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Social Media ROI Managing and Measuring Social Media Efforts in Your Organization Presented By: Jake Hartvigsen Dominica Sliwa
 
Presentation Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Olivier Blanchard ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Olivier Blanchard ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Program Development Getting Started
Evolution of Brand Communications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Advantages of Lateral Engagement ,[object Object],[object Object],[object Object],[object Object]
Top Five Business Functions Enhanced by Social Media  Profit-seeking businesses ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Top Five Business Functions Enhanced by Social Media:  Non-Profits ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Biggest Mistake in Social Media Development ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Keys for Setting Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Integrating Social Media into Your Organization Putting the Puzzle Pieces Together
4 Phases of Social Media Adoption ,[object Object],[object Object],[object Object],[object Object]
Phase 1: Test Adoption ,[object Object],[object Object],[object Object]
Phase 2: Focused Adoption ,[object Object],[object Object],[object Object]
Phase 3: Operational Adoption ,[object Object],[object Object],[object Object]
Phase 4: Operational Integration ,[object Object],[object Object],[object Object]
Choosing a Social Media  Management Model ,[object Object],[object Object],[object Object]
Centralized Management Advantages ,[object Object],[object Object],[object Object],[object Object],[object Object]
Centralized Management Disadvantages ,[object Object],[object Object],[object Object],[object Object]
Decentralized Management Advantages ,[object Object],[object Object],[object Object]
Decentralized Management Disadvantages ,[object Object],[object Object],[object Object],[object Object]
Establishing Rules and Guidelines ,[object Object],[object Object],[object Object],[object Object]
Ten important items to include ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media and Brand Management Using Social Media to Your Advantage
How Social Media has Changed Brand Communications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Key Elements to Social Media  Brand Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Tools for Crisis Management ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media and  Conflict Resolution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Insourcing versus Outsourcing  Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object]
Measuring Social Media ROI What's important to C-levels
What is ROI? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Tying Social Media to the P&L ,[object Object],[object Object],[object Object]
How to Measure ROI? ,[object Object],[object Object],[object Object],[object Object],[object Object]
How to Measure ROI? ,[object Object],[object Object],[object Object]
How to Measure ROI? ,[object Object],[object Object],[object Object],[object Object]
How to Measure ROI? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How to Measure ROI? ,[object Object],[object Object],[object Object]
How to Measure ROI? ,[object Object],[object Object]
How to Measure ROI? ,[object Object]
How to Measure ROI? ,[object Object]
How to Increase S ales? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How to Increase Sales? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How to Increase Sales? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Conclusion ,[object Object],[object Object],[object Object]

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Social media roi_draft

  • 1. Social Media ROI Managing and Measuring Social Media Efforts in Your Organization Presented By: Jake Hartvigsen Dominica Sliwa
  • 2.  
  • 3.
  • 4.
  • 5.
  • 6. Social Media Program Development Getting Started
  • 7.
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  • 11.
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  • 13. Integrating Social Media into Your Organization Putting the Puzzle Pieces Together
  • 14.
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  • 16.
  • 17.
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  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26. Social Media and Brand Management Using Social Media to Your Advantage
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32. Measuring Social Media ROI What's important to C-levels
  • 33.
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Editor's Notes

  1. 1-D: television, ads 2D: early days of Web 2.0
  2. Word of mouth, in order to be effective, must be relationship-based; influence and trust, within lateral channels are earned, not bought. People spread your content and message for free because they want to and because they can.
  3. Hey Dominica.  Are you there?  Are we   Are we still on
  4. Step 2: Find a way to create a thorough set of activity timelines that plots everything the company does and is involved with that might impact your program’s impact on nonfinancial outcomes. Every department should be tasked with maintaining its own piece of the activity timeline, the timeline should reside in a public hub. Second, someone in the organization should be acting as the custodian of this resource, preferably someone involved with operations, communications or project management.
  5. 3a: How many times your company’s name is mentioned across the web 3b: Positive vs Negative. The greater ratio of positive sentiment to negative sentiment means people what to do business withyou. 3c: double check the reliability of automated systems with humans for a few months. Tool’s Margin of error should be 3% or less. Nonfinancial metrics
  6. Nonfinancial metrics