4. console games
television
telephone
Experimental
web
merchandise
Convergent
Cross-Media ARGs
live events
Multiplatform mobile apps
Transmedia...
Definitions What does it all mean?
5. Telling a story... or many stories
that exist beyond a single screen
No borders
No boundaries
Using multiple media platforms & story forms
Definitions Transmedia
6. television games
film
music
telephone
STORY
web
merchandise
ARGs social media live events
mobile apps
Definitions Unified storyworld
7. For the audience to enter the
storyworld
Participate in it...
And influence it...
Definitions Audience Participation
9. passive interactive participatory
Twitter
internet ubiquity
mobile UGC
apps
itv / digital games
television
books
cable plenitude
television
dvd
television
scarcity
cinema
Passive > Participatory
10. Game Mechanics /
Story / Narrative Participation
Social / Community
Definitions Social entertainment
11. Uses of Transmedia
• Tell stories
• Creative extensions to the
storyworld
• Market and promote
• Develop / pilot concepts
• Build audiences
• Access new funding and
revenue streams
12. State of Play
• Money flows into transmedia
• National and Regional funders
• $15m Fourth Wall transmedia
studio funded
• Trusts and Foundations
• Hollywood takes notice
• Dark Knight
• Lost
• Heroes
14. Producers Embrace
Transmedia
• PGA Transmedia Producer
Credit
• Brian Grazer signs first look
deal with Blacklight
• Tim Kring develops transmedia
extensions to Heroes
• Anthony Zuiker launches
LEVEL 26
• Guillermo del Toro starts
Mirada a transmedia studio
• Tom Hanks company Playtone
launches a transmedia project
15. Transmedia storytelling
gaining traction in brand
campaigns Somers Town
“Pursuit of Bestness”
American
Ken and Barbie
Girl Dolls
Bing / Jay-Z Decoded
New Old Spice Guy
Brands Investing in
State of Play
Transmedia
33. Other Forums
• TEDxTransmedia LinkedIn group
• Transmedia Next Alumni forum
• Sundance New Frontier Story Lab
• Toronto Transmedia Meetup
• Merging + Media BC & TO
• Many more...
40. Documents & Process
• Project Plan
• Reporting Lines
• Contracting Process
• Shared Calendars
• Risk Management
• Joint Meetings
41. Creative Development
• Development questions
• Media architecture
• Unified storyworld
• Scripting
• Game mechanics
• Releasing schedule
• Participation pyramid
42. Development Questions
• What are you creating?
‣ core concept / theme /
premise
‣ ideal way to
communicate
‣ look & feel
‣ target audience
‣ motivation and rewards
43. Scripting
• Different story forms
• Unified by theme/
character/context...
storyworld
• Connected using hooks
• Designed from page 1 of
the screenplay to function
as a fully integrated
transmedia experience
46. Evangelists
Engaged
Casual
Business Development Participation pyramid
47. Geolocational
Social Connections
Awareness
Incentives
Celebrity Access Social Status
Red Herrings Solve a Mystery
Rewards
Win a prize
Leader boards
Business Development Game Mechanics
48. television games
film
telephone
web
merchandise
ARGs social media live events
mobile apps
Media Architecture /
Business Development Distribution Channels
49. Japan USA
Australia
South Africa
Canada
China
United Kingdom
India
Business development New business paradigms
52. Agenda
• What is the Core Concept?
• Identifying the Core Concept
• Developing from the Core
Concept
53. What is the Core
Concept?
• The Core Concept
• The Operative Idea
• The Jewel
54. Development Questions
• What are you creating?
‣ core concept / theme /
premise
‣ ideal way to
communicate
‣ look & feel
‣ target audience
‣ motivation and rewards
55. television games
film
telephone
web
merchandise
ARGs social media live events
mobile apps
The Core Concept What does it look like?
