for sxsw

1. WHAT’S YOUR MISSION?

2. Torch drives positive social change by
unlocking the power of Social Media.
02

3. PROBLEM
Social Media now shapes public discourse but corporations,
nonprofits and civic leaders cannot systematically track,
understand and influence the conversation.
• Social Media is fragmented across multiple platforms and lacks search
capabilities and tools needed to separate fact from fiction.
• The massive data stream coming from nonprofits, politicians and
philanthropists is especially fragmented and cannot effectively be harnessed
to build support, raise capital, enhance visibility and conduct due dilligence.
• Organizations are unable to easily track key discussions and influencers to
determine how best to engage.
03

4. WHY NOW?
Corporations, nonprofits and leaders want to communicate
their values more than ever but struggle to understand
what will resonate, with who, and how to engage.
“People are trashing their
razors to protest Gillette's
controversial ad about
toxic masculinity”
“Why the Kendall Jenner
Pepsi Ad Was Such a
Glaring Misstep”
“Nike's online sales surge
in days after Kaepernick
ad debut”
“ALEXANDRIA OCASIO-
CORTEZ USES MICHAEL
SCOTT, 'THE OFFICE' IN
LATEST TWITTER DUNK ON
CRITICS”
04

5. SOLUTION
Torch aggregates, synthesizes and delivers actionable real-time
Social Media intelligence on the issues that matter to
nonprofits, donors, politicians, and corporations.
Real-time geo-located Social
Media and email communications
coming from 1.6 million verified
advocacy groups, foundations,
elected officials, and individual
activists and donors.
Search
Organize the influencers that
matter to you. Hear what is said
at any given moment by the
most relevant thought leaders
and mission-driven
organizations.
Watchlists +
Saved Searches
Create fully-branded data
dossiers with easy one-click
exports that analyze your
influencer feeds in Torch.
Meeting-Ready
Exports
05

6. USES + BENEFITS
• Real-time risk management by monitoring positive and
negative brand mentions.
• Packaging of authentic positive brand mentions to feed
internal and external storytelling.
• Look-alike follower targeting to strengthen brand standing
among and increase engagement with high-credibility
nonprofit, political, and grassroots influencers.
• Curation of influential social sector audiences to expand
the distribution of executive leadership statements, thought
leadership publications, and press releases.
• Real-time political intelligence coming from 50,000+
federal, state, and municipal elected and appointed officials
and regulators, filtered by industry, policy issue, level of
government, and zip code.
06
Torch delivers valuable benefits for communications,
philanthropy, government affairs, and oppo research teams:

7. USES + BENEFITS
• Due diligence on current and potential philanthropic
partner organizations.
• Building rosters of federal and state advocacy groups
aligned with corporate business interests for strategic
monitoring and philanthropy purposes.
• Customized disaster relief and nonprofit board options to
promote employee volunteerism and morale.
• Weekly round-ups of trending key messages, top hash
tags, sentiment analysis, and most commonly shared
content segmented by priority stakeholder groups.
07
Torch delivers valuable benefits for communications,
philanthropy, government affairs, and oppo research teams:

8. TRACTION: CLIENTS + SALES PIPELINE
Clients
Sales
Pipeline
08

9. TRACTION: WHAT OUR CLIENTS
SAY ABOUT TORCH
“Torch is a game-changing tool for the social sector. It's
pretty bad ass.”
"Torch is a valuable, cost-effective service for us as a
midsize nonprofit that works on a wide range of public
policy issues at the state and federal levels. Torch has
enabled our staff to build coalitions more effectively,
monitor what our allies and adversaries are saying and
doing at any given moment, and rapidly learn from the
real-time communications of elected officials and funders
across the United States. Torch has quickly become our
indispensable central intelligence dashboard."
Robert Nolan
Executive Director of Communications
& Content Strategy
CARNEGIE CORPORATION
Jon Whiten
Vice President
NEW JERSEY POLICY PERSPECTIVE
"Like most grant-making foundations, at Geraldine
Rockefeller Dodge our program officers and
communications staff work hard to monitor and
connect our grantees, stay on top of our portfolio
issues, and learn from and collaborate with our sister
foundations across the country. The Torch platform
has increased our capacity to perform all three of
these core philanthropic functions. Torch is both
powerful and easy to use, so our team loves it."
Meghan Jambor
Communications Director
& Informed Communities Program Officer
GERALDINE ROCKEFELLER DODGE FOUNDATION Kari Osmond
Political Director
U.S. CONGRESSWOMAN BONNIE WATSON COLEMAN
"As the Political Director for a U.S. Congresswoman, I
constantly need to know who is with us, who is
against us, and how to expand our various lists of
supporters. Torch gives me and my team new
capabilities because the tool instantly tells us which
relevant groups and influencers to target and it
delivers the practical information we need to bring
them into our camp - their contact information and
recent communications - so we can reach out to
them quickly and thoughtfully. The platform delivers
highly actionable ally and opposition research at an
affordable price. Torch is a must-have for anyone
working in politics and policy today.”
09

