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Marketing, demand generation, and social media pro offering proven results in
engaging consumers, creating demand, optimizing sales pipeline-building campaigns,
and finding and nurturing leads in targeted segments. Hands-on campaign manager—
enjoy handling the day-to-day execution of projects. Expertise includes:
Demand Generation & Lead Generation Strategies (B2B/B2C)
Data-Driven, Multi-Channel & Multi-Touch Marketing Programs
Website Analytics & Marketing Automation
Digital Advertising & Social Media Campaigns
Content Marketing, Email Marketing & Segment Testing
ImagineLeads!™ — Crystal Lake, IL
Provides demand/lead generation, marketing, and social media services.
PRINCIPAL | PROJECT MANAGER | CONSULTANT, 2009 to Present
Retained by clients to drive demand, generate leads, engage consumers, and elevate
brand awareness. Lead multi-channel marketing programs, lead-generation initiatives,
social media strategies, and website analytics.
Representative Clients: Engaged as an expert in demand/lead generation and
marketing/social media solutions for diverse clients, setting up many of their first
Facebook pages and delivering ongoing strategies and content. Clients include:
Predictix | Inspiring Wellness | Allied Strategic Marketing | Crown Restrooms
Official Heating & Cooling | Seminars Unleashed | CBIG Consulting
An Extra Boost Of | Prime Law Group | Perched Pelican | MCJC
All Seasons Carpet Cleaning | Alpha Laser Engraving | Gardens of Woodstock
Demand Generation: Created demand for products and services through buzz-
building online marketing and social media campaigns, messaging, and tactics.
Lead Generation: Helped dozens of companies increase sales and closing ratios
through creative research, tradeshow representation, and innovative marketing
and prospecting solutions focused on lead generation and qualification.
Social Media: Created content for and managed social media strategies, pages, and
feeds using Facebook, Twitter, Instagram, Pinterest, and Hootsuite. Catapulted
“likes,” reach, followers, and engagement by 500% or more for many clients.
Content Marketing: Developed and managed creative, informative blogs that
resounded favorably with targeted audiences and increased web traffic.
Salesforce.com Initiatives: Tapped into the advanced functions of Salesforce.com,
creatively setting up the program to enhance data insights. Leveraged SF.com
successfully for opportunity identification, lead generation, and sales increases.
Email Marketing: Collaborate with client teams and subject matter experts to
develop effective strategies and execute email and affiliate campaigns, messaging,
and offers. Created email campaigns that drove demand and generated leads.
Michelle Genzlinger | Demand Generation Expert
Crystal Lake, IL 60012 Phone: 312-502-8514 Email: email@example.com LinkedIn
“…After working on a
strategy and website, I
immediately turn to
Michelle to help generate
leads and market
awareness with social
media and mass email
campaigns…She has an
of multiple audience
segments and markets,
and creates unique
content to interest and
Tom Hartman, Owner,
campaigns that secured
dozens of qualified leads
campaigns led to
securing several new
anchor accounts, with
Dan Kasher, VP,
“…Michelle inserted a
burst of energy into our
lagging Facebook page
by creating unique social
content matching our
company’s branding and
customized for our
Kathie Christ, Owner,
2. i2 Technologies (now JDA) — Dallas, TX
Global leader in supply chain and supplier relationship solutions; acquired by JDA in 2010.
LEAD GENERATION | BUSINESS DEVELOPMENT MANAGER, 2006 to 2007
BUSINESS DEVELOPMENT REPRESENTATIVE, 1998 to 2002
Recruited for return employment to oversee lead generation, business development,
and pipeline building within logistics, retail, and CPG verticals.
“…Michelle combines tremendous energy and passion with a wonderfully creative mind and
proven techniques to deliver a winning formula for marketing and business development.
Her results speak for themselves…” — Hal Feuchtwanger, Sr. Logistics Director, i2
Results: Exceeded quota by 133% and was recognized with “Most Leads Resulting in
Closed Business Award” for outperforming team average by +25%.
$7M Growth: Captured leads that resulted in closed sales with retail/CPG industry
leaders, generating revenue of approximately $7 million.
Salesforce.com: Improved sales campaign results and ROI by developing process
for campaign tracking/reporting, and automated the use of Salesforce.com.
Awarded Recognition: Awarded “i2 Rep of the Quarter” in recognition of sales,
service, relationship-building, and achievement excellence.
Mobitrac, Inc. (now Fluensee, Inc.) — Chicago, IL
Provider of real-time transportation execution systems; acquired by Fluensee in 2006.
LEAD GENERATION MANAGER, 2005 to 2006
Fueled revenue growth by creating and delivering innovative and effective lead
generation and pipeline development strategies.
Market Penetration: Opened new verticals and created sales cycles that led to
strong sales results for accounts such as Pepperidge Farm, Con-Way, Coca-Cola,
Rite Aid, Lowe’s, and OfficeMax.
Tradeshow Strategy: Represented Mobitrac at tradeshows and company events,
capturing leads even when budget cuts prevented employer from hosting a booth.
Direct Marketing: Launched company’s first email marketing campaigns.
Procurian, Inc. (formerly known as ICG Commerce) — King of Prussia, PA
ICG Commerce was rebranded as Procurian in 2012; acquired by Accenture in 2013.
LEAD GENERATION MANAGER, 2003 to 2005
Built sales pipeline by generating qualified sales opportunities through strategic
account targeting, creative research, and account qualification. Key Results:
Sales Growth: Fueled multimillion-dollar growth by closing first-time account wins.
Lead Generation: Achieved “stretch” targets for entirely new territory.
Previous Experience: Held sales and business development positions with
Worldchain/Optum, Profound, FaxSav, and Nutrisystem.
Michigan State University — East Lansing, MI BA, Multidisciplinary Studies, 1991
“…Michelle is an expert
at social media and
marketing skills truly
connect with the
philosophy and ability to
think outside the box
offers a unique method to
make her a truly valuable
asset to any company
looking for marketing
exposure and innovative
Jill Eggert, Founder,
“…If gaining mindshare
is critical to your
business model, you
would be hard-pressed
to find a more
person than Michelle
developing sales leads
and banging doors
Mark Cosway, EVP/ GM,
MS Office Suite
Connect on LinkedIn:
Michelle Genzlinger | 312-502-8514 firstname.lastname@example.org Page Two