SlideShare a Scribd company logo
1 of 88
Download to read offline
Making Higher Education More Affordable in Michigan
ITT Technical Institute Project Management Team
Deanna Holman, Project Manager
with Sonya Dixon, Michael Lessens, Jessica Martinez
Abstract
In order to improve the affordability of higher education in Michigan,
P.U.R.E. Education will Provide an Understanding of Resources
Existing in Education.
P.U.R.E.
2
Table of Contents
Project Executive Summary.................................................................................................... 4
Background............................................................................................................................ 4
Objectives .............................................................................................................................. 4
Plan........................................................................................................................................ 4
Project Team.......................................................................................................................... 5
Project Management Strategy ................................................................................................ 5
Scope of Activities .................................................................................................................. 6
Project Schedule .................................................................................................................... 7
Cost Summary........................................................................................................................ 8
Summary................................................................................................................................ 8
Project Charter......................................................................................................................... 9
Project Purpose...................................................................................................................... 9
Project Description ................................................................................................................. 9
High-Level Risks ...................................................................................................................10
Project Success Criteria ........................................................................................................12
Summary Milestones.............................................................................................................13
High-Level Budget Summary.................................................................................................13
Stakeholders .........................................................................................................................14
Project Manager Authority Level............................................................................................15
Escalation Plan for Authority Limitations................................................................................15
Approvals ..............................................................................................................................16
Project Scope Statement........................................................................................................17
Project Scope Description .....................................................................................................17
Project Scope Deliverables/Outcomes...................................................................................18
Project User Acceptance Criteria...........................................................................................19
High-Level Timeline/Key Milestones......................................................................................19
Project Exclusions .................................................................................................................20
Project Assumptions..............................................................................................................21
Project Constraints ................................................................................................................21
Work Breakdown Structure....................................................................................................22
Work Breakdown Structure....................................................................................................22
3
Stakeholder Register ..............................................................................................................30
Responsibility Assignment Matrix.........................................................................................39
RACI Chart............................................................................................................................40
Communication Management Plan........................................................................................45
Communication Management Assumptions...........................................................................46
Communication Management Constraints.............................................................................46
Communication Methods.......................................................................................................46
Stakeholder Diagram.............................................................................................................47
Communications Plan Matrix.................................................................................................48
Communications Matrix Glossary ..........................................................................................51
Project Time Management......................................................................................................55
Timeline and Gantt Chart.......................................................................................................56
High-Level Budget ..................................................................................................................57
Sensitivity Analysis................................................................................................................57
High-Level Budget Summary.................................................................................................58
Resource Cost Estimates ......................................................................................................59
Change Management..............................................................................................................63
Change Log...........................................................................................................................64
Executive Scorecard...............................................................................................................67
Appendices .............................................................................................................................69
Appendix A: Initiation Stakeholders Grid................................................................................69
Appendix B: Execution Stakeholders Grid .............................................................................70
Appendix C: Detailed Timeline with Dependencies................................................................71
Appendix D: Risk Register.....................................................................................................80
Appendix E: Recurring Operations Costs ..............................................................................83
Appendix F: Change Request Form ......................................................................................84
PMBOK Index ..........................................................................................................................85
References ..............................................................................................................................86
4
Project Executive Summary
We are the P.U.R.E. Education Project Team from ITT Technical Institute.
Background
Michigan is ranked 45th among states in higher education affordability, according to the 2013
report “Trends in College Pricing.” This report was published by the College Board, a mission‐
driven, nonprofit organization that connects students to college success and opportunity. A
survey conducted by The Center for Michigan showed that approximately 4 of 5 Michigan
residents said that “improving college affordability is an urgent priority for Michigan.”
Making higher education more affordable for Michigan’s residents will make it more likely for its
residents to seek a college education. This, in turn, will increase the likelihood of Michigan
residents becoming more employable and productive, lifting Michigan out of its economic,
social, and political distress.
Objectives
The P.U.R.E. Education project will provide:
o A central, online location to provide Michigan students with resources and information
about higher education incentives and opportunities.
o A functional process for the State of Michigan to promote education as more affordable
and attainable.
o A solution to implement more “real world” experience and skill sets into Michigan’s
academic requirements.
o A Public Relations (PR) and Marketing campaign that will inform potential students while
in high school about higher education benefits and opportunities, including dual
enrollment at the high school and vocational school levels.
o Solutions to improve dual enrollment programs, between Michigan high schools and
higher education institutes.
o Increased awareness and an improved level of benefits of employer tuition
reimbursement programs aimed at both residents and businesses.
o A method to decrease educational expenses by minimizing the fixed costs associated
with higher education.
Plan
The P.U.R.E. Education project plan is to improve the affordability of higher education in
Michigan. The Project Team has developed a two-pronged approach.
The first approach will focus on a fixed-cost reduction plan that collaborates, enhances, and
creates new approaches in reducing higher education operating costs. Starting with the
Information Technology (IT) Infrastructure, the P.U.R.E. Education project will implement a pilot
program that transitions classes from physical structures to an online platform and from physical
textbooks to electronic textbooks. All key personnel will be trained on each of the improvements,
5
which will improve the lab and classroom technology transition. Included in the fixed cost
reduction approach, the Project Team will conduct academic salary reviews to identify possible
cost-saving solutions for higher education providers. The Project Team will also analyze and
develop alternative solutions to offset costs of academic entities, such as offering rental of
unused space for a fee. The discoveries of the P.U.R.E. Education project will identify potential
initiatives that can aid in reducing fixed costs, which may be transformed into overall reduced
costs of tuition.
The second approach focuses on the development of the P.U.R.E. Education website (linked to
the Pure Michigan website), the training of personnel and agencies, and the development of a
nonprofit organization. The website will be a one-stop alternative funding source that will inform
and guide Michigan residents to available scholarships, tuition assistance, and employer tuition
reimbursement programs. The P.U.R.E. Education website will have direct links to Michigan
state education agencies, including the Michigan Department of Education. The P.U.R.E.
Education project will conduct seminars, webinars, and podcasts that connect with the
community and discuss with businesses the benefits of having a higher-skilled labor force, more
loyal employees, and less employee turnover costs, by offering tuition reimbursement to its
employees. These trainings will also be used to demonstrate to stakeholders the different tools
and benefits that the website will offer. To reach a larger audience and support Michigan’s
diverse population, the website, marketing, and training will also be available in Spanish.
The nonprofit organization will be set up to cultivate client relationships and improve political,
academic, and business relationships to promote higher education initiatives. The nonprofit
organization will be responsible for developing and promoting events that will be used in part as
fundraising/donation events. These events will help the nonprofit become sustainable when it is
turned over to the State of Michigan.
Project Team
The Project Team consists of:
o Project Manager: Deanna Holman
o Project Team: Sonya Dixon, Michael Lessens, and Jessica Martinez
Project Management Strategy
The overall project strategy calls for the Initiating and Planning phases to be completed before
executing the plan.
The project approach includes the strategic and tactical application of the Agile SDLC (System
Development Life Cycle). Strategically, the P.U.R.E. Education project will remain flexible and respond
with ease to any changes encountered during the project life cycle, specifically during the IT
Infrastructure Pilot Program. This method will also ensure that the project will remain successful,
following possible legislation changes during the project life cycle. Tactically, the P.U.R.E. Education
project will use the Plan, Do, Check, and Act (PDCA) method. This method follows a fluid, iterative
cycle to accomplish the project’s milestones, through continuous improvement processes.
6
The ITT Tech Project 2015 Team will use the following Microsoft OfficeTM
software products:
Microsoft ProjectTM
for project management, Microsoft Word TM
for reports, Microsoft Excel TM
for
financial reports, and Microsoft PowerPoint TM
for presentations. Prezi© presentation software will
be used for formal presentations. PMI Project Management tools and techniques will be used
throughout the project. All contractors will be expected to use these same software programs and
follow these same standards.
Scope of Activities
The P.U.R.E Education primary deliverables are:
o Solutions to Lower Fixed Costs
o P.U.R.E. Education Website
o P.U.R.E. Education Campaign
o Nonprofit Organization
Plan
• Establish a Baseline
• Identify Priorities
• Set Improvement Goals &
Standards
Do
• Implement Actions
• Plans to Achieve Goals
Check
• Monitor and Measure
• Find and Fix
• Document Results
Act
• Evaluate
• Apply Lessons Learned
• Modify as Necessary
7
Project Schedule
The P.U.R.E. Education project will start on December 30, 2014 with project closeout by June 2,
2016. Following is a list of milestones separated by project phases:
Project Management 06/02/2016
Initiating 02/06/2015
Phase Gate 1 02/06/2015
Project Charter 01/13/2015
Project Scope 01/27/2015
Work Breakdown Structure 02/06/2015
Planning 04/14/2015
Phase Gate 2 03/09/2015
Stakeholder Register 03/09/2015
Responsibility Assignment Matrix (RACI Chart) 02/06/2015
Communications Management Plan 03/09/2015
Detailed Timeline with Dependencies 03/09/2015
High-Level Budget 03/09/2015
Phase Gate 3 03/30/2015
Change Log 03/30/2015
Project Book 03/30/2015
Project Scope Statement 03/26/2015
Project Charter 03/26/2015
WBS 03/26/2015
Stakeholder Register 03/30/2015
High-Level Timeline with Dependencies and Key Milestones 03/30/2015
RACI Chart 03/25/2015
High-Level Budget 03/30/2015
Communications Management Plan 03/30/2015
Executive Scorecard 03/30/2015
Phase Gate 4 04/13/2015
Visual Presentation 04/09/2015
Final Presentation 04/13/2015
Executive Approval 04/14/2015
Executing 12/31/2015
Initiate Discovery Phase 04/15/2015
Initiate Design Phase 06/29/2015
Initiate Implementation Phase 09/02/2015
Initiate Marketing Phase 12/31/2015
Monitoring 02/02/2016
Quality Control 12/25/2015
Schedule Control 02/02/2016
Cost Control 02/02/2016
Scope Control 02/02/2016
Closing 06/02/2016
Completed Change Log 06/01/2016
Final Project Book 06/02/2016
8
Cost Summary
The P.U.R.E. Education project is budgeted at just below $3.2 million. This budget includes a
contingency fund for potential risks and a management reserve (10%) for unexpected changes
to the scope and/or costs associated with unforeseen risk events.
Summary
The ITT Tech Project Team has prepared documents and developed the project plan to
make higher education more affordable to Michigan residents and students. The next step in
this project will be the approval of the project plan, by the Project Sponsor, followed by the
movement into the Execution Phase.
9
Project Charter
Project Title: P.U.R.E. Education
Project Sponsor: Governor Rick Snyder, State of Michigan
Project Manager: Deanna Holman
Date Prepared: March 30, 2015
Project Customer: Michigan Residents
Project Purpose
The purpose of this project is to provide solutions to make higher education more affordable to
Michigan students. A study conducted by The Center for Michigan polled Michigan residents,
and 4 out of 5 respondents said that “improving college affordability is an urgent priority for
Michigan.” In addition, Michigan ranks 45th out of 50 states in college affordability according to
a 2013 report, “Trends in College Pricing,” published by the nonprofit organization, College
Board.
By implementing the project’s conceptual incentives, both individual and business resources will
improve enrollment in Michigan higher education, as well as assist in the reduction of loan debt
for Michigan students. These incentives will address the allocation of resources made available
for higher education with the focus of increasing spent funds per pupil in the state, thus
improving the current marking of 40% below the national average of spending per pupil. In
implementing these cost improvement plans, the project will also provide solutions for reducing
the fixed costs that substantially lower the educational expenses each year creating a reduction
in tuition cost.
Project Description
In order to improve the affordability of higher education in Michigan, the “P.U.R.E. Education”
project will Provide an Understanding of Resources Existing in Education. The project will
deliver two functions of a state-wide P.U.R.E. Educational campaign and a structural
identification plan for fixed costs. The campaign will increase awareness of educational benefits
to all residents, enrolled students, and businesses. Students will have the opportunity to learn of
benefits such as scholarships and trusts, which will assist in reducing the out-of-pocket costs
they may accumulate. Michigan-based businesses would learn of the potential to receive tax
incentives and governmental benefits for providing tuition assistance to their employees.
Additionally, the P.U.R.E. Education project will provide solutions that will assist in guiding
students to more skill/trade electives in colleges, universities, and institutes. Although the
project focuses on consumer cost reduction solutions, it will also provide references to minimize
fixed costs for academic institutions, resulting in the ability to lower tuition.
10
High-Level Requirements
High-level requirements describe what are broadly necessary for the success of the P.U.R.E.
Education project. These high-level requirements are outlined as the project’s objectives, scope,
Work Breakdown Structure (WBS), design, development, and a test strategy called “IT
Infrastructure Pilot Program”.1
This project will provide:
 A central, online location to provide Michigan students with resources and information
about higher education programs and incentives; such as tuition reimbursement,
scholarships, and grants. A functional process for the State of Michigan to promote
education as more affordable and attainable.
 A solution to implement more “real world” experience and skill sets into Michigan’s
academic requirements.
 A Public Relations (PR) and Marketing campaign that will inform potential students at the
intermediate levels about higher education benefits and opportunities, which would
include dual enrollment at the high school and vocational levels.
 Improvements of dual enrollment programs between Michigan high schools and higher
educational institutes.
 Awareness and improved benefits of employer tuition reimbursement programs for both
residents and businesses.
 A method to decrease educational expenses by minimizing fixed-costs of higher
education.
High-Level Risks
The potential risks associated with the P.U.R.E. Education project have been identified and
analyzed, using both quantitative and qualitative measures. Measures to mitigate and reduce
these risks have also been established. These high-level risks are outlined in the P.U.R.E.
Education project Risk Register (See Appendix D: Risk Register).2
The high-level risks identified include the following:
 Contract agreement with hosting location of IT Infrastructure Pilot Program not defined
or established to identify terms of material usage, responsibilities, and liable parties,
causing delay of project’s IT Infrastructure Pilot Program.
 Website development issues concerning programming errors, data loss, technical
malfunctions, etc. which would cause delays in website rollout and training.
 Television and radio advertising fees may fluctuate, which would have a detrimental
effect on project budget unless a fixed price contract is in place.
 Issues with hardware including shortage of supply, damage during transport/installation,
which would delay the implementation of the project.
 Insufficient staff as a result of additional work resources required to complete tasks,
which would cause an increase of costs of implementing the project and/or cause
possible schedule delays.
1
PMBOK Section 5.2.3
2
PMBOK, Section 11.3.2 and 11.4.2
11
 Software compatibility issues may occur, which would cause a delay in implementation
of the IT Infrastructure program or result in alternative software options not capable of
providing all specifications desired.
 Additional work hours may be necessary if project tasks are approaching deadlines that
require additional personnel resources, which would exceed project budget.
 PMO building damage (i.e., fire, flood, etc.), which would cause project delay or crashing
the project schedule.
Other potential risks include:
 Failure to meet the project deadline of June 2016.
 Economic failure can result in discontinuance of incentives and/or raise debt ratios with
increased interest rates.
 Businesses’ rejection of tuition reimbursement incentives due to lack of interest, possibly
due to no perceived benefits.
 Campaign advertisements fail to reach all eligible Michigan residents.
 Incomplete stakeholder support for program implementation and sponsorship throughout
the project.
 Limited human and financial resources to support the capacity of the project success.
 Failure by the State of Michigan to act on project approach and implementation of
recommendations.
12
Project Success Criteria
The Project Sponsor and identified personnel will complete a success criteria review to
collaborate on the project final success criteria.3
Benefit realization will be conducted when the
project is turned over to the State of Michigan. During benefit realization, the State of Michigan
will need to conduct an evaluation of results with outcomes reaching beyond the initial project
closeout.
Project Objectives Success Criteria Measurable Criteria
Scope
Provide Michigan residents
with resources and
information to help reduce
higher education debt within
the state.
Create and maintain access
to resources providing
residents with educational
cost reduction.
2% reduction of eligible Michigan
student loan debt by year end 2017.
5% reduction of eligible Michigan
student loan debt by year end 2018.
10% reduction of eligible Michigan
student loan debt by year end 2019.
Time
Meet all project milestones
and completion of tasks within
the given timeline to
completion of project.
Accomplish all project tasks
by defined timeline
constraints.
Complete online services
and PR campaigns in place.
Web and site tools designed and
implemented by December 30, 2015.
PR Campaign dates set state wide by
February 28, 2015.
Cost
Maintain all monetary budgets
and variances within the
project.
Maintain project costs within
defined budget.
Communicate all monetary
variances to Project
Sponsor and key project
stakeholders.
Stay within 5% of project from budget.
Project completion within defined
budget.
Quality
Incorporate and sustain the
highest quality processes
throughout the project life
cycle and ensure maximum
quality project outcome.
Continuous execution of
quality requirements and
control.
Maintain continuous
communication with key
stakeholders.
Create and implement stakeholder
satisfaction survey by a designated
time and receive an average response
of “satisfied” or better.
Resources
Provide and utilize relevant
labor, informational, and
technological resources to
their full capacities.
Appropriate use of
resources executed within
guidelines of the resource
plan.
Achievement of internal and external
deliverables corresponding with
resource outputs.
Risk
Identify, develop, and manage
all mitigation plans for any
recognized risks.
Completion and monitoring
of all risk mitigation plans.
Individualize risk management plan
for each assessed risk.
3
PMBOK Section 3.3
13
Summary Milestones
Summary Milestones Completion Date
Gate 1: Deliverables 02/06/2015
Gate 2: Deliverables 03/09/2015
Gate 3: Final Project Plan 03/30/2015
Gate 4: Executive Presentation Preparation 04/08/2015
Executive Approval 04/13/2015
Discovery Report 06/26/2015
Design Phase 09/01/2015
Implementation Phase 12/30/2015
Marketing Phase 02/01/2016
Project Closeout 05/31/2016
High-Level Budget Summary
To estimate activity resources of key tasks in the high-level budget, expert judgment, industry
standards, and bottom-up estimating were utilized.4
The figures in the high-level budget, which
are based upon the scope of the activities and the magnitude of the project, are rounded up to
the nearest dollar amount.5
Cost
Project Management $345,370
Discovery Phase $207,875
Design Phase $35,825
Implementation Phase $843,410
Marketing $1,162,830
Project Closeout $16,100
Project Baseline $2,611,410
Contingency Reserve $226,943
Estimated Project Cost $2,838,353
Management Reserve 10% $283,835
Total Project Cost $3,122,188
In addition to costs associated to the project budget, the Project Team has estimated the
potential recurring operation costs following the completion of the P.U.R.E. Education project.
These costs have been forecasted by evaluating historical data, with potential cost inflation (See
Appendix E: Recurring Operations Costs).6
4
PMBOK, Sections 6.4, 7.2 and 7.4
5
PMBOK, Section 7.1.3.1
6
PMBOK, Section 7.2
14
Stakeholders
The following list identifies the key stakeholders associated with this project. A full, detailed list
of project stakeholders is provided in the Stakeholder Register (refer to page 30).
 Michigan Students
 Currently, Michigan student loan debt continues to increase by as much as 57%,
since 2006, while students still only receive approximately 60% of the national
average of cost assistance from the state. Due to lack of awareness, only a small
percentage of the students utilize state and federal scholarships available.
Increasing public knowledge of educational incentives and providing a means to
reduce higher education debt accrued by students will result in a lower average
debt of degreed graduates.
 Michigan Residents
 Considered a key stakeholder, Michigan residents are directly impacted by state
taxes, property taxes, and availability of education. They are also indirectly
impacted by employment opportunities, resource administration, and retirement
savings. The effects of the P.U.R.E. Education project will positively reflect on
Michigan residents.
 State of Michigan
 Though ranked as one of the top 10 states for high student loan debt, the State
of Michigan continues to reduce government support (28%, since the Great
Recession of 2007), despite increasing college costs. This project’s concepts will
improve Michigan students’ ability to access available state scholarships and
other allocated educational state funding, thereby increasing government support
to higher education and improving the state’s national ranking for high student
debt.
 Academic Institutions
 Although high schools, colleges, and other higher educational institutions
continue to increase tuition costs, they will benefit from increased enrollment,
because of new awareness and incentives from the project. The project may also
impact their academic requirements by implementing more relevant skill set
based programs and minimizing non-core classes to the degreed curriculums.
 Businesses
 The P.U.R.E. Education project will not only provide a means for cost-reduced
skilled education, it will also provide Michigan businesses with a diverse and
skilled labor force. All of the training and skill development will focus on a more
productive and cost-efficient human resource pool.
 Labor Sources
 As labor sources such as Michigan Works, Manpower and other related staffing
agencies share in providing Michigan businesses with a skilled work force, they
are recognized as key stakeholders benefiting from the project’s increase in
relevant education through focused educational curricula.
15
Project Manager Authority Level
All final authority decisions that meet the approved constraints within the P.U.R.E. Education
project shall be made by the Project Manager (PM), Deanna Holman. The PM will serve as the
point-of-contact for the Project Sponsor and stakeholders. Responsibilities of the PM are
included but not limited to:
 Project Team Personnel:
 The PM shall have full responsibility for all delegation and adjustments of the
project’s team membership to include any expertise, affiliations and external
consultants that may be required.
 Monetary Management and Variance:
 The PM shall be responsible for the allocation and management of the project
budget. Any monetary change requests or variances shall be communicated to
and approved by the Project Sponsor and Change Control Board.
 Stakeholder Decisions:
 The PM shall be responsible for maintaining and resolving any project
management membership issues, including any decisions required by key
stakeholders associated with the project.
 Technical Resolutions:
 The PM shall correspond with Subject Matter Experts in the educational,
governmental and web design fields to make informed decisions regarding any
technical conflicts or requirements within the project.
Escalation Plan for Authority Limitations
Project Team
Consultants
Project Team
Leader
Project
Manager
Project
Sponsor
16
Approvals
________________________________ ______________________________
Project Manager Signature Sponsor Signature
________________________________ ______________________________
Project Manager Name Project Sponsor Name
________________________________ ______________________________
Date Date
17
Project Scope Statement
Project Scope Description
The P.U.R.E. Education project goal is to improve the affordability of higher education in
Michigan. The two-pronged approach first focuses on the fixed-cost reduction plan that
collaborates, enhances and creates new approaches in reducing higher education operation
costs, thus being passed on to Michigan students. Second, by providing a technological
gateway through the P.U.R.E. Education website, alternative funding resources will be easily
accessible; such as scholarships, tuition reimbursement, and focused community-based funding
programs. In addition, the formation of a nonprofit organization to build the needed connections
for funding and awareness will be piloted to ensure the sustainability of the P.U.R.E. Education
project. Ultimately, this project combines the tools of project management, nonprofit
development, and business and government collaboration to make education more affordable
for Michigan residents.
The P.U.R.E. Education project will discover, design, implement, and market an awareness of
available educational resources to make higher education and training more affordable to
Michigan residents. These resources will include current programs, including
scholarships/grants and dual enrollment, as well as new initiatives discovered by the Project
Team. Additionally, this project will provide solutions to minimize the fixed costs incurred by
academic entities. This reduction in fixed costs will provide Michigan students with a more
affordable cost of education.
The P.U.R.E. Education project will create a collaborative relationship with businesses, from
both public and private sectors, through the education and awareness campaign of tuition-
assistance programs. Through this process, employers will benefit by having employees’ skills
and knowledge enhanced. These training and educational benefits will improve performance
