10 Ways to Make Your Lead Generation Website Convert On the First Visit
5 Symptoms of An Unhealthy Website
1. THE 5 SYMPTOMS OF AN
UNHEALTHY WEBSITE
With:
Michael Stamatinos
Co-Founder | Managing Partner
2. WHAT WE DO AT OMORFI DESIGNS
Build Lead
Generating
Websites
DriveTrafficTo
Websites With
Done-For-You
Lead Generation
Services
Strategic Sales
& Marketing
Advisory
3. QUICK OVERVIEW OF WHATYOU WILL
LEARNTODAY...
• The 5 Symptoms of an Unhealthy Website
• How to Properly Set Up a Website For Maximum Conversion
• Real Life Examples of What NOT to Do
• The Most Important ElementsThat MUST Be Included On
Any Website In Order For itTo Be Effective
4. GETTINGTHE MOST FROMTHISTALK...
• You Don’t HaveTo Be Perfect,You Just HaveTo Get
Started (Baby Steps)
• TwoThingsThat Will HoldYou Back (“I KnewThat” & “I
Disagree”)
• WhatTo Bring:An Open Mind & Open Heart
• There’s Nothing Scary Here. No Fear.
• WhyThis Will Work ForYou - Proven Methods
5. • Childhood- Grew Up
on Long Island, NY
• Entrepreneurial Family
• Learned A Great Deal
About Business At A
VeryYoung Age sitting
across from my dad at
the dinner table.
A LITTLE BIT ABOUT WHO I AM...
6. I WANTYOUTO IMAGINETHIS SCENARIO &THE
MILLION DOLLAR QUESTION AT HAND...
• Your business was to be shut down next week if you don’t
generate new leads...
• How would you go about generating new leads (client
opportunities) from your website that might actually turn into
clients for your business?
7. UNHEALTHY SYMPTOM # 1
THE BROCHURE BASED WEBSITE
A brochure-based website focuses on building the brand of a business and providing
customers with information. Building a brand takes time and money…
8. EXAMPLE OF A LEAD GENERATING WEBSITE
What problems do my
potential patients have
that I could solve
through my practice?
Next, how can I
capture their
information AND give
them more information
about solving their
problems to take them
closer to becoming a
patient?”
Some of the main
components of a direct
response website are:
•
Incentive for
potential clients to
act immediately.
•
Special reports
•
Special offers
•
Consultation request
forms
• Contact Forms
9. UNHEALTHY SYMPTOM # 2
NOT CAPTURING EMAIL ADDRESSES
One of the most important things you can do for your business
is capture your potential customers’ email addresses.
*Because every visitor isn’t ready to buy from you immediately, it’s important to stay in contact
with them and market to them systematically over time through email.
10. UNHEALTHY SYMPTOM # 3
TALKING ABOUT FEATURES INSTEAD OF BENEFITS &
NOT USING CUSTOMER CENTRIC WORDING
There’s a subtle difference
between talking about features
and talking about customer
benefits:
This website immediately jumps
into talking about features:
shockwave therapy, orthotics,
laser fungal toenail surgery, and
so on…however, that tells you
nothing about what problems
those treatments solve.
11. UNHEALTHY SYMPTOM # 4
NOT USING HEADLINES PROPERLY
Headlines serve multiple purposes on websites, including:
*Helping your prospects find your business through higher search
engine rankings.
*Making it easy for site visitors to find the information they’re
looking for.
*Offering visual variations to keep potential clients on the site
longer.
13. UNHEALTHY SYMPTOM # 5
LACK OF CUSTOMERTESTIMONIALS
One of the biggest mistakes businesses make on their website
is not including customer testimonials on the home page
14. BONUS: UNHEALTHY SYMPTOM # 6
NOT HAVING A BLOG
1.A blog positions you as an
expert in the industry.
2.A blog allows you to build
rapport with your potential
clients or customers.
3. Regularly updated websites
(such as those with a blog)
rank higher in search engine
results.
16. SPECIAL OFFER FOR A LIMITED
TIME
• I’m offering a No-Charge 35 minute consultation
(valued at $397) for a Diagnostic Website Marketing
Evaluation
• No Strings Attached | Not A Sales Pitch In Disguise
• I GiveYou My Honest Opinion On WhatYour Doing
• HowYou Can Fix It
17. TO SCHEDULE A PRIVATE CONVERSATION...
Please GoTo: meetme.so/MichaelStamatinos
18. HOPE WE GETTHE CHANCETO MEET
PERSONALLY
ThankYou For Being Open Minded & Look ForwardTo Our
Next Conversation : )
Please GoTo: meetme.so/MichaelStamatinos