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2015 GUIDE:
MARKETING
YOU CANNOT
THE
MISS
TRENDS
2014everyone was saying,
Last year, in
“Paid search is getting
too expensive.”
2014
“Paid search is getting
too expensive.”
“Everyone’s a content
marketer.”
2014
2015
Now that it’s
next BIG channel for growth.
You want to find the
2015
Now that it’s
Where’s the world
headed this year?
US Total Media Ad Spending Share,
by Media, 2013-2018
Source: eMarketer
Mobile is the
channel projected
to grow.
251% growth
expected in the
next 4 years
only
Source: eMarketer
So, what are people
doing on mobile?
WAIT!
Want to read this as a
high-quality PDF?
DOWNLOAD
Americans spend more time
on Social Media than anything
on the web, even email.
Source: Business Insider
Americans spend more time
on Social Media than anything
on the web, even email.
Source: Business Insider
60% of social media
time is from mobile.
Facebook is leading the charge
on mobile advertising,
with almost $2 billion of growth this
year, all from mobile ads.
Facebook will get an even
bigger reach with the
Audience Network.
But, other
social networks
have noticed.
Mobile app install ads have been
introduced by Twitter & Tumblr.
And others are coming…
will all open up public
advertising platforms this year.
snapchat
Expect to see…
Mobile app install ads
Expect to see…
Mobile app install ads
Video ads
Expect to see…
Video ads
Promoted Pins/Posts
Mobile app install ads
Expect to see…
Promoted Pins/Posts
& more
Video ads
Mobile app install ads
All focused on one word…
NATIVE
Stay ahead and focus
on these three things…
1. Get in early
Be the first to test & discover
new platforms & ad units.
Build a responsive mobile website & create
a mobile app for iPhone & Android.
2. Optimize for mobile
3. Create native-looking ads
MOST IMPORTANTLY
Let’s dive in…
i.e. blend in with the feeds
Talk to your customers
the way they talk to
each other.
LOL
Use relevant language.
OMG
FAIL
#WIN
CUTE
TRENDING
SELFIE
#INSTAGOOD
TWERK
Use images to connect &
express your authenticity.
#AvoidSpam ~ Be a friend.
Apps are dominated
by photos.
Join your customers.
Express yourself with photos.
Which photo feels more
relevant to your customers?
vs.
EXAMPLE:
• Not staged
• Blend in with social feeds
• Instagram-style feel
Social images
perform best.
HUGE
2015 will be a
year,
full of new advertising
opportunities.
MOBILEwill be
the center of digital time.
SOCIAL will keep
dominating mobile use.
IMAGESwill grab
your customers’ attention
Social-sourced
THANK YOU!
DONE, BUT WHY
STOP NOW?
Read the full whitepaper.
WHAT MAKES AN
AUTHENTIC PHOTO?
SEE THE DIFFERENCE
LEARN MORE!
Check out how to grow your
following on Facebook.
OR
Check out how to grow your
Instagram following this 2015.
Authentic, real-world photos
drive engagement.
NEED PHOTOS FOR
YOUR NEXT PROJECT?
SEE THE DIFFERENCE

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[2015 GUIDE] Marketing Trends You Cannot Miss