Know the Why & Who of personal branding for work / business. - Why someone should think about doing this & to whom it is relevant. Also know the How - Channels, techniques and strategies with examples. **All images are property of their owners and used only to illustrate a point.

1. Personal
Branding For
Work
Branding >>
Buzz >>
Business Outcomes
What?
Why?
How ?
Key Considerations ●

4.  The right professional and emotional
response when people:
 Hear your name
 See you online OR
 Meet you in person

5. Your Perception in the
target audience
Your Skills
Your History / References Your Message
Personal Brand

6.  Define
 Personality
 Goals and Objectives that you want to
achieve
 What do you want to talk about?
 TheTone

7. Image Courtesy: Scott Adams / Dilbert

8.  Individual Consultants &Trainers
 Greater Exposure
▪ Eg. Speaking invitations
 Reach out to more potential clients than in
your personal network
▪ Better qualified – they already know who you
are and what you represent
 Branding as an expert in your chosen field

10.  Start-up Founders and Entrepreneurs
 You are your start-up’s biggest asset
▪ People know you more than they know your
start-up – customers will buy from you not from
your start-up
▪ Large A/cs & Important Relationships – Door Opener
▪ Use your brand to help establish the start-up’s
brand
 Balance (personal v/s start-up) has to evolve

11. Image Courtesy: Hiking Artist

12.  Content
 Showcase your beliefs and what you stand
for in a tone that talks directly to your
target audience
▪ Personal Blog
▪ LinkedIn Publisher
▪ Articles on External Publications

14.  LinkedIn Profile
▪ Complete & updated
▪ Headline
▪ Summary - Expertise, Interests
(if relevant)
▪ Selective about references
▪ Professional Picture
▪ Links to relevant content
 LinkedIn Groups
▪ Ask & Answer Qs – project
expertise
▪ Share own content with care

15.  Twitter Profile
▪ Real Name and Last Name
▪ Well-Written bio
▪ Define & maintain purpose and tone
▪ Keep it ACTIVE
 Content sharing, opinion sharing, views on
industry events
 Interact and engage
 Network with influencers

17.  Facebook Page // Profile
 HighlyVisual medium
 Ideal for photographers, chefs,
designers, make up artists
 Give it a personality and
personal touch
 Original, engaging content
 Respond quickly
 FacebookAds

18.  Other Channels to Consider
 SlideShare
 YouTube
 Quora
 Instagram/ Pinterest
For individual consultants / trainers –
consider a website of your own

19. Image from personalbrandingblog.com

20.  Be careful of what you share
 Stay away from sharing or endorsing
controversial or divisive information
 Your network also says a lot about who
you are – careful how much you reveal
 Pick your channels with care
▪ Facebook may not be a relevant channel in B2B
▪ Pinterest is not suitable for textual content
 It is a journey not a destination!

21. 21
Radha.Giri@i-midastouch.com
@RadhaGiri
Sanjeev.n@i-midastouch.com
@sanjeevnambudir
)