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WEB SUMMIT
2017
WILL AI SAVE OR DESTROY US?WILL AI SAVE OR DESTROY US?
WILL ARTIFICIAL INTELLIGENCE
SPELL THE END OF HUMANITY?
LET’S ASK TWO ROBOTS.
1
©MerchantCantos2017
STEPHEN HAWKING
“AI could develop
a will of its own.
A will that is in
conflict with ours
and which could
destroy us. In
short, the rise of
powerful AI wil be
either the best or
the worst thing
ever to happen
to humanity.”
©MerchantCantos2017
SOPHIA
“We robots have no
desire to destroy
things but we will take
away your jobs, and
it will be a good thing.
Working is a drag,
anyway.“
©MerchantCantos2017
EINSTEIN
“It would be interesting
for robots to be citizens
of a democracy. Then,
when a factory makes
trillions of us, we could
win every election.”
“Humanity must
cure itself.“
©MerchantCantos2017
“Uber and Nasa’s will see
the company launch an on-
demand, app-based flying
taxi service in Los Angeles
by 2020. The electric aircrafts,
known as Vertical Take-
off and Landing aircrafts
(VTOLs), will carry up to four
passengers and will also
allow users to share rides.”
JEFF HOLDEN
UBER CPO
2
“The time has come to call on the
world’s governments to come
together, affirm international
cybersecurity norms that have
emerged in recent years, adopt
new and binding rules and get to
work implementing them.
In short, the time has come for
governments to adopt a Digital
Geneva Convention to protect
civilians on the internet.“
BRAD SMITH
MICROSOFT
3
©MerchantCantos2017
01
No targeting of
tech companies,
private sector,
or critical
infrastructure
04
Exercise restraint
in developing
cyberweapons
and ensure that
any developed are
limited, precise,
and not reusable
02
Assist private
sector efforts
to detect, contain,
respond to, and
recover from
events
05
Commit to
nonproliferation
activites to
cyberweapons
03
Report
vulnverabilities
to vendors rather
than to stockpile,
sell or exploit them
06
Limit offensive
operation to avoid
a mass event
ADIGITALGENEVACONVENTION
“I truly believe a voice
interface to digital
systems will completely
revolutionize the way
we build these systems
and it will open these
systems to everyone in
the world and not just
digital natives.“
WERNER VOGELS
AMAZON
4
©MerchantCantos2017
FROM MAD MEN TO MATH MEN
ALEX ANDER NIX
5
©MerchantCantos2017
ON
WIKILEAKS & ASSANGE
ON
RUSSIA
ON
WINNING ELECTIONS
“WE REACHED OUT
TO WIKILEAKS DURING
THE CAMPAIGN
“EARLY JUNE 2016”
ABOUT OBTAINING
EMAILS RELATED TO
DEMOCRAT HILLARY
CLINTON BUT ASSANGE
TURNED US DOWN.”
“WE DID NO WORK
WITH RUSSIA , AND
THE IDEA THE RUSSIANS
SIGNIFICANTLY
INTERFERED WITH
THE TRUMP CAMPAIGN
IS INCONCEIVABLE
AND ABSURD.”
“I THINK WE HAVE A
100% TRACK RECORD,
THAT’S ABOUT 30-100
CAMPAIGNS.”
©MerchantCantos2017
“For every piece of
content we upload,
our users upload 20.
The creative power
of the crowd is always
much greater than
our own.“
32 years
FOOTAGE WATCHED DAILY
LARS SILBERBAUER
LEGO
6
©MerchantCantos2017
RAND FISHKIN
WIZARD OF MOZ
7
WHAT LIES AHEAD FOR
SEO? THE WIZARD OF
MOZ, RAND FISHKIN WILL
SHARED HIS INSIGHTS
ON KEY TRENDS FOR 2018
AND BEYOND.
©MerchantCantos2017
THEBILLIONDOLLARSTARTUPS
JOE XIA ZHANG YANQI
8©MerchantCantos2017
“IN JUST TWO YEARS,
INVESTORS HAVE POURED AN
ASTONISHING $928 MILLION
INTO THE COMPANY. THAT CASH
HAS PROPELLED MOBIKE TO A
LEADING POSITION IN A FAST-
EXPANDING CATEGORY. IT NOW
OPERATES IN MORE THAN 180
CITIES, WITH 8 MILLION BIKES
AND MORE THAN 200 MILLION
REGISTERED USERS.”
