![Learning Lab Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
Recomendados
Recomendados
Más contenido relacionado
La actualidad más candente
La actualidad más candente (20)
Destacado
Destacado (15)
Similar a Effective Mobile & Social Media Marketing Strategies
Similar a Effective Mobile & Social Media Marketing Strategies (20)
Último
Último (20)
Effective Mobile & Social Media Marketing Strategies
- 1. Learning Lab: Effective Mobile & Social Media Marketing Strategies Hub Tag: #MMCCon ls4 Michele Sullivan, Kathleen Simpson, Kelly Flowers Wednesday, April 27, 2011 (2:30pm - 3:45pm) www.asaecenter.org/mmcc
- 4. News Flash : “Telephones Will Never Be The Same!” Available October 15, 1979
- 7. The Social Web “ The Conversation: The Art of Listening, Learning, and Sharing ” ( Brian Solis )
- 12. A Chart is Worth 1,000 Words ! US 2011 approx 40% - 45% mobile
- 15. App Store Revenue Predictions 2010 = $5.2 bn 2011 = $15 bn 2014 = $54 bn $ : Ad Revenues, Paid Downloads, In-app Purchases Source: Gartner 2011: www.gartner.com/it/page.jsp?id=1529214
- 16. Who is really Spending Money using their Mobiles?
- 18. Member Increase Member Value Increase value to members through programs and services that effectively meet, anticipate, and exceed their needs Profession Be the Authoritative Source Be the recognized leader for knowledge about the practice and profession of architecture Society Serve as the Credible Voice Promote the AIA as the credible voice for quality design and the built environment Mission Goals Strategies Vision Vision American Institute of Architects – Driving positive change through the power of design Mission The American Institute of Architects is the voice of the architectural profession and a resource for its members in service to society 2010-2015 AIA Strategic Plan 2 Advocacy Advance policies about design through political outreach, education, and engagement that are responsive to the public and the profession. 1 Knowledge Create, promote, and disseminate interdisciplinary study and research ensuring the AIA’s members are leaders in the profession, the industry, and their communities. 3 Communication Elevate the voice of architects to promote the value of design and to enhance the public’s understanding of the importance of architecture. 4 Collaboration Align resources and empower networks of members, components, and allied professionals to build teamwork.
- 19. Member Increase Member Value Increase value to members through programs and services that effectively meet, anticipate, and exceed their needs Profession Be the Authoritative Source Be the recognized leader for knowledge about the practice and profession of architecture Society Serve as the Credible Voice Promote the AIA as the credible voice for quality design and the built environment Organization Goals Organization Strategies Member Expose members to relevant, appropriate content on the AIA Web site and other online platforms Create community among AIA members Profession Advance conversation about the architecture profession Society Serve as an authoritative source and credible voice on architecture-related information/issues Social Media Program Goals Blogs Discussion Forums Media and Action Alerts Video-sharing Networking Collaborative work spaces Social Media Program Channels 2 Advocacy Advance policies about design through political outreach, education, and engagement that are responsive to the public and the profession. 1 Knowledge Create, promote, and disseminate interdisciplinary study and research ensuring the AIA’s members are leaders in the profession, the industry, and their communities. 3 Communication Elevate the voice of architects to promote the value of design and to enhance the public’s understanding of the importance of architecture. 4 Collaboration Align resources and empower networks of members, components, and allied professionals to build teamwork.
- 20. Social Media Marketing Benefits Source: 2010 Social Media Marketing Industry Report survey of 1,898 marketers
- 36. Home & Directory
- 37. News & Events
- 38. Profile & Map
- 39. Discussions (Listservs) & Messages
- 49. SuperShuttle: Mobile App & Mobile Website App – For the iPhone only Website – “Mobile Optimized,” with subdomain m .SuperShuttle.com
- 51. FB: Marketing their Mobile www.facebook.com/mobile
- 52. Mobile App Mobile Website Interact via Email Interact via Text
- 57. Focused Email & Contest March 27, 2010
- 58. Exposure from Banner Ads
- 59. Video Testimonials from Members
- 60. Return on Engagement An increase of over 7 X weekly average of number of downloads
- 72. Industry Best Practices Registered Nurses Association of Ontario Fee: $0.99
- 73. Legislative Alerts National Association of Realtors
- 74. Tools and Resources American Medical Association
- 75. Tools and Resources National Association of Realtors
- 76. Association Journals American Psychological Association
- 77. Podcasts American Association for Cancer Research
- 78. Tips and Tricks Promotional Product Association International
- 79. Location-Based Services (LBS) Canadian Real Estate Association
- 81. Comprehensive Association Apps International Society for Technology in Education
- 83. Examples to learn from…
- 84. Location-Based Services (LBS) Foursquare - Social Starbucks - mCommerce Gowalla - Social
- 85. Mobile Search
- 88. Mobile Instant Messaging (MIM)
- 89. Mobile Email
- 90. Mobile Video Mobile Video
Notas del editor
- All in One Strategy Marketing Active - requires user to take action How are folks are finding these mobile sites? Link to them in standard messaging, text messaging, plain text HTML mailings (read by mobile devices). http://mobile.civigive.com (notes cost of iTunes 30%, they take 10%, have to download outside of iTunes store by promoting on website) Communications Passive - shares timely or timeless information Social media Interactive – blurs marketing and communications Facebook Connect, etc (changing environment)
- International Society for Technology in Education Networking with members and other educators Twitter and blogs Educational resources, tech standards, podcasts
- Developing Your Mobile Offering Apps – Choose a company with proven mobile-development expertise on all device types so they will be acquainted with the intricacies of both mobile apps and smartphones, and how to optimize performance.
