Michael Gerard

- Greater Boston Area, United States
Empleo Data-Driven Marketing Executive
Sector Technology / Software / Internet
Sitio web www.curata.com
Acerca de 25+ years marketing and sales experience, having successfully launched and sustained three start-up ventures as well as having driven innovative demand generation strategies for large technology organizations. (e.g., Curata, IDC, Lucent, Prospero (mZinga) and Millipore). Direct sales and P&L experience, enabling greater contribution and ROI as a marketing executive. Specialties: Marketing (and sales) strategy for SaaS/software companies; digital marketing and social media (blogs, online communities, Twitter (@michaelgerard), email marketing, newsletters); lead generation; sales enablement; marketing operations; marketing automation; salesforce.com; data analytics.

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