Kigali Digital Marketing Masterclass Program by Markedu Africa

Learn from international marketing expert and award-winning speaker
Michael Leander and other amazing expert speakers
The Digital Marketing Masterclass
in Kigali, Rwanda 4-5 October 2018
© 2009- 2018 Markedu.com | Register Online https://www.markedu.com/kigali | hello@markedu.com
Discover proven social media and digital marketing techniques that will
immediately boost your business online, increase your marketing impact
and put digital, social and mobile into perspective.
Rated 6 out of 6 stars

5 reasons to attend this famous Masterclass
Thousands of brands have attended one of our learning programs including
Take charge now! Become a master digital marketer or your
competition will get a head start
Learn proven digital marketing techniques from world renowned experts.
They’ve all done it themselves and will share their best tips.
Get information you can apply directly and immediately in your business.
Get strategies to balance your online and offline marketing efforts with
success.
Have fun while learning. These expert speakers know how to teach, inspire
and entertain all at the same time.
You will go home knowing that you understand how to approach digital
marketing, social media and mobile marketing channels. Crucial to your
business and career moving forward
Get 10 credits toward the Accredited Digital Marketing Certificate
Accredited by international marketing training
institute Markedu, the Digital Marketing Certificate
is an African-wide digital marketing certificate.
Once you have acquired 50 credits, you will be
entitled to take the final exam.
Credits can be earned by attending Markedu free
webinars, specific 1-5 day marketing courses and
through on-demand marketing training.
If you have questions, email jimmy@markedu.com or
call Jimmy Mwambutsa at +250 788 550 445

The Digital Marketing Masterclass
Discover proven social media and digital marketing techniques that
will boost your business online, increase your marketing impact and
put digital, social and mobile into perspective.
The Digital Marketing Masterclass is a highly rated digital marketing, mobile
marketing and social media marketing masterclass. You will learn from marketing
guru and global keynote speaker Michael Leander, top trainer João Ribeiro and
accomplished local experts.
This is an opportunity to learn how to use digital marketing and social media
effectively.
You will get world class inspiration, tips & ideas, and learn techniques you can
put to use immediately. Learn:
• How to boost your business using digital marketing: acquire more leads, attract
more customers and improve the reputation of your brand
• Why every marketer must understand and apply AIDEA – the new AIDA
• How to use the most effective digital marketing channel around
• Get best-in-class benchmarked tips on how to use social media for business
• Proven social media marketing techniques to acquire customers, retain customers
and why AID+LIRA is the formula for success
• How to expand brand awareness using digital marketing and mobile marketing.
Bonuses:
Attend the Digital Marketing Masterclass and get 10 credits towards “The
Accredited Digital Marketing Certificate”.
Register today to secure your seat and get a chance to win an iPad and
other amazing prizes

Day 1 Agenda: 4 October 2018
08:15 – 09:00 Registration + Get your personal raffle ticket* and a Refreshment
09:00 – 10:30 World class expertise: How to approach digital marketing and social
media marketing for maximum success
Michael Leander has been involved with more digital marketing projects
than most. In this keynote, he will highlight the main digital marketing and
social media marketing components relevant to your domestic AND
international markets.
• Your Digital Marketing Ecosystem: what is should look like and how
to approach it.
• What social media marketing tactics will get you results.
• How to assess where and when to engage: digital platforms and
channels
• AIDEA – the new AIDA and why every marketer need to understand
the significance
• FURDIC: how to plan a high performing web-presence using the
FURDIC model
10:30–11:00 Coffee Break and Networking
11:00- 12:00 9 powerful digital marketing and mobile marketing tips everyone must
know
These powerful digital & mobile marketing tips are carefully selected to
make sense in an African context. Learn them, use them and watch your
digital/mobile marketing activities prosper. These tips relate to:
• Why OTS (Opportunity to See) plays a huge role and what to do to
overcome these challenges
• The 3 things most marketers don’t know. Those who do are hugely
successful
• How to experiment in social media, with content marketing and even
video marketing and win every time
The course was fantastic. Michael Leander is a
fantastic trainer and a great facilitator. Highly
recommended.
“ June Karanja
Marketing Manager - Coca-Cola Sabco
Speaker
Michael Leander
Speaker
Michael Leander