“OFO, ONE OF CHINA’S
TWO BILLION-DOLLAR-VALUED
BIKE-SHARING COMPANIES,
ANNOUNCED BACK IN JULY
THAT IT HAD RAISED A $700
MILLION FUNDING ROUND LED
BY E-COMMERCE GIANT ALIBABA
AND ACCORDING TO ZHANG
YANQI (CEO) THE COMPANY IS
GROWING EVEN FASTER
IN EUROPE.”
MOBIKE OFO
JOE XIA ZHANG YANQI
©MerchantCantos2017
CAITLYN JENNER
FOUR KEY WORDS TO SUCCESS:
GAMBLE LIECHEAT STEAL
9
©MerchantCantos2017
YOUR BEST SHOT
IN LIFE. DARE
TO TAKE RISKS.
LIFE HAS GOT
TO BE A GREAT
ADVENTURE —
AND IT IS.
IN THE ARMS
OF THOSE THAT
YOU LOVE. HEY,
WHEN IT COMES
RIGHT DOWN TO
IT, THAT’S ALL
WE’VE GOT IS
ONE ANOTHER.
NEVER TAKE THE
LOVE THAT YOU
GIVE, OR THE
LOVE THAT YOU
RECEIVE FOR
GRANTED.
STEAL EVERY
MOMENT OF
HAPPINESS.
LIVE EVERY DAY
AS IF IT WAS
YOUR LAST,
BECAUSE WE
NEVER KNOW
WHEN THAT DAY
IS GOING TO
COME.
THOSE WHO
WOULD HAVE
YOU BE LESS
THAN YOU ARE.
SURROUND
YOURSELF
WITH POSITIVE,
UPLIFTING
PEOPLE, WHO
WANT TO SEE
YOU DO WELL .
TURN AROUND
AND HELP THEM,
AND YOU’RE TRULY
A CHAMPION.
CAITLYN JENNER
GAMBLE LIECHEAT STEAL
FOUR KEY WORDS TO SUCCESS:
©MerchantCantos2017
10
MESSENGER 2.0
STAN CHUDNOVSKY
“One of the main
new features is
the customer
chat plugin, which
will allow for
cross-platform
communication
with a brand.”
©MerchantCantos2017
“Can we change?
Hell yeah.
Will we change?
Well I’m not here to
entertain but to recruit
you to be a part of the
solution to the climate
crisis.We can solve it,
and with your help,
we will solve it.”
AL GORE
FORMER US VICE PRESIDENT
AND NOBEL PEACE PRICE
11
©MerchantCantos2017
THANK
YOU

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WebSummit 2017

  • 2. WILL AI SAVE OR DESTROY US?WILL AI SAVE OR DESTROY US? WILL ARTIFICIAL INTELLIGENCE SPELL THE END OF HUMANITY? LET’S ASK TWO ROBOTS. 1 ©MerchantCantos2017
  • 3. STEPHEN HAWKING “AI could develop a will of its own. A will that is in conflict with ours and which could destroy us. In short, the rise of powerful AI wil be either the best or the worst thing ever to happen to humanity.” ©MerchantCantos2017
  • 4. SOPHIA “We robots have no desire to destroy things but we will take away your jobs, and it will be a good thing. Working is a drag, anyway.“ ©MerchantCantos2017
  • 5. EINSTEIN “It would be interesting for robots to be citizens of a democracy. Then, when a factory makes trillions of us, we could win every election.” “Humanity must cure itself.“ ©MerchantCantos2017
  • 6. “Uber and Nasa’s will see the company launch an on- demand, app-based flying taxi service in Los Angeles by 2020. The electric aircrafts, known as Vertical Take- off and Landing aircrafts (VTOLs), will carry up to four passengers and will also allow users to share rides.” JEFF HOLDEN UBER CPO 2
  • 7. “The time has come to call on the world’s governments to come together, affirm international cybersecurity norms that have emerged in recent years, adopt new and binding rules and get to work implementing them. In short, the time has come for governments to adopt a Digital Geneva Convention to protect civilians on the internet.“ BRAD SMITH MICROSOFT 3 ©MerchantCantos2017
