It was not so long ago that getting your message out to the masses via video meant having to purchase an advertising spot on TV. That was not exactly the best option for small businesses, as the costs of doing so were prohibitive to most. The only small businesses that actually made it on TV did so on small niche channels or in the early hours of the morning where their reach was not optimal. However, things have changed significantly. The internet has gradually leveled the playing field when it comes to video advertising. YouTube and many other video sites have made it easier for businesses to display their video ads without having to invest a fortune in production costs and air time.

1. The Rise of Online Video Advertising
Michael David Wilson
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2. It was not so long ago that getting your message out to the
masses via video meant having to purchase an advertising spot
on TV. That was not exactly the best option for small businesses,
as the costs of doing so were prohibitive to most. The only small
businesses that actually made it on TV did so on small niche
channels or in the early hours of the morning where their reach
was not optimal. However, things have changed significantly.
The internet has gradually leveled the playing field when it
comes to video advertising. YouTube and many other video sites
have made it easier for businesses to display their video ads
without having to invest a fortune in production costs and air
time. Let us look at some more of the advantages of online
video advertising:

3. Viewers want to be in control. Watch what they want and when
they want. More and more TV viewers are either binge-watching
their favorite shows on subscription services like Netflix, Hulu,
or are using a DVR to record shows. When they do the latter,
they tend to skip through the ads. On a video site like YouTube,
the viewer has to often watch an ad before getting to the
content they want to see. There might be more than one ad for
a longer video. The convenience of watching online TV and
shows on any device anytime still win in the end.
Decline in programmed TV

4. When you run a traditional TV advertising campaign, you are
basically showing your message to a very broad audience and
not sure how much it sticks. If you create an online video that is
being shown on selected social media sites with advanced
targeting criteria like keyword targeting, you can be sure that
the people who view them are those who are genuinely
interested in what you have to offer.
Picking your Audience

5. The average TV ad lasts about 30 seconds, which is often not
long enough to get your point across. This is why some
advertisers now leave the ad open-ended, directing viewers to
visit a website for more information or for a longer version. This
is a truly effective way to advertise and engage potential buyers.
Ad Duration

6. Ask the average person what they want from an ad, and most
will tell you that they want to learn something rather than listen
to a hard sell. With that extra time, you can create how to,
instructional videos that serve as advertising as much as
informing the viewer.
Instructional ads

7. Modern televisions now have "smart" capabilities that allow
viewers to use apps like YouTube on the TV. They can browse
and choose the videos they want to watch along with the video
ads. This is where instructional videos that show how to use
your products can really be great for your business. Consumers
can watch when they have the time, and will actually absorb
what they are seeing, as opposed to shutting it out like they do
with traditional TV spots.
Smart TVs

8. AdSpeed ad server is a reliable & powerful ad serving and ad
management solution that serves your ads, tracks impressions &
clicks and reports ad statistics in real-time. Driven by the latest
ad serving technologies, the goal of Adspeed adserver is to
provide a reliable platform that can help in executing online
advertising strategy more efficiently.
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