10. CASE STUDIES
USING TORCH TO STRENGTHEN CORPORATE GOVERNMENT AFFAIRS
A leading global insurance company uses Torch to analyze the statements of legislators and industry special interests on a daily basis. Thanks to
Torch, they anticipate regulatory changes more efficiently; create beneficial relationships with influential legislators and powerful advocacy groups
who share the company’s regulatory goals; and target their philanthropic donations to federal and state advocacy groups who push for policies that
advance the company’s business interests.
USING TORCH TO TECH-ENABLE PHILANTHROPY
Carnegie Corporation, America’s first foundation, uses Torch’s real-time data in four ways: 1) to conduct better due diligence on their 700+ grantee
organizations; 2) to find new grantee organizations; 3) to remain thought leaders in their policy issue areas; and 4) to increase the reach of Carnegie’s
publications and conferences. Carnegie’s Executive Director of Communications and Content Strategy calls Torch, “a game-changing tool for the
social sector.”
USING TORCH TO WIN POLITICAL CAMPAIGNS
The political team for U.S. Congresswoman Bonnie Watson Coleman uses Torch in two ways:
1) Torch sends the Congresswoman’s political team weekly voter leader board reports that take advantage of Torch proprietary tools linking their
district voter file with social media feeds to improve their GOTV targeting, fundraising activities, digital communications, and opposition research.
2) A geo-located Torch feed monitors what the most influential allies and adversaries from their district are saying and doing on a daily basis.
10

11. CASE STUDIES
USING TORCH TO BROADCAST REAL-TIME FIELD KNOWLEDGE
The Foundation Center, the nation’s leading source of knowledge on U.S. philanthropy, recognizes the innovative solutions that Torch is bringing to
the market and is working closely with Torch to do some of the heavy lifting to modernize their tech offerings. As a launching pad to deepen
integrations of Torch data into Foundation Center products, Torch produced a series of curated, continuously-updating thought leadership WatchList
feeds that function as public-facing dashboards in Foundation Center products.
USING TORCH TO BUILD COALITIONS AND RAISE MONEY
JustLeadershipUSA (JLUSA), a national justice reform advocacy nonprofit based in New York City, uses Torch to grow the organization’s two most
precious resources: power and money. JLUSA’s organizing staff are tapping into Torch’s geo-located data to find allies and donors to join their new
jail-closing coalitions in Milwaukee and upstate New York, unfamiliar regions where JLUSA lacks on-the-ground relationships and real-time local
knowledge.
JLUSA’s lead NYC organizer leverages Torch’s sentiment analysis capability to conduct opposition research on special interests who oppose their
#CloseRikers campaign. JLUSA’s development staff set up Torch WatchLists to steward their current foundation and individual donors by identifying
“hooks” in their funders’ social media communications to strengthen their funder relationships. The development team also uses Torch to prospect
for new foundation supporters and individual donors. Torch regularly sends JLUSA staff customized coalition, opposition research, and fundraising
reports to deliver added-value.
11

12. COMPETITION
FEATURES & BENEFITS Meltwater Blackbaud Politico Pro Sprout Social
Proprietary, focused database of real-time communications coming
exclusively from 1.5 million+ public sector influencers
Access to unique data set of real-time communications coming
from millions of high-net worth individual board members across the
United States
Look-alike follower targeting of mission-driven influencers
Geo-located searching down to zip code
Continuously-refreshing opposition research feeds
Dashboard of elected official communications from all levels of
government
Filtered brand mentions from high-credibility nonprofits and
elected officials
Branded one-click exports for meetings and presentations
Daily intelligence PDF briefs emailed directly to phones and tablets
Weekly roundups of trending key messages, top hash tags,
sentiment analysis, and most commonly shared content segmented
by priority stakeholder groups
14

13. TEAM
Richard Greenberg
CEO & Co-Founder
• Social change advocate, communications strategist, foundation
head and lobbyist for 20 years
• Founder and CEO of Amplify, Inc., a national leader in building and
managing social issue campaigns
• President of The Fund for New Jersey, grant-making foundation, and
communications director and COO at the Institute for Social Justice
• B.A. Cornell University, M.P.A. Columbia University
Michael Seiler
CTO & Co-Founder
• First engineering hire at Moat, which Oracle acquired for $850M
in April 2017
• Developed products used by AOL, YouTube and Facebook
• Innovated features for mobile app viewability tracking, heat
maps, fraud detection, data visualization
• B.S. and M.Eng. Cornell University
• Mirabel Nkenke, Account Lead
• Emily Patka, Implementation Manager
• Ivan Trendafilov, Lead Developer
• Jesús Bejarano Martínez, Associate Developer
• Brendan Ho, Designer
• Peter Herdrich, Sales Consultant
• Ted Westhelle, Business Development Consultant
• Feather Houstoun, former President of William Penn Foundation
• Dr. David Maurrasse, former V.P. at Rockefeller Foundation
• Aniq Rahman, President, Moat
Staff: Advisors:
17

14. WHAT’S YOUR MISSION?