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Smart Customers, Stupid Companies | Visual Media 011 | May 12, 2011 Act SMART: Catch up to (and keep up with) your customers S M A R T Segment Modularize Anticipate Reward Tailor customers capabilities customer employees touchpoints needs  Do you understand the common needs that all your customers have? And the unique needs each segment has?  Have you begun exploring “mass customization” as you design and deliver products, services and experiences?  Do you leverage customer feedback to design experiences?  Do your product development and customer service teams have “employee” or “entrepreneurial” mindsets?© 2011 MCorp Consulting, Michael Hinshaw and Bruce Kasanoff. All Rights Reserved Page 46

Publicado en: Empresariales, Educación
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