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COMMERCIAL BUILDING
OPPORTUNITIES IN THE MIDWEST
July 30, 2014
MEEA is a non-profit
organization bridging the gap
between energy efficiency
policy, development, and
program implementati...
MEEA’s Role in the Midwest
• Nonprofit serving 13 Midwest states
• 10+ years promoting energy efficiency
• Over 140 member...
MEEA Members
Diverse stakeholders in energy efficiency
• Academic/Research Organizations
• Manufacturers/Retailers
• State...
THE BUILDING EFFICIENCY INTELLIGENCE COMPANY
• Deeper savings at scale
• Lower cost to acquire customers
• Reduced time to savings
IMPACT
• Buildings spend billions on...
Today’s Discussion
Opportunities in the Midwest
Deliver advanced
efficiency segmentation
and marketing
Unlock the forgotte...
Information About Data Presented
4 Midwestern utility programs
8,000+
137M+
24.7M+
Energy model-based assessments and audi...
0 500,000 1,000,000 1,500,000 2,000,000 2,500,000
Annual Electric Savings Potential (kWh)
Buildings 34-64Buildings 1-33
Bu...
Marry Building Potential with Transitional Segmentation
Building Efficiency and Consumption by Building Type
0
50
100
0 10...
Benchmarking versus Prioritizing
0%
10%
20%
30%
40%
50%
60%
70%
0 20 40 60 80 100
AverageEnergySavings(%)
ENERGY STAR Scor...
Con Edison: Geo-Targeting Peak Demand
Challenge: Accelerate
long-standing DSM efforts
to alleviate constrained
areas of th...
Sizing the SMB Opportunity in the Midwest
1.8M MWh
68M Therms
0.4M MWh
8.8M Therms
1.9M MWh
63M Therms
3.1M MWh
118M Therm...
Take a Comprehensive Approach
•SMBs embody the
scale of residential
and the diversity of
large commercial
•Must go beyond
...
Deep Insights for One-to-One Messaging
Efficiency Maine: Motivating w/ Insights
Program Overview:
Drive awareness and
penetration amongst
geographically disperse...
42/10054/100
How Many Buildings Have this Operational Issue?
Cooling occurs at very low
temperatures
Active longer than
ne...
Align the Opportunity with Program Goals
31% of savings potential
% Midwestern Program
Savings Targets
Utility A: 19%
Util...
Identify the Issue, Drill to Solution (quickly)
Issue and Key Questions
Building is
active longer
then
necessary
Is there ...
Automate the M&V Process
Operational/RCx Program Best Practices
HVAC Operational
Best Practices
• Target for high potential and screen
inbound cand...
THANK YOU
One of America’s Most
Promising Social
Entrepreneurs
Utility Technology
Challenge – Pilot
Program Winner
“Analog...
Building Energy Benchmarking
General Definition:
The process of tracking the
energy consumed, over time,
of an existing bu...
Benefits of Measuring Energy Use
Pre-Design
1 - Compare
Energy
Consumption
with Peer
Buildings.
2 - Use for
Basis of Desig...
Minneapolis MN:
• Passed 2/2013
• Municipal,
commercial
• Public disclosure
National Trends of Benchmarking &
Transparency...
Midwest Benchmarking Legislation
Status
RToS
RToS
State Pilot Underway
State Owned/Operated
Building Benchmarking
State Pi...
Retroficiency:
Mike Kaplan
mike.kaplan@retroficiency.com
MEEA Benchmarking Policy:
Steve Kismohr, AIA, LEED AP BD+C
skismo...
Commercial Building Opportunities in the Midwest
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Commercial Building Opportunities in the Midwest

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As commercial energy efficiency programs mature and savings goals increase, utilities must go beyond easy-to-identify measures like lighting and attract hard-to-reach customer segments. How can utilities and program administrators realize deeper energy savings at scale within the Midwest, given these challenges?

Based on actual energy analysis of tens of thousands of real buildings, Retroficiency presented insights about efficiency opportunities that exist across utility portfolios in the commercial sector, and provided specific best-practice strategies utilities and program administrators are employing to address these opportunities.