12:00 – 12:45 Facebook – new techniques for community building and advertising on
Facebook
Facebook now offers more opportunities for marketers to engage any
audience. In this session you will hear about:
• What’s new at Facebook and how can you use these new tools to gain
traction
• Advertising on Facebook – outlook for East African brands
• A review of experiences using Facebook live, Facebook video and
Facebook for customer service
12:45 – 13:00 Questions & Answer | Session #1
Just before lunch our speakers will take a few audience questions. Questions
can be asked through Twitter, Facebook & our event app.
13:00 – 14:00 Delicious Lunch and Interesting Networking
14:00 – 14:30 The Hugely Popular Audience Website Review Session
In this popular session, speakers will evaluate and critique 2-3 websites. Live
and on-the-fly. This is your chance to get an unfiltered expert opinion about
your website, blog or e-commerce portal.
14:30 – 15:15
How to build high performing landing pages and web pages that will
convert to sales and inquiries consistently
• Learn the 9 most important components to consider for any web page or
landing page
• Understand how to create high performing web pages and landing pages
• Find out how to simple testing can increase your revenue or lead
generation
15:15 – 15:45 Coffee break and Networking
Michael Leander was inspiring, engaging and
the methodologies were great. I can
recommend it to anyone.
“ Patrick Manzi
Head of Marketing - RwandAir
Speaker
Michael Leander

15:45 – 16:00
Social media marketing case study you can learn from – case study
The brand representative presenting this session is amongst the best in
Rwanda (evaluated by Michael Leander – based on true engagement
following the AID+LIRA model)
In this quick and to the point session, you will get concrete tips you can use
in your social media marketing. The brand representative will explain exactly
how their brand got high-ROI from social media activities.
16:00 – 16:15 How digital media can help you get more customers – case study
This presentation will show you how digital media can deliver more
customers. Advertising online is an opportunity to reach more customers
domestically – and internationally.
You will learn about high performing online advertising channels relevant to
your market. The speaker will also present a case study – complete with ROI
calculations.
16:15 – 17:00
How to get results with content marketing for social media, inbound
marketing, and SEO – part 1
Content marketing and video marketing for social media can also impact
how your business place in search engines. And these are powerful methods
to attract customers. In this closing session you will learn about:
• The key components of a winning content marketing strategy for social
media and inbound marketing
• How to use video to sell, educate, nurture and convince your audience
• How to get your inbound marketing strategy aligned with your sales-
and marketing objectives
15:15 – 15:45 Raffle Draw, Get your Certificate + Photo Opportunity
Speaker
Michael Leander

08:15 – 09:00 Registration and a Refreshment
09:00 – 10:30 How to get results with content marketing for social media, inbound
marketing, and SEO, part 2
Content marketing and video marketing for social media can also impact
how your business place in search engines. And these are powerful methods
to attract customers. In this closing session you will learn about:
• The key components of a winning content marketing strategy for social
media and inbound marketing
• How to use video to sell, educate, nurture and convince your audience
• How to get your inbound marketing strategy aligned with your sales-
and marketing objective
10:30–11:00 Coffee Break and Networking
11:00 – 12:00 The Google Hour – a special 2-speaker session
Google is a force of nature in the online world. In this impactful session, you
will hear two expert speakers talk about
• How to get found on Google: SEO – what are the key elements you need
to master to improve our Google ranking and attract hordes of visitors to
your web-presence
• Google Adwords: A surefire way to attract more customers, but how does
it work and what are the best practices? This session will give you the
insight to get you started.
12:00 – 12:45 Most effective channel for ROI: How to drive results with modern email
marketing and messaging
Email marketing is known as the highest performing marketing channel in
terms of ROI. You too can utilize this effective channel to acquire new
customers and sell more to existing customers.
• Get concrete advice to help you immediately make email marketing
make sense to your business
• Learn this proven methodology that will help you acquire email
subscribers fast and inexpensive
• See lots of case studies and learn some of the most important methods
to get results with email marketing
Speaker
Michael Leander

