3. Marketing is Changing Television TIVO / DVR Print Circulation declining Radio Sirius Radio / XM Bulk Mail Response declining Broadcast Marketing Voice Over 20 Million Mo. Text 13 Billion Mo. Targeted Mail Good Response rates Email 1.5 Billion per day 1-to-1 Marketing
4. Relationship Management Lifecycle Every Communication can be customized to use Voice Of Authority Calls, Email, Direct Mail, or Text Showroom Prospect Internet Lead Call Capture / Call Return New Owner Welcome Sales to Service Hand-Off Live Chat Happy Birthday Vehicle In Demand Community Support Lost Souls Lease Maturing Happy Anniversary Email Appends Pre-Appointment Reminder Call + + Multi Channel Service Reminders CSI After Every Service Visit Declined Service Communications Recall Notification Body Shop Follow up + + Multi Channel Past Due Reminders
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6. Email Append Process >Dealer Records Matched Against 165 Million Email Records >Permission Based E-mail Addresses >15 to 25% “Usable” Match Rates 80% Deliverability Rate Drive Down Marketing Expense Benefits >Unlimited Email Campaigns >20% - 25% Response Rate >Increased Email Marketing Just Choose Your Template and GO!
7. Text Notifications! ABC. Ford– Just a reminder that you have a scheduled service appointment tomorrow.
8. … . As one of our most valued customers we have set-up a Free Personalized Webpage for you. To access…. Visit www.idriveonline.com … Letter Customization Conquest Mailers Coupons Specific to Customer Segment and Major vs. Minor Services
11. Report on 30 Day Response From the Date of the Call Only!
12. Case Study – Multi Channel Communications The average response rate increased 51% by using multi-channel marketing versus any single communication method. Single Communication versus Multi Channel The Need for ONE Provider
14. Lindsay Leugers is available to answer your questions now! Increase Web Leads 25% Marvin North Bros. Ford: Thank you for choosing our dealership. How can I be of assistance? Instant Automated Response
28. Placement - Web 8185551212 2008 Cadillac CTS $32,995 11475mi GO: http://gumiyo.com/k/5xlY64 W: 8185551212 CALL U NOW? Reply Y STOP to cancel, HELP for help, othr chrgs may apply
29. Personal Web Pages From your Dealership for your Customers www.idriveonline.com
30. Test E-mail Address Captured Personal Web Pages Personalized for your customer Branded to the dealership
35. Automated Text Notifications! ABC. Ford- The work on your vehicle has been completed and is ready for pick up.
36. Relationship Management Lifecycle One Provider… One Invoice… One Point of Contact… One Command Showroom Prospect Internet Lead Call Capture New Owner Welcome Sales to Service Hand-Off Live Chat Happy Birthday Vehicle In Demand Holiday Sales Event Lost Souls Lease Maturing Happy Anniversary Email Appends Pre-Appointment Reminder Call + + Multi Channel Service Reminders CSI After Every Service Visit Declined Service Communications Recall Notification Special Order Parts + + Multi Channel Past Due Reminders