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Presented by Michael Martin of  Android Application & Marketing Opportunities
Copyright © 2010 Resource Nation All Rights Reserved. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Android Applications & Marketing Opportunities Agenda
Copyright © 2010 Resource Nation All Rights Reserved. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Android Applications & Marketing Opportunities Why is Mobile Marketing is Important in 2010?
Copyright © 2010 Resource Nation All Rights Reserved. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Android Applications & Marketing Opportunities Current Business Use of Mobile Marketing
Copyright © 2010 Resource Nation All Rights Reserved . Android is a software stack for mobile devices that includes an operating system, middleware and key applications Android is Open & Freely distributed – NO licensing fees No approval process for the Android Market as users determine which apps should be removed by a rating system – approximately 1%  of apps reviewed. Can be coded on Windows, Mac, & Linux Operating Systems Can run multiple applications, Flash, onscreen widgets Full Speech to Text recognition, image recognition, & soon speech to speech translations Android Applications & Marketing Opportunities What is Android?
Copyright © 2010 Resource Nation All Rights Reserved . Android Applications & Marketing Opportunities Why  Should I as a Marketer Care About Android? ,[object Object],[object Object],[object Object],[object Object]
Copyright © 2010 Resource Nation All Rights Reserved. Android Applications & Marketing Opportunities Android Mindshare
Copyright © 2010 Resource Nation All Rights Reserved. Android Applications & Marketing Opportunities Android Buzz Social Media Buzz by Mobile OS in 2009 - Integrasco
Copyright © 2010 Resource Nation All Rights Reserved. Android Applications & Marketing Opportunities Android Purchasing Trend
Copyright © 2010 Resource Nation All Rights Reserved. Android Applications & Marketing Opportunities Android Use Percentage of smartphone requests by operating system - AdMob
Copyright © 2010 Resource Nation All Rights Reserved. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Android Applications & Marketing Opportunities Android Application Marketing
Copyright © 2010 Resource Nation All Rights Reserved. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Android Applications & Marketing Opportunities Future Focus on Android Marketing Opportunities
Copyright © 2010 Resource Nation All Rights Reserved. Thank You Michael Martin SEO Director at  Twitter: GoogleAndBlog Android Blog: http://www.GoogleAndBlog/

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Android Mobile Search Apps & Opportunities - Michael Martin - SMX West

  • 1. Presented by Michael Martin of Android Application & Marketing Opportunities
  • 2.
  • 3.
  • 4.
  • 5. Copyright © 2010 Resource Nation All Rights Reserved . Android is a software stack for mobile devices that includes an operating system, middleware and key applications Android is Open & Freely distributed – NO licensing fees No approval process for the Android Market as users determine which apps should be removed by a rating system – approximately 1% of apps reviewed. Can be coded on Windows, Mac, & Linux Operating Systems Can run multiple applications, Flash, onscreen widgets Full Speech to Text recognition, image recognition, & soon speech to speech translations Android Applications & Marketing Opportunities What is Android?
  • 6.
  • 7. Copyright © 2010 Resource Nation All Rights Reserved. Android Applications & Marketing Opportunities Android Mindshare
  • 8. Copyright © 2010 Resource Nation All Rights Reserved. Android Applications & Marketing Opportunities Android Buzz Social Media Buzz by Mobile OS in 2009 - Integrasco
  • 9. Copyright © 2010 Resource Nation All Rights Reserved. Android Applications & Marketing Opportunities Android Purchasing Trend
  • 10. Copyright © 2010 Resource Nation All Rights Reserved. Android Applications & Marketing Opportunities Android Use Percentage of smartphone requests by operating system - AdMob
  • 11.
  • 12.
  • 13. Copyright © 2010 Resource Nation All Rights Reserved. Thank You Michael Martin SEO Director at Twitter: GoogleAndBlog Android Blog: http://www.GoogleAndBlog/