Growing your blog is about delivery content that feels valuable. Blogging and content marketing are huge channels for B2C and B2B marketers today. 57% of organizations now have two or more people dedicated to content marketing. With all of this investment and expectation of growing a blog as a source for leads and customers, what are the best ways to ensure your blog is growing? Using authentic photos that are relevant to the specific audience of your blog is the best way to simply drive more engaged readers and down-funnel conversions for your company.

1. your blog
with photos.
How to grow

2. 78% of CMOs think
custom content is the
future of marketing.

3. Companies that
have created
dynamic blogs
have seen huge
growth.

4. WAIT!
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5. B2C Case Study:
“We focused on building out
a unique personal finance
blog, very content-rich, that
spoke to a young
professional crowd that we
felt was being neglected.”
Jason Putorti
Lead designer ’07-’09,
5th employee @ Mint
Built a 30k person waiting list
before launching the product,
via a blog.

6. Grew to 1.5 million users and sold
for $170 million in under 2 years.
B2C Case Study:

7. B2B Case Study:
Acquired 18k+ customers by
eating their own dog food,
inbound marketing.
“We attract 45-50k new leads
per month, 60-80% of which
are from inbound marketing
(not paid). The inbound leads
are 50% cheaper and close
100% more than paid leads.”
Mike Volpe
CMO @ Hubspot

8. In Q2 2015, Hubspot did $39
million in subscription revenue.
B2B Case Study:

9. 3 ways to grow
your blog:
• Target a niche
• Engage with imagery
• Get shared on the right
channels
Overview:

10. 1
Target a niche.

11. Figure out your specific
audience and keep
your blog focused.

12. Provide value to your
audience and solve
their problems.

13. Be relevant by using
their style and slang
in your writing.

14. 2
Engage with imagery.

15. Photos break up the text
of your post and keep
readers interested.

16. Readers stay on
a post 67%
longer if it has
photos.

17. Use authentic,
relatable images
for your target
reader.
Remember:

18. 3
Get seen on the
right channels.

19. Use catchy
headlines with
attractive photos
to get shared
more.

20. Twitter
Tweets with images receive
150% more re-tweets.
Photo posts drive 87% of
Facebook pages’ engagement.
Facebook

21. Focus on getting shared to
the most important network
for your niche audience.

22. 1. Pick a niche audience
How to grow your blog with photos:
3. Craft messaging and photos
to your audience’s style
2. Use engaging photos to keep
readers interested

23. FREE WEBINAR
Unlock Real Growth
for Your Blog.
To be a successful marketer in 2015, you must
create unique, engaging content.
Micah Cohen
Growth Director
Twenty20
Nicole Karlis
Content Manager
Scripted
Wednesday, Sept. 2, 2015 at 10am PDT

24. All background photos sourced from
real people on Twenty20.
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