Learn SEO, apply SEO, profit. Presented by Michael Rihani @ Buzz Your Biz (8/2011)

1. LEARN SEO. APPLY SEO. PROFIT. Customers are searching for what you offer. Help them find your business, products, and services. DOWNLOAD PRESENTATION slideshare.net/michaelrihani #BuzzUrBiz

2. www.MichaelRihani.com A LITTLE BIT ABOUT ME Born an entrepreneur Sold Dad my hand drawn art work for $1.50 Age 5 Noticed Dad liked chocolate. I opened a chocolate store. Age 6 Noticed brothers collecting football cards. I opened a card store. Age 7 Ran a neighborhood lawn mowing business. Age 10 I opened my own eBay store and sold over 400 products. Age 12 iBHackers.com (acquired by Geeklayer, Inc.) Age 13 WebBrainiacs Web Design, LLC Age 14 Koofers, Inc. Age 20 Direct Directories, LLC Age 23 #BuzzUrBiz 1 of 25

3. www.MichaelRihani.com WHAT IS SEO? Search Engine Optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results #BuzzUrBiz 2 of 25

4. www.MichaelRihani.com PAID VS. ORGANIC Paid Organic #BuzzUrBiz 3 of 25

5. www.MichaelRihani.com PAID VS. ORGANIC 10% of Clicks 90% of Clicks #BuzzUrBiz 4 of 25

6. www.MichaelRihani.com SEARCH ENGINE MARKET SHARE There were 16.7 billion searches in June 2011 #BuzzUrBiz 5 of 25

7. www.MichaelRihani.com YOUR BUSINESS STORE FRONT THE OLD THE NEW #BuzzUrBiz 6 of 25

8. www.MichaelRihani.com YOUR BUSINESS LOCATION, LOCATION, LOCATION! THE OLD THE NEW #1 Bolt #5 Amazon #BuzzUrBiz 7 of 25

9. www.MichaelRihani.com UNDERSTANDING CONSUMERS’ BEHAVIOR EYE-TRACKING CLICKS #BuzzUrBiz 8 of 25

11. MapQuest vs. Google Maps

12. Toys“R”Usbuys Toys.com for $5.1MM#BuzzUrBiz 9 of 25

14. Search traffic

15. Keywords

16. Content performance

17. Time on site

18. Bounce rates

19. Conversions

20. and much more…#BuzzUrBiz of 25 10

21. www.MichaelRihani.com THE FOUR SEO FACTORS On-Page Optimization Raw Link Juice Anchor Text Weight Domain Authority #BuzzUrBiz of 25 11

23. Meta description

24. H1, H2, & H3 headers

25. Image filenames

26. Image ALT tags

27. Keywords throughout

28. Page URL name#BuzzUrBiz of 25 12

29. www.MichaelRihani.com #2 RAW LINK JUICE Also referred to as having “backlinks” #BuzzUrBiz of 25 13

30. www.MichaelRihani.com #3 ANCHOR TEXT WEIGHT George W. Bush “Google Bomb” #BuzzUrBiz of 25 14

31. www.MichaelRihani.com #4 DOMAIN AUTHORITY Backlinks from .edu and .gov sites are good to have #BuzzUrBiz of 25 15

32. www.MichaelRihani.com GOOGLE YESTERDAY #BuzzUrBiz of 25 16

33. www.MichaelRihani.com GOOGLE TODAY #BuzzUrBiz of 25 17

34. www.MichaelRihani.com GOOGLE TOMORROW #BuzzUrBiz of 25 18

35. www.MichaelRihani.com TAKE ADVANTAGE OF NEW OPPORUNITIES #BuzzUrBiz 19 of 25

37. HubSpot’sKeywordGrader

39. SEObook’s SEO Toolbar

40. OpenSiteExplorer.org

42. SEObook

43. SEMrus

44. WebSite Grader#BuzzUrBiz 20 of 25

46. Let run for two weeks before doing any SEO

47. Create a Facebook Fan Page & Place (and link back to your site!)

48. Create a Twitter (and link back to your site!)

49. Create a Wikipedia page (and link back to your site!)

50. Create a company blog

51. Add your physical business location to Google Maps through Google Places

52. Add company address and phone number to site’s template (footer most likely)#BuzzUrBiz of 25 21

54. Primary goal should be accomplishable from the homepage

55. Research keywords and keyphrases (multi-word phrases)

56. Use thesaurus to find similar words & phrases

57. Try to get the links your competition already has gotten

58. Add your business to business directories such as:

59. DMOZ

60. Yahoo

61. Add your website to industry specific directories#BuzzUrBiz of 25 22

63. Title Tags

64. Meta Description

65. URLs

66. Anchor Text

67. HTML structure (H1, H2)

68. Keyword usage sitewide

69. On relevant images include keywords in ALT and TITLE tags and in filenames

70. Optimize URL architecture www.website.com/birds/eagle instead of www.website.com/allanimals/?type=bird&species=eagle)

71. Avoid dynamic URLs that contain ?, &, $, =, +, and % characters, cgi-bin, session IDs, or cookies#BuzzUrBiz of 25 23

72. www.MichaelRihani.com EMBRACE ALL INBOUND MARKETING AKA all the “free” traffic sources News/Media/PR SEO Email Research/White Papers Blogs + Blogging Infographics Comment Marketing INBOUND MARKETING Social Networks Online Video Webinars Forums Document Sharing Word of Mouth Social Bookmarking Direct/Referring Links Podcasting #BuzzUrBiz Type-In Traffic Q+A Sites 24 of 25

73. www.MichaelRihani.com GET IN TOUCH CONTACT ME Let’sconnect! linkedin.com/in/michaelrihani facebook.com/michaelrihani twitter.com/michaelrihani City: Reston, VA E-mail: mrihani32@gmail.com quora.com/michael-rihani gplus.to/michaelrihani michaelrihani.com #BuzzUrBiz 25 of 25

74. THANK YOU! DOWNLOAD PRESENTATION slideshare.net/michaelrihani #BuzzUrBiz