SlideShare a Scribd company logo
1 of 39
Download to read offline
+Drive More Traffic + Lower Marketing Expense +
Who is   One Command … ,[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing is Changing Television TIVO / DVR Print Circulation declining Radio Sirius Radio / XM Bulk Mail Response declining Broadcast Marketing Voice Over 20 Million Mo. Text 13 Billion Mo. Targeted Mail Good Response rates Email 1.5 Billion per day 1-to-1 Marketing
Relationship Management Lifecycle Every Communication can be customized to use Voice Of Authority Calls, Email, Direct Mail, or Text Showroom Prospect Internet Lead  Call Capture / Call Return New Owner Welcome Sales to Service Hand-Off Live Chat Happy Birthday Vehicle In Demand Community Support Lost Souls Lease Maturing Happy Anniversary Email Appends Pre-Appointment Reminder Call + + Multi Channel Service Reminders CSI After Every Service Visit Declined Service Communications Recall Notification Body Shop Follow up + + Multi Channel Past Due Reminders
Voice of Authority Calls ,[object Object],[object Object],[object Object],[object Object]
Email Append Process >Dealer Records Matched Against  165 Million Email Records >Permission Based E-mail  Addresses  >15 to 25% “Usable” Match Rates  80% Deliverability Rate Drive Down Marketing Expense Benefits >Unlimited Email Campaigns >20% - 25% Response Rate  >Increased Email Marketing Just Choose Your  Template and GO!
Text  Notifications! ABC. Ford–  Just a reminder that you have a scheduled service appointment tomorrow.
… . As one of our most valued customers we have set-up a  Free Personalized Webpage  for you.  To access…. Visit  www.idriveonline.com … Letter Customization Conquest Mailers Coupons Specific to Customer Segment and Major vs. Minor Services
Process Applied to the Data
Data Segmentation
Report on 30 Day Response From the Date of the Call Only!
Case Study   – Multi Channel Communications The average response rate increased 51%  by using multi-channel marketing versus any single communication method. Single Communication versus Multi Channel The Need for  ONE Provider
Live Chat
Lindsay Leugers   is available to answer your questions now! Increase Web Leads 25% Marvin North Bros. Ford:  Thank you for choosing our dealership.  How can I be of assistance? Instant Automated Response
CallCapture/Call Return
Call Details: Date, Time, Caller ID, Audio Recording Automatically Receive Your Favorite Reports Daily, Weekly, Monthly, Etc.
Cut Advertising  Costs by tracking activity from each of your Advertising Sources!
Calls Automatically Mapped, “Click” to Listen Click to get details and listen to recording of call
Know which Salespeople are handling your calls
Call Return + Automatic – 2 Hours after the inbound call +  Check to make sure calls were handled properly using a Voice of Authority!
Mobile Marketing Text: ChrisB to 48696 Fred’s AutoMart Make the deal u want. Show this msg. Get back $250!
The World is Going Mobile – SMS (Text) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],1.  2008 Gartner Group, Dec. 2007  2.  Pew Internet & American Life, Dec. 2007 3.  InsightE xpress, Sep. 2007 4.  ITU,  2007, 2008
How It Works ,[object Object],[object Object],SMS Text To: 48696 Message: ONEAUTO
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Placement - Print and Classifieds
View Advertised Vehicles By Stock Number
View Entire Inventory – Integrated with your DMS!
Placement - Web 8185551212 2008 Cadillac CTS $32,995 11475mi GO:  http://gumiyo.com/k/5xlY64 W:  8185551212 CALL U NOW? Reply Y STOP to cancel, HELP for help, othr chrgs may apply
Personal Web Pages  From your Dealership for your Customers www.idriveonline.com
Test E-mail Address Captured Personal Web Pages Personalized for your customer Branded to the dealership
Consumer can Add Services
 
 
Appointment Details
Automated Text  Notifications! ABC. Ford- The work on your vehicle has been completed and is ready for pick up.
Relationship Management Lifecycle One  Provider… One  Invoice… One  Point of Contact… One Command Showroom Prospect Internet Lead Call Capture New Owner Welcome Sales to Service Hand-Off Live Chat Happy Birthday Vehicle In Demand Holiday Sales Event Lost Souls Lease Maturing Happy Anniversary Email Appends Pre-Appointment Reminder Call + + Multi Channel Service Reminders CSI After Every Service Visit Declined Service Communications Recall Notification Special Order Parts + + Multi Channel Past Due Reminders
No Risk Offer ,[object Object],[object Object]
Questions?
Platinum   Pricing Set up Monthly $995 $3395 + Mail

More Related Content

Viewers also liked

Poezie zenske krasy_2
Poezie zenske krasy_2Poezie zenske krasy_2
Poezie zenske krasy_2Aurelijus
 
Adventas kaledu laukimas
Adventas kaledu laukimasAdventas kaledu laukimas
Adventas kaledu laukimasAurelijus
 
Auksinis ruduo
Auksinis ruduoAuksinis ruduo
Auksinis ruduoAurelijus
 
Exterior Renderings Exhibition
Exterior Renderings ExhibitionExterior Renderings Exhibition
Exterior Renderings Exhibitionyipaikim
 
Rasos ( Dewy beads )
Rasos  ( Dewy beads )Rasos  ( Dewy beads )
Rasos ( Dewy beads )Aurelijus
 

Viewers also liked (7)

Lengviau
LengviauLengviau
Lengviau
 
Shiu
ShiuShiu
Shiu
 
Poezie zenske krasy_2
Poezie zenske krasy_2Poezie zenske krasy_2
Poezie zenske krasy_2
 
Adventas kaledu laukimas
Adventas kaledu laukimasAdventas kaledu laukimas
Adventas kaledu laukimas
 