and productivity of Michigan businesses from a wide range of industries, whether in service,
manufacturing, or technology. As a result, Michigan’s economy will be positively impacted.
In the discovery phase, the P.U.R.E. Education Project Team will research IT infrastructure
cost-saving approaches, cost-reduction strategies for academic budgets and the student aid
organizations and opportunities. The Project Team will also discover the root causes of the lack
of resource utilization by Michigan students and other stakeholders associated with higher
education. The Project Team shall identify and allocate the proper resources for a highly
effective website design and roll-out. The nonprofit research includes the initiation and legal
requirements for operations. A skills and needs assessment will be completed for training,
marketing and communicating the project campaign.
Within the design phase, the Project Team will design the pilot program for the IT infrastructure
plan which includes designing a beta test. At this phase, the website design plan and creation of
a development plan will be completed, incorporating the translation and site capacity in Spanish,
the second most predominate language in Michigan.
During the implementation phase, the two-prong approach is applied. The IT infrastructure cost
reduction pilot is rolled out. The plan for fixed cost reductions will be identified, finalized, and
recommended. The P.U.R.E. Education project will initiate the website development, train
stakeholders, and initiate the nonprofit organization.
18
During the marketing phase, research will be conducted to identify demographics and methods
to target end-users through a communication marketing analysis process. After this process is
completed, the marketing plan will be finalized; and the communication marketing activities will
be designed and conducted.
The P.U.R.E. Education marketing campaign will be in duration from December 29, 2015
through February 1, 2016. This campaign will highlight the greater availability of affordable
education and identify tools to achieve a more highly trained and productive workforce.
Project Scope Deliverables/Outcomes
A deliverable is any unique and verifiable product, result, or capability to perform a service that
is required to be produced to complete a process, phase, or project. The P.U.R.E. Education
project deliverables will be both tangible and intangible.
The deliverables of the P.U.R.E. Education project are:
Task Name Start Finish
Project Charter 12/30/2014 01/13/2015
Project Scope 01/14/2015 01/27/2015
Work Breakdown Structure 01/27/2015 02/06/2015
Responsibility Assignment Matrix (RACI Chart) 02/06/2015 02/06/2015
Stakeholder Register 02/06/2015 03/09/2015
Communications Management Plan 02/06/2015 03/09/2015
Detailed Timeline with Dependencies 02/06/2015 03/09/2015
High-Level Budget 02/06/2015 03/09/2015
Change Log 03/09/2015 03/30/2015
Project Book 03/09/2015 03/30/2015
Visual Presentation 03/30/2015 04/08/2015
Final Presentation 04/13/2015 04/13/2015
Detailed List of Student Aid Opportunities 04/20/2015 05/08/2015
Academic Budget Reduction Plan 05/05/2015 05/15/2015
Discovery Report 05/19/2015 06/26/2015
Website Development Design 04/16/2015 09/01/2015
Pilot Program Design 06/29/2015 09/01/2015
Website Development 09/02/2015 10/15/2015
Training 10/15/2015 11/02/2015
Fixed Cost Reduction Plan 09/02/2015 12/30/2015
Pilot Program Implementation 09/02/2015 12/30/2015
Nonprofit Organization 09/02/2015 12/30/2015
Marketing Plan 01/18/2016 02/01/2016
Project Closeout 02/02/2016 05/31/2016
Final Project Book 02/03/2016 06/02/2016
19
Project User Acceptance Criteria
A list of the minimum acceptance criteria includes:
 The P.U.R.E. Education website will receive above “average” or better rating on
completed user satisfaction surveys.
 The nonprofit organization shall have a foundation of collaborative partners in the
community to focus on sustainability into the future.
The State of Michigan, upon project closeout on May 31, 2016, will realize the following
benefits:
 Reduce eligible Michigan student loan debt:
o 2% by the end of 2017.
o 5% reduction by the end of 2018.
o 10% reduction by the end of 2019.7
 Increase in trained and educated workforce with reduced amounts of student loan debt.
 Implement solutions to reduce educational fixed costs, based on project findings.
 Access trained personnel for utilizing and promoting the P.U.R.E. Education program.
 A nonprofit organization that continues to look for opportunities to make higher education
more affordable to Michigan students.
High-Level Timeline/Key Milestones
Milestone Completion Date
Project Management 06/02/2016
Initiating 02/06/2015
Planning 04/14/2015
Executing 12/31/2015
Monitoring 02/02/2016
Closing 06/02/2016
Discovery Phase 06/26/2015
Conduct Research 05/18/2015
Develop Discovery Report 06/26/2015
Design Phase 09/01/2015
Pilot Program Design 09/01/2015
Website Development Design 09/01/2015
Implementation Phase 12/30/2015
Fixed-Cost Reduction Plan 12/30/2015
P.U.R.E. Education 12/30/2015
Marketing Phase 02/01/2016
Market Research 01/15/2016
Marketing Plan 02/01/2016
Project Closeout 05/31/2016
Turnover Website and Nonprofit
to State of Michigan
05/31/2016
7
The contract terms will be negotiated upon approval to ensure the project deliverable beyond project
closure.
20
Project Exclusions
 The scope of the project will not apply to academic costs outside State of Michigan
institutions.
 The Project Team will neither monitor nor maintain the P.U.R.E. Education online
resources after project closure date of May 31, 2016.
 The project will not assess current tuition reimbursement benefits offered by employers;
it will offer awareness and information of existing benefits of participating companies.
 Current State of Michigan advertisements that are funded for educational institutions and
other campaigns will not be included in the calculation of the marketing budget.
 Although the Project Team will conduct research to assist in refining and upgrading
existing dual-enrollment programs, the State of Michigan will be responsible for
modifying these existing programs. The Project Team will not administer, participate in,
nor follow up with any project PR campaigns provided within the project. Project Team
members will actively provide researched locations and research materials.
21
Project Assumptions
 The State of Michigan will actively work to maintain the online systems with updated
information as it changes.
 Project stakeholders have full Internet access to utilize the online systems.
 High schools will continue to promote and fund dual enrollment for eligible students.
 Businesses will continue to offer employees tuition reimbursement programs in
accordance with the project’s scope.
 Academic stakeholders will continue efforts to minimize non-core electives and offer
relevant core classes that meet the project’s scope.
 Project funding will be provided in full upon approval of the project, or in increments prior
to the beginning of each phase, so as to fully cover the cost of each phase.
 The State of Michigan’s online systems will be able to handle increased Internet traffic.
 The State of Michigan will continue to measure the success criteria that have been
defined by the Project Team beyond the project closeout date.
 The State of Michigan will approve this project budget of $3.2 million, as the state
government has approved larger budgets for similar projects related to higher education
and training.
 The federal and state “environmental factors” will assist the project’s initiatives to move
to production.
 The Project Manager will schedule weekly meeting with the Project Team.
 The Project Manager will supply weekly and monthly Project Status Reports.
 The Project Manager will meet with Project Sponsor and Key Stakeholders monthly,
minimally.
Project Constraints
 All project deliverables will be restricted to the designated time frames summarized on
the chart referenced in the project’s scope.
 Provided human resources will be relevant and experienced in the subject matter and
utilized within the guidelines of the project’s resource plan.
 The project is subject only to State of Michigan residents and its academic institutions.
 The Project Sponsor will be informed of and approve any monetary change requests or
variances to the project budget.
 Key stakeholders will be informed of and engaged when any changes in scope, budget
or schedule are made or considered.
 Any proprietary information gained during the process of creating, developing, and
implementing the project will be protected by applicable laws, corresponding company
guidelines, and/or restrictions.
 Project Team will not measure success criteria beyond the project closure date of May
31, 2016, rather benefit realization using success measures will be conducted and
reported by the State of Michigan following project closeout.
22
Work Breakdown Structure
Work Breakdown Structure
The P.U.R.E. Education project will discover, design, implement, and market an awareness of
existing educational resources to make higher education and training more affordable to
Michigan residents. The project will provide solutions to minimize fixed costs associated with
academic entities including: IT infrastructure used in distance learning and lab/classroom
technology, and academic budget and costs of operations components. This will make
education more affordable for Michigan students. The P.U.R.E. Education project will create and
collaborate with a nonprofit organization by building business relations and conducting
fundraising events. Following all discoveries, the P.U.R.E. Education project will promote all
findings and tools developed through an in-depth Marketing Plan.
The following Work Breakdown Structure (WBS) identifies all deliverables of the project. Each
deliverable has been decomposed to identify and plan for work activities and their required
resources to successfully complete the P.U.R.E. Education project.8
8
PMBOK, Section 5.4
Work Breakdown Structure
23
P.U.R.E. Education Project
1
Project Management
1.1
Initiating
1.2
Planning
1.3
Executing
1.4
Monitoring
1.5
Closing
2
Discovery
Phase
2.1
Conduct Research
2.2
Develop Discovery
Report
3
Design
Phase
3.1
Pilot Program Design
3.2
Website
Development Design
4
Implementation
Phase
4.1
Fixed Cost Reduction
Plan
4.2
P.U.R.E. Education
5
Marketing
Phase
5.1
Market Research
5.2
Marketing Plan
6
Project
Closeout
6.1
Handover Nonprofit
6.2
Transfer Website
Ownership
6.3
Pilot Program Results
6.4
Project Procurement
Closure
6.5
Archive
Documentation
Work Breakdown Structure
24
1
Project
Management
1.1
Initiating
1.1.1
Phase Gate 1
1.1.1.1
Project Charter
1.1.1.2
Project Scope
1.1.1.3
Work Breakdown
Structure
1.2
Planning
1.2.1
Phase Gate 2
1.2.1.1
Stakeholder
Register
1.2.1.2
Responsibility
Assignment
Matrix
1.2.1.3
Communications
Management Plan
1.2.1.4
Detailed Timeline
1.2.1.5
High-Level
Budget
1.2.2
Phase Gate 3
1.2.2.1
Change Log
1.2.2.2
Project Book
1.2.2.2.1
Project Scope
1.2.2.2.2
Project Charter
1.2.2.2.3
Work Breakdown
Structure
1.2.2.2.4
High-Level
Timeline
1.2.2.2.5
RACI Chart
1.2.2.2.6
High-Level
Budget
1.2.2.2.7
Communications
Management Plan
1.2.2.2.8
Executive
Scorecare
1.2.3
Phase Gate 4
1.2.3.1
Visual
Presentation
1.2.3.2
Final Presentation
1.2.4
Executive Approval
1.3
Executing
1.3.1
Initiate Discovery
Phase
1.3.2
Initiate Design
Phase
1.3.3
Initiate
Implementation
Phase
1.3.4
Initiate Marketing
Phase
1.4
Monitoring
1.4.1
Quality Control
1.4.2
Schedule Control
1.4.3
Cost Control
1.4.4
Scope Control
1.5
Closing
1.5.1
Completed
Change Log
1.5.2
Final Project Book
Work Breakdown Structure
25
2
Discovery Phase
2.1
Conduct Research
2.1.1
Pilot Program IT
Infrastructure Cost
Research
2.1.1.1
Inspect Current IT
Methods Available
2.1.1.2
Identify Resources
Needed
2.1.2
Academic Budget
Research
2.1.2.1
Identify Components
of Academic Budgets
2.1.2.2
Identify Cost
Reduction Methods
Currently Used
2.1.2.3
Develop Academic
Budget Reduction
Plan
2.1.3
Student Aid Research
2.1.3.1
Identify Current
Student Aid
Organizations
2.1.3.2
Establish List of
Student Aid
Opportunities
2.1.4
Website
Development
2.1.4.1
Identify Number of
Links Needed
2.1.4.2
Identify Web
Developer
2.1.4.3
Receive Cost
Estimate of Website
Development
2.1.5
Nonprofit
Organization
Development
2.1.5.1
Identify Process of
Initiation
2.1.5.2
Identify Initiation
Costs
2.1.5.3
Develop Schedule for
Process of Initiation
2.1.6
Campaign Resources
Identification
2.1.6.1
Identify Personnel
Required
2.1.6.2
Identify
Supplies/Materials
Needed
2.1.6.3
Identify Costs to
Acquire Resources
2.2
Develop Discovery
Report
Work Breakdown Structure
26
3
Design Phase
3.1
Pilot Program
Design
3.1.1
Design Pilot
Program Beta
Testing
3.1.1.1
Develop Schedule of
Pilot Program
3.1.1.2
Develop Cost of
Beta Test
3.1.2
Conduct Beta Test
3.2
Website
Development Design
3.2.1
Design Website
3.2.2
Establish Log of
Student Aid Sites
Work Breakdown Structure
27
4
Implementation Phase
4.1
Fixed Cost Reduction
Plan
4.1.1
IT Infrastructure
4.1.1.1
Pilot Program
Implementation
4.1.1.1.1
Starting Up Network
Services
4.1.1.1.1.1
Internet Service
4.1.1.1.1.2
IT Network Support
4.1.1.1.1.3
Install Software/Hardware
4.1.1.1.2
Improve Lab/Classroom
Technology
4.1.1.1.2.1
Train Key Personnel on
Improvements
4.1.1.1.2.2
Transition to Electronic
Books
4.1.2
Academic Budget
4.1.2.1
Salaries
4.1.2.1.1
Develop Plan to Reduce
Salary Costs
4.1.2.2
Cost of Operations
4.1.2.2.1
Develop Plan to Reduce
Costs of Operations
4.2
P.U.R.E. Education
4.2.1
Website Development
4.2.1.1
Develop Website and
Mobile App
4.2.1.2
Link to Current Student
Aid Online Sources
4.2.2
Training
4.2.2.1
Develop Podcasts
4.2.2.2
Develop Webinars
4.2.2.3
Conduct Seminars
4.2.3
Nonprofit Organization
4.2.3.1
Initiation
4.2.3.1.1
File Articles of
Incorporation
4.2.3.1.2
Apply for 501(c) federal
income tax exemption
4.2.3.1.3
Apply for Charitable
Solicitation/Fundraising
4.2.3.2
Client Relationships
Management
4.2.3.2.1
Develop Relationships
with Political Influences
4.2.3.2.2
Develop Relationships
with Academic
Entities/Personnel
4.2.3.3
Fundraising/Donations
4.2.3.3.1
Develop Events
4.2.3.3.2
Promote Events
Work Breakdown Structure
28
5
Marketing Phase
5.1
Market Research
5.1.1
Identify Demographics
of End Users
5.1.2
Identify Methods to
Target End Users
5.2
Marketing Plan
5.2.1
Develop Marketing
Schedule
5.2.2
Design
Advertisements
5.2.3
Develop Methods
Used to Distribute
Advertisements
5.2.3.1
Web/Mobile
Advertisements
5.2.3.1.1
Social Media
5.2.3.1.2
E-Mail
5.2.3.1.3
Online Advertisements
5.2.3.2
Traditional
Advertisements
5.2.3.2.1
Print Advertisements
5.2.3.2.2
Television
Advertisements
5.2.3.2.3
Radio Advertisements
Work Breakdown Structure
29
6
Project Closeout
6.1
Handover Nonprofit
6.2
Transfer Website
Ownership
6.3
Pilot Program
Results
6.4
Project Procurement
Closure
6.5
Archive
Documentation
30
Stakeholder Register
Concluded in the stakeholder register, the identification of key individuals has been categorized
by expert judgment status to move the project to success. The Project Charter for the P.U.R.E.
Education project identified stakeholders who are internal (those directly involved in the project)
and external (those who are not involved in the entire project life cycle). Additional stakeholders
were discovered and identified through research completed via interviews, telephone, email and
Internet searches.9
Each stakeholder was evaluated through the use of a Power/Influence grid (see Appendix A:
Initiation Stakeholders Grid) to determine level of authority (“power”) and active involvement
(“influence”) in the project’s Initiation Phase. Another Power/Influence grid (see Appendix B:
Execution Stakeholders Grid) was formed for the Execution Phase.10
A stakeholder’s power
over the project is defined as:
 Champions (High) – Being able to completely stop the project or deter scope creep.
 Changers (Medium) – Being able to change or vary the level of success of the project
through funding, quality considerations, public opinion, and scheduling.
 Benefactors (Low) - Limited influence on the inputs or outcomes of the project.
Stakeholder engagement in the project has been considered, since stakeholder engagement
throughout the life cycle of the project is critical to success.11
The engagement levels of the
stakeholders for the P.U.R.E. Education project are:
 Unaware – Unaware of the P.U.R.E. Education project and its potential impacts.
 Resistant – Aware of the project, its potential impacts, and resistant to change.
 Neutral – Aware of the project and its potential but neither supportive nor resistant.
 Supportive – Aware of the project, its potential impacts, and supportive to change.
 Leading – Aware of the project, its potential impacts, and actively engaged in ensuring
the project’s success.
Further stakeholder assessment was performed regarding:
 What is required of each stakeholder;
 What is expected of each stakeholder;
 Which phase in the project life cycle each stakeholder will be most interested or
involved.
In conclusion, the stakeholder register will be consulted regularly. Specifically, once the
individual responsible for overseeing the nonprofit organization is identified, their engagement
level and role shall be evaluated and documented. Any updates, changes, or additions to the
stakeholder register will be managed by the Project Manager throughout the project life cycle
and documented in the Change Log (refer to page 63).12
9
PMBOK, Section 13.1
10
PMBOK, Section 13.1.2.1
11
PMBOK, Section 13.2.2.3
12
PMBOK, Sections 13.3 and 13.4
Stakeholder Register
31
Name Position Contact Information Requirements Expectations Power/Influence Role
Governor
Rick Snyder
Project Sponsor RickSnyder@mi.gov
(517) 222-XXXX
Provide overall requirements
of the P.U.R.E. Education
project and reduction of fixed
costs of higher education in
Michigan
Provide oversight of P.U.R.E.
Education project and reduction of
fixed costs of higher education in
Michigan
High/High External,
Leading,
Project Sponsor
Michigan
Legislators
State
Representatives
and Senators
Legislature.mi.gov
(517) 333-XXXX
Provide legislation to support
the goals of the project
Provide legislation that aligns with the
sponsor’s goals and those outlined in
the P.U.R.E. Education project
according to PMBOK Standards
High/Medium External,
Supportive,
Michigan
Legislators
Deanna Holman Project Manager,
ITT Project Team
email@yahoo.com
(423) 923-XXXX
Provide leadership to the
team to deliver the P.U.R.E.
Education project
Provide P.U.R.E. Education Project
Team members with full understanding
of their roles and responsibilities
High/High Internal,
Leading, Project
Team
ITT Project Team Members, ITT
Project Team
email@gmail.com
(616) 406-XXXX
Provide documentation and
communication of P.U.R.E.
Education project
Provide P.U.R.E. Education Project
Team and future P.U.R.E. Education
project stakeholders with their roles
and responsibilities
High/High Internal,
Leading, Project
Team
Federal
Legislators
U.S.
Representatives
and Senators
Senate.gov
House.gov
Provide legislative support to
the goals of the project that
may be necessary from a
federal level of engagement
Provide support that is necessary to
buttress the Michigan legislation
required to meet the P.U.R.E.
Education project goals through the
Initiation and Monitoring and
Controlling phases of the project
Medium/Medium External,
Unaware,
Federal
Legislators
Stakeholder Register
32
Name Position Contact Information Requirements Expectations Power/Influence Role
Michigan State
Board of
Education
(MBOE)
President
John Austin
President, MBOE email@umich.edu
(517) 373-XXXX
Provide information to the
P.U.R.E. Education project on
how Michigan high schools
and institutions of higher
education can partner to
make higher education more
affordable
Provide the P.U.R.E. Education project
with information that benefits the
project’s goal of providing Michigan
residents with a more affordable
college education through the
Initiation, Execution, and Monitoring
and Controlling phases of the project
life cycle
Medium/Medium Internal,
Supportive,
Subject Matter
Expert (SME)
MBOE
Superintendent
Mike Flanagan
Superintendent,
MBOE
email@michigan.gov
(517) 373-XXXX
Provide information to the
P.U.R.E. Education project on
how Michigan high schools
and institutions of higher
education can partner to
make higher education more
affordable
Provide the P.U.R.E. Education project
with information that benefits the
project’s goal of providing Michigan
residents with a more affordable
college education through the
Initiation, Executing, Monitoring and
Controlling phases of the project life
cycle
Medium/Low Internal,
Supportive,
SME
Michigan
Community
College
Association
(MCCA)
President
Michael Hansen
President, MCCA email@mcca.org
(517) 372-XXXX
Provide P.U.R.E. Education
project with information on
how the Michigan Transfer
Agreement and Michigan
Community Colleges
contribute to making college
education more affordable
Provide information on the increased
involvement of Community Colleges
on the impact they may have on
reducing the fixed costs of higher
education through the Initiation and
Execution phases of the project life
cycle
Medium/Low External,
Supportive,
SME
Student Financial
Aid Coordinator
Shannon Price
Coordinator of
Outreach
Services, Student
Financial Services
Bureau (Michigan
Department of
Treasury)
email@michigan.gov
(517) 335-XXXX
Provide information to the
P.U.R.E. Education project in
regard to its website
connecting Michigan students
with student financial aid
programs
Help P.U.R.E. Education project in
further reducing the debt that Michigan
students incur through creating a
portal to financial aid available from
Student Financial Aid Services in the
Initiation, Execution, and Monitoring
and Controlling phases of the project
life cycle
Medium/Low External,
Supportive,
SME
Stakeholder Register
33
Name Position Contact Information Requirements Expectations Power/Influence Role
Michigan
Department of
Education
(MDOE) Dual
Enrollment
Coordinator Sam
Sinicropi
MDOE, Office of
Education
Improvement and
Innovation
email@michigan.gov
517-241-XXXX
Provide consultation on dual
enrollment and to provide
presentations on this
component of the P.U.R.E.
Education project
Provide information on education using
online, alternative, and advance
placement platforms of the P.U.R.E.
Education project in the Initiation,
Execution, and Monitoring and
Controlling phases of the project life
cycle
Medium/Medium External,
Unaware, SME
Partnership Web
Coordinator at
Pure Michigan
Bonnie Fink
Pure Michigan
Partnership Web
Coordinator
Michigan.org/staff
(517) 335-XXXX
Provide P.U.R.E. Education
project with a way to partner
with the Pure Michigan
traveler and visitor website,
www.michigan.org
Provide the P.U.R.E. Education project
a means of introducing and
maintaining a relationship with
businesses, clients, and others who
may benefit from the program
according in the Execution, and
Monitoring and Controlling phases of
the project life cycle
Medium/Low External,
Supportive,
Companies
Contact for
Website
Development
David Behen
Director and Chief
Information Officer
(CIO) of the
Michigan
Department of
Technology,
Management and
Budget (DTMB)
DTMB@michigan.gov
(517) 373-XXXX
Provide product and service
information that pertains to
the P.U.R.E. Education
website development that
may involve privileged and
confidential information that
limits the developers
Help in the development of a fully
functioning P.U.R.E. Education project
website according to DTMB Standards
Medium/Low Internal,
Supportive,
SME
Contact for
Michigan
Students
Customers Career and College Ready
http://www.michiganccr.org
Be satisfied with the proposal
brought forward by the
P.U.R.E. Education project
Provide an assessment of
“Satisfactory” as the P.U.R.E.
Education project moves through its
Initiation, Execution, and Monitoring
and Controlling phases of the project
life cycle
Low/High External,
Unaware,
Michigan
Students
Stakeholder Register
34
Name Position Contact Information Requirements Expectations Power/Influence Role
Contact for
Michigan
Residents
Taxpayers www.legislature.mi.gov
(517) 333-XXXX
Be satisfied with the proposal
brought forward by the
P.U.R.E. Education project
Provide an assessment of
“Satisfactory” as to how the P.U.R.E.
Education project creates revenue for
making college more affordable
through the Execution and Monitoring
and Controlling phases of the project
life cycle
Low/Medium External,
Unaware,
Michigan
Residents
Federal
Education
Contact,
Secretary
Anne Duncan
Secretary, U.S.
Department of
Education
answers.ed.gov
(800) USA-LEARN
Provide federal guidance on
how the P.U.R.E. Education
project can achieve more
affordable college education
in Michigan
Provide P.U.R.E. Education project
with necessary United States federal
level support on how to meet and
exceed its objective in making
Michigan college education more
affordable through the Execution and
Monitoring and Controlling phases of
the project life cycle
Low/Low Internal,
Supportive,
SME
Michigan House
Budget Contact
for Community
Colleges
Marilyn Peterson
Michigan House of
Representatives
Fiscal Analyst,
Higher Education
(Community
Colleges)
house.mi.gov/hfa
(517) 373-XXXX
Provide oversight on
Community College budget
requirements of P.U.R.E.
Education project in the State
of Michigan
Provide oversight of the P.U.R.E.
Education project budget concerning
Michigan Community Colleges in the
Execution and Monitoring and
Controlling phases of the project life
cycle
Low/Low External,
Unaware,
Michigan
Legislators
Michigan House
Budget Contact
for Universities
Kyle Jen
Michigan House of
Representatives
Senior Fiscal
Analyst
(Universities)
house.mi.gov/hfa
(517) 373-XXXX
Provide oversight on
University budget
requirements of P.U.R.E.
Education project in the State
of Michigan
Provide oversight of the P.U.R.E.
Education project budget concerning
Michigan Universities during the
Initiation, Execution, and Monitoring
and Controlling phases of the project
life cycle
Low/Low External,
Unaware,
Michigan
Legislators
Stakeholder Register
35
Name Position Contact Information Requirements Expectations Power/Influence Role
Contact for Client
Relations David
Borth
Director, P.U.R.E.
Education project
Client Relations
email@brps.k12.mi.us
(231) 796-XXXX
Provide P.U.R.E. Education
Project Team with information
on Client Relations
Provide the Client Relations
component of the P.U.R.E. Education
project during the Execution,
Monitoring and Controlling, and
Closure phases of the project life cycle
Low/Medium External,
Supportive,
Companies
Michigan Senate
Budget Contact
for Community
Colleges and
Universities
Bill Bowerman
Michigan Senate
Associate
Director, General
Government Unit
(Community
Colleges/Higher
Education)
senate.mi.gov/sfa
(517) 373-XXXX
Provide oversight on
Community College and
University budget
requirements of P.U.R.E.
Education project in the State
of Michigan
Provide oversight of the P.U.R.E.
Education project budget concerning
Michigan Community Colleges and
Michigan Universities during the
Planning, Execution, Monitoring and
Controlling, and Closure phases of the
project life cycle
Low/Medium External,
Supportive,
SME
Contact for State
of Michigan
Pensions and
Retirement
Services
Robin Gregory
Director,
State of Michigan
Office of
Retirement
Services (ORS)
michigan.gov/ors
(517) 373-XXXX
Provide information
concerning teacher pensions
for Michigan teachers
Provide the P.U.R.E. Education
Project Team with retirement pension
information that benefits the project’s
goal of reducing fixed costs in the area
of teacher pensions and retirement
plans during the Execution phase of
the project life cycle
Low/Medium External,
Supportive,
Resistant, SME
Contact for
Project Funding
M. Scott Bowen
Commissioner,
Michigan Lottery
Bureau
milottery@michigan.gov
(517) 335-XXXX
Provide P.U.R.E. Education
project with information on
best funding practices for
marketing, website, training,
and nonprofit
Provide information on how the
P.U.R.E. Education project can benefit
from funding by a lottery during the
Execution, Monitoring and Controlling,
and Closing phases of the project life
cycle
Low/High External,
Supportive,
SME
Stakeholder Register
36
Name Position Contact Information Requirements Expectations Power/Influence Role
Contact for
Virtual Learning
Joe Friedhoff,
PhD
Executive
Director, Michigan
Virtual Learning
Research Institute
(MIVU)
email@mivu.org
(517) 664-XXXX
Provide quantitative and
qualitative research on virtual
learning models best suited
for the P.U.R.E. Education
project
Help the P.U.R.E. Education project in
expanding Michigan’s capacity to
support new learning models, engage
in active research to inform new
policies in online and blended learning
through the Execution, Monitoring and
Controlling, and Closing phases of the
project life cycle
Low/Medium External,
Supportive,
SME
Contact for
Michigan
Employment
Services
Program
Jacquelyn
Mieksztyn
Manager, MI
Talent Program
(MI Talent)
email@michigan.org
(517) 335-XXXX
Provide P.U.R.E. Education
project support through the
taxpayer funded MI Talent
program
Provide the P.U.R.E. Education project
with employer and job seeker
coordination required for project
success through the project’s
Execution, and Monitoring and
Controlling phases of the project life
cycle
Low/Low Internal,
External,
Unaware,
Companies
Name of
Nonprofit Contact
for Michigan
Businesses
(To Be
Determined
(TBD))
Nonprofit
Coordinator for
Michigan
Employers
michiganbusiness.org
(888) 522-XXXX
Support the P.U.R.E.
Education project with its goal
of providing businesses with
a highly-skilled Michigan work
force
Help the P.U.R.E. Education project
coordinate among Michigan labor
sources, businesses and institutions of
higher education to provide Michigan
businesses a more skilled workforce
from an employer/business
perspective during the Execution,
Monitoring and Controlling, and
Closing phases of the project life cycle
Low/Low External,
Unaware,
Companies
Stakeholder Register
37
Name Position Contact Information Requirements Expectations Power/Influence Role
Name of
Nonprofit Contact
for Michigan Job
Seekers
(TBD)
Nonprofit
Coordinator for
Michigan Job
Seekers
michiganworks.org
(800) 285-XXXX
Support the P.U.R.E.
Education project with its goal
of providing a highly skilled
Michigan workforce to
Michigan businesses
Help coordinate among Michigan labor
sources, businesses and institutions of
higher education to provide Michigan
businesses a more skilled workforce
from a job seeker perspective during
the Execution, Monitoring and
Controlling phases of the project life
cycle
Low/Low External,
Unaware,
Companies
Name of For-
Profit Contact for
Michigan Job
Seekers and
Employers
(TBD)
For-Profit
Coordinator for
Michigan Job
Seekers and
Employers
manpower.us
(414) 961-XXXX
Support the P.U.R.E.
Education project with its goal
of pairing a highly skilled
Michigan workforce with
Michigan businesses
Help coordinate between Michigan
labor sources, businesses, and
institutions of higher learning to
provide Michigan businesses with a
more highly skilled work force from
both a job seeker and employer
perspective throughout the Execution,
Monitoring and Controlling phases of
the project life cycle
Low/Medium External,
Unaware,
Companies
Subject Matter
Expert (SME)
(TBD)
Point of Contact
for Michigan
Marketing
Contact Information for the SME Provide advertising best
suited to the needs of the
P.U.R.E. Education project to
introduce, educate, and
engage Michigan residents
Provide marketing best practices of
print, electronic, and broadcast
advertising media to include
advertising found on billboards, in
phone books, and on the Internet
Low/Medium External,
Unaware, SME
Subject Matter
Expert (SME)
(TBD)
Point of Contact
for Website
Development
Contact Information for the SME Provide P.U.R.E. Education
Project Team input and
maintenance of the P.U.R.E.
Education project website
Provide a flexible website design for
the P.U.R.E. Education project for
upload to the Pure Michigan website
and website maintenance
Low/Medium External,
Unaware, SME
Stakeholder Register
38
Name Position Contact Information Requirements Expectations Power/Influence Role
Contact for
Nonprofit
Development
Mike Zimmer
Director, Michigan
Department of
Licensing and
Regulatory Affairs
(LARA)
michigan.gov/lara
(517) 241-XXXX
Provide licensing and
commissioning of the
Nonprofit entity of the
P.U.R.E. Education project
Ensure that the P.U.R.E. Education
project reaches its goal of becoming a
new nonprofit entity according to
Department of Licensing and
Regulatory Affairs Standards
Low/Low External,
Unaware, SME
SME
(TBD)
Point of Contact
for Online
Seminars
Contact Information for the SME Provide training services
pertaining to online seminars
and meetings for training
those involved with the
P.U.R.E. Education project
Provide any and all online seminar