12:45 – 13:00 Questions & Answer | Session #1
Just before lunch, our speakers will take a few audience questions.
Questions can be asked through Twitter, Facebook & our event app.
13:00 – 14:00 Delicious Lunch and Interesting Networking
14:00 – 14:30 Marketing analytics, ROMI, KPI’s and what to tell your boss about your
marketing investments!
• What are the most important Key Performance Indicators (KPI’s) for
online marketing
• How do you measure and track your results – online and mobile
• Funnel methodology: how to create your measurement structure so you
know what to tell your boss
14:30 – 15:15 Is there an App for that? Mobile marketing and the mobility space: how
to engage customers on small screens
• The 7 emotions people respond to when they engage with your brand in
the mobility space
• Understand how advertising, content, and video works in a mobile-
context
15:15 – 15:45 Coffee break and Networking
15:45 – 16:00
Instagram case study you can learn from
In this quick and to the point session, you will get concrete tips you can use
on your Instagram. The brand representative will explain exactly how their
brand got high-ROI from this channel.
16:00 – 16:15 How digital media can help you get more customers – case study
This presentation will show you how digital media can deliver more
customers. You will learn about high performing online advertising channels
relevant to your market. The speaker will also present a case study –
complete with ROI calculations.
16:15 – 17:00 Panel Q&A – get all your questions answered by the experts
You have an opportunity to ask our experts any question you’d like.
17:00 – 17:30 Raffle Draw, Get your Certificate + Photo Opportunity
Speaker
Michael Leander

Michael Leander – Denmark
Michael Leander is a world-renowned, award-winning speaker who has
shared his know-how on digital marketing, loyalty marketing, CRM and
data-driven marketing with thousands of professionals in 48 countries
around the world.
He has worked as a CMO and CEO in the IT, publishing, consulting and e-commerce
industries. As a digital marketing strategist, he has helped global companies such as IBM, GE,
Philips, Maersk, B&O, L’Oreal and many others optimize their presence in the online world.
Michael Leander is a jury member of advertising awards, the Chairman of the EMEA Data-
Driven Marketing Awards and is an industry thought leader quoted in publications around
the world. Mr. Leander is also the past president of FEDMA’s Interactive Marketing Council
(FIMAC).
He is eager to share his 20+ years of digital marketing experience and does so with relevant
content, humor and enthusiasm. He calls that “edutainment”. More about Michael Leander
on his website here.
You will meet these expert speakers

Masterclass Price & Conditions
Register for the Digital Marketing Masterclass in Kigali on 4 - 5 October
Digital Marketing Masterclass Venue
The event takes place at the Intare Conference
Arena, that offer superb meeting facilities, to
ensure you a flawless experience at the event.
Intare Conference Arena,(RPF H.Q)
Rusororo
Kigali, Rwanda
With your ticket you will receive
Raffle tickets giving you a chance to win
one the many prizes
All Digital Marketing Masterclass
materials in digital format
Access to Michael Leander’s Private
Swipe Folder with case studies, study
material and much more
A delicious lunch and several networking
coffee breaks
A voucher valued at US$ 75 to use as full
or partial payment for future on-demand
learning programs
Email jimmy@markedu.com or call Jimmy
Mwambutsa at +250 788 550 445
click here to register online
– secure your seat today
Price of attending for 2 days
• 1 person: $ 499 Finance option available
• 3 persons: $1.257* ($419 each) – Save 16%
• 5 persons: $1.879 ($376 reach) – Save 25%
Price of attending 1 day
• Attend Day 1: $289
• Attend Day 2: $339
*Price is per attendee from the same company.
Your seat is guaranteed when payment is received. All
prices are exclusive of VAT.
Finance options available to individuals
Pay in 3 or 6 installments. Ask us how this works

Who’s behind the Digital Marketing Masterclass?
The Digital Marketing Masterclass was developed by the globally
recognized award winning marketer Michael Leander.
The first 2-day masterclass took place in Cyprus in 2009. Since then the Digital
Marketing Masterclass has been attended by over thousands of marketers in many
countries around the world.
In Africa, the Digital Marketing Masterclass is organized by Markedu Africa.
Markedu Africa only work with first class speakers and trainers. And, importantly, we
only work with speakers who really can walk-the-walk – and not just talk-the-talk.
That’s why you will meet highly experienced people such as João Ribeiro and others at
our East African events.
Take home one of our coveted prizes
Every paid attendee ticket guarantees at
least 1 raffle ticket. This is your chance to
win one of our event prizes. If you register
and pay early, you can even increase your
winning chances because we’ll give you
more raffle tickets.
For this event, you can win great prizes
including the grand prize – an Apple
iPad.
Some of the winners from the previous digital marketing masterclasses

Kigali Digital Marketing Masterclass Program by Markedu Africa

Recommended

Recommended

More Related Content

More from Michael Leander

More from Michael Leander (20)

Recently uploaded

Recently uploaded (20)

Kigali Digital Marketing Masterclass Program by Markedu Africa