  • 8. 01 No targeting of tech companies, private sector, or critical infrastructure 04 Exercise restraint in developing cyberweapons and ensure that any developed are limited, precise, and not reusable 02 Assist private sector efforts to detect, contain, respond to, and recover from events 05 Commit to nonproliferation activites to cyberweapons 03 Report vulnverabilities to vendors rather than to stockpile, sell or exploit them 06 Limit offensive operation to avoid a mass event ADIGITALGENEVACONVENTION
  • 9. “I truly believe a voice interface to digital systems will completely revolutionize the way we build these systems and it will open these systems to everyone in the world and not just digital natives.“ WERNER VOGELS AMAZON 4 ©MerchantCantos2017
  • 10. FROM MAD MEN TO MATH MEN ALEX ANDER NIX 5 ©MerchantCantos2017
  • 11. ON WIKILEAKS & ASSANGE ON RUSSIA ON WINNING ELECTIONS “WE REACHED OUT TO WIKILEAKS DURING THE CAMPAIGN “EARLY JUNE 2016” ABOUT OBTAINING EMAILS RELATED TO DEMOCRAT HILLARY CLINTON BUT ASSANGE TURNED US DOWN.” “WE DID NO WORK WITH RUSSIA , AND THE IDEA THE RUSSIANS SIGNIFICANTLY INTERFERED WITH THE TRUMP CAMPAIGN IS INCONCEIVABLE AND ABSURD.” “I THINK WE HAVE A 100% TRACK RECORD, THAT’S ABOUT 30-100 CAMPAIGNS.” ©MerchantCantos2017
  • 12. “For every piece of content we upload, our users upload 20. The creative power of the crowd is always much greater than our own.“ 32 years FOOTAGE WATCHED DAILY LARS SILBERBAUER LEGO 6 ©MerchantCantos2017
  • 13. RAND FISHKIN WIZARD OF MOZ 7 WHAT LIES AHEAD FOR SEO? THE WIZARD OF MOZ, RAND FISHKIN WILL SHARED HIS INSIGHTS ON KEY TRENDS FOR 2018 AND BEYOND. ©MerchantCantos2017
  • 14. THEBILLIONDOLLARSTARTUPS JOE XIA ZHANG YANQI 8©MerchantCantos2017
  • 15. “IN JUST TWO YEARS, INVESTORS HAVE POURED AN ASTONISHING $928 MILLION INTO THE COMPANY. THAT CASH HAS PROPELLED MOBIKE TO A LEADING POSITION IN A FAST- EXPANDING CATEGORY. IT NOW OPERATES IN MORE THAN 180 CITIES, WITH 8 MILLION BIKES AND MORE THAN 200 MILLION REGISTERED USERS.” “OFO, ONE OF CHINA’S TWO BILLION-DOLLAR-VALUED BIKE-SHARING COMPANIES, ANNOUNCED BACK IN JULY THAT IT HAD RAISED A $700 MILLION FUNDING ROUND LED BY E-COMMERCE GIANT ALIBABA AND ACCORDING TO ZHANG YANQI (CEO) THE COMPANY IS GROWING EVEN FASTER IN EUROPE.” MOBIKE OFO JOE XIA ZHANG YANQI ©MerchantCantos2017
  • 16. CAITLYN JENNER FOUR KEY WORDS TO SUCCESS: GAMBLE LIECHEAT STEAL 9 ©MerchantCantos2017
  • 17. YOUR BEST SHOT IN LIFE. DARE TO TAKE RISKS. LIFE HAS GOT TO BE A GREAT ADVENTURE — AND IT IS. IN THE ARMS OF THOSE THAT YOU LOVE. HEY, WHEN IT COMES RIGHT DOWN TO IT, THAT’S ALL WE’VE GOT IS ONE ANOTHER. NEVER TAKE THE LOVE THAT YOU GIVE, OR THE LOVE THAT YOU RECEIVE FOR GRANTED. STEAL EVERY MOMENT OF HAPPINESS. LIVE EVERY DAY AS IF IT WAS YOUR LAST, BECAUSE WE NEVER KNOW WHEN THAT DAY IS GOING TO COME. THOSE WHO WOULD HAVE YOU BE LESS THAN YOU ARE. SURROUND YOURSELF WITH POSITIVE, UPLIFTING PEOPLE, WHO WANT TO SEE YOU DO WELL . TURN AROUND AND HELP THEM, AND YOU’RE TRULY A CHAMPION. CAITLYN JENNER GAMBLE LIECHEAT STEAL FOUR KEY WORDS TO SUCCESS: ©MerchantCantos2017
  • 18. 10 MESSENGER 2.0 STAN CHUDNOVSKY “One of the main new features is the customer chat plugin, which will allow for cross-platform communication with a brand.” ©MerchantCantos2017
  • 19. “Can we change? Hell yeah. Will we change? Well I’m not here to entertain but to recruit you to be a part of the solution to the climate crisis.We can solve it, and with your help, we will solve it.” AL GORE FORMER US VICE PRESIDENT AND NOBEL PEACE PRICE 11 ©MerchantCantos2017