‘Clicking & Collecting’ is the fastest growing fulfilment option in the market right now. Having grown a membership base of 300,000 Doddle presents on its experiences with consumers and the challenges of implementing a truly customer centric in-store service. This presentation will cover the question of who should own click and collect as a retailer, how to drive operational efficiencies and the opportunities to increase footfall and sales revenue through outstanding customer experiences. Experience more great The Delivery Conference content at http://www.thedeliveryconference.com.