- Apps – Determine the functions and applications you would like to offer while considering the culture of your members: Look at your current website to see what you want to reinvent in the form of an application Be innovative and uncover application ideas that both engage your membership and are compelling enough to make nonmembers join. Mobile Websites – Similar process in terms of examining what is critical to offer and what can be made simpler, more intuitive
- Developing Your Mobile Offering Apps – Choose a company with proven mobile-development expertise on all device types so they will be acquainted with the intricacies of both mobile apps and smartphones, and how to optimize performance.
- Developing Your Mobile Offering Apps – Choose a company with proven mobile-development expertise on all device types so they will be acquainted with the intricacies of both mobile apps and smartphones, and how to optimize performance.
- A decision strategy for mobile is not just to make a mobile app or mobile website or both . It's about more than anyone set of features (e.g., mobile SN, mobile app for journal, mobile app for annual meeting, etc.) It is about developing an orientation that plans for the evolution of your content being available to and on mobile devices. If you get caught up in all the what if's (e.g., do you want to have a Symbian app), then you'll miss the bigger picture of designing future content to be easily ported to mobile environments. The iPad and Honeycomb Android tablets handle regular websites just fine. Of course you need a mobile website, AND iOS and Android have the lion's share of the market and Android continues to gain market share. We have made a decision to develop apps for the iOS and Android because that will capture about 80% of our smartphone constituents. For the rest, we'll have a mobile website. Having said all that, I go back to the necessity of getting data on what your constituents use and how they use it and then develop a strategy to meet the evolving mobile needs of your members and constituents. What tactics to employ and what budgets you'll need will make more sense if you have a solid strategy than if you're just doing something because everyone else is. Give me best to Marty. Mark. C. Anderson, CAE Executive Vice President & CEO American Society for Surgery of the Hand 847.384.8300 www.assh.org
- Kathleen: Singular function (echoing) National databases help defray costs App > book Web > book http://m.supershuttle.com Kiosk > book (moves the human to other work)
- How many of you have created mobile apps for your organization? What are they for? Events? ---------------------------------------------------------------------------------- Next Steps for Your Organization to Encourage Engagement: Personalize applications by utilizing a “MY” approach to your apps My News, My Events / My Sessions, and My Messages. Provide daily hooks to entice members to check the app often —industry news, contact status updates, plus weekly tips and tricks. Ensure members can see what their peers are saying with links to social media and community sites.
- Registered Nurses Association of Ontario Industry best practices
- CALLS FOR ACTION
- Simultaneously, the AMA also launched the 2011 AMA App Challenge to find “the next great medical app idea.” “ To find the next great medical app idea we are going right to the source by inviting physicians, residents and medical students to participate in the first-ever AMA App Challenge.” Open to all US physicians, residents and medical students, the 2011 AMA App Challenge calls on those on the front lines of medicine to submit their unique app idea for a chance to have the AMA bring it to life. According to the official rules of the contest, participants can submit their app ideas through an online form. Submissions will be accepted through June 30th, 2011. Two winners will be selected, one from the resident/fellow or medical student category and one from the physician category. The winners will each receive $2,500 in cash and prizes, plus a trip for two to New Orleans for the grand unveiling of their winning idea at the AMA’s meeting in November. AMA’s CPT E/M QuickRef Designed for physicians Enables them to find current procedural codes IPhone, iPod touch, iPad Helps physicians determine appropriate E & M code (evaluation/management) AMA’s app challenge
- Information for their members about the real estate market Housing listings YPN Lounge—which I’m assuming is for Young professional network Affiliated business—appraisers, etc
- Being able to access abstracts and possibly the full articles
- American Association for Cancer Research
- Promotional Product Association Intl
- Canadian Real Estate Association
- International Society for Technology in Education Networking with members and other educators Twitter and blogs Educational resources, tech standards, podcasts
- Alerts stores when you arrive, and enables users to pay from their device 750K downloads as of early 2011
- Red Laser Qrafter
- ACTION ITEMS: Take an inventory of your current technology plans Create a mobile strategy or hire a mobile consultant Execute Measure results … then Adjust accordingly