Auksinis ruduo
Auksinis ruduoAuksinis ruduo
Auksinis ruduo
 
Exterior Renderings Exhibition
Exterior Renderings ExhibitionExterior Renderings Exhibition
Exterior Renderings Exhibition
 
Rasos ( Dewy beads )
Rasos  ( Dewy beads )Rasos  ( Dewy beads )
Rasos ( Dewy beads )
 

Recently uploaded

Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Reportamberjiles31
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxWorkforce Group
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfHajeJanKamps
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfAnhNguyen97152
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfCharles Cotter, PhD
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsIntellect Design Arena Ltd
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...IMARC Group
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.ukaroemirsr
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...Brian Solis
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...AustraliaChapterIIBA
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhangmcgroupjeya
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentationbaron83
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsP&CO
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessAPCO
 
Trauma Training Service for First Responders
Trauma Training Service for First RespondersTrauma Training Service for First Responders
Trauma Training Service for First RespondersBPOQe
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)tazeenaila12
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsyasinnathani
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 

Recently uploaded (20)

Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Report
 
Investment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV IndustriesInvestment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV Industries
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdf
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking Applications
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.uk
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhang
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentation
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizations
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
 
Trauma Training Service for First Responders
Trauma Training Service for First RespondersTrauma Training Service for First Responders
Trauma Training Service for First Responders
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story points
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 

New East Region Platinum Pp 1 09 09

  • 1. +Drive More Traffic + Lower Marketing Expense +
  • 2.
  • 3. Marketing is Changing Television TIVO / DVR Print Circulation declining Radio Sirius Radio / XM Bulk Mail Response declining Broadcast Marketing Voice Over 20 Million Mo. Text 13 Billion Mo. Targeted Mail Good Response rates Email 1.5 Billion per day 1-to-1 Marketing
  • 4. Relationship Management Lifecycle Every Communication can be customized to use Voice Of Authority Calls, Email, Direct Mail, or Text Showroom Prospect Internet Lead Call Capture / Call Return New Owner Welcome Sales to Service Hand-Off Live Chat Happy Birthday Vehicle In Demand Community Support Lost Souls Lease Maturing Happy Anniversary Email Appends Pre-Appointment Reminder Call + + Multi Channel Service Reminders CSI After Every Service Visit Declined Service Communications Recall Notification Body Shop Follow up + + Multi Channel Past Due Reminders
  • 5.
  • 6. Email Append Process >Dealer Records Matched Against 165 Million Email Records >Permission Based E-mail Addresses >15 to 25% “Usable” Match Rates 80% Deliverability Rate Drive Down Marketing Expense Benefits >Unlimited Email Campaigns >20% - 25% Response Rate >Increased Email Marketing Just Choose Your Template and GO!
  • 7. Text Notifications! ABC. Ford– Just a reminder that you have a scheduled service appointment tomorrow.
  • 8. … . As one of our most valued customers we have set-up a Free Personalized Webpage for you. To access…. Visit www.idriveonline.com … Letter Customization Conquest Mailers Coupons Specific to Customer Segment and Major vs. Minor Services
  • 11. Report on 30 Day Response From the Date of the Call Only!
  • 12. Case Study – Multi Channel Communications The average response rate increased 51% by using multi-channel marketing versus any single communication method. Single Communication versus Multi Channel The Need for ONE Provider
  • 14. Lindsay Leugers is available to answer your questions now! Increase Web Leads 25% Marvin North Bros. Ford: Thank you for choosing our dealership. How can I be of assistance? Instant Automated Response
  • 16. Call Details: Date, Time, Caller ID, Audio Recording Automatically Receive Your Favorite Reports Daily, Weekly, Monthly, Etc.
  • 17. Cut Advertising Costs by tracking activity from each of your Advertising Sources!
  • 18. Calls Automatically Mapped, “Click” to Listen Click to get details and listen to recording of call
  • 19. Know which Salespeople are handling your calls
  • 20. Call Return + Automatic – 2 Hours after the inbound call + Check to make sure calls were handled properly using a Voice of Authority!
  • 21. Mobile Marketing Text: ChrisB to 48696 Fred’s AutoMart Make the deal u want. Show this msg. Get back $250!
  • 22.
  • 23.
  • 24.
  • 25. Placement - Print and Classifieds
  • 26. View Advertised Vehicles By Stock Number
  • 27. View Entire Inventory – Integrated with your DMS!
  • 28. Placement - Web 8185551212 2008 Cadillac CTS $32,995 11475mi GO: http://gumiyo.com/k/5xlY64 W: 8185551212 CALL U NOW? Reply Y STOP to cancel, HELP for help, othr chrgs may apply
  • 29. Personal Web Pages From your Dealership for your Customers www.idriveonline.com
  • 30. Test E-mail Address Captured Personal Web Pages Personalized for your customer Branded to the dealership
  • 31. Consumer can Add Services
  • 32.  
  • 33.  
  • 35. Automated Text Notifications! ABC. Ford- The work on your vehicle has been completed and is ready for pick up.
  • 36. Relationship Management Lifecycle One Provider… One Invoice… One Point of Contact… One Command Showroom Prospect Internet Lead Call Capture New Owner Welcome Sales to Service Hand-Off Live Chat Happy Birthday Vehicle In Demand Holiday Sales Event Lost Souls Lease Maturing Happy Anniversary Email Appends Pre-Appointment Reminder Call + + Multi Channel Service Reminders CSI After Every Service Visit Declined Service Communications Recall Notification Special Order Parts + + Multi Channel Past Due Reminders
  • 37.
  • 39. Platinum Pricing Set up Monthly $995 $3395 + Mail