1.
SlideShare
By: Michael Hopson, Sarah Lilly, Jonte Major, Shelby Wagner

2.
Overview
- Founded in October, 2006
- Acquired by Linkedin in May, 2012
- Allows users to easily upload and share
presentations, infographics, documents,
videos, PDFs, and webinars

3.
Statistics
- In Q4 of 2013, the site averaged 60 million unique
visitors a month and 215 million page views
- Among the top 120 most visited websites in the world
- Consists of more than 15 million uploads from
individuals and organizations
- SlideShare has grown to become the world’s largest
community for sharing presentations and other
professional content.

4.
Michael Brenner on Slideshare

5.
Dell on Slideshare

6.
Key terms
● Haiku Deck - is a free app that makes presentations simple, beautiful, and
fun. It allows you to communicate ideas, articulate a vision, and share
expertise.
● Leadshare - is a service to allow businesses to collect customer leads
through their presentations, documents and videos.
● Embed - Placing files on other websites or blogs
● Favorite - Favoriting a presentation will allow users to mark and collect
content for future reference.
● Notes - The notes tab features any presentation notes from the author as
well as a presentation transcript.
● Statistics - Allows viewers to see views, actions, and embeds data from
the presentation.

7.
Unusual/unexpected fact
- Slideshare has 60 million monthly visitors
- Hyperlinks are clickable in presentations
- Infographics are liked 4x time than
presentations and 23x more than documents
on Slideshare
- 10 million Slideshares = The distance from
New York to London
Fact infographic

8.
The Best of Slideshare
1. The Brand Gap
2. Death by Powerpoint
3. Reed Hastings
4. Mary Meeker Internet Trend Reports
5. Linkedin Pulse

9.
Essential Tools/Apps For Slideshare
-SlideShare can be used on mobile devices via its mobile
app available for apple devices as well as android.
-Slideshare has a number of useful third party tools and
applications.
● Haiku Deck
● Thinkstock Photo
● Prezi
● SoundBible
● GifDeck

10.
Analytic on SlideShare
● One of SlideShares more awesome features
is the built in Analytics.
● Analytics on SlideShare allows you to see
o Total Views
o Total Uploads
o Outbound Clicks
o Favorites
o Downloads
o Traffic Source
o and much more.

11.
Top 5 Essential Readings
1. 7 Ways To Use SlideShare for Your Business
2. How to Easily Create a SlideShare Presentation
3. 11 Ways to Use SlideShare for Content
Marketing Success
4. The Marketers Guide to SlideShare
5. SlideShare: The Quiet Giant of Content
Marketing

12.
The Most Essential Reading of All
-The most essential reading tool and resource
for slideshare is the Official SlideShare Blog.
- Here you can find information and answers to
all things SlideShare.

13.
Strengths
● You can easily embed presentations in other websites such as LinkedIn
● Can handle large files (Up to 100 MB)
● Has an easy use of infographics
● Has automatic file conversion for optimum viewing
● It is not as overwhelming or hard to use as Prezi so it is a good platform to
use for beginners
● It has more traffic from business owners than any other major social media
platform

14.
Weaknesses
● Has no built in way to track views
● You must use other programs to create and edit
material
● There are no transitions commonly used in other
slideshow programs such as PowerPoint.
● Not well suited for business to consumer marketing

15.
10 best tips for using Slideshare
● Give your presentation a good title and description. You will also want to
tag and categorize your content so that it can easily be found on
Slideshare
● Keep your message focused and clear- know where you are headed with
your presentation before you begin.
● A strong message might
o Show something shocking
o explain useful information
o evoke emotions
● Keep it simple- the average Slideshare deck is 14 slides and has fewer
than 25 words per slide
● Keep it visual, the best presentations are the ones that tell a story in visual
form

16.
● Emphasize your visual content by using cool fonts and stunning images. Looking
beyond the basics will make your presentation more appealing to the viewers eye.
● Create a consistent color palette. Choose one or two colors to be consistent
throughout your slides. It is recommended that you pull colors from a main image
or logo in your presentation.
o Pictaculous is a tool that lets you upload an image, and get a full color palette
based on the image you uploaded
● Use a visual metaphor to supplement the text on the slide such as iconography or
images that support the message.
● Repurpose blog posts. You can easily turn most blog posts into Slideshare
presentations which allows you to expand your content reach to a new platform
● Use Slideshare frequently. The site rewards presentations that are recently
created and uploaded, so the more you post the greater chance of getting
featured by Slideshare.
10 best tips for using Slideshare cont.

17.
Best strategies for engagement
● Create presentations for specific individuals or groups
● Curate a summary of events for breaking news or ongoing issues by
packing relevant images with captions or audio/video into a slidedeck and
then publish it on Slideshare
● Be active in the Slideshare community by watching other peoples
presentations as well as liking and commenting on presentations
● Embed and share your presentations on other social media platforms
● Connect Slideshare with LinkedIn Via LinkedIn’s Slideshare plugin. The
more people talking about a presentation on LinkedIn, the greater chances
it will be featured on the front page of Slideshare.

18.
Set-Up Tutorial
1. Go to slideshare.net/signup
2. Create your account using the necessary information to
best brand yourself.
3. Click “Upload”
4. Upload your presentation to your account using bulk
upload or upload one at a time
5. If necessary, you can embed the link into your other
profiles
For a more in depth tutorial...https://www.youtube.com/watch?v=VaMg8ySFtKU

19.
Measuring and Monitoring

20.
Sources
https://blog.bufferapp.com/slideshare-tips
http://www.slideshare.net/srb113/slideshare-the-pros-the-cons-and-some-prime-examples
https://assett.colorado.edu/prezi-vs-slideshare
http://contentmarketinginstitute.com/2014/10/11-killer-tips-slideshare-visual-content-marketing/
http://www.knightdigitalmediacenter.org/blogs/agahran/2013/06/5-ways-use-slideshare-engage-communities-build-traffic
http://www.jonathoncolman.org/2014/05/27/one-million-views-on-slideshare/
http://mashable.com/2012/05/07/tips-marketing-slideshare-linkedin/
http://www.dnnsoftware.com/blog/improve-your-slideshare-marketing-with-these-10-fun-facts
http://www.slideshare.net/about