26. @lissijean#Agile2014
1. What is our goal?
2. Define problem and customer.
3. What do we want to learn?
4. What’s the minimum we can build to test that?
5. How do we measure success?
Process
63. @lissijean#Agile2014
Creating
Successful
MVPs
in
Agile
Teams
!
You
work
for
Moxify,
a
music
streaming
service
that
has
products
across
mobile,
desktop,
and
web.
Moxify
has
a
freemium
model.
Users
can
use
the
service
for
free
across
all
platforms,
but
must
listen
to
ads
after
every
5
songs.
If
users
upgrade
for
$10
a
month,
they
will
hear
no
ads.
!
Your
team
has
been
given
the
goal
of
trying
to
increase
the
conversion
rate
of
existing
free
users
to
paid
subscriptions
by
10%
over
the
next
few
months.
Our
model
and
leading
correlation
data
says
that
customers
who
use
Moxify’s
free
version
everyday
for
2
weeks
have
a
50%
chance
of
converting
to
a
paid
user.
If
they
use
it
everyday
for
3
weeks,
that
percentage
goes
up
to
90%.
!
As
a
team,
you
have
talked
to
50
users
who
are
currently
on
the
free
version
and
have
stopped
using
the
service
before
2
weeks.
There
were
many
problems
that
surfaced,
but
a
majority
of
these
users
said
they
liked
the
idea
of
Moxify,
but
it
was
difLicult
to
discover
new
music.
These
users
currently
used
music
blogs,
Pandora,
and
friends’
recommendations
to
Lind
new
songs.
Then
they
have
to
manually
search
for
each
song
on
Moxify.
64. @lissijean#Agile2014
1. What is our goal?
2. Define problem and customer.
3. What do we want to learn?
4. What’s the minimum we can build to
test that?
5. How do we measure success?
Moxify Exercise