another Facebook Perk
• Facebook Live!
• Available to everyone
• Every Page
• Every Profile
Become a Story Teller not a boring Seller!