You know you need to create high-quality content. You know your customers are expecting it. But how exactly do you do it?
Find out what comprises high-quality content, how to go about creating it, and what to do with it once you've got it. You'll be on your way to boosting your authority, increasing conversions, building a community, and possibly even improving your rankings.
This was my presentation at PubCon Regional in Austin, TX, January 28, 2014
29. “It's not one of the over 200 different
signals that we use to assess the
quality of a page.” – Matt Cutts
30. "We noticed a while ago, that if you look at the
page rank of a page, so, how reputable we think
a particular page or site is, the ability to spell
correlates relatively well with that. So the
reputable sites tend to spell better, and the sites
that are lower page rank...tend not
to spell as well." - Matt Cutts
31. That video was published in
August 2011, six months after
the Panda update was first
released.
32. A lot of sites are still trying to
recover from Panda because
their content was low quality.
33. Would they have been hit
as hard by Panda if their
content had been
high quality to begin with?
34. Aside from ranking factors,
good spelling and grammar
help make for an improved
user experience.
49. Linking to reputable,
authoritative sources boosts
the quality of your content
in two ways:
You’re providing more value to
your readers.
You’re increasing your authority.
65. Good Sources
.gov and .edu sites
Recognized industry leaders (Mayo Clinic)
Established sites (domain age)
66. Good Sources
.gov and .edu sites
Recognized industry leaders (Mayo Clinic)
Established sites (domain age)
Not MFAs (Made for AdSense)
67. Good Sources
.gov and .edu sites
Recognized industry leaders (Mayo Clinic)
Established sites (domain age)
Not MFAs (Made for AdSense)
Not UGCs (User-Generated Content)
68. Good Sources
.gov and .edu sites
Recognized industry leaders (Mayo Clinic)
Established sites (domain age)
Not MFAs (Made for AdSense)
Not UGCs (User-Generated Content)
Good spelling and grammar!