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Commercial Building Opportunities in the Midwest

  1. 1. COMMERCIAL BUILDING OPPORTUNITIES IN THE MIDWEST July 30, 2014
  2. 2. MEEA is a non-profit organization bridging the gap between energy efficiency policy, development, and program implementation Midwest Energy Efficiency Alliance
  3. 3. MEEA’s Role in the Midwest • Nonprofit serving 13 Midwest states • 10+ years promoting energy efficiency • Over 140 members from state & local governments, utilities, advocates, manufacturers & retailers, ESCOs, consultants, academic & research organizations. • Staff of 30 based in Chicago • Activities include: – Designing & Administering EE Programs – Evaluating & Promoting Emerging Technologies – Regional Voice for DOE/EPA & ENERGY STAR – Coordinating Utility Program Efforts – Delivering Training & Workshops – Advancing EE Policy – Promoting Best Practices
  4. 4. MEEA Members Diverse stakeholders in energy efficiency • Academic/Research Organizations • Manufacturers/Retailers • State and Local Governments • Utilities (Investor-Owned, Municipal, and Cooperative Utilities) • Energy Service Firms/Consultants • Leading Nonprofits and Advocacy Organizations • General Interest/Professionals
  5. 5. THE BUILDING EFFICIENCY INTELLIGENCE COMPANY
  6. 6. • Deeper savings at scale • Lower cost to acquire customers • Reduced time to savings IMPACT • Buildings spend billions on energy use • 30%–50% of usage is routinely wasted, but many efficiency upgrades are left undone CHALLENGE • Rapid energy models for targeting, engagement, conversion and tracking • Fast, comprehensive, and consistent SOLUTION Evaluated more than 2 billion square feet of space since March 2011 Retroficiency Overview
  7. 7. Today’s Discussion Opportunities in the Midwest Deliver advanced efficiency segmentation and marketing Unlock the forgotten segment Harness operational building savings Areas of Focus Dimension: Size the opportunity Distill: Discuss best practices Deploy : Review real-world examples (not in your own backyard)
  8. 8. Information About Data Presented 4 Midwestern utility programs 8,000+ 137M+ 24.7M+ Energy model-based assessments and audits MMBtu of energy consumption MMBtu of cost-effective savings potential Unit Conversion 1 MMBtu = 29.32972 KWh 1 MMBtu = 10 therms
  9. 9. 0 500,000 1,000,000 1,500,000 2,000,000 2,500,000 Annual Electric Savings Potential (kWh) Buildings 34-64Buildings 1-33 Buildings 65-105 70% of the total efficiency opportunity is found in 30% of the buildings Notes: - Based on analysis of 105 buildings in a utility portfolio - Each bar represents one building - Buildings shown from greatest to smallest efficiency savings potential Focus on the Buildings that Matter Contribution of High Potential Buildings to Total Energy Savings Potential
  10. 10. Marry Building Potential with Transitional Segmentation Building Efficiency and Consumption by Building Type 0 50 100 0 100000 200000 300000 400000 500000 EfficiencyRating(1=Highpotential;100=LowPotential) Annual Gas Consumption (in Therms) Education Grocery Store Office Production/Process Restaurant Warehouse Retail Lessefficientbuildingsand/orhigherconsumption More efficient buildings and /or lower consumption
  11. 11. Benchmarking versus Prioritizing 0% 10% 20% 30% 40% 50% 60% 70% 0 20 40 60 80 100 AverageEnergySavings(%) ENERGY STAR Score Energy Savings Potential vs. ENERGY STAR Score (Mid-Term Package) Education Hospital Hotel Office Retail Warehouse
  12. 12. Con Edison: Geo-Targeting Peak Demand Challenge: Accelerate long-standing DSM efforts to alleviate constrained areas of the grid Approach: Identify buildings and customers with high potential during peak periods Assessed ~900 buildings Results Average customer: 6% of peak load High potential: 11% of peak load Identify of load reduction during system peak 23 MW
  13. 13. Sizing the SMB Opportunity in the Midwest 1.8M MWh 68M Therms 0.4M MWh 8.8M Therms 1.9M MWh 63M Therms 3.1M MWh 118M Therms 3.7M MWh 120M Therms 0.4M MWh 7.6M Therms 0.7M MWh 22M Therms 1.2M MWh 21M Therms 2.4M MWh 44M Therms 1.9M MWh 54M Therms 1.0M MWh 35M Therms 4.1M MWh 152M Therms 1.5M MWh 25M Therms
  14. 14. Take a Comprehensive Approach •SMBs embody the scale of residential and the diversity of large commercial •Must go beyond lights to achieve more project conversions and deeper savings
  15. 15. Deep Insights for One-to-One Messaging
  16. 16. Efficiency Maine: Motivating w/ Insights Program Overview: Drive awareness and penetration amongst geographically dispersed SMBs Education: SMBs can and want to be educated about opportunities Savings: Whole building savings exist and should be exploited Relationships: Relationships and trust are critical LESSONS LEARNED Information is King “We don’t look at our buildings [for energy efficiency] because we don’t have time. This is definitely an eye opener.” “The timing of this is great. We have planned renovation work coming up and this is a great opportunity for energy efficiency.” “This is absolutely valuable to me. I found it to be very worthwhile. It would be nice to do this for all of my buildings.”
