DevoxxFR 2024 Reproducible Builds with Apache Maven
LavaCon Portland 2013 - Cloudwords
1. Leveraging Cloud Technology to
Streamline your Content Strategy
Michael Meinhardt
Founder, Cloudwords
@m_meinhardt
@CloudwordsInc @LavaCon
@m_meinhardt
2. “Managing” Multilingual Content Today
Website
Vendor
Portal
Poor use of
people’s time
Slow localization
roll-outs
Marketer
Marketing Executive
Email
FTP
EMEA
Translator
Collateral
No visibility
Marketer
APAC
Translator
.XLS
Marketer
Mktg
Automation
Vendor
Portal
Reviewer
High costs
Inconsistent
message across
markets
Americas
Translator
Reviewer
@CloudwordsInc @LavaCon
@m_meinhardt
3. Cloudwords – The Global Content Cloud
ANY COLLABORATION &
KNOWLEDGE SYSTEM,
ANY
MARKETIN
G
AUTOMATI
ON
ANY
CONTENT MGMT
SYSTEM
ANY
KNOWLEDG
E
BASE
ANY
WEBSITE
CMS
CLOUD-BASED
ANY
TRANING/
LEARNING
SYSTEM
CUSTOMER-CENTRIC LOCALIZATION
PLATFORM
WORKFLOW
AUTOMATION &
COLLABORATION
ANALYTICS &
REPORTING
NEW TRANSLATION VENDORS
FROM CLOUDWORDS MARKETPLACE
TRANSLATION
MEMORY
HOSTED GLOSSARY
& STYLEGUIDE
ANY
TRANSLATION
SERVICES
CURRENT & PREFERRED
TRANSLATION VENDORS
@CloudwordsInc @LavaCon
@m_meinhardt
4. Deliver market
impact in weeks, not
months.
Increase engagement and capture
global revenue faster
with Cloudwords.
Extended market roll-outs create missed
revenue, risk of competition sweeping in, and
dilution of brand message across the globe.
@CloudwordsInc @LavaCon
@m_meinhardt
13. Engaging the Marketing Team:
You need the Data!
Results from our recent survey on
trends in the Localization Industry
September 2013
@CloudwordsInc @LavaCon
@m_meinhardt
24. What Web CMS do you use?
@CloudwordsInc @LavaCon
@m_meinhardt
25. Summary
-
Anyone that creates content in your
company is your friend!
-
Massive opportunities to optimize your
multilingual content business processes
-
When talking to Marketing, get familiar with
their lingo!
-
Market share, revenue growth, customer
success
@CloudwordsInc @LavaCon
@m_meinhardt
It all starts with music. A simple and highly effective technology that helped you to identify the music that was playing. You simply held you phone up and we texted you back.Then the iphone came along and we build the app for this new eco-system.We grew.We launched as the app store launched, across the world. We built the technology to work on BlackBerrys, Nokia’s, Windows and of course Android. We are today one of the top app downloads and two weeks ago at MWC announced the monumental milestone of 300 million users.
TALKING POINTS:…our users make up and power Shazam’s scale, here is a look at our demographics.
It’s not easy turning interest into action.[talk through the graphic, then say]Some just forget…Others try, but use a mobile browser and fat-finger their way to entering a URL or a keyword search, spending minutes, often pinching and zooming through non-mobile-optimized sites, and most don’t succeed.Those that give up are that much less likely to try again. Inertia… and friction. That’s what the industry is faced with. But, there is a better way…