Trends in Mobile Search Presentation from SMX West 2013 by Michael Martin PMP from Covario

1. / COVARIO
By: Michael Martin PMP, SEO Manager
TRENDS IN MOBILE SEARCH
SMX WEST 2013
@mobile__martin (2 underscores) @covario

2. MOBILE SEARCH: IS IT HAPPENING?
“Search is not where it’s at”
“People are not searching on a mobile
device like they do on the desktop”
Steve Jobs - Apple CEO - April 8th, 2010
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3. DOES SEARCH MATTER TO MOBILE?
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4. THE MOBILE SEARCH EXPANSION
Percentage of Internet Use Worldwide Percentage of Search
2013 Mobile Internet Use Should Approach 20% and Mobile Search 33%
1/3 of all Search Will be Mobile
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5. HOW WILL HTML5 AFFECT SEARCH?
Support for the latest multimedia inherently
Semantic coding
Universal coding for all device types and component access
Can be app-like with CSS3/jQuery
Increases speed with caching and works offline
Code built for low powered devices and voice input
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6. …BUT FACEBOOK
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Facebook apps continue to include a LOT of HTML5 code!
Poor management causes policy shifts

7.  Build once and works on Android, iOS, BlackBerry, Windows Phone, etc
 Cost savings from creating and maintaining apps on each mobile platform
 No payments to or delays from the app gate keepers
 Allows better discoverability online with a reach and purchase rate double that of apps
 95% of mobile apps are generally abandoned
 Apps still best for intense gaming and tools – similar to desktop needs for software
HTML5 ARGUMENT TO MOBILE APPS
@mobile__martin (2 underscores) @covario

8. HTML5 KEYS TO MOBILE SEO
 Search engines have semantic clarity to the sections
of your HTML5 site with <header>, <article>, <aside>,
<nav>, <footer> and <mark> tags
 Better integration of microdata microformats,
localization, and voice input
 If using jQuery include an HTML link for SEO purposes
 Utilize server side redirection vs JavaScript for mobile
user agent detection
@mobile__martin (2 underscores) @covario

9. HTML5 FOR SEARCH ACTIONABLE INSIGHTS
 Get ahead of your competition with HTML5
 Leverage HTML5 semantic coding
 Speed up your site with HTML5 caching options
 HTML5 Web for discovery and apps for retention
 Leverage Dynamic Serving Single URL or Separate URL
strategy for device intent changes (e.g. services,
commerce) and Responsive Design Single URL for
universal intent (e.g. information, news, blogs)
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10. 10 / © 2013 Covario, Inc. All rights reserved.
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