Presented at H3 Startup Conference, Puerto Rico

1. FIVE GOLDEN
RULES OF UX
Melissa Perri
H3 Conference
@lissijean

2. @lissijean#fastfeedback
Melissa Perri
ProdUX Labs
melissaperri.com
@lissijean

3. UX@lissijean

4. @lissijean#fastfeedback @lissijean

5. Rule 1:
Design for the user,
not yourself.
@lissijean

6. @lissijean

7. @lissijean

8. @lissijean
“Tinder
for
Networking”
@lissijean

9. @lissijean@lissijean

10. @lissijean
YOU ARE
NOT YOUR
CUSTOMER.

11. Rule 2:
Design needs a goal.
@lissijean

12. WE’RE DOING A
UX REFRESH!
@lissijean

13. WE’RE DOING A
UX REFRESH!
YEEEEESSSS!
@lissijean

14. WHY?
@lissijean

15. Delight
Engage
Convert
Inform
Incentivize @lissijean

16. @lissijeanhttps://uxmag.com/articles/usability-issues-in-pulse-iphone-app

17. @lissijean
Goals should
lead your
design decisions.

18. Rule 3:
Keep it simple.
@lissijean

19. What is all this sh*t?
@lissijean

20. @lissijean

21. @lissijean

22. @lissijean

23. Rule 4:
Usable trumps pretty.
@lissijean

24. It doesn’t matter
how pretty it is
if no one can use it.
@lissijean

25. @lissijean

26. @lissijean

27. First make it useful.
Then make it usable.
Finally make it pretty.
@lissijean

28. Rule 5:
No design is permanent.
@lissijean

29. @lissijean

30. @lissijean

31. Treat every design like a hypothesis.
@lissijean

32. @lissijean

33. UX is the entire experience.
@lissijean

34. Melissa Perri
melissa@produxlabs.com
produxlabs.com
melissaperri.com
@lissijean