platforms available to the P.U.R.E.
Education project training
requirements
Low/Medium External,
Supportive,
Companies
SME
(TBD)
Point of Contact
for Computers and
Printers
Contact Information for the SME Supply P.U.R.E. Education
project office with computers
and printers
Provide computers, printers, and any
required service agreements for the
P.U.R.E. Education project office
Low/High External,
Supportive,
Companies
39
Responsibility Assignment Matrix
To clarify the ownership of responsibility and individual roles for each activity of the P.U.R.E.
Education project, a Responsibility Assignment Matrix (RAM) has been constructed. Within this
matrix, individuals have been classified as Responsible, Accountable, Consult, or Inform
(RACI), as indicated on the following chart. 13
The classification occurs within every work
package presented in the Work Breakdown Structure (WBS).
The RACI Chart visually represents roles and expectations of both internal and external
resources. This clarification provides a foundation of accountability and allows project members
to understand the authoritative structure of the project.
RACI Definitions:
 Responsible: The individual(s) carrying out the activities required to successfully
complete work packages as presented in the WBS.
 Accountable: The individual with sole ownership of activities within the project that
holds final authority for all decisions within their designated work package assignment.
 Consult: The person(s) providing knowledge, expertise, and guidance on how activities
should be conducted.
 Inform: The individual(s) that must be provided notice of status updates on the activities
performed.
13
PMBOK, Section 9.1.2.1
40
RACI Chart
R : Responsible, the individual(s) carrying
out the activities
A : Accountable, the individual with sole
ownership of activities with final authority
C : Consult, the person(s) providing
knowledge, expertise, and guidance
I : Inform, the individual(s) that must be
provided notice of status updates
ProjectSponsor
ProjectManager
FinancialTeamLeader
FinancialSupportStaff
OperationsTeamLeader
OperationsAssistant1
OperationsAssistant2
ResearchTeamLeader
ResearchSupportStaff1
ResearchSupportStaff2
ResearchSupportStaff3
MarketingTeamLeader
MarketingSupportStaff1
MarketingSupportStaff2
MarketingSupportStaff3
MarketingSupportStaff4
MichiganStudents
MichiganResidents
MichiganLegislators
FederalLegislators
Companies
SubjectMatterExperts
WBS # Task Name
1 Project Management
1.1 Initiating I A R R R R C C
1.1.1 Phase Gate 1 I A R R R R C C
1.1.1.1 Project Charter I A R R R R
1.1.1.2 Project Scope I A R R R R
1.1.1.3 Work Breakdown Structure R A R R R C C
1.2 Planning I A R R R R C C C
1.2.1 Phase Gate 2 A R R R R
1.2.1.1 Stakeholder Register A R R R
1.2.1.2
Responsibility Assignment Matrix (RACI
Chart) A R R R R
1.2.1.3 Communications Management Plan A R R R
1.2.1.4 Detailed Timeline with Dependencies A R R R C C C
1.2.4.5 High-Level Budget R A R R R R C C C
1.2.2 Phase Gate 3 I A R R R R C C C
1.2.2.1 Change Log I A R R R R
1.2.2.2 Project Book I A R R R R
1.2.2.2.1 Project Scope Statement I A R R R R
1.2.2.2.2 Project Charter I A R R R R
1.2.2.2.3 WBS I A R R R R C C
1.2.2.2.4 Stakeholder Register I A R R R R
1.2.2.2.5 High-Level Timeline I A R R R R
1.2.2.2.6 RACI Chart I A R
1.2.2.2.7 High-Level Budget I R A R C C C
1.2.2.2.8 Communications Management Plan I A R R R
1.2.2.2.9 Executive Scorecard I A R R R R
1.2.3 Phase Gate 4 I A R R R R
1.2.3.1 Visual Presentation I A R R R R
RACI Chart
41
R : Responsible, the individual(s) carrying
out the activities
A : Accountable, the individual with sole
ownership of activities with final authority
C : Consult, the person(s) providing
knowledge, expertise, and guidance
I : Inform, the individual(s) that must be
provided notice of status updates
ProjectSponsor
ProjectManager
FinancialTeamLeader
FinancialSupportStaff
OperationsTeamLeader
OperationsAssistant1
OperationsAssistant2
ResearchTeamLeader
ResearchSupportStaff1
ResearchSupportStaff2
ResearchSupportStaff3
MarketingTeamLeader
MarketingSupportStaff1
MarketingSupportStaff2
MarketingSupportStaff3
MarketingSupportStaff4
MichiganStudents
MichiganResidents
MichiganLegislators
FederalLegislators
Companies
SubjectMatterExperts
WBS # Task Name
1.2.3.2 Final Presentation I A R R R R
1.2.4 Executive Approval A R
1.3 Executing A R R R R R R R R R R C C C
1.3.1 Initiate Discovery Phase A R R R R R R C C C
1.3.2 Initiate Design Phase A R R R R
1.3.3 Initiate Implementation Phase A R R R
1.3.4 Initiate Marketing Phase A R R R R R R
1.4 Monitoring A R R R R R
1.4.1 Quality Control A R R R R
1.4.2 Schedule Control R R A R R R
1.4.3 Cost Control R A R R R R
1.4.4 Scope Control A R R R R
1.5 Closing I A R R R R
1.5.1 Completed Change Log I A R R R R
1.5.2 Final Project Book I A R R R R
2 Discovery
2.1 Conduct Research I R R R R A R R R R R C C C
2.1.1
Pilot Program IT Infrastructure Cost
Research I R R A R C
2.1.1.1 Inspect Current IT Methods Available A R C
2.1.1.2 Identify Resources Needed I R R A R C
2.1.2 Academic Budget Research I A R R C C C
2.1.2.1 Identify Components of Academic Budgets A R R C C C
2.1.2.2
Identify Cost Reduction Methods Currently
Used A R R C C C
2.1.2.3 Develop Academic Budget Reduction Plan I A R R C C C
2.1.3 Student Aid Research A R C C C
2.1.3.1 Identify Current Student Aid Organizations A R C C C
2.1.3.2 Establish List of Student Aid Opportunities A R C
RACI Chart
42
R : Responsible, the individual(s) carrying
out the activities
A : Accountable, the individual with sole
ownership of activities with final authority
C : Consult, the person(s) providing
knowledge, expertise, and guidance
I : Inform, the individual(s) that must be
provided notice of status updates
ProjectSponsor
ProjectManager
FinancialTeamLeader
FinancialSupportStaff
OperationsTeamLeader
OperationsAssistant1
OperationsAssistant2
ResearchTeamLeader
ResearchSupportStaff1
ResearchSupportStaff2
ResearchSupportStaff3
MarketingTeamLeader
MarketingSupportStaff1
MarketingSupportStaff2
MarketingSupportStaff3
MarketingSupportStaff4
MichiganStudents
MichiganResidents
MichiganLegislators
FederalLegislators
Companies
SubjectMatterExperts
WBS # Task Name
2.1.4 Website Development I R R A R C
2.1.4.1 Identify Number of Links Needed A R C
2.1.4.2 Identify Web Developer I A R C
2.1.4.3
Receive Cost Estimate of Website
Development I A R C
2.1.5 Nonprofit Organization Development I A R C C
2.1.5.1 Identify Process of Initiation A R C C
2.1.5.2 Identify Initiation Costs I A R C C
2.1.5.3 Develop Schedule for Process of Initiation I A R
2.1.6 Campaign Resources Identification I R R R R A R R R R C
2.1.6.1 Identify Personnel Required A R C
2.1.6.2 Identify Supplies/Materials Needed I A R R R C
2.1.6.3 Identify Costs to Acquire Resources I A R R R C
2.2 Develop Discovery Report I A R R R R R R R I I
3 Design Phase
3.1 Pilot Program Design I R A R R C C
3.1.1 Design Pilot Program Beta Testing I R A R R C C
3.1.1.1 Develop Schedule of Pilot Program I R A R R C C
3.1.1.2 Develop Cost of Pilot Program I A R R R C C
3.1.2 Conduct Beta Test I A R C
3.2 Website Development Design C A R C C C
3.2.1 Design Website C A R C C
3.2.2 Establish Log of Student Aid Sites A R C
4 Implementation Phase
4.1 Fixed Cost Reduction Plan I I R R A R I I C C
4.1.1 IT Infrastructure I R R A R C C
4.1.1.1 Pilot Program Implementation I R R A R C C
4.1.1.1.1 Network Startup I R A C C
4.1.1.1.1.1 Internet Service I R A C C
RACI Chart
43
R : Responsible, the individual(s) carrying
out the activities
A : Accountable, the individual with sole
ownership of activities with final authority
C : Consult, the person(s) providing
knowledge, expertise, and guidance
I : Inform, the individual(s) that must be
provided notice of status updates
ProjectSponsor
ProjectManager
FinancialTeamLeader
FinancialSupportStaff
OperationsTeamLeader
OperationsAssistant1
OperationsAssistant2
ResearchTeamLeader
ResearchSupportStaff1
ResearchSupportStaff2
ResearchSupportStaff3
MarketingTeamLeader
MarketingSupportStaff1
MarketingSupportStaff2
MarketingSupportStaff3
MarketingSupportStaff4
MichiganStudents
MichiganResidents
MichiganLegislators
FederalLegislators
Companies
SubjectMatterExperts
WBS # Task Name
4.1.1.1.1.2 IT Network Support I R A C C
4.1.1.1.1.3 Install Software/Hardware I R A C C
4.1.1.1.2 Improve Lab/Classroom Technology I A R C C
4.1.1.1.2.1 Train Key Personnel on Improvements I A R C C
4.1.1.1.2.2 Transition to Electronic Books I R A R C C
4.1.2 Academic Budget I C A R I I C
4.1.2.1 Salaries I C A R I I C
4.1.2.1.1 Develop Plan to Reduce Salary Costs I C A R I I C
4.1.2.2 Cost of Operations I C A R I I C
4.1.2.2.1 Develop Plan to Reduce Cost of Operations I C A R I I C
4.2 P.U.R.E. Education I I R R A R R R R I I I I R C
4.2.1 Website Development I I A R I I I I R C
4.2.1.1 Develop Website and Mobile App I I A R I I I I R C
4.2.1.2 Link to Current Student Aid Online Sources I I A R C
4.2.2 Training I I A R R I I R C
4.2.2.1 Develop Podcasts I I A R R I I R C
4.2.2.2 Develop Webinars I I A R R I I R C
4.2.2.3 Conduct Seminars I I A R R I I R C
4.2.3 Nonprofit Organization I I A R I I
4.2.3.1 Initiation I I A R I I
4.2.3.1.1 File Articles of Incorporation I I A R I I
4.2.3.1.2
Apply for 501(c) federal income tax
exemption I I A R I I
4.2.3.1.3 Apply for Charitable Solicitation/Fundraising I I A R I I
4.2.3.2 Client Relationships Management I I R A C C C
4.2.3.2.1
Develop Relationships with Political
Influences C I R A C C C
RACI Chart
44
R : Responsible, the individual(s) carrying
out the activities
A : Accountable, the individual with sole
ownership of activities with final authority
C : Consult, the person(s) providing
knowledge, expertise, and guidance
I : Inform, the individual(s) that must be
provided notice of status updates
ProjectSponsor
ProjectManager
FinancialTeamLeader
FinancialSupportStaff
OperationsTeamLeader
OperationsAssistant1
OperationsAssistant2
ResearchTeamLeader
ResearchSupportStaff1
ResearchSupportStaff2
ResearchSupportStaff3
MarketingTeamLeader
MarketingSupportStaff1
MarketingSupportStaff2
MarketingSupportStaff3
MarketingSupportStaff4
MichiganStudents
MichiganResidents
MichiganLegislators
FederalLegislators
Companies
SubjectMatterExperts
WBS # Task Name
4.2.3.2.2
Develop Relationships with Academic
Entities/Personnel I I R A C C C
4.2.3.3 Fundraising/Donations I I A R I I C C C C
4.2.3.3.1 Develop Events Plan I A R I I C C C C
4.2.3.3.2 Promote Events I I A R I I C C C C
5 Marketing
5.1 Market Research I I I R R A R
5.1.1 Identify Demographics of End Users I R R A R
5.1.2 Identify Methods to Target End Users I I I R R A R
5.2 Marketing Plan I I I A R R R I I C C
5.2.1 Develop Marketing Schedule I I I A R
5.2.2 Design Advertisements I A R
5.2.3
Develop Methods Used to Distribute
Advertisements I I I A R R I I C C
5.2.3.1 Web/Mobile I I I A R I I C C
5.2.3.1.1 Social Media I I I A R I I C C
5.2.3.1.2 E-mail I I I A R I I C C
5.2.3.1.3 Online Advertisements I I I A R I I C C
5.2.3.2 Traditional Advertisement I I I A R I I C C
5.2.3.2.1 Print Advertisements I I I A R I I C C
5.2.3.2.2 TV Advertisements I I I A R I I C C
5.2.3.2.3 Radio Advertisements I I I A R I I C C
6 Project Closeout
6.1 Handover Nonprofit I A R R
6.2 Transfer Website Ownership I A R R
6.3 Pilot Program Results I A R I I
6.4 Project Procurement Closure I A R
6.5 Archive Documents I A R
45
Communication Management Plan
The Communication Management Plan provides the elements necessary to establish and
maintain well defined, continuous communication among all stakeholders involved in the
P.U.R.E. Education project. The fundamental aspects of the communication plan outline how
information will be delivered, which would include specified locations, frequencies, and
audiences. Each element of communication will be held responsible by the designated
individual(s) named within the specific communication occurrence. These individuals will also be
responsible for developing and distributing any action items developed during the
communication event. The nature of communication shall be relevant and necessary to promote
the success of the project from the Initiation Phase to the Closing Phase.14
This Communication Management Plan will evolve as the project progresses to accommodate
the sponsor and stakeholders’ interests. As the project evolves, it will be important to
communicate with both internal and external audiences, addressing any concerns and
implementing solutions to build momentum around the organizational hierarchy, as well as
recognizing important cultural concerns.15
The Communication Management Plan includes a matrix which clearly displays all
communication that will take place during the project. As additional stakeholders become
involved with the P.U.R.E. Education project, their communication needs will be addressed and
documented, such as the future individual overseeing of the nonprofit organization. Any
changes to the plan shall require approval by the Project Manager. These changes will be
documented in the Change Log (refer to page 63).16
14
PMBOK Section 10.1
15
PMBOK Section 10.2
16
PMBOK Section 10.3
46
Communication Management Assumptions
To develop a practical and feasible communication plan, assumptions associated with the
project stakeholders were identified. These assumptions include the following:
 Project Manager will meet regularly with Project Team for status, changes, and reviews
of project deliverables.
 Project Manager will provide weekly and monthly status reports to include financial
reports.
 All Project Team members have Internet access, an e-mail account, and the technical
skills needed to use web conferencing and project management tools.
 Project Manager will meet with Project Sponsor and Key Stakeholders at least once a
month.
 Overall project outcomes have been endorsed by the Project Sponsor and high priority
stakeholders.
 This document is available to all parties.
 Communication activity has already commenced with the early phases of the project.
 Project Team members adhere to the Communications Plan.
 Management ensures that Project Team members are available as needed to complete
project tasks and objectives.
 All project participants abide by the guidelines identified within this plan.
 The Project Plan may change as new information and issues are revealed.
 Project Manager assigns key project roles and adequate budget for the development
and implementation of this project
 Participating agencies continue to support staff involvement of this project.
 Project Team and staff commitment levels are defined in the Project Plan.
Communication Management Constraints
In order to identify any potential communication barriers between stakeholders, constraints were
acknowledged. These constraints include the following:
 Existing state legislation does not allow communication of proprietary information.
 Project Sponsor and high priority stakeholders must provide feedback to the Project
Manager in a timely manner to resolve issues.
 Delivering the same message to all stakeholders requires more focus on message
content and communication method(s) used.
 The type of communication is correct for each type of stakeholder.
 Managing staff expectations concerning software capability requires attention.
Communication Methods
Face-to-face interaction will be the preferred method of communication that the Project Manager
will use, because it is the clearest and most effective way to transfer information. In the case of
time and/or location constraints, the Project Manager will communicate through e-mail and web
conferencing. If someone is unable to use the primary technology defined for a meeting, a web
conference line will be used to ensure a satisfactory level of communication.
47
The Project Manager will be responsible for the organization of all formal project meetings.
Documented reports will be provided to all relevant parties through e-mail.
In order to reach a larger audience, public media approaches will be utilized. Additionally,
monthly, e-mail blasts will be sent to any personnel that require a brief summary of the project’s
status.17
Stakeholder Diagram
 State of Michigan Project Management Office:
o Aware of project and potential impacts and actively engaged in ensuring the
project’s success.
 Stakeholder Champions (High)
o Aware of project and potential impacts and actively engaged in ensuring the
project’s success.
 Stakeholder Changers (Med)
o Aware of project and potential impacts and supportive to change.
 Stakeholder Benefactors (Low)
o Aware of project yet neither supportive nor resistant.
17
PMBOK Section 10.1.2.4
48
Communications Plan Matrix
Communication Type Audience Medium Frequency Responsible Deliverables Objective of Communication
Project Kickoff Meeting
o Project Sponsor
o Project Team Leaders
o Project Manager
o Project Teams
o Face-to-Face
o Web
Conferencing
Once
P.U.R.E. Education
Project Manager
o Agenda
o Meeting Minutes
Mark the official start of the
project. Present the project goals
and expectations. Introduce the
Project Team. Answer
stakeholder and sponsor’s
questions.
Project Team
Meetings
o Project Team
o Project Team Leaders
o Project Manager
o Face-to-Face
o Web
Conferencing
Weekly
P.U.R.E. Education
Project Manager
o Agenda
o Meeting Minutes
o Executive Score Card
(Draft)
Ensure all Project Team members
are aware of the work that needs
to be accomplished. Address any
issues. Find solutions.
Project Status
Meetings
o Project Sponsor
o Project Manager
o Project Team Leaders
o Face-to-Face
o Web
Conferencing
Monthly
P.U.R.E. Education
Project Team
Leaders
o Agenda
o Project Status Report
o Meeting Minutes
o Executive Scorecard
Report the status of the project.
Answer any questions or
concerns voiced.
Project Phase
Completion Meetings
o Project Sponsor
o Project Manager
o Project Team Leaders
o Project Teams
o Face-to-Face
o Web
Conferencing
As Phases
Complete
P.U.R.E. Education
Project Manager
o Agenda
o Meeting Minutes
Voice any questions or concerns
for the future of this project. Keep
team confidence high and
recognize all the hard work
accomplished.
Communications Plan Matrix
49
Communication Type Audience Medium Frequency Responsible Deliverables Objective of Communication
Project Status Reports
o Project Sponsor o E-mail
Weekly,
Before
Status
Meeting
P.U.R.E. Education
Project Team
Leaders
o Status Report
o Executive Scorecard
o Budget Report
o Pure Education Report
Inform the Project Sponsor and
stakeholders of the progress of
the project, breaking down the
future goals, and any
complications that may have
presented.
o Project Stakeholder
Champions (HIGH)
 State Legislators
 Subject Matter Experts
o E-mail
o E-letter
o Status Report
o Executive Scorecard
o Budget Report
o Pure Education Report
o Project Stakeholder
Changers (MED)
 Companies
 Federal Legislators
o E-letter
o Status Report
o Pure Education Report
o Project Stakeholder
Benefactors (LOW)
 Michigan Students
 Michigan Residents
o Public Media o Status Report
o Project Manager o E-mail
o Status Report
o Executive Scorecard
o Budget Report
o Pure Education Report
Project Budget
Reports
o Project Sponsor
o E-mail
o E-letter
Weekly
Before
Status
Meeting
P.U.R.E.
Education
Project
Manager
o Budget Report
Provide a detailed written report
on the current status of the project
budget, documenting any
changes to the original budget.
o Project Stakeholder
Champions (HIGH)
 State Legislators
 Subject Matter Experts
o E-mail
o E-letter
o Project Stakeholder
Changers (MED)
 Companies
 Federal Legislators
o E-letter
o Project Stakeholder
Benefactors (LOW)
 Michigan Students
 Michigan Residents
o Public Media
o Project Manager o E-mail
Communications Plan Matrix
50
Communication Type Audience Medium Frequency Responsible Deliverables Objective of Communication
P.U.R.E. Education
Development Report
o Project Sponsor
o E-mail
o E-letter
Monthly
P.U.R.E.
Education
Project
Manager
o P.U.R.E. Education
Report
Provide a written report on the
status of the web development.
Document any changes to the
original design that had to be
made.
o Project Stakeholder
Champions (HIGH)
 State Legislators
 Subject Matter Experts
o E-mail
o E-letter
o Project Stakeholder
Changers (MED)
 Companies
 Federal Legislators
o E-letter
o Project Stakeholder
Benefactors (LOW)
 Michigan Students
 Michigan Residents
o Public Media
o Project Manager o E-mail
Project Closeout
Meeting
o Project Sponsor
o Project Teams
o Project Manager
o Project Team Leaders
o Face-to-Face
o Web
Conferencing
Once
P.U.R.E.
Education
Project
Manager
o Agenda
o Meeting Minutes
Detail the successes and failures
of the project. Address any future
actions that need to be taken.
Communications Matrix Glossary
51
Communications Matrix Glossary
Term Definition
Assumption
A factor in the planning process that is considered to be true, real, or certain, without proof or
demonstration.
Benefactors (LOW) Those stakeholders with limited influence on the inputs or outcomes of the project.
Champions (HIGH)
Those stakeholders whom direct the establishment and evolving operation of the PMO (See
Project Management Office). The Champion will ideally be a member of the Change Control
Board.
Changers (MED)
Those stakeholders able to change or vary the level of success of the project through funding,
quality considerations, public opinion, and scheduling.
Communications
Management Plan
A component of the project, program, or portfolio management plan that describes how, when,
and by whom information will be administered and disseminated.
Companies
The proprietorships, partnerships, corporations, or other forms of enterprise that engage in
business.
Constraint A limiting factor that affects the execution of a project, program, portfolio, or process.
Deliverable
Any unique and verifiable product, result, or capability to perform a service that is produced to
complete a process, phase, or project.
Design Phase
Processes required to establish the scope of the project, refine the objectives, and define the
course of action required to attain the objectives that the project was undertaken to achieve.
Discovery Phase Processes performed to define a new project or a new phase of an existing project.
E-Letter
A digital newsletter sent electronically via e-mail. Examples would include scanned documents
or attached files.
E-mail
The electronic transmission of letters, messages, and memos through a communications
network.
Executive Scorecard
A performance scorecard is a graphic or an application that depicts the progress over time of
some entity; such as an enterprise, an employee or a business unit, toward some type of goal.
Face-to-Face Within each other's sight or presence.
Implementation
Phase
Those processes performed to complete the work defined in the project management plan to
satisfy the project specifications.
Communications Matrix Glossary
52
Term Definition
ITT Project
Management Team
Provides P.U.R.E. Education Campaign Project Team and future P.U.R.E. Education
Campaign stakeholders with their roles and responsibilities according to PMBOK Standards.
Legislators Those persons who make laws.
Marketing Phase
Those processes associated with promoting buying or selling products or services, including
market research and advertising.
Michigan Department
of Education
The state agency of Michigan that oversees public school districts in the state.
Michigan Department
of Licensing and
Regulatory Affairs
The Licensing Division is responsible for determining eligibility for examination and licensure,
monitoring licensee's compliance with continuing education requirements, providing
administrative support to the boards, and overseeing administration of examinations to those
professions that have an examination requirement.
Michigan Department
of Technology,
Management and
Budget
A principal department of the Government of Michigan responsible for various support functions
within the government; such as defining department authorities, processes, and procedures.
Michigan Marketing
Support
The agency providing advertising best suited to the needs of the P.U.R.E. Education Campaign
to introduce, educate, and engage Michigan residents.
Michigan Residents
Those who reside in Michigan permanently or for an extended period of time or recognized by
the State of Michigan as a permanent resident.
Michigan Students Those who are enrolled or attend classes at a school, college, or university in Michigan.
Michigan Virtual
Learning Research
Institute
The agency providing quantitative and qualitative research on virtual learning models best
suited for the P.U.R.E. Education Campaign.
Office of Education
Improvement and
Innovation
The agency providing information on education online, alternative education, and advanced
placement platforms.
P.U.R.E. Education
Report
The P.U.R.E. Education Report will detail the progress and success of each option available.
The P.U.R.E. Education Report will act as an input to the monthly status report as well as to the
monthly status meeting.
Communications Matrix Glossary
53
Term Definition
Phase Gate
A review at the end of a phase in which a decision is made to continue to the next phase, to
continue with modification, or to end a project or program.
PMBOK
Project Management Body of Knowledge identifies that subset of the project management body
of knowledge that is generally recognized as a good practice.
Project A temporary endeavor undertaken to create a unique product, service, or result.
Project Budget
Reports
The reports detailing a company's planned expenditures and allowing comparison to what they
actually were. These budget reports contain two columns, one for budgeted costs and one for
actual expenditures. The budget reports help a company determine any variances within the
project cost.
Project Closeout
Meeting
A meeting that finalizes all project activities completed across all phases of the project to
formally close the project and transfer the completed or cancelled project as appropriate. The
purpose of project closeout is to assess the project, ensure completion, and derive any lessons
learned and best practices to be applied to future projects.
Project Kickoff
Meeting
A planned event or meeting held at the beginning of the project to ensure that every person
involved in delivering the project clearly understands the objectives, procedures and plans.
Project Management
Office (PMO)
A management structure that standardizes the project-related governance processes and
facilitates the sharing of resources, methodologies, tools, and techniques.
Project Manager
(PM)
The person assigned by the performing organization to lead the team that is responsible for
achieving the project objectives.
Project Phase
Completion Meetings
At the end of each of the project phases, the Project Manager and the Project Team will meet
to celebrate reaching project goals, and voice any questions or concerns for the future of the
project.
Project Phases
A collection of logically related project activities that culminates in the completion of one or
more deliverables.
Project Sponsor
A person or group that provides resources and support for the project, program, or portfolio,
and is accountable for enabling success.
Project Stakeholder
An individual, group, or organization that may affect, be affected by, or perceive itself to be
affected by a decision, activity, or outcome of a project, program, or portfolio.
Communications Matrix Glossary
54
Term Definition
Project Status
Meetings
Organized on a regular basis to exchange and analyze information on current progress of the
project and its performance. During such meetings, the Project Manager distributes
performance reports among the participants to allow the team and stakeholders to gain insight
into current performance levels and task progress. Status review meetings are also known as
performance reviews.
Project Status Report
An assessment that takes place during a project or process, which conveys details such as
what sub-goals have been accomplished, what resources have been expended,
what problems have been encountered, and whether the project or process is expected to
be completed on time and within budget.
Project Team
Leaders
Those who provide direction, instructions and guidance to a group of individuals, who can also
be known as a team, for the purpose of achieving a certain goal. An effective leader will know
their team members’ strengths, weaknesses and motivations.
Project Team
Meetings
Most frequent meetings that can be organized and conducted many times during the course of
the project implementation process. Regular weekly meetings are scheduled and itemized in
the communication management plan.
Public Media
A means of public communication reaching a large audience. Public broadcasting; includes
radio, television and other electronic media outlets whose primary mission is public service.
SME Subject Matter Expert; a person who is an authority in a particular area or topic.
Stakeholder Register
Used to identify stakeholders who can provide information on the requirements. Stakeholder
Register also captures major requirements and main expectations stakeholders may have for
the project.
State of Michigan
Project Management
Office
The Project Management Office (PMO) structured by the State of Michigan’s Project
Management Methodology (PMM). Consists of three components; the full PMM, the
summarized Desk Reference, and the Project Management Templates. The PMM was
developed by an advisory group composed of multiple state agency staff based on agency
requirements.
Web Conferencing
A system by which many computer users can communicate with each other all at the
same time using webcams over the internet.
Work Breakdown
Structure (WBS)
The WBS is a hierarchical decomposition of all of the work that will be completed by the Project
Team in order to produce the required project deliverables.
55
Project Time Management
In order to develop, manage, and control the P.U.R.E. Education project schedule, the process
of Plan Schedule Management was conducted. Throughout this process, known and potential
influences on the project schedule were identified. These influences included the availability of
work and material resources.18
To better identify how and when activities will be conducted, all items defined within the Work
Breakdown Structure (WBS) were broken down into more defined work packages. This
decomposition highlighted the relationship between each activity within the project, contributing
to the arrangement of project activities to develop a timeline (See Appendix C: Detailed Timeline
with Dependencies). 19
With each work package defined, resources required for project success were assessed. This
assessment evaluated the type of resource (labor, material or resource) and the utilization of
resources necessary to complete each work package activity. Through the use of analogous
estimating, resources and activity durations were developed.20
Throughout the process of Plan Schedule Management, the P.U.R.E. Education Project Team
utilized the project management software, Microsoft ProjectTM
, to develop and organize the
project schedule baseline. Through the use of this application, the P.U.R.E. Education project
schedule will be monitored easily. This tool allows for early detection of deviations within the
project schedule baseline.21
18
PMBOK, Section 6.1
19
PMBOK, Sections 6.2, 6.2.2.1, and 6.3
20
PMBOK, Sections 6.4 and 6.5.2.2
21
PMBOK, Sections 6.4.2.5, 6.6.3.1, and 6.7
56
Timeline and Gantt Chart
*A more detailed timeline with dependencies can be found in Appendix C: Detailed Timeline with Dependencies.
03_29_2015_Phase 3_Compiled Document_v3.3_DH
03_29_2015_Phase 3_Compiled Document_v3.3_DH
03_29_2015_Phase 3_Compiled Document_v3.3_DH
03_29_2015_Phase 3_Compiled Document_v3.3_DH
03_29_2015_Phase 3_Compiled Document_v3.3_DH
03_29_2015_Phase 3_Compiled Document_v3.3_DH
03_29_2015_Phase 3_Compiled Document_v3.3_DH
03_29_2015_Phase 3_Compiled Document_v3.3_DH
03_29_2015_Phase 3_Compiled Document_v3.3_DH
03_29_2015_Phase 3_Compiled Document_v3.3_DH
03_29_2015_Phase 3_Compiled Document_v3.3_DH
03_29_2015_Phase 3_Compiled Document_v3.3_DH
03_29_2015_Phase 3_Compiled Document_v3.3_DH
03_29_2015_Phase 3_Compiled Document_v3.3_DH
03_29_2015_Phase 3_Compiled Document_v3.3_DH
03_29_2015_Phase 3_Compiled Document_v3.3_DH
03_29_2015_Phase 3_Compiled Document_v3.3_DH
03_29_2015_Phase 3_Compiled Document_v3.3_DH
03_29_2015_Phase 3_Compiled Document_v3.3_DH
03_29_2015_Phase 3_Compiled Document_v3.3_DH
03_29_2015_Phase 3_Compiled Document_v3.3_DH
03_29_2015_Phase 3_Compiled Document_v3.3_DH
03_29_2015_Phase 3_Compiled Document_v3.3_DH
03_29_2015_Phase 3_Compiled Document_v3.3_DH
03_29_2015_Phase 3_Compiled Document_v3.3_DH
03_29_2015_Phase 3_Compiled Document_v3.3_DH
03_29_2015_Phase 3_Compiled Document_v3.3_DH
03_29_2015_Phase 3_Compiled Document_v3.3_DH
03_29_2015_Phase 3_Compiled Document_v3.3_DH
03_29_2015_Phase 3_Compiled Document_v3.3_DH
03_29_2015_Phase 3_Compiled Document_v3.3_DH
03_29_2015_Phase 3_Compiled Document_v3.3_DH

