This document summarizes a presentation on demand-driven acquisition (DDA) given at the Charleston Conference in 2011. It defines DDA and patron-driven acquisition (PDA) and discusses why libraries are adopting these models. Data is presented showing the decline in print book purchases and rise in ebook purchases. The presentation addresses challenges in DDA like availability of ebooks from publishers and how a multi-format DDA model could work to expand collections on demand within budget constraints.
DDA Ready for Prime Time? Demand-Driven Acquisition Models and Trends
1. Is Demand-Driven Acquisition Ready for Prime Time? Charleston Conference November 4, 2011 Michael Levine-Clark, University of Denver Michael Zeoli, YBP Library Services
8. Demand-Driven Acquisition Goals Broaden the collection More titles More publishers More subjects Match acquisitions to immediate demand Pay at point of need Pay for amount of need Short-term loans Purchase-on-demand
9. Redefining the Collection Everything we can provide in a timely manner Ultimately, bounded only by budget
10. Is DDA ready for Prime Time? FlyingCarpets, ExplodingSnapCards &Blast-EndedSkrewts
11. PDA Articles: Must reach beyond parochial focus as libraries, publishers & vendors all go digital together
19. YBP’s Approval Plans (and What is an Approval Plan?) 60% of YBP Customers use Approval Plans X000 Approval Plans in X000 Libraries X000 Comprehensive Subject & Publisher Book Plans X000 UK Plans Just 40 University Press Plans Approval Plan Profiling is a Discovery Mechanism Profiling produces Metadata Profiling builds Custom Collections via Approval Plans Profiling underpins Integrated ebookApproval Plans Profiling underpins PDA
20. The Decline of Print (Anecdotal Evidence) Major ARL Acquisitions Dept. reports that: Book expenditures moved from 22% eBooks to 35% in last 6 months Last week of September (YBP): Print Orders down 14% eBook Orders up 44%
22. # Books acquired X 1,000 Fiscal Year (July-June) The Decline of Print Sales in Consortia Large Academic Library ConsortiumPrint Titles acquired 2000 - 2011
29. The Decline of Print (a final word) Head of Collections, State University: “If university presses cannot find a way to participate in digital content, I will have to give them lower priority in our monograph collections budget.”
30. Library Acquisitions & the importance of Front List Example: Collecting all 2010 titles from 6 University Presses (781) in 3 academic market segments
44. Library & Publisher considerations All content is not available: By Publisher By Aggregator Print assumptions & paradigms blind us: Publisher list has limited use Expenditure & revenue models upside down PDA is not the only Flying Carpet. eApprovals eSeries PDA Collections
45. Thank you - Michael Zeoli YBP Library Services
46. Glossary The Blast-Ended Skrewt is a hybrid creature bred by RubeusHagrid in the autumn of 1994, by crossing Manticores and Fire Crabs. Whether Hagrid used magic or somehow got the two to mate is unknown. Newly-hatched Skrewts look like pale pale, skinny deformed shell-less lobsters. They have legs sticking out at odd angles. They are about 6 inches long and occasionally sparks fly out their end propelling them forward a few inches. Exploding Snap Cards were specially made for the game of Exploding Snap, such that the cards may blow up at any time. They are occasionally used to build a house of cards, which can get interesting. Flying Carpets rather than brooms are the standard magical means of transportation in Asia and the Middle East. Flying carpets are illegal in the UK and on the Registry of Proscribed Charmable Objects. In other words, carpets are now defined in Britain as a Muggle artifact illegal to enchant, so it is not lawful to import them.
69. Thank You Michael Levine-Clark University of Denver michael.levine-clark@du.edu Michael Zeoli YBP Library Services mzeoli@ybp.com
Notas del editor
US – Library and Book Trade Almanac 2010, p. 485. 2009 preliminary data.
The answer to the question really depends on how we define ‘Prime Time.’ We’ll let you draw your own conclusions after seeing what we present. The ebook ecosystem is full of Blast-Ended Skrewts and Exploding Snap Cards, as well as Flying Carpets.
This kind of article is unhelpful to libraries in winning support from publishers. When writing to describe ‘successful outcomes’, we need to be mindful of other stakeholders in the supply chain.
UP = 14% w/o Cambridge & Oxford. Content universe definition for the English-language book vendor to academic libraries (mention Major’s and Bennett’s).
Profiling underpins the approval mechanism. The process is partly automated, i.e. information that can be identified and gathered electronically such as publisher, price, binding, subject headings and most of the information you find in a standard bibliographic record. To that we add subject specialist information – a process that requires human beings to look at the book – regardless of format – and add metadata from a large organic thesaurus of terms important to libraries gathered over a decade.
The decline of print sales. This consortium bought over 20,000 fewer in 2010. And 32K fewer in 2011 than the high point in 2007. That’s roughly $1.5M is lost sales or the equivalent of an ARL library for YBP. Consortia are aggressively exploring eContent options.
We expect the eAP number to double over the next 6 months
The entire new title list from the calendar year 2010 of six good quality university presses.
This only works if the e/p are simultaneous. Note that most of these titles fit the broad areas of interest of a library collection, but simply could not all be purchased.
The new title output, week-by-week, for the month of October over the past 3 years. The print number has remained fairly stable for many years, however simultaneous ebook availability has grown from 4 or 5% several years ago to about 30% currently, and the % continues to climbs at a healthy pace (owing in part to our work with publishers). Still, when considering the topic of our session, ‘Is PDA ready for Prime Time,’ apart from technology and models, content availability is a primary concern.
Value. Just as you would not build a house using only a screwdriver, libraries need to look beyond DDA to a coherent collecting strategy that makes materials available using a variety of tools. 30% frontlist content availability may be sufficient to make DDA ready for prime time, particularly by making a larger pool of content available, i.e. it needn’t depend entirely on frontlist. But how does PDA fit patron needs and how are other needs met?
325 titles purchased – not included in Total (10,076) since they are also part of the list of titles with at least one STL. 3,599 titles with at least one STL. Total Number of STLs is 5,337 across those 3,599 titlesCalculations of list price are based on the average cost of the 325 books actually purchased ($73.09)