  17. 17. 42/10054/100 How Many Buildings Have this Operational Issue? Cooling occurs at very low temperatures Active longer than necessary Simultaneous heating & cooling 58/100
  18. 18. Align the Opportunity with Program Goals 31% of savings potential % Midwestern Program Savings Targets Utility A: 19% Utility B: 2% Utility C: <1%
  19. 19. Identify the Issue, Drill to Solution (quickly) Issue and Key Questions Building is active longer then necessary Is there an operational reason to keep systems running? No Yes Does the building have an EMS? Yes Is there a preferred vendor for maintenance? Is the building management staff capable of reconfiguring? Can current systems be adequately optimized? Is the building a candidate for a new system? Potential Solutions Operational Capital Behaviors No Are behavioral treatments viable? Re-configuring BMS settings Upgrade control settings Influence tenants to better actions
  20. 20. Automate the M&V Process
  21. 21. Operational/RCx Program Best Practices HVAC Operational Best Practices • Target for high potential and screen inbound candidates • Reduce study time and cost • Ensure persistence • Automate the M&V process
  22. 22. THANK YOU One of America’s Most Promising Social Entrepreneurs Utility Technology Challenge – Pilot Program Winner “Analogous to giving a miner a GPS and the coordinates of a gold vein” “Represents an innovative new entrant in the energy efficiency space” MassTLC Innovative Energy Product of the Year Best Green Invention Utility Technology Challenge Winner SUSTANIA 100 Winner American Technology Awards - Clean Tech / Green Tech Product of the Year Smart Grid Startup to Watch Retroficiency’s Rich Huntley named as one of the 50 Smart Grid Pioneers America’s Most Promising Companies Mike Kaplan VP of Marketing (845) 304-2346 mike.kaplan@retroficiency.com
  23. 23. Building Energy Benchmarking General Definition: The process of tracking the energy consumed, over time, of an existing building and comparing the results to similar buildings or an applicable standard. Image Courtesy of Portland State University Key Terms: Existing Building, Energy Use, Measurement, Comparison, Commercial
  24. 24. Benefits of Measuring Energy Use Pre-Design 1 - Compare Energy Consumption with Peer Buildings. 2 - Use for Basis of Design to Set Sustainability Goals. Post-Construction 1 - Verify Savings from Completed Project. 2 – Earn Recognition in Certification Programs (Energy Star, Green Globes, LEED). Operations 1- Create Annual Energy Budgets. 2 - Influence Behavior Change of Tenants. 3 - Use in Real Estate Transactions.
  25. 25. Minneapolis MN: • Passed 2/2013 • Municipal, commercial • Public disclosure National Trends of Benchmarking & Transparency Policies Washington DC: • 7/2008 • Municipal, commercial, multi-family • Public disclosure Philadelphia, PA: • 6/2012 • Commercial • Public & Transactional disclosure Seattle WA: • 1/2010 • Municipal, commercial, multifamily • Tenant & transactional disclosure only San Francisco, CA: • 2/2011 • Municipal, commercial • Public & transactional disclosure • Mandatory audits Austin, TX: • 11/2008 • Municipal, commercial, multi-family • Transactional disclosure • Mandatory audits for multifamily New York, NY: • 12/2009 • Municipal, commercial, multi- family • Public Disclosure • Mandatory Audits, Retro-commissioning, Lighting upgrades Boston, MA: • 5/2013 • Municipal, commercial, multi-family • Public Disclosure • Mandatory Audits Chicago, IL: • 9/2013 • