Pitch Deck

1. StairWear Pitch Deck
Providing safety through bigger steps, better grip, high visibilty.

2. Problem
Stairs can cause elderly users and people with disabilities to fall. They
can prevent elderly occupants from going upstairs, forcing them to live
downstairs or move out.
This is beacuse:
Steps are not big enough for users’ feet
There is not enough grip on the steps
Steps blend together, making it difficult for those with visual impairments

3. Solution
A suite of custom fit accessories for your stairs that provide:
More foot space on
each step
Better grip Better visibility

4. How it works
1. “Mom, we should make the house
easier and safer to use now that
you’ve had a hip replacement”.
2. Professional comes to measure
the existing stairs/steps.
3. Use the StairWear site to
congifure the product to your exact
needs (size, color, style).
6. Local construction expert
assembles and installs the product
in under one hour.
4. Decentralized manufacurting
means that the customized solution
is sent to be 3D printed/CNC cut by
a service local to the customer.
5. The StairWear platform taps into
existing delivery networks to deliver
the product to the customer.

5. Market Validation
Elderly & disabled assistive
technology market by 2024
$26 Billion
Source: forbes.com
Global Stairlift market by 2024
$1.5 Billion
Source: marketwatch.com

6. Market Size
1.5B
People over the age
of 65 by 2050.
Source: nia.nih.gov
100%
Of seniors advised to
make homes safer.
Source: agingcare.com
52M
StairWear products
bought.
15% of available market.

7. Product

8. Your Way
Make your stairs easier, safer and more stylish.
Shop
About Us
We don’t just want you to overcome obstacles in your everyday life, we want you to conquer them. We know that stairs can be
a big problem for a lot of people, and for a lot of different reasons, and that there is no easy, affordable solution. StairWear is
changing this by offering products that help to prevent falls and allow for safe, confident use of stairs, encouraging people to
live their best possible life.
Stairs may not seem like a challenge to many, but it is likely that almost everybody will experience trouble with stairs at some
point in their life. Rather than wait for them to become a problem, why not prevent them becoming a problem? And why not
do it in an affordable and stylish way, that promotes exercise and healthy, independent living? Find out how it works here.
How It Works Community Sign In Join

9. Shop How It Works Community Sign In Join
StairWear Indoor
Description
StairWear Indoor offers an affordable, stylish solution for
dangerous staircases, promising more foot space on each
step, better grip and better visibility, vastly reducing your
risk of falling.
Browse Products StairWear Indoor
Size: (tread depth of each step)
Price: $950
Minus 0.5” Plus 0.5”
12”
Color:
Grip style:
Grip color:
Add to basket

10. Outdoor

11. Indoor

12. Business Model
We take a 20% commission on each transaction.
52M
StairWear products
bought
15% of Available Market
$70
Average fee
$350 for avg purchase
250M
Revenue
Projected by 2025

13. Market Adoption
Incentives
Health Insurance
solutions
Cheaper than alternatives
Save on hospital visits
Recommended
By Occupational & Physical
Therapists
Used in clinics
Advertising
Through partners that make
up the supply chain
3D Printing Providers
Delivery Services
Construction Services

14. Competition
Affordable
Effective

15. Competitive Advantage
1. More foot space
Makes steps safer
5. Quick & easy
Assembly & installation
2. Affordable
Decentralized manufacturing,
3D printed/CNC cut locally
6. Incentive
Manufacturing, delivery &
construction services make
money
3. Tailor-fit
To each person’s exact
needs (size, shape, grip)
7. Tactile bumps
Can be incorporated for
the visually-impaired
4. Your style
Customize the color,
finish, etc.
8. Enables user
To continue to live their
best possible life

16. Team
Michael O’Sullivan
Design Engineer
PhD researcher in 3D Printing and Mass
Customization. Has a BSc in Product
Design & Technology. Co-founder of a
community that produces open source 3D
printed prosthetics.
Louise Clifford
UX Design
Digital Media Design student. Professional
photographer. Previously an IT Security
Consultant for Bank of Ireland.
Natalie LeRoy
UX & Interior Design
UX designer with a background of over
5 years in branding design and public
art. Previous finalist in an Open IDEO
challenge.