Create measurable impact with your corporate video
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What are criteria to make videos for use within the enterprise impactful? How can you measure the success of a enterprise video campaign? These questions and more are answered by providing a simple framework for a step by step approach for using it for your organization.
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Create measurable impact with your corporate video
- 1. Empowering Professionals to Succeed Michael Kada Create measurable impact with your corporate video 1 michael@quantumverse.com www.quantumverse.com CEO
- 2. Don’t miss the train! Get on it. 2
- 3. TRENDS 3
- 4. Trends “Video is a game changer turning mainstream for corporate communication and training. (Gartner) “By 2013, more than 25% of corporate communication will be dominated by pictures, video or Audio.” (Gartner) “There has been a sharp increase in video production usage and budgets.” (Interactive Media Strategies) 4
- 5. Video can be used for … Inform Sell Educate
- 6. Online Video Use Cases in the Enterprise Executive Updates New Hire Ramp Up Best Practices Your Daily Video Expertise Marketing Campaigns Product Launches
- 7. The communication journey From static… …to dynamic
- 8. The communication journey Top 3 Communication Secrets by Jolene From static… …to dynamic
- 9. How can YO U be part of this JOURNEY
- 10. Criteria for a Successful Video Campaign Mix Quality Quantity Discovery Distribution Analytics
- 11. Mix Branded Live Webinar Channel • Live surveys / interactivity • 30 – 60 minutes • • Video Podcasts • Media created for on demand consumption # of Live attendees • 2-5 minutes # of downloads • # of downloads
- 12. Quality User Generated Content • • • Crowd sourced media from employees Quality depends on user expertise Professional Production • Consistent high quality • Produced by Podcasting Factory • Teleprompter for speaker’s confidence • More expensive Free
- 13. Quantity Breadth & Depth • Create fresh content on a regular schedule • Critical mass attracts more viewers
- 14. Discovery Home Page • Latest uploads featured on home page • Robust search by
- 15. Distribution Branded Live webinars channel Corporate Homepage Central Social Content Repository Podcasting Factory Videos Enterprise Social Apps
- 16. Analytics Consumption (Reach) Social Financial • # Downloads/ Views • Star rating • Avg. $ cost / video • # Video Uploads • # of Likes • Avg. $ cost / view • # of Users of Key Audiences • # of Comments • (%) Penetration • Unique Users • Repeat Users (Retention) • From Where • Top & Bottom 20
- 17. Criteria for a Successful Video Campaign Mix Quality Quantity Discovery Distribution Analytics
- 18. Don’t miss the train! Get on it. 18
- 19. THANK YOU! QuantumVerse Inc. michael@quantumverse.com phone: +1-425-241-2158
Notas del editor
- Welcome to this session: create measurable impact with your corporate video.
- Michael – please do not read the slide – ask the audience to do that. (Bateman comment)
- Before we decide how we most effectivelycan use video within the enterprise, let us understand how video generally can be used for!There are basically 3 ways we can use video To inform our audience…like when we read the news onlineTo educate…when we watch a video to learn something orTo sell…when we advertise and promote a product or service
- Now that we have seen how to use video in general terms