The document discusses the millennial generation's impact on charitable giving in the arts. Millennials, born between 1980-1990s, are an important demographic due to their size, wealth, and charitable tendencies. Their characteristics of being connected, expressive, and seeking transparency align well with arts organizations. To attract millennial donors, arts organizations should focus on relationship building, participation opportunities, and social events while demonstrating patience as millennials' donations will grow over time. Engaging millennials now will help secure future support for the arts.

1. @EALSAU & @CStarek
#MillennialDonorsAU
Millennial Donors
The NextGen Impact on Charitable Giving in the Arts
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License. To view a copy of this license, visit
http://creativecommons.org/licenses/by-nc-nd/3.0/.

2. Overview
• Millennial Generation: Definition & Characteristics
• Current impact on fundraising in the arts
• Future impact on charitable giving
• Arts organization strategies

3. Millennial Generation
Definition: People born between 1980 and early 1990’s
18-29 years old (Pew Research)
Characteristics
Confident
Self-expressive
Liberal
Upbeat
Open to change
Racially diverse
Always connected
Believe you can’t be too careful

4. Arts Relevant
Always Connected
Self-expressive
Can’t be too careful
Global mindset

5. Current Impact
Always Connected Strong online presence
Self-expressive Participation
Can’t be too careful Transparency, relationships
Global mindset Partnerships

6. Future Impact
Why are they important?
Characteristics
Population size
Education
Implications
Charitably inclined
Wealth transfer

7. Arts Org Strategies
Patience is a virtue!
Small gifts now, but will grow
Nonprofit investment
Leadership opportunities
Relationship building
Social outlets
Peers
Technology

8. Arts Org Strategies
Social Events & Opportunities
Giving Circles
Fundraising & networking events
Partnerships
Walk-a-Thons
Planned giving

9. Take-Aways
Millennials are important – we are the future!
Worthy of attention
Get the Millennial Generation INVOLVED!
Focus on relationships
Be open and trustworthy

11. Thanks for participating!
#MillennialDonorsAU
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License. To view a copy of this license, visit
http://creativecommons.org/licenses/by-nc-nd/3.0/.