More Related Content

Viewers also liked (6)

Agile Roles & responsibilities
Agile Roles & responsibilitiesAgile Roles & responsibilities
Agile Roles & responsibilities
 
Project Report on Digital Media Marketing
Project Report on Digital Media Marketing Project Report on Digital Media Marketing
Project Report on Digital Media Marketing
 
Handover of duty or job responsibilities
Handover of duty or job responsibilitiesHandover of duty or job responsibilities
Handover of duty or job responsibilities
 
Digital Marketing Strategy Guide
Digital Marketing Strategy GuideDigital Marketing Strategy Guide
Digital Marketing Strategy Guide
 
How to Write a Marketing Plan: A Comprehensive Guide with Templates
How to Write a Marketing Plan: A Comprehensive Guide with TemplatesHow to Write a Marketing Plan: A Comprehensive Guide with Templates
How to Write a Marketing Plan: A Comprehensive Guide with Templates
 
Software company marketing plan outline
Software company marketing plan outlineSoftware company marketing plan outline
Software company marketing plan outline
 

Similar to 03_29_2015_Phase 3_Compiled Document_v3.3_DH

H2P Promising Practices 9.27.2015
H2P Promising Practices 9.27.2015H2P Promising Practices 9.27.2015
H2P Promising Practices 9.27.2015
jamiebuss
 
SIFE Annual Report (2009)
SIFE Annual Report (2009) SIFE Annual Report (2009)
SIFE Annual Report (2009)
Cedric Steele
 
District 2009 Improvment Plan (Copy Of The Electronically Sumitted Plan)
District 2009 Improvment Plan (Copy Of The Electronically Sumitted Plan)District 2009 Improvment Plan (Copy Of The Electronically Sumitted Plan)
District 2009 Improvment Plan (Copy Of The Electronically Sumitted Plan)
KathyRees
 
Smuhsd technology plan draft aug 11
Smuhsd technology plan draft aug 11Smuhsd technology plan draft aug 11
Smuhsd technology plan draft aug 11
dbigue
 
Mentorship Academy Proposal Updated
Mentorship Academy Proposal UpdatedMentorship Academy Proposal Updated
Mentorship Academy Proposal Updated
Brian Dixon
 
Education,social,economical,political and technological changes in education
Education,social,economical,political and technological changes in educationEducation,social,economical,political and technological changes in education
Education,social,economical,political and technological changes in education
Sanu R
 
catalyst_volume_43_issue_2_reduced_size
catalyst_volume_43_issue_2_reduced_sizecatalyst_volume_43_issue_2_reduced_size
catalyst_volume_43_issue_2_reduced_size
Lisa Bly
 
Starting_Strong_final
Starting_Strong_finalStarting_Strong_final
Starting_Strong_final
gthomasakili
 

Similar to 03_29_2015_Phase 3_Compiled Document_v3.3_DH (20)

Role of quality education to economic growth- quality education and its impac...
Role of quality education to economic growth- quality education and its impac...Role of quality education to economic growth- quality education and its impac...
Role of quality education to economic growth- quality education and its impac...
 
H2P Promising Practices 9.27.2015
H2P Promising Practices 9.27.2015H2P Promising Practices 9.27.2015
H2P Promising Practices 9.27.2015
 
Wilkes Community College
Wilkes Community College Wilkes Community College
Wilkes Community College
 
Ctestdfrontpages
CtestdfrontpagesCtestdfrontpages
Ctestdfrontpages
 
SIFE Annual Report (2009)
SIFE Annual Report (2009) SIFE Annual Report (2009)
SIFE Annual Report (2009)
 
What Schools Should Know About Online Learning -- Oct 2010
What Schools Should Know About Online Learning -- Oct 2010What Schools Should Know About Online Learning -- Oct 2010
What Schools Should Know About Online Learning -- Oct 2010
 
District 2009 Improvment Plan (Copy Of The Electronically Sumitted Plan)
District 2009 Improvment Plan (Copy Of The Electronically Sumitted Plan)District 2009 Improvment Plan (Copy Of The Electronically Sumitted Plan)
District 2009 Improvment Plan (Copy Of The Electronically Sumitted Plan)
 
Helix High School: STEM
Helix High School: STEMHelix High School: STEM
Helix High School: STEM
 
Smuhsd technology plan draft aug 11
Smuhsd technology plan draft aug 11Smuhsd technology plan draft aug 11
Smuhsd technology plan draft aug 11
 
PCSD Strategic Plan
PCSD Strategic PlanPCSD Strategic Plan
PCSD Strategic Plan
 
Helix High School: ADM
Helix High School: ADMHelix High School: ADM
Helix High School: ADM
 
Mentorship Academy Proposal Updated
Mentorship Academy Proposal UpdatedMentorship Academy Proposal Updated
Mentorship Academy Proposal Updated
 
Education,social,economical,political and technological changes in education
Education,social,economical,political and technological changes in educationEducation,social,economical,political and technological changes in education
Education,social,economical,political and technological changes in education
 
2014 horizon-he-preview
2014 horizon-he-preview2014 horizon-he-preview
2014 horizon-he-preview
 
ncccs
ncccsncccs
ncccs
 
Bruce Mims Dissertation
Bruce Mims DissertationBruce Mims Dissertation
Bruce Mims Dissertation
 
Making Quality Education Accessible in Pakistan: A Social Accountability Appr...
Making Quality Education Accessible in Pakistan: A Social Accountability Appr...Making Quality Education Accessible in Pakistan: A Social Accountability Appr...
Making Quality Education Accessible in Pakistan: A Social Accountability Appr...
 
Smart School Report
Smart School Report Smart School Report
Smart School Report
 
catalyst_volume_43_issue_2_reduced_size
catalyst_volume_43_issue_2_reduced_sizecatalyst_volume_43_issue_2_reduced_size
catalyst_volume_43_issue_2_reduced_size
 
Starting_Strong_final
Starting_Strong_finalStarting_Strong_final
Starting_Strong_final
 

03_29_2015_Phase 3_Compiled Document_v3.3_DH

  • 1. Making Higher Education More Affordable in Michigan ITT Technical Institute Project Management Team Deanna Holman, Project Manager with Sonya Dixon, Michael Lessens, Jessica Martinez Abstract In order to improve the affordability of higher education in Michigan, P.U.R.E. Education will Provide an Understanding of Resources Existing in Education. P.U.R.E.
  • 2. 2 Table of Contents Project Executive Summary.................................................................................................... 4 Background............................................................................................................................ 4 Objectives .............................................................................................................................. 4 Plan........................................................................................................................................ 4 Project Team.......................................................................................................................... 5 Project Management Strategy ................................................................................................ 5 Scope of Activities .................................................................................................................. 6 Project Schedule .................................................................................................................... 7 Cost Summary........................................................................................................................ 8 Summary................................................................................................................................ 8 Project Charter......................................................................................................................... 9 Project Purpose...................................................................................................................... 9 Project Description ................................................................................................................. 9 High-Level Risks ...................................................................................................................10 Project Success Criteria ........................................................................................................12 Summary Milestones.............................................................................................................13 High-Level Budget Summary.................................................................................................13 Stakeholders .........................................................................................................................14 Project Manager Authority Level............................................................................................15 Escalation Plan for Authority Limitations................................................................................15 Approvals ..............................................................................................................................16 Project Scope Statement........................................................................................................17 Project Scope Description .....................................................................................................17 Project Scope Deliverables/Outcomes...................................................................................18 Project User Acceptance Criteria...........................................................................................19 High-Level Timeline/Key Milestones......................................................................................19 Project Exclusions .................................................................................................................20 Project Assumptions..............................................................................................................21 Project Constraints ................................................................................................................21 Work Breakdown Structure....................................................................................................22 Work Breakdown Structure....................................................................................................22
  • 3. 3 Stakeholder Register ..............................................................................................................30 Responsibility Assignment Matrix.........................................................................................39 RACI Chart............................................................................................................................40 Communication Management Plan........................................................................................45 Communication Management Assumptions...........................................................................46 Communication Management Constraints.............................................................................46 Communication Methods.......................................................................................................46 Stakeholder Diagram.............................................................................................................47 Communications Plan Matrix.................................................................................................48 Communications Matrix Glossary ..........................................................................................51 Project Time Management......................................................................................................55 Timeline and Gantt Chart.......................................................................................................56 High-Level Budget ..................................................................................................................57 Sensitivity Analysis................................................................................................................57 High-Level Budget Summary.................................................................................................58 Resource Cost Estimates ......................................................................................................59 Change Management..............................................................................................................63 Change Log...........................................................................................................................64 Executive Scorecard...............................................................................................................67 Appendices .............................................................................................................................69 Appendix A: Initiation Stakeholders Grid................................................................................69 Appendix B: Execution Stakeholders Grid .............................................................................70 Appendix C: Detailed Timeline with Dependencies................................................................71 Appendix D: Risk Register.....................................................................................................80 Appendix E: Recurring Operations Costs ..............................................................................83 Appendix F: Change Request Form ......................................................................................84 PMBOK Index ..........................................................................................................................85 References ..............................................................................................................................86
  • 4. 4 Project Executive Summary We are the P.U.R.E. Education Project Team from ITT Technical Institute. Background Michigan is ranked 45th among states in higher education affordability, according to the 2013 report “Trends in College Pricing.” This report was published by the College Board, a mission‐ driven, nonprofit organization that connects students to college success and opportunity. A survey conducted by The Center for Michigan showed that approximately 4 of 5 Michigan residents said that “improving college affordability is an urgent priority for Michigan.” Making higher education more affordable for Michigan’s residents will make it more likely for its residents to seek a college education. This, in turn, will increase the likelihood of Michigan residents becoming more employable and productive, lifting Michigan out of its economic, social, and political distress. Objectives The P.U.R.E. Education project will provide: o A central, online location to provide Michigan students with resources and information about higher education incentives and opportunities. o A functional process for the State of Michigan to promote education as more affordable and attainable. o A solution to implement more “real world” experience and skill sets into Michigan’s academic requirements. o A Public Relations (PR) and Marketing campaign that will inform potential students while in high school about higher education benefits and opportunities, including dual enrollment at the high school and vocational school levels. o Solutions to improve dual enrollment programs, between Michigan high schools and higher education institutes. o Increased awareness and an improved level of benefits of employer tuition reimbursement programs aimed at both residents and businesses. o A method to decrease educational expenses by minimizing the fixed costs associated with higher education. Plan The P.U.R.E. Education project plan is to improve the affordability of higher education in Michigan. The Project Team has developed a two-pronged approach. The first approach will focus on a fixed-cost reduction plan that collaborates, enhances, and creates new approaches in reducing higher education operating costs. Starting with the Information Technology (IT) Infrastructure, the P.U.R.E. Education project will implement a pilot program that transitions classes from physical structures to an online platform and from physical textbooks to electronic textbooks. All key personnel will be trained on each of the improvements,
  • 5. 5 which will improve the lab and classroom technology transition. Included in the fixed cost reduction approach, the Project Team will conduct academic salary reviews to identify possible cost-saving solutions for higher education providers. The Project Team will also analyze and develop alternative solutions to offset costs of academic entities, such as offering rental of unused space for a fee. The discoveries of the P.U.R.E. Education project will identify potential initiatives that can aid in reducing fixed costs, which may be transformed into overall reduced costs of tuition. The second approach focuses on the development of the P.U.R.E. Education website (linked to the Pure Michigan website), the training of personnel and agencies, and the development of a nonprofit organization. The website will be a one-stop alternative funding source that will inform and guide Michigan residents to available scholarships, tuition assistance, and employer tuition reimbursement programs. The P.U.R.E. Education website will have direct links to Michigan state education agencies, including the Michigan Department of Education. The P.U.R.E. Education project will conduct seminars, webinars, and podcasts that connect with the community and discuss with businesses the benefits of having a higher-skilled labor force, more loyal employees, and less employee turnover costs, by offering tuition reimbursement to its employees. These trainings will also be used to demonstrate to stakeholders the different tools and benefits that the website will offer. To reach a larger audience and support Michigan’s diverse population, the website, marketing, and training will also be available in Spanish. The nonprofit organization will be set up to cultivate client relationships and improve political, academic, and business relationships to promote higher education initiatives. The nonprofit organization will be responsible for developing and promoting events that will be used in part as fundraising/donation events. These events will help the nonprofit become sustainable when it is turned over to the State of Michigan. Project Team The Project Team consists of: o Project Manager: Deanna Holman o Project Team: Sonya Dixon, Michael Lessens, and Jessica Martinez Project Management Strategy The overall project strategy calls for the Initiating and Planning phases to be completed before executing the plan. The project approach includes the strategic and tactical application of the Agile SDLC (System Development Life Cycle). Strategically, the P.U.R.E. Education project will remain flexible and respond with ease to any changes encountered during the project life cycle, specifically during the IT Infrastructure Pilot Program. This method will also ensure that the project will remain successful, following possible legislation changes during the project life cycle. Tactically, the P.U.R.E. Education project will use the Plan, Do, Check, and Act (PDCA) method. This method follows a fluid, iterative cycle to accomplish the project’s milestones, through continuous improvement processes.
  • 6. 6 The ITT Tech Project 2015 Team will use the following Microsoft OfficeTM software products: Microsoft ProjectTM for project management, Microsoft Word TM for reports, Microsoft Excel TM for financial reports, and Microsoft PowerPoint TM for presentations. Prezi© presentation software will be used for formal presentations. PMI Project Management tools and techniques will be used throughout the project. All contractors will be expected to use these same software programs and follow these same standards. Scope of Activities The P.U.R.E Education primary deliverables are: o Solutions to Lower Fixed Costs o P.U.R.E. Education Website o P.U.R.E. Education Campaign o Nonprofit Organization Plan • Establish a Baseline • Identify Priorities • Set Improvement Goals & Standards Do • Implement Actions • Plans to Achieve Goals Check • Monitor and Measure • Find and Fix • Document Results Act • Evaluate • Apply Lessons Learned • Modify as Necessary
  • 7. 7 Project Schedule The P.U.R.E. Education project will start on December 30, 2014 with project closeout by June 2, 2016. Following is a list of milestones separated by project phases: Project Management 06/02/2016 Initiating 02/06/2015 Phase Gate 1 02/06/2015 Project Charter 01/13/2015 Project Scope 01/27/2015 Work Breakdown Structure 02/06/2015 Planning 04/14/2015 Phase Gate 2 03/09/2015 Stakeholder Register 03/09/2015 Responsibility Assignment Matrix (RACI Chart) 02/06/2015 Communications Management Plan 03/09/2015 Detailed Timeline with Dependencies 03/09/2015 High-Level Budget 03/09/2015 Phase Gate 3 03/30/2015 Change Log 03/30/2015 Project Book 03/30/2015 Project Scope Statement 03/26/2015 Project Charter 03/26/2015 WBS 03/26/2015 Stakeholder Register 03/30/2015 High-Level Timeline with Dependencies and Key Milestones 03/30/2015 RACI Chart 03/25/2015 High-Level Budget 03/30/2015 Communications Management Plan 03/30/2015 Executive Scorecard 03/30/2015 Phase Gate 4 04/13/2015 Visual Presentation 04/09/2015 Final Presentation 04/13/2015 Executive Approval 04/14/2015 Executing 12/31/2015 Initiate Discovery Phase 04/15/2015 Initiate Design Phase 06/29/2015 Initiate Implementation Phase 09/02/2015 Initiate Marketing Phase 12/31/2015 Monitoring 02/02/2016 Quality Control 12/25/2015 Schedule Control 02/02/2016 Cost Control 02/02/2016 Scope Control 02/02/2016 Closing 06/02/2016 Completed Change Log 06/01/2016 Final Project Book 06/02/2016
  • 8. 8 Cost Summary The P.U.R.E. Education project is budgeted at just below $3.2 million. This budget includes a contingency fund for potential risks and a management reserve (10%) for unexpected changes to the scope and/or costs associated with unforeseen risk events. Summary The ITT Tech Project Team has prepared documents and developed the project plan to make higher education more affordable to Michigan residents and students. The next step in this project will be the approval of the project plan, by the Project Sponsor, followed by the movement into the Execution Phase.
  • 9. 9 Project Charter Project Title: P.U.R.E. Education Project Sponsor: Governor Rick Snyder, State of Michigan Project Manager: Deanna Holman Date Prepared: March 30, 2015 Project Customer: Michigan Residents Project Purpose The purpose of this project is to provide solutions to make higher education more affordable to Michigan students. A study conducted by The Center for Michigan polled Michigan residents, and 4 out of 5 respondents said that “improving college affordability is an urgent priority for Michigan.” In addition, Michigan ranks 45th out of 50 states in college affordability according to a 2013 report, “Trends in College Pricing,” published by the nonprofit organization, College Board. By implementing the project’s conceptual incentives, both individual and business resources will improve enrollment in Michigan higher education, as well as assist in the reduction of loan debt for Michigan students. These incentives will address the allocation of resources made available for higher education with the focus of increasing spent funds per pupil in the state, thus improving the current marking of 40% below the national average of spending per pupil. In implementing these cost improvement plans, the project will also provide solutions for reducing the fixed costs that substantially lower the educational expenses each year creating a reduction in tuition cost. Project Description In order to improve the affordability of higher education in Michigan, the “P.U.R.E. Education” project will Provide an Understanding of Resources Existing in Education. The project will deliver two functions of a state-wide P.U.R.E. Educational campaign and a structural identification plan for fixed costs. The campaign will increase awareness of educational benefits to all residents, enrolled students, and businesses. Students will have the opportunity to learn of benefits such as scholarships and trusts, which will assist in reducing the out-of-pocket costs they may accumulate. Michigan-based businesses would learn of the potential to receive tax incentives and governmental benefits for providing tuition assistance to their employees. Additionally, the P.U.R.E. Education project will provide solutions that will assist in guiding students to more skill/trade electives in colleges, universities, and institutes. Although the project focuses on consumer cost reduction solutions, it will also provide references to minimize fixed costs for academic institutions, resulting in the ability to lower tuition.
  • 10. 10 High-Level Requirements High-level requirements describe what are broadly necessary for the success of the P.U.R.E. Education project. These high-level requirements are outlined as the project’s objectives, scope, Work Breakdown Structure (WBS), design, development, and a test strategy called “IT Infrastructure Pilot Program”.1 This project will provide:  A central, online location to provide Michigan students with resources and information about higher education programs and incentives; such as tuition reimbursement, scholarships, and grants. A functional process for the State of Michigan to promote education as more affordable and attainable.  A solution to implement more “real world” experience and skill sets into Michigan’s academic requirements.  A Public Relations (PR) and Marketing campaign that will inform potential students at the intermediate levels about higher education benefits and opportunities, which would include dual enrollment at the high school and vocational levels.  Improvements of dual enrollment programs between Michigan high schools and higher educational institutes.  Awareness and improved benefits of employer tuition reimbursement programs for both residents and businesses.  A method to decrease educational expenses by minimizing fixed-costs of higher education. High-Level Risks The potential risks associated with the P.U.R.E. Education project have been identified and analyzed, using both quantitative and qualitative measures. Measures to mitigate and reduce these risks have also been established. These high-level risks are outlined in the P.U.R.E. Education project Risk Register (See Appendix D: Risk Register).2 The high-level risks identified include the following:  Contract agreement with hosting location of IT Infrastructure Pilot Program not defined or established to identify terms of material usage, responsibilities, and liable parties, causing delay of project’s IT Infrastructure Pilot Program.  Website development issues concerning programming errors, data loss, technical malfunctions, etc. which would cause delays in website rollout and training.  Television and radio advertising fees may fluctuate, which would have a detrimental effect on project budget unless a fixed price contract is in place.  Issues with hardware including shortage of supply, damage during transport/installation, which would delay the implementation of the project.  Insufficient staff as a result of additional work resources required to complete tasks, which would cause an increase of costs of implementing the project and/or cause possible schedule delays. 1 PMBOK Section 5.2.3 2 PMBOK, Section 11.3.2 and 11.4.2
  • 11. 11  Software compatibility issues may occur, which would cause a delay in implementation of the IT Infrastructure program or result in alternative software options not capable of providing all specifications desired.  Additional work hours may be necessary if project tasks are approaching deadlines that require additional personnel resources, which would exceed project budget.  PMO building damage (i.e., fire, flood, etc.), which would cause project delay or crashing the project schedule. Other potential risks include:  Failure to meet the project deadline of June 2016.  Economic failure can result in discontinuance of incentives and/or raise debt ratios with increased interest rates.  Businesses’ rejection of tuition reimbursement incentives due to lack of interest, possibly due to no perceived benefits.  Campaign advertisements fail to reach all eligible Michigan residents.  Incomplete stakeholder support for program implementation and sponsorship throughout the project.  Limited human and financial resources to support the capacity of the project success.  Failure by the State of Michigan to act on project approach and implementation of recommendations.
  • 12. 12 Project Success Criteria The Project Sponsor and identified personnel will complete a success criteria review to collaborate on the project final success criteria.3 Benefit realization will be conducted when the project is turned over to the State of Michigan. During benefit realization, the State of Michigan will need to conduct an evaluation of results with outcomes reaching beyond the initial project closeout. Project Objectives Success Criteria Measurable Criteria Scope Provide Michigan residents with resources and information to help reduce higher education debt within the state. Create and maintain access to resources providing residents with educational cost reduction. 2% reduction of eligible Michigan student loan debt by year end 2017. 5% reduction of eligible Michigan student loan debt by year end 2018. 10% reduction of eligible Michigan student loan debt by year end 2019. Time Meet all project milestones and completion of tasks within the given timeline to completion of project. Accomplish all project tasks by defined timeline constraints. Complete online services and PR campaigns in place. Web and site tools designed and implemented by December 30, 2015. PR Campaign dates set state wide by February 28, 2015. Cost Maintain all monetary budgets and variances within the project. Maintain project costs within defined budget. Communicate all monetary variances to Project Sponsor and key project stakeholders. Stay within 5% of project from budget. Project completion within defined budget. Quality Incorporate and sustain the highest quality processes throughout the project life cycle and ensure maximum quality project outcome. Continuous execution of quality requirements and control. Maintain continuous communication with key stakeholders. Create and implement stakeholder satisfaction survey by a designated time and receive an average response of “satisfied” or better. Resources Provide and utilize relevant labor, informational, and technological resources to their full capacities. Appropriate use of resources executed within guidelines of the resource plan. Achievement of internal and external deliverables corresponding with resource outputs. Risk Identify, develop, and manage all mitigation plans for any recognized risks. Completion and monitoring of all risk mitigation plans. Individualize risk management plan for each assessed risk. 3 PMBOK Section 3.3
  • 13. 13 Summary Milestones Summary Milestones Completion Date Gate 1: Deliverables 02/06/2015 Gate 2: Deliverables 03/09/2015 Gate 3: Final Project Plan 03/30/2015 Gate 4: Executive Presentation Preparation 04/08/2015 Executive Approval 04/13/2015 Discovery Report 06/26/2015 Design Phase 09/01/2015 Implementation Phase 12/30/2015 Marketing Phase 02/01/2016 Project Closeout 05/31/2016 High-Level Budget Summary To estimate activity resources of key tasks in the high-level budget, expert judgment, industry standards, and bottom-up estimating were utilized.4 The figures in the high-level budget, which are based upon the scope of the activities and the magnitude of the project, are rounded up to the nearest dollar amount.5 Cost Project Management $345,370 Discovery Phase $207,875 Design Phase $35,825 Implementation Phase $843,410 Marketing $1,162,830 Project Closeout $16,100 Project Baseline $2,611,410 Contingency Reserve $226,943 Estimated Project Cost $2,838,353 Management Reserve 10% $283,835 Total Project Cost $3,122,188 In addition to costs associated to the project budget, the Project Team has estimated the potential recurring operation costs following the completion of the P.U.R.E. Education project. These costs have been forecasted by evaluating historical data, with potential cost inflation (See Appendix E: Recurring Operations Costs).6 4 PMBOK, Sections 6.4, 7.2 and 7.4 5 PMBOK, Section 7.1.3.1 6 PMBOK, Section 7.2
  • 14. 14 Stakeholders The following list identifies the key stakeholders associated with this project. A full, detailed list of project stakeholders is provided in the Stakeholder Register (refer to page 30).  Michigan Students  Currently, Michigan student loan debt continues to increase by as much as 57%, since 2006, while students still only receive approximately 60% of the national average of cost assistance from the state. Due to lack of awareness, only a small percentage of the students utilize state and federal scholarships available. Increasing public knowledge of educational incentives and providing a means to reduce higher education debt accrued by students will result in a lower average debt of degreed graduates.  Michigan Residents  Considered a key stakeholder, Michigan residents are directly impacted by state taxes, property taxes, and availability of education. They are also indirectly impacted by employment opportunities, resource administration, and retirement savings. The effects of the P.U.R.E. Education project will positively reflect on Michigan residents.  State of Michigan  Though ranked as one of the top 10 states for high student loan debt, the State of Michigan continues to reduce government support (28%, since the Great Recession of 2007), despite increasing college costs. This project’s concepts will improve Michigan students’ ability to access available state scholarships and other allocated educational state funding, thereby increasing government support to higher education and improving the state’s national ranking for high student debt.  Academic Institutions  Although high schools, colleges, and other higher educational institutions continue to increase tuition costs, they will benefit from increased enrollment, because of new awareness and incentives from the project. The project may also impact their academic requirements by implementing more relevant skill set based programs and minimizing non-core classes to the degreed curriculums.  Businesses  The P.U.R.E. Education project will not only provide a means for cost-reduced skilled education, it will also provide Michigan businesses with a diverse and skilled labor force. All of the training and skill development will focus on a more productive and cost-efficient human resource pool.  Labor Sources  As labor sources such as Michigan Works, Manpower and other related staffing agencies share in providing Michigan businesses with a skilled work force, they are recognized as key stakeholders benefiting from the project’s increase in relevant education through focused educational curricula.
  • 15. 15 Project Manager Authority Level All final authority decisions that meet the approved constraints within the P.U.R.E. Education project shall be made by the Project Manager (PM), Deanna Holman. The PM will serve as the point-of-contact for the Project Sponsor and stakeholders. Responsibilities of the PM are included but not limited to:  Project Team Personnel:  The PM shall have full responsibility for all delegation and adjustments of the project’s team membership to include any expertise, affiliations and external consultants that may be required.  Monetary Management and Variance:  The PM shall be responsible for the allocation and management of the project budget. Any monetary change requests or variances shall be communicated to and approved by the Project Sponsor and Change Control Board.  Stakeholder Decisions:  The PM shall be responsible for maintaining and resolving any project management membership issues, including any decisions required by key stakeholders associated with the project.  Technical Resolutions:  The PM shall correspond with Subject Matter Experts in the educational, governmental and web design fields to make informed decisions regarding any technical conflicts or requirements within the project. Escalation Plan for Authority Limitations Project Team Consultants Project Team Leader Project Manager Project Sponsor
  • 16. 16 Approvals ________________________________ ______________________________ Project Manager Signature Sponsor Signature ________________________________ ______________________________ Project Manager Name Project Sponsor Name ________________________________ ______________________________ Date Date
  • 17. 17 Project Scope Statement Project Scope Description The P.U.R.E. Education project goal is to improve the affordability of higher education in Michigan. The two-pronged approach first focuses on the fixed-cost reduction plan that collaborates, enhances and creates new approaches in reducing higher education operation costs, thus being passed on to Michigan students. Second, by providing a technological gateway through the P.U.R.E. Education website, alternative funding resources will be easily accessible; such as scholarships, tuition reimbursement, and focused community-based funding programs. In addition, the formation of a nonprofit organization to build the needed connections for funding and awareness will be piloted to ensure the sustainability of the P.U.R.E. Education project. Ultimately, this project combines the tools of project management, nonprofit development, and business and government collaboration to make education more affordable for Michigan residents. The P.U.R.E. Education project will discover, design, implement, and market an awareness of available educational resources to make higher education and training more affordable to Michigan residents. These resources will include current programs, including scholarships/grants and dual enrollment, as well as new initiatives discovered by the Project Team. Additionally, this project will provide solutions to minimize the fixed costs incurred by academic entities. This reduction in fixed costs will provide Michigan students with a more affordable cost of education. The P.U.R.E. Education project will create a collaborative relationship with businesses, from both public and private sectors, through the education and awareness campaign of tuition- assistance programs. Through this process, employers will benefit by having employees’ skills and knowledge enhanced. These training and educational benefits will improve performance and productivity of Michigan businesses from a wide range of industries, whether in service, manufacturing, or technology. As a result, Michigan’s economy will be positively impacted. In the discovery phase, the P.U.R.E. Education Project Team will research IT infrastructure cost-saving approaches, cost-reduction strategies for academic budgets and the student aid organizations and opportunities. The Project Team will also discover the root causes of the lack of resource utilization by Michigan students and other stakeholders associated with higher education. The Project Team shall identify and allocate the proper resources for a highly effective website design and roll-out. The nonprofit research includes the initiation and legal requirements for operations. A skills and needs assessment will be completed for training, marketing and communicating the project campaign. Within the design phase, the Project Team will design the pilot program for the IT infrastructure plan which includes designing a beta test. At this phase, the website design plan and creation of a development plan will be completed, incorporating the translation and site capacity in Spanish, the second most predominate language in Michigan. During the implementation phase, the two-prong approach is applied. The IT infrastructure cost reduction pilot is rolled out. The plan for fixed cost reductions will be identified, finalized, and recommended. The P.U.R.E. Education project will initiate the website development, train stakeholders, and initiate the nonprofit organization.
  • 18. 18 During the marketing phase, research will be conducted to identify demographics and methods to target end-users through a communication marketing analysis process. After this process is completed, the marketing plan will be finalized; and the communication marketing activities will be designed and conducted. The P.U.R.E. Education marketing campaign will be in duration from December 29, 2015 through February 1, 2016. This campaign will highlight the greater availability of affordable education and identify tools to achieve a more highly trained and productive workforce. Project Scope Deliverables/Outcomes A deliverable is any unique and verifiable product, result, or capability to perform a service that is required to be produced to complete a process, phase, or project. The P.U.R.E. Education project deliverables will be both tangible and intangible. The deliverables of the P.U.R.E. Education project are: Task Name Start Finish Project Charter 12/30/2014 01/13/2015 Project Scope 01/14/2015 01/27/2015 Work Breakdown Structure 01/27/2015 02/06/2015 Responsibility Assignment Matrix (RACI Chart) 02/06/2015 02/06/2015 Stakeholder Register 02/06/2015 03/09/2015 Communications Management Plan 02/06/2015 03/09/2015 Detailed Timeline with Dependencies 02/06/2015 03/09/2015 High-Level Budget 02/06/2015 03/09/2015 Change Log 03/09/2015 03/30/2015 Project Book 03/09/2015 03/30/2015 Visual Presentation 03/30/2015 04/08/2015 Final Presentation 04/13/2015 04/13/2015 Detailed List of Student Aid Opportunities 04/20/2015 05/08/2015 Academic Budget Reduction Plan 05/05/2015 05/15/2015 Discovery Report 05/19/2015 06/26/2015 Website Development Design 04/16/2015 09/01/2015 Pilot Program Design 06/29/2015 09/01/2015 Website Development 09/02/2015 10/15/2015 Training 10/15/2015 11/02/2015 Fixed Cost Reduction Plan 09/02/2015 12/30/2015 Pilot Program Implementation 09/02/2015 12/30/2015 Nonprofit Organization 09/02/2015 12/30/2015 Marketing Plan 01/18/2016 02/01/2016 Project Closeout 02/02/2016 05/31/2016 Final Project Book 02/03/2016 06/02/2016
  • 19. 19 Project User Acceptance Criteria A list of the minimum acceptance criteria includes:  The P.U.R.E. Education website will receive above “average” or better rating on completed user satisfaction surveys.  The nonprofit organization shall have a foundation of collaborative partners in the community to focus on sustainability into the future. The State of Michigan, upon project closeout on May 31, 2016, will realize the following benefits:  Reduce eligible Michigan student loan debt: o 2% by the end of 2017. o 5% reduction by the end of 2018. o 10% reduction by the end of 2019.7  Increase in trained and educated workforce with reduced amounts of student loan debt.  Implement solutions to reduce educational fixed costs, based on project findings.  Access trained personnel for utilizing and promoting the P.U.R.E. Education program.  A nonprofit organization that continues to look for opportunities to make higher education more affordable to Michigan students. High-Level Timeline/Key Milestones Milestone Completion Date Project Management 06/02/2016 Initiating 02/06/2015 Planning 04/14/2015 Executing 12/31/2015 Monitoring 02/02/2016 Closing 06/02/2016 Discovery Phase 06/26/2015 Conduct Research 05/18/2015 Develop Discovery Report 06/26/2015 Design Phase 09/01/2015 Pilot Program Design 09/01/2015 Website Development Design 09/01/2015 Implementation Phase 12/30/2015 Fixed-Cost Reduction Plan 12/30/2015 P.U.R.E. Education 12/30/2015 Marketing Phase 02/01/2016 Market Research 01/15/2016 Marketing Plan 02/01/2016 Project Closeout 05/31/2016 Turnover Website and Nonprofit to State of Michigan 05/31/2016 7 The contract terms will be negotiated upon approval to ensure the project deliverable beyond project closure.
  • 20. 20 Project Exclusions  The scope of the project will not apply to academic costs outside State of Michigan institutions.  The Project Team will neither monitor nor maintain the P.U.R.E. Education online resources after project closure date of May 31, 2016.  The project will not assess current tuition reimbursement benefits offered by employers; it will offer awareness and information of existing benefits of participating companies.  Current State of Michigan advertisements that are funded for educational institutions and other campaigns will not be included in the calculation of the marketing budget.  Although the Project Team will conduct research to assist in refining and upgrading existing dual-enrollment programs, the State of Michigan will be responsible for modifying these existing programs. The Project Team will not administer, participate in, nor follow up with any project PR campaigns provided within the project. Project Team members will actively provide researched locations and research materials.
  • 21. 21 Project Assumptions  The State of Michigan will actively work to maintain the online systems with updated information as it changes.  Project stakeholders have full Internet access to utilize the online systems.  High schools will continue to promote and fund dual enrollment for eligible students.  Businesses will continue to offer employees tuition reimbursement programs in accordance with the project’s scope.  Academic stakeholders will continue efforts to minimize non-core electives and offer relevant core classes that meet the project’s scope.  Project funding will be provided in full upon approval of the project, or in increments prior to the beginning of each phase, so as to fully cover the cost of each phase.  The State of Michigan’s online systems will be able to handle increased Internet traffic.  The State of Michigan will continue to measure the success criteria that have been defined by the Project Team beyond the project closeout date.  The State of Michigan will approve this project budget of $3.2 million, as the state government has approved larger budgets for similar projects related to higher education and training.  The federal and state “environmental factors” will assist the project’s initiatives to move to production.  The Project Manager will schedule weekly meeting with the Project Team.  The Project Manager will supply weekly and monthly Project Status Reports.  The Project Manager will meet with Project Sponsor and Key Stakeholders monthly, minimally. Project Constraints  All project deliverables will be restricted to the designated time frames summarized on the chart referenced in the project’s scope.  Provided human resources will be relevant and experienced in the subject matter and utilized within the guidelines of the project’s resource plan.  The project is subject only to State of Michigan residents and its academic institutions.  The Project Sponsor will be informed of and approve any monetary change requests or variances to the project budget.  Key stakeholders will be informed of and engaged when any changes in scope, budget or schedule are made or considered.  Any proprietary information gained during the process of creating, developing, and implementing the project will be protected by applicable laws, corresponding company guidelines, and/or restrictions.  Project Team will not measure success criteria beyond the project closure date of May 31, 2016, rather benefit realization using success measures will be conducted and reported by the State of Michigan following project closeout.
  • 22. 22 Work Breakdown Structure Work Breakdown Structure The P.U.R.E. Education project will discover, design, implement, and market an awareness of existing educational resources to make higher education and training more affordable to Michigan residents. The project will provide solutions to minimize fixed costs associated with academic entities including: IT infrastructure used in distance learning and lab/classroom technology, and academic budget and costs of operations components. This will make education more affordable for Michigan students. The P.U.R.E. Education project will create and collaborate with a nonprofit organization by building business relations and conducting fundraising events. Following all discoveries, the P.U.R.E. Education project will promote all findings and tools developed through an in-depth Marketing Plan. The following Work Breakdown Structure (WBS) identifies all deliverables of the project. Each deliverable has been decomposed to identify and plan for work activities and their required resources to successfully complete the P.U.R.E. Education project.8 8 PMBOK, Section 5.4
  • 23. Work Breakdown Structure 23 P.U.R.E. Education Project 1 Project Management 1.1 Initiating 1.2 Planning 1.3 Executing 1.4 Monitoring 1.5 Closing 2 Discovery Phase 2.1 Conduct Research 2.2 Develop Discovery Report 3 Design Phase 3.1 Pilot Program Design 3.2 Website Development Design 4 Implementation Phase 4.1 Fixed Cost Reduction Plan 4.2 P.U.R.E. Education 5 Marketing Phase 5.1 Market Research 5.2 Marketing Plan 6 Project Closeout 6.1 Handover Nonprofit 6.2 Transfer Website Ownership 6.3 Pilot Program Results 6.4 Project Procurement Closure 6.5 Archive Documentation
  • 24. Work Breakdown Structure 24 1 Project Management 1.1 Initiating 1.1.1 Phase Gate 1 1.1.1.1 Project Charter 1.1.1.2 Project Scope 1.1.1.3 Work Breakdown Structure 1.2 Planning 1.2.1 Phase Gate 2 1.2.1.1 Stakeholder Register 1.2.1.2 Responsibility Assignment Matrix 1.2.1.3 Communications Management Plan 1.2.1.4 Detailed Timeline 1.2.1.5 High-Level Budget 1.2.2 Phase Gate 3 1.2.2.1 Change Log 1.2.2.2 Project Book 1.2.2.2.1 Project Scope 1.2.2.2.2 Project Charter 1.2.2.2.3 Work Breakdown Structure 1.2.2.2.4 High-Level Timeline 1.2.2.2.5 RACI Chart 1.2.2.2.6 High-Level Budget 1.2.2.2.7 Communications Management Plan 1.2.2.2.8 Executive Scorecare 1.2.3 Phase Gate 4 1.2.3.1 Visual Presentation 1.2.3.2 Final Presentation 1.2.4 Executive Approval 1.3 Executing 1.3.1 Initiate Discovery Phase 1.3.2 Initiate Design Phase 1.3.3 Initiate Implementation Phase 1.3.4 Initiate Marketing Phase 1.4 Monitoring 1.4.1 Quality Control 1.4.2 Schedule Control 1.4.3 Cost Control 1.4.4 Scope Control 1.5 Closing 1.5.1 Completed Change Log 1.5.2 Final Project Book
  • 25. Work Breakdown Structure 25 2 Discovery Phase 2.1 Conduct Research 2.1.1 Pilot Program IT Infrastructure Cost Research 2.1.1.1 Inspect Current IT Methods Available 2.1.1.2 Identify Resources Needed 2.1.2 Academic Budget Research 2.1.2.1 Identify Components of Academic Budgets 2.1.2.2 Identify Cost Reduction Methods Currently Used 2.1.2.3 Develop Academic Budget Reduction Plan 2.1.3 Student Aid Research 2.1.3.1 Identify Current Student Aid Organizations 2.1.3.2 Establish List of Student Aid Opportunities 2.1.4 Website Development 2.1.4.1 Identify Number of Links Needed 2.1.4.2 Identify Web Developer 2.1.4.3 Receive Cost Estimate of Website Development 2.1.5 Nonprofit Organization Development 2.1.5.1 Identify Process of Initiation 2.1.5.2 Identify Initiation Costs 2.1.5.3 Develop Schedule for Process of Initiation 2.1.6 Campaign Resources Identification 2.1.6.1 Identify Personnel Required 2.1.6.2 Identify Supplies/Materials Needed 2.1.6.3 Identify Costs to Acquire Resources 2.2 Develop Discovery Report
  • 26. Work Breakdown Structure 26 3 Design Phase 3.1 Pilot Program Design 3.1.1 Design Pilot Program Beta Testing 3.1.1.1 Develop Schedule of Pilot Program 3.1.1.2 Develop Cost of Beta Test 3.1.2 Conduct Beta Test 3.2 Website Development Design 3.2.1 Design Website 3.2.2 Establish Log of Student Aid Sites
  • 27. Work Breakdown Structure 27 4 Implementation Phase 4.1 Fixed Cost Reduction Plan 4.1.1 IT Infrastructure 4.1.1.1 Pilot Program Implementation 4.1.1.1.1 Starting Up Network Services 4.1.1.1.1.1 Internet Service 4.1.1.1.1.2 IT Network Support 4.1.1.1.1.3 Install Software/Hardware 4.1.1.1.2 Improve Lab/Classroom Technology 4.1.1.1.2.1 Train Key Personnel on Improvements 4.1.1.1.2.2 Transition to Electronic Books 4.1.2 Academic Budget 4.1.2.1 Salaries 4.1.2.1.1 Develop Plan to Reduce Salary Costs 4.1.2.2 Cost of Operations 4.1.2.2.1 Develop Plan to Reduce Costs of Operations 4.2 P.U.R.E. Education 4.2.1 Website Development 4.2.1.1 Develop Website and Mobile App 4.2.1.2 Link to Current Student Aid Online Sources 4.2.2 Training 4.2.2.1 Develop Podcasts 4.2.2.2 Develop Webinars 4.2.2.3 Conduct Seminars 4.2.3 Nonprofit Organization 4.2.3.1 Initiation 4.2.3.1.1 File Articles of Incorporation 4.2.3.1.2 Apply for 501(c) federal income tax exemption 4.2.3.1.3 Apply for Charitable Solicitation/Fundraising 4.2.3.2 Client Relationships Management 4.2.3.2.1 Develop Relationships with Political Influences 4.2.3.2.2 Develop Relationships with Academic Entities/Personnel 4.2.3.3 Fundraising/Donations 4.2.3.3.1 Develop Events 4.2.3.3.2 Promote Events
  • 28. Work Breakdown Structure 28 5 Marketing Phase 5.1 Market Research 5.1.1 Identify Demographics of End Users 5.1.2 Identify Methods to Target End Users 5.2 Marketing Plan 5.2.1 Develop Marketing Schedule 5.2.2 Design Advertisements 5.2.3 Develop Methods Used to Distribute Advertisements 5.2.3.1 Web/Mobile Advertisements 5.2.3.1.1 Social Media 5.2.3.1.2 E-Mail 5.2.3.1.3 Online Advertisements 5.2.3.2 Traditional Advertisements 5.2.3.2.1 Print Advertisements 5.2.3.2.2 Television Advertisements 5.2.3.2.3 Radio Advertisements
  • 29. Work Breakdown Structure 29 6 Project Closeout 6.1 Handover Nonprofit 6.2 Transfer Website Ownership 6.3 Pilot Program Results 6.4 Project Procurement Closure 6.5 Archive Documentation
  • 30. 30 Stakeholder Register Concluded in the stakeholder register, the identification of key individuals has been categorized by expert judgment status to move the project to success. The Project Charter for the P.U.R.E. Education project identified stakeholders who are internal (those directly involved in the project) and external (those who are not involved in the entire project life cycle). Additional stakeholders were discovered and identified through research completed via interviews, telephone, email and Internet searches.9 Each stakeholder was evaluated through the use of a Power/Influence grid (see Appendix A: Initiation Stakeholders Grid) to determine level of authority (“power”) and active involvement (“influence”) in the project’s Initiation Phase. Another Power/Influence grid (see Appendix B: Execution Stakeholders Grid) was formed for the Execution Phase.10 A stakeholder’s power over the project is defined as:  Champions (High) – Being able to completely stop the project or deter scope creep.  Changers (Medium) – Being able to change or vary the level of success of the project through funding, quality considerations, public opinion, and scheduling.  Benefactors (Low) - Limited influence on the inputs or outcomes of the project. Stakeholder engagement in the project has been considered, since stakeholder engagement throughout the life cycle of the project is critical to success.11 The engagement levels of the stakeholders for the P.U.R.E. Education project are:  Unaware – Unaware of the P.U.R.E. Education project and its potential impacts.  Resistant – Aware of the project, its potential impacts, and resistant to change.  Neutral – Aware of the project and its potential but neither supportive nor resistant.  Supportive – Aware of the project, its potential impacts, and supportive to change.  Leading – Aware of the project, its potential impacts, and actively engaged in ensuring the project’s success. Further stakeholder assessment was performed regarding:  What is required of each stakeholder;  What is expected of each stakeholder;  Which phase in the project life cycle each stakeholder will be most interested or involved. In conclusion, the stakeholder register will be consulted regularly. Specifically, once the individual responsible for overseeing the nonprofit organization is identified, their engagement level and role shall be evaluated and documented. Any updates, changes, or additions to the stakeholder register will be managed by the Project Manager throughout the project life cycle and documented in the Change Log (refer to page 63).12 9 PMBOK, Section 13.1 10 PMBOK, Section 13.1.2.1 11 PMBOK, Section 13.2.2.3 12 PMBOK, Sections 13.3 and 13.4
  • 31. Stakeholder Register 31 Name Position Contact Information Requirements Expectations Power/Influence Role Governor Rick Snyder Project Sponsor RickSnyder@mi.gov (517) 222-XXXX Provide overall requirements of the P.U.R.E. Education project and reduction of fixed costs of higher education in Michigan Provide oversight of P.U.R.E. Education project and reduction of fixed costs of higher education in Michigan High/High External, Leading, Project Sponsor Michigan Legislators State Representatives and Senators Legislature.mi.gov (517) 333-XXXX Provide legislation to support the goals of the project Provide legislation that aligns with the sponsor’s goals and those outlined in the P.U.R.E. Education project according to PMBOK Standards High/Medium External, Supportive, Michigan Legislators Deanna Holman Project Manager, ITT Project Team email@yahoo.com (423) 923-XXXX Provide leadership to the team to deliver the P.U.R.E. Education project Provide P.U.R.E. Education Project Team members with full understanding of their roles and responsibilities High/High Internal, Leading, Project Team ITT Project Team Members, ITT Project Team email@gmail.com (616) 406-XXXX Provide documentation and communication of P.U.R.E. Education project Provide P.U.R.E. Education Project Team and future P.U.R.E. Education project stakeholders with their roles and responsibilities High/High Internal, Leading, Project Team Federal Legislators U.S. Representatives and Senators Senate.gov House.gov Provide legislative support to the goals of the project that may be necessary from a federal level of engagement Provide support that is necessary to buttress the Michigan legislation required to meet the P.U.R.E. Education project goals through the Initiation and Monitoring and Controlling phases of the project Medium/Medium External, Unaware, Federal Legislators
  • 32. Stakeholder Register 32 Name Position Contact Information Requirements Expectations Power/Influence Role Michigan State Board of Education (MBOE) President John Austin President, MBOE email@umich.edu (517) 373-XXXX Provide information to the P.U.R.E. Education project on how Michigan high schools and institutions of higher education can partner to make higher education more affordable Provide the P.U.R.E. Education project with information that benefits the project’s goal of providing Michigan residents with a more affordable college education through the Initiation, Execution, and Monitoring and Controlling phases of the project life cycle Medium/Medium Internal, Supportive, Subject Matter Expert (SME) MBOE Superintendent Mike Flanagan Superintendent, MBOE email@michigan.gov (517) 373-XXXX Provide information to the P.U.R.E. Education project on how Michigan high schools and institutions of higher education can partner to make higher education more affordable Provide the P.U.R.E. Education project with information that benefits the project’s goal of providing Michigan residents with a more affordable college education through the Initiation, Executing, Monitoring and Controlling phases of the project life cycle Medium/Low Internal, Supportive, SME Michigan Community College Association (MCCA) President Michael Hansen President, MCCA email@mcca.org (517) 372-XXXX Provide P.U.R.E. Education project with information on how the Michigan Transfer Agreement and Michigan Community Colleges contribute to making college education more affordable Provide information on the increased involvement of Community Colleges on the impact they may have on reducing the fixed costs of higher education through the Initiation and Execution phases of the project life cycle Medium/Low External, Supportive, SME Student Financial Aid Coordinator Shannon Price Coordinator of Outreach Services, Student Financial Services Bureau (Michigan Department of Treasury) email@michigan.gov (517) 335-XXXX Provide information to the P.U.R.E. Education project in regard to its website connecting Michigan students with student financial aid programs Help P.U.R.E. Education project in further reducing the debt that Michigan students incur through creating a portal to financial aid available from Student Financial Aid Services in the Initiation, Execution, and Monitoring and Controlling phases of the project life cycle Medium/Low External, Supportive, SME
  • 33. Stakeholder Register 33 Name Position Contact Information Requirements Expectations Power/Influence Role Michigan Department of Education (MDOE) Dual Enrollment Coordinator Sam Sinicropi MDOE, Office of Education Improvement and Innovation email@michigan.gov 517-241-XXXX Provide consultation on dual enrollment and to provide presentations on this component of the P.U.R.E. Education project Provide information on education using online, alternative, and advance placement platforms of the P.U.R.E. Education project in the Initiation, Execution, and Monitoring and Controlling phases of the project life cycle Medium/Medium External, Unaware, SME Partnership Web Coordinator at Pure Michigan Bonnie Fink Pure Michigan Partnership Web Coordinator Michigan.org/staff (517) 335-XXXX Provide P.U.R.E. Education project with a way to partner with the Pure Michigan traveler and visitor website, www.michigan.org Provide the P.U.R.E. Education project a means of introducing and maintaining a relationship with businesses, clients, and others who may benefit from the program according in the Execution, and Monitoring and Controlling phases of the project life cycle Medium/Low External, Supportive, Companies Contact for Website Development David Behen Director and Chief Information Officer (CIO) of the Michigan Department of Technology, Management and Budget (DTMB) DTMB@michigan.gov (517) 373-XXXX Provide product and service information that pertains to the P.U.R.E. Education website development that may involve privileged and confidential information that limits the developers Help in the development of a fully functioning P.U.R.E. Education project website according to DTMB Standards Medium/Low Internal, Supportive, SME Contact for Michigan Students Customers Career and College Ready http://www.michiganccr.org Be satisfied with the proposal brought forward by the P.U.R.E. Education project Provide an assessment of “Satisfactory” as the P.U.R.E. Education project moves through its Initiation, Execution, and Monitoring and Controlling phases of the project life cycle Low/High External, Unaware, Michigan Students
  • 34. Stakeholder Register 34 Name Position Contact Information Requirements Expectations Power/Influence Role Contact for Michigan Residents Taxpayers www.legislature.mi.gov (517) 333-XXXX Be satisfied with the proposal brought forward by the P.U.R.E. Education project Provide an assessment of “Satisfactory” as to how the P.U.R.E. Education project creates revenue for making college more affordable through the Execution and Monitoring and Controlling phases of the project life cycle Low/Medium External, Unaware, Michigan Residents Federal Education Contact, Secretary Anne Duncan Secretary, U.S. Department of Education answers.ed.gov (800) USA-LEARN Provide federal guidance on how the P.U.R.E. Education project can achieve more affordable college education in Michigan Provide P.U.R.E. Education project with necessary United States federal level support on how to meet and exceed its objective in making Michigan college education more affordable through the Execution and Monitoring and Controlling phases of the project life cycle Low/Low Internal, Supportive, SME Michigan House Budget Contact for Community Colleges Marilyn Peterson Michigan House of Representatives Fiscal Analyst, Higher Education (Community Colleges) house.mi.gov/hfa (517) 373-XXXX Provide oversight on Community College budget requirements of P.U.R.E. Education project in the State of Michigan Provide oversight of the P.U.R.E. Education project budget concerning Michigan Community Colleges in the Execution and Monitoring and Controlling phases of the project life cycle Low/Low External, Unaware, Michigan Legislators Michigan House Budget Contact for Universities Kyle Jen Michigan House of Representatives Senior Fiscal Analyst (Universities) house.mi.gov/hfa (517) 373-XXXX Provide oversight on University budget requirements of P.U.R.E. Education project in the State of Michigan Provide oversight of the P.U.R.E. Education project budget concerning Michigan Universities during the Initiation, Execution, and Monitoring and Controlling phases of the project life cycle Low/Low External, Unaware, Michigan Legislators
  • 35. Stakeholder Register 35 Name Position Contact Information Requirements Expectations Power/Influence Role Contact for Client Relations David Borth Director, P.U.R.E. Education project Client Relations email@brps.k12.mi.us (231) 796-XXXX Provide P.U.R.E. Education Project Team with information on Client Relations Provide the Client Relations component of the P.U.R.E. Education project during the Execution, Monitoring and Controlling, and Closure phases of the project life cycle Low/Medium External, Supportive, Companies Michigan Senate Budget Contact for Community Colleges and Universities Bill Bowerman Michigan Senate Associate Director, General Government Unit (Community Colleges/Higher Education) senate.mi.gov/sfa (517) 373-XXXX Provide oversight on Community College and University budget requirements of P.U.R.E. Education project in the State of Michigan Provide oversight of the P.U.R.E. Education project budget concerning Michigan Community Colleges and Michigan Universities during the Planning, Execution, Monitoring and Controlling, and Closure phases of the project life cycle Low/Medium External, Supportive, SME Contact for State of Michigan Pensions and Retirement Services Robin Gregory Director, State of Michigan Office of Retirement Services (ORS) michigan.gov/ors (517) 373-XXXX Provide information concerning teacher pensions for Michigan teachers Provide the P.U.R.E. Education Project Team with retirement pension information that benefits the project’s goal of reducing fixed costs in the area of teacher pensions and retirement plans during the Execution phase of the project life cycle Low/Medium External, Supportive, Resistant, SME Contact for Project Funding M. Scott Bowen Commissioner, Michigan Lottery Bureau milottery@michigan.gov (517) 335-XXXX Provide P.U.R.E. Education project with information on best funding practices for marketing, website, training, and nonprofit Provide information on how the P.U.R.E. Education project can benefit from funding by a lottery during the Execution, Monitoring and Controlling, and Closing phases of the project life cycle Low/High External, Supportive, SME
  • 36. Stakeholder Register 36 Name Position Contact Information Requirements Expectations Power/Influence Role Contact for Virtual Learning Joe Friedhoff, PhD Executive Director, Michigan Virtual Learning Research Institute (MIVU) email@mivu.org (517) 664-XXXX Provide quantitative and qualitative research on virtual learning models best suited for the P.U.R.E. Education project Help the P.U.R.E. Education project in expanding Michigan’s capacity to support new learning models, engage in active research to inform new policies in online and blended learning through the Execution, Monitoring and Controlling, and Closing phases of the project life cycle Low/Medium External, Supportive, SME Contact for Michigan Employment Services Program Jacquelyn Mieksztyn Manager, MI Talent Program (MI Talent) email@michigan.org (517) 335-XXXX Provide P.U.R.E. Education project support through the taxpayer funded MI Talent program Provide the P.U.R.E. Education project with employer and job seeker coordination required for project success through the project’s Execution, and Monitoring and Controlling phases of the project life cycle Low/Low Internal, External, Unaware, Companies Name of Nonprofit Contact for Michigan Businesses (To Be Determined (TBD)) Nonprofit Coordinator for Michigan Employers michiganbusiness.org (888) 522-XXXX Support the P.U.R.E. Education project with its goal of providing businesses with a highly-skilled Michigan work force Help the P.U.R.E. Education project coordinate among Michigan labor sources, businesses and institutions of higher education to provide Michigan businesses a more skilled workforce from an employer/business perspective during the Execution, Monitoring and Controlling, and Closing phases of the project life cycle Low/Low External, Unaware, Companies
  • 37. Stakeholder Register 37 Name Position Contact Information Requirements Expectations Power/Influence Role Name of Nonprofit Contact for Michigan Job Seekers (TBD) Nonprofit Coordinator for Michigan Job Seekers michiganworks.org (800) 285-XXXX Support the P.U.R.E. Education project with its goal of providing a highly skilled Michigan workforce to Michigan businesses Help coordinate among Michigan labor sources, businesses and institutions of higher education to provide Michigan businesses a more skilled workforce from a job seeker perspective during the Execution, Monitoring and Controlling phases of the project life cycle Low/Low External, Unaware, Companies Name of For- Profit Contact for Michigan Job Seekers and Employers (TBD) For-Profit Coordinator for Michigan Job Seekers and Employers manpower.us (414) 961-XXXX Support the P.U.R.E. Education project with its goal of pairing a highly skilled Michigan workforce with Michigan businesses Help coordinate between Michigan labor sources, businesses, and institutions of higher learning to provide Michigan businesses with a more highly skilled work force from both a job seeker and employer perspective throughout the Execution, Monitoring and Controlling phases of the project life cycle Low/Medium External, Unaware, Companies Subject Matter Expert (SME) (TBD) Point of Contact for Michigan Marketing Contact Information for the SME Provide advertising best suited to the needs of the P.U.R.E. Education project to introduce, educate, and engage Michigan residents Provide marketing best practices of print, electronic, and broadcast advertising media to include advertising found on billboards, in phone books, and on the Internet Low/Medium External, Unaware, SME Subject Matter Expert (SME) (TBD) Point of Contact for Website Development Contact Information for the SME Provide P.U.R.E. Education Project Team input and maintenance of the P.U.R.E. Education project website Provide a flexible website design for the P.U.R.E. Education project for upload to the Pure Michigan website and website maintenance Low/Medium External, Unaware, SME
  • 38. Stakeholder Register 38 Name Position Contact Information Requirements Expectations Power/Influence Role Contact for Nonprofit Development Mike Zimmer Director, Michigan Department of Licensing and Regulatory Affairs (LARA) michigan.gov/lara (517) 241-XXXX Provide licensing and commissioning of the Nonprofit entity of the P.U.R.E. Education project Ensure that the P.U.R.E. Education project reaches its goal of becoming a new nonprofit entity according to Department of Licensing and Regulatory Affairs Standards Low/Low External, Unaware, SME SME (TBD) Point of Contact for Online Seminars Contact Information for the SME Provide training services pertaining to online seminars and meetings for training those involved with the P.U.R.E. Education project Provide any and all online seminar platforms available to the P.U.R.E. Education project training requirements Low/Medium External, Supportive, Companies SME (TBD) Point of Contact for Computers and Printers Contact Information for the SME Supply P.U.R.E. Education project office with computers and printers Provide computers, printers, and any required service agreements for the P.U.R.E. Education project office Low/High External, Supportive, Companies
  • 39. 39 Responsibility Assignment Matrix To clarify the ownership of responsibility and individual roles for each activity of the P.U.R.E. Education project, a Responsibility Assignment Matrix (RAM) has been constructed. Within this matrix, individuals have been classified as Responsible, Accountable, Consult, or Inform (RACI), as indicated on the following chart. 13 The classification occurs within every work package presented in the Work Breakdown Structure (WBS). The RACI Chart visually represents roles and expectations of both internal and external resources. This clarification provides a foundation of accountability and allows project members to understand the authoritative structure of the project. RACI Definitions:  Responsible: The individual(s) carrying out the activities required to successfully complete work packages as presented in the WBS.  Accountable: The individual with sole ownership of activities within the project that holds final authority for all decisions within their designated work package assignment.  Consult: The person(s) providing knowledge, expertise, and guidance on how activities should be conducted.  Inform: The individual(s) that must be provided notice of status updates on the activities performed. 13 PMBOK, Section 9.1.2.1
  • 40. 40 RACI Chart R : Responsible, the individual(s) carrying out the activities A : Accountable, the individual with sole ownership of activities with final authority C : Consult, the person(s) providing knowledge, expertise, and guidance I : Inform, the individual(s) that must be provided notice of status updates ProjectSponsor ProjectManager FinancialTeamLeader FinancialSupportStaff OperationsTeamLeader OperationsAssistant1 OperationsAssistant2 ResearchTeamLeader ResearchSupportStaff1 ResearchSupportStaff2 ResearchSupportStaff3 MarketingTeamLeader MarketingSupportStaff1 MarketingSupportStaff2 MarketingSupportStaff3 MarketingSupportStaff4 MichiganStudents MichiganResidents MichiganLegislators FederalLegislators Companies SubjectMatterExperts WBS # Task Name 1 Project Management 1.1 Initiating I A R R R R C C 1.1.1 Phase Gate 1 I A R R R R C C 1.1.1.1 Project Charter I A R R R R 1.1.1.2 Project Scope I A R R R R 1.1.1.3 Work Breakdown Structure R A R R R C C 1.2 Planning I A R R R R C C C 1.2.1 Phase Gate 2 A R R R R 1.2.1.1 Stakeholder Register A R R R 1.2.1.2 Responsibility Assignment Matrix (RACI Chart) A R R R R 1.2.1.3 Communications Management Plan A R R R 1.2.1.4 Detailed Timeline with Dependencies A R R R C C C 1.2.4.5 High-Level Budget R A R R R R C C C 1.2.2 Phase Gate 3 I A R R R R C C C 1.2.2.1 Change Log I A R R R R 1.2.2.2 Project Book I A R R R R 1.2.2.2.1 Project Scope Statement I A R R R R 1.2.2.2.2 Project Charter I A R R R R 1.2.2.2.3 WBS I A R R R R C C 1.2.2.2.4 Stakeholder Register I A R R R R 1.2.2.2.5 High-Level Timeline I A R R R R 1.2.2.2.6 RACI Chart I A R 1.2.2.2.7 High-Level Budget I R A R C C C 1.2.2.2.8 Communications Management Plan I A R R R 1.2.2.2.9 Executive Scorecard I A R R R R 1.2.3 Phase Gate 4 I A R R R R 1.2.3.1 Visual Presentation I A R R R R
  • 41. RACI Chart 41 R : Responsible, the individual(s) carrying out the activities A : Accountable, the individual with sole ownership of activities with final authority C : Consult, the person(s) providing knowledge, expertise, and guidance I : Inform, the individual(s) that must be provided notice of status updates ProjectSponsor ProjectManager FinancialTeamLeader FinancialSupportStaff OperationsTeamLeader OperationsAssistant1 OperationsAssistant2 ResearchTeamLeader ResearchSupportStaff1 ResearchSupportStaff2 ResearchSupportStaff3 MarketingTeamLeader MarketingSupportStaff1 MarketingSupportStaff2 MarketingSupportStaff3 MarketingSupportStaff4 MichiganStudents MichiganResidents MichiganLegislators FederalLegislators Companies SubjectMatterExperts WBS # Task Name 1.2.3.2 Final Presentation I A R R R R 1.2.4 Executive Approval A R 1.3 Executing A R R R R R R R R R R C C C 1.3.1 Initiate Discovery Phase A R R R R R R C C C 1.3.2 Initiate Design Phase A R R R R 1.3.3 Initiate Implementation Phase A R R R 1.3.4 Initiate Marketing Phase A R R R R R R 1.4 Monitoring A R R R R R 1.4.1 Quality Control A R R R R 1.4.2 Schedule Control R R A R R R 1.4.3 Cost Control R A R R R R 1.4.4 Scope Control A R R R R 1.5 Closing I A R R R R 1.5.1 Completed Change Log I A R R R R 1.5.2 Final Project Book I A R R R R 2 Discovery 2.1 Conduct Research I R R R R A R R R R R C C C 2.1.1 Pilot Program IT Infrastructure Cost Research I R R A R C 2.1.1.1 Inspect Current IT Methods Available A R C 2.1.1.2 Identify Resources Needed I R R A R C 2.1.2 Academic Budget Research I A R R C C C 2.1.2.1 Identify Components of Academic Budgets A R R C C C 2.1.2.2 Identify Cost Reduction Methods Currently Used A R R C C C 2.1.2.3 Develop Academic Budget Reduction Plan I A R R C C C 2.1.3 Student Aid Research A R C C C 2.1.3.1 Identify Current Student Aid Organizations A R C C C 2.1.3.2 Establish List of Student Aid Opportunities A R C
  • 42. RACI Chart 42 R : Responsible, the individual(s) carrying out the activities A : Accountable, the individual with sole ownership of activities with final authority C : Consult, the person(s) providing knowledge, expertise, and guidance I : Inform, the individual(s) that must be provided notice of status updates ProjectSponsor ProjectManager FinancialTeamLeader FinancialSupportStaff OperationsTeamLeader OperationsAssistant1 OperationsAssistant2 ResearchTeamLeader ResearchSupportStaff1 ResearchSupportStaff2 ResearchSupportStaff3 MarketingTeamLeader MarketingSupportStaff1 MarketingSupportStaff2 MarketingSupportStaff3 MarketingSupportStaff4 MichiganStudents MichiganResidents MichiganLegislators FederalLegislators Companies SubjectMatterExperts WBS # Task Name 2.1.4 Website Development I R R A R C 2.1.4.1 Identify Number of Links Needed A R C 2.1.4.2 Identify Web Developer I A R C 2.1.4.3 Receive Cost Estimate of Website Development I A R C 2.1.5 Nonprofit Organization Development I A R C C 2.1.5.1 Identify Process of Initiation A R C C 2.1.5.2 Identify Initiation Costs I A R C C 2.1.5.3 Develop Schedule for Process of Initiation I A R 2.1.6 Campaign Resources Identification I R R R R A R R R R C 2.1.6.1 Identify Personnel Required A R C 2.1.6.2 Identify Supplies/Materials Needed I A R R R C 2.1.6.3 Identify Costs to Acquire Resources I A R R R C 2.2 Develop Discovery Report I A R R R R R R R I I 3 Design Phase 3.1 Pilot Program Design I R A R R C C 3.1.1 Design Pilot Program Beta Testing I R A R R C C 3.1.1.1 Develop Schedule of Pilot Program I R A R R C C 3.1.1.2 Develop Cost of Pilot Program I A R R R C C 3.1.2 Conduct Beta Test I A R C 3.2 Website Development Design C A R C C C 3.2.1 Design Website C A R C C 3.2.2 Establish Log of Student Aid Sites A R C 4 Implementation Phase 4.1 Fixed Cost Reduction Plan I I R R A R I I C C 4.1.1 IT Infrastructure I R R A R C C 4.1.1.1 Pilot Program Implementation I R R A R C C 4.1.1.1.1 Network Startup I R A C C 4.1.1.1.1.1 Internet Service I R A C C
  • 43. RACI Chart 43 R : Responsible, the individual(s) carrying out the activities A : Accountable, the individual with sole ownership of activities with final authority C : Consult, the person(s) providing knowledge, expertise, and guidance I : Inform, the individual(s) that must be provided notice of status updates ProjectSponsor ProjectManager FinancialTeamLeader FinancialSupportStaff OperationsTeamLeader OperationsAssistant1 OperationsAssistant2 ResearchTeamLeader ResearchSupportStaff1 ResearchSupportStaff2 ResearchSupportStaff3 MarketingTeamLeader MarketingSupportStaff1 MarketingSupportStaff2 MarketingSupportStaff3 MarketingSupportStaff4 MichiganStudents MichiganResidents MichiganLegislators FederalLegislators Companies SubjectMatterExperts WBS # Task Name 4.1.1.1.1.2 IT Network Support I R A C C 4.1.1.1.1.3 Install Software/Hardware I R A C C 4.1.1.1.2 Improve Lab/Classroom Technology I A R C C 4.1.1.1.2.1 Train Key Personnel on Improvements I A R C C 4.1.1.1.2.2 Transition to Electronic Books I R A R C C 4.1.2 Academic Budget I C A R I I C 4.1.2.1 Salaries I C A R I I C 4.1.2.1.1 Develop Plan to Reduce Salary Costs I C A R I I C 4.1.2.2 Cost of Operations I C A R I I C 4.1.2.2.1 Develop Plan to Reduce Cost of Operations I C A R I I C 4.2 P.U.R.E. Education I I R R A R R R R I I I I R C 4.2.1 Website Development I I A R I I I I R C 4.2.1.1 Develop Website and Mobile App I I A R I I I I R C 4.2.1.2 Link to Current Student Aid Online Sources I I A R C 4.2.2 Training I I A R R I I R C 4.2.2.1 Develop Podcasts I I A R R I I R C 4.2.2.2 Develop Webinars I I A R R I I R C 4.2.2.3 Conduct Seminars I I A R R I I R C 4.2.3 Nonprofit Organization I I A R I I 4.2.3.1 Initiation I I A R I I 4.2.3.1.1 File Articles of Incorporation I I A R I I 4.2.3.1.2 Apply for 501(c) federal income tax exemption I I A R I I 4.2.3.1.3 Apply for Charitable Solicitation/Fundraising I I A R I I 4.2.3.2 Client Relationships Management I I R A C C C 4.2.3.2.1 Develop Relationships with Political Influences C I R A C C C
  • 44. RACI Chart 44 R : Responsible, the individual(s) carrying out the activities A : Accountable, the individual with sole ownership of activities with final authority C : Consult, the person(s) providing knowledge, expertise, and guidance I : Inform, the individual(s) that must be provided notice of status updates ProjectSponsor ProjectManager FinancialTeamLeader FinancialSupportStaff OperationsTeamLeader OperationsAssistant1 OperationsAssistant2 ResearchTeamLeader ResearchSupportStaff1 ResearchSupportStaff2 ResearchSupportStaff3 MarketingTeamLeader MarketingSupportStaff1 MarketingSupportStaff2 MarketingSupportStaff3 MarketingSupportStaff4 MichiganStudents MichiganResidents MichiganLegislators FederalLegislators Companies SubjectMatterExperts WBS # Task Name 4.2.3.2.2 Develop Relationships with Academic Entities/Personnel I I R A C C C 4.2.3.3 Fundraising/Donations I I A R I I C C C C 4.2.3.3.1 Develop Events Plan I A R I I C C C C 4.2.3.3.2 Promote Events I I A R I I C C C C 5 Marketing 5.1 Market Research I I I R R A R 5.1.1 Identify Demographics of End Users I R R A R 5.1.2 Identify Methods to Target End Users I I I R R A R 5.2 Marketing Plan I I I A R R R I I C C 5.2.1 Develop Marketing Schedule I I I A R 5.2.2 Design Advertisements I A R 5.2.3 Develop Methods Used to Distribute Advertisements I I I A R R I I C C 5.2.3.1 Web/Mobile I I I A R I I C C 5.2.3.1.1 Social Media I I I A R I I C C 5.2.3.1.2 E-mail I I I A R I I C C 5.2.3.1.3 Online Advertisements I I I A R I I C C 5.2.3.2 Traditional Advertisement I I I A R I I C C 5.2.3.2.1 Print Advertisements I I I A R I I C C 5.2.3.2.2 TV Advertisements I I I A R I I C C 5.2.3.2.3 Radio Advertisements I I I A R I I C C 6 Project Closeout 6.1 Handover Nonprofit I A R R 6.2 Transfer Website Ownership I A R R 6.3 Pilot Program Results I A R I I 6.4 Project Procurement Closure I A R 6.5 Archive Documents I A R
  • 45. 45 Communication Management Plan The Communication Management Plan provides the elements necessary to establish and maintain well defined, continuous communication among all stakeholders involved in the P.U.R.E. Education project. The fundamental aspects of the communication plan outline how information will be delivered, which would include specified locations, frequencies, and audiences. Each element of communication will be held responsible by the designated individual(s) named within the specific communication occurrence. These individuals will also be responsible for developing and distributing any action items developed during the communication event. The nature of communication shall be relevant and necessary to promote the success of the project from the Initiation Phase to the Closing Phase.14 This Communication Management Plan will evolve as the project progresses to accommodate the sponsor and stakeholders’ interests. As the project evolves, it will be important to communicate with both internal and external audiences, addressing any concerns and implementing solutions to build momentum around the organizational hierarchy, as well as recognizing important cultural concerns.15 The Communication Management Plan includes a matrix which clearly displays all communication that will take place during the project. As additional stakeholders become involved with the P.U.R.E. Education project, their communication needs will be addressed and documented, such as the future individual overseeing of the nonprofit organization. Any changes to the plan shall require approval by the Project Manager. These changes will be documented in the Change Log (refer to page 63).16 14 PMBOK Section 10.1 15 PMBOK Section 10.2 16 PMBOK Section 10.3
  • 46. 46 Communication Management Assumptions To develop a practical and feasible communication plan, assumptions associated with the project stakeholders were identified. These assumptions include the following:  Project Manager will meet regularly with Project Team for status, changes, and reviews of project deliverables.  Project Manager will provide weekly and monthly status reports to include financial reports.  All Project Team members have Internet access, an e-mail account, and the technical skills needed to use web conferencing and project management tools.  Project Manager will meet with Project Sponsor and Key Stakeholders at least once a month.  Overall project outcomes have been endorsed by the Project Sponsor and high priority stakeholders.  This document is available to all parties.  Communication activity has already commenced with the early phases of the project.  Project Team members adhere to the Communications Plan.  Management ensures that Project Team members are available as needed to complete project tasks and objectives.  All project participants abide by the guidelines identified within this plan.  The Project Plan may change as new information and issues are revealed.  Project Manager assigns key project roles and adequate budget for the development and implementation of this project  Participating agencies continue to support staff involvement of this project.  Project Team and staff commitment levels are defined in the Project Plan. Communication Management Constraints In order to identify any potential communication barriers between stakeholders, constraints were acknowledged. These constraints include the following:  Existing state legislation does not allow communication of proprietary information.  Project Sponsor and high priority stakeholders must provide feedback to the Project Manager in a timely manner to resolve issues.  Delivering the same message to all stakeholders requires more focus on message content and communication method(s) used.  The type of communication is correct for each type of stakeholder.  Managing staff expectations concerning software capability requires attention. Communication Methods Face-to-face interaction will be the preferred method of communication that the Project Manager will use, because it is the clearest and most effective way to transfer information. In the case of time and/or location constraints, the Project Manager will communicate through e-mail and web conferencing. If someone is unable to use the primary technology defined for a meeting, a web conference line will be used to ensure a satisfactory level of communication.
  • 47. 47 The Project Manager will be responsible for the organization of all formal project meetings. Documented reports will be provided to all relevant parties through e-mail. In order to reach a larger audience, public media approaches will be utilized. Additionally, monthly, e-mail blasts will be sent to any personnel that require a brief summary of the project’s status.17 Stakeholder Diagram  State of Michigan Project Management Office: o Aware of project and potential impacts and actively engaged in ensuring the project’s success.  Stakeholder Champions (High) o Aware of project and potential impacts and actively engaged in ensuring the project’s success.  Stakeholder Changers (Med) o Aware of project and potential impacts and supportive to change.  Stakeholder Benefactors (Low) o Aware of project yet neither supportive nor resistant. 17 PMBOK Section 10.1.2.4
  • 48. 48 Communications Plan Matrix Communication Type Audience Medium Frequency Responsible Deliverables Objective of Communication Project Kickoff Meeting o Project Sponsor o Project Team Leaders o Project Manager o Project Teams o Face-to-Face o Web Conferencing Once P.U.R.E. Education Project Manager o Agenda o Meeting Minutes Mark the official start of the project. Present the project goals and expectations. Introduce the Project Team. Answer stakeholder and sponsor’s questions. Project Team Meetings o Project Team o Project Team Leaders o Project Manager o Face-to-Face o Web Conferencing Weekly P.U.R.E. Education Project Manager o Agenda o Meeting Minutes o Executive Score Card (Draft) Ensure all Project Team members are aware of the work that needs to be accomplished. Address any issues. Find solutions. Project Status Meetings o Project Sponsor o Project Manager o Project Team Leaders o Face-to-Face o Web Conferencing Monthly P.U.R.E. Education Project Team Leaders o Agenda o Project Status Report o Meeting Minutes o Executive Scorecard Report the status of the project. Answer any questions or concerns voiced. Project Phase Completion Meetings o Project Sponsor o Project Manager o Project Team Leaders o Project Teams o Face-to-Face o Web Conferencing As Phases Complete P.U.R.E. Education Project Manager o Agenda o Meeting Minutes Voice any questions or concerns for the future of this project. Keep team confidence high and recognize all the hard work accomplished.
  • 49. Communications Plan Matrix 49 Communication Type Audience Medium Frequency Responsible Deliverables Objective of Communication Project Status Reports o Project Sponsor o E-mail Weekly, Before Status Meeting P.U.R.E. Education Project Team Leaders o Status Report o Executive Scorecard o Budget Report o Pure Education Report Inform the Project Sponsor and stakeholders of the progress of the project, breaking down the future goals, and any complications that may have presented. o Project Stakeholder Champions (HIGH)  State Legislators  Subject Matter Experts o E-mail o E-letter o Status Report o Executive Scorecard o Budget Report o Pure Education Report o Project Stakeholder Changers (MED)  Companies  Federal Legislators o E-letter o Status Report o Pure Education Report o Project Stakeholder Benefactors (LOW)  Michigan Students  Michigan Residents o Public Media o Status Report o Project Manager o E-mail o Status Report o Executive Scorecard o Budget Report o Pure Education Report Project Budget Reports o Project Sponsor o E-mail o E-letter Weekly Before Status Meeting P.U.R.E. Education Project Manager o Budget Report Provide a detailed written report on the current status of the project budget, documenting any changes to the original budget. o Project Stakeholder Champions (HIGH)  State Legislators  Subject Matter Experts o E-mail o E-letter o Project Stakeholder Changers (MED)  Companies  Federal Legislators o E-letter o Project Stakeholder Benefactors (LOW)  Michigan Students  Michigan Residents o Public Media o Project Manager o E-mail
  • 50. Communications Plan Matrix 50 Communication Type Audience Medium Frequency Responsible Deliverables Objective of Communication P.U.R.E. Education Development Report o Project Sponsor o E-mail o E-letter Monthly P.U.R.E. Education Project Manager o P.U.R.E. Education Report Provide a written report on the status of the web development. Document any changes to the original design that had to be made. o Project Stakeholder Champions (HIGH)  State Legislators  Subject Matter Experts o E-mail o E-letter o Project Stakeholder Changers (MED)  Companies  Federal Legislators o E-letter o Project Stakeholder Benefactors (LOW)  Michigan Students  Michigan Residents o Public Media o Project Manager o E-mail Project Closeout Meeting o Project Sponsor o Project Teams o Project Manager o Project Team Leaders o Face-to-Face o Web Conferencing Once P.U.R.E. Education Project Manager o Agenda o Meeting Minutes Detail the successes and failures of the project. Address any future actions that need to be taken.
  • 51. Communications Matrix Glossary 51 Communications Matrix Glossary Term Definition Assumption A factor in the planning process that is considered to be true, real, or certain, without proof or demonstration. Benefactors (LOW) Those stakeholders with limited influence on the inputs or outcomes of the project. Champions (HIGH) Those stakeholders whom direct the establishment and evolving operation of the PMO (See Project Management Office). The Champion will ideally be a member of the Change Control Board. Changers (MED) Those stakeholders able to change or vary the level of success of the project through funding, quality considerations, public opinion, and scheduling. Communications Management Plan A component of the project, program, or portfolio management plan that describes how, when, and by whom information will be administered and disseminated. Companies The proprietorships, partnerships, corporations, or other forms of enterprise that engage in business. Constraint A limiting factor that affects the execution of a project, program, portfolio, or process. Deliverable Any unique and verifiable product, result, or capability to perform a service that is produced to complete a process, phase, or project. Design Phase Processes required to establish the scope of the project, refine the objectives, and define the course of action required to attain the objectives that the project was undertaken to achieve. Discovery Phase Processes performed to define a new project or a new phase of an existing project. E-Letter A digital newsletter sent electronically via e-mail. Examples would include scanned documents or attached files. E-mail The electronic transmission of letters, messages, and memos through a communications network. Executive Scorecard A performance scorecard is a graphic or an application that depicts the progress over time of some entity; such as an enterprise, an employee or a business unit, toward some type of goal. Face-to-Face Within each other's sight or presence. Implementation Phase Those processes performed to complete the work defined in the project management plan to satisfy the project specifications.
  • 52. Communications Matrix Glossary 52 Term Definition ITT Project Management Team Provides P.U.R.E. Education Campaign Project Team and future P.U.R.E. Education Campaign stakeholders with their roles and responsibilities according to PMBOK Standards. Legislators Those persons who make laws. Marketing Phase Those processes associated with promoting buying or selling products or services, including market research and advertising. Michigan Department of Education The state agency of Michigan that oversees public school districts in the state. Michigan Department of Licensing and Regulatory Affairs The Licensing Division is responsible for determining eligibility for examination and licensure, monitoring licensee's compliance with continuing education requirements, providing administrative support to the boards, and overseeing administration of examinations to those professions that have an examination requirement. Michigan Department of Technology, Management and Budget A principal department of the Government of Michigan responsible for various support functions within the government; such as defining department authorities, processes, and procedures. Michigan Marketing Support The agency providing advertising best suited to the needs of the P.U.R.E. Education Campaign to introduce, educate, and engage Michigan residents. Michigan Residents Those who reside in Michigan permanently or for an extended period of time or recognized by the State of Michigan as a permanent resident. Michigan Students Those who are enrolled or attend classes at a school, college, or university in Michigan. Michigan Virtual Learning Research Institute The agency providing quantitative and qualitative research on virtual learning models best suited for the P.U.R.E. Education Campaign. Office of Education Improvement and Innovation The agency providing information on education online, alternative education, and advanced placement platforms. P.U.R.E. Education Report The P.U.R.E. Education Report will detail the progress and success of each option available. The P.U.R.E. Education Report will act as an input to the monthly status report as well as to the monthly status meeting.
  • 53. Communications Matrix Glossary 53 Term Definition Phase Gate A review at the end of a phase in which a decision is made to continue to the next phase, to continue with modification, or to end a project or program. PMBOK Project Management Body of Knowledge identifies that subset of the project management body of knowledge that is generally recognized as a good practice. Project A temporary endeavor undertaken to create a unique product, service, or result. Project Budget Reports The reports detailing a company's planned expenditures and allowing comparison to what they actually were. These budget reports contain two columns, one for budgeted costs and one for actual expenditures. The budget reports help a company determine any variances within the project cost. Project Closeout Meeting A meeting that finalizes all project activities completed across all phases of the project to formally close the project and transfer the completed or cancelled project as appropriate. The purpose of project closeout is to assess the project, ensure completion, and derive any lessons learned and best practices to be applied to future projects. Project Kickoff Meeting A planned event or meeting held at the beginning of the project to ensure that every person involved in delivering the project clearly understands the objectives, procedures and plans. Project Management Office (PMO) A management structure that standardizes the project-related governance processes and facilitates the sharing of resources, methodologies, tools, and techniques. Project Manager (PM) The person assigned by the performing organization to lead the team that is responsible for achieving the project objectives. Project Phase Completion Meetings At the end of each of the project phases, the Project Manager and the Project Team will meet to celebrate reaching project goals, and voice any questions or concerns for the future of the project. Project Phases A collection of logically related project activities that culminates in the completion of one or more deliverables. Project Sponsor A person or group that provides resources and support for the project, program, or portfolio, and is accountable for enabling success. Project Stakeholder An individual, group, or organization that may affect, be affected by, or perceive itself to be affected by a decision, activity, or outcome of a project, program, or portfolio.
  • 54. Communications Matrix Glossary 54 Term Definition Project Status Meetings Organized on a regular basis to exchange and analyze information on current progress of the project and its performance. During such meetings, the Project Manager distributes performance reports among the participants to allow the team and stakeholders to gain insight into current performance levels and task progress. Status review meetings are also known as performance reviews. Project Status Report An assessment that takes place during a project or process, which conveys details such as what sub-goals have been accomplished, what resources have been expended, what problems have been encountered, and whether the project or process is expected to be completed on time and within budget. Project Team Leaders Those who provide direction, instructions and guidance to a group of individuals, who can also be known as a team, for the purpose of achieving a certain goal. An effective leader will know their team members’ strengths, weaknesses and motivations. Project Team Meetings Most frequent meetings that can be organized and conducted many times during the course of the project implementation process. Regular weekly meetings are scheduled and itemized in the communication management plan. Public Media A means of public communication reaching a large audience. Public broadcasting; includes radio, television and other electronic media outlets whose primary mission is public service. SME Subject Matter Expert; a person who is an authority in a particular area or topic. Stakeholder Register Used to identify stakeholders who can provide information on the requirements. Stakeholder Register also captures major requirements and main expectations stakeholders may have for the project. State of Michigan Project Management Office The Project Management Office (PMO) structured by the State of Michigan’s Project Management Methodology (PMM). Consists of three components; the full PMM, the summarized Desk Reference, and the Project Management Templates. The PMM was developed by an advisory group composed of multiple state agency staff based on agency requirements. Web Conferencing A system by which many computer users can communicate with each other all at the same time using webcams over the internet. Work Breakdown Structure (WBS) The WBS is a hierarchical decomposition of all of the work that will be completed by the Project Team in order to produce the required project deliverables.
  • 55. 55 Project Time Management In order to develop, manage, and control the P.U.R.E. Education project schedule, the process of Plan Schedule Management was conducted. Throughout this process, known and potential influences on the project schedule were identified. These influences included the availability of work and material resources.18 To better identify how and when activities will be conducted, all items defined within the Work Breakdown Structure (WBS) were broken down into more defined work packages. This decomposition highlighted the relationship between each activity within the project, contributing to the arrangement of project activities to develop a timeline (See Appendix C: Detailed Timeline with Dependencies). 19 With each work package defined, resources required for project success were assessed. This assessment evaluated the type of resource (labor, material or resource) and the utilization of resources necessary to complete each work package activity. Through the use of analogous estimating, resources and activity durations were developed.20 Throughout the process of Plan Schedule Management, the P.U.R.E. Education Project Team utilized the project management software, Microsoft ProjectTM , to develop and organize the project schedule baseline. Through the use of this application, the P.U.R.E. Education project schedule will be monitored easily. This tool allows for early detection of deviations within the project schedule baseline.21 18 PMBOK, Section 6.1 19 PMBOK, Sections 6.2, 6.2.2.1, and 6.3 20 PMBOK, Sections 6.4 and 6.5.2.2 21 PMBOK, Sections 6.4.2.5, 6.6.3.1, and 6.7
  • 56. 56 Timeline and Gantt Chart *A more detailed timeline with dependencies can be found in Appendix C: Detailed Timeline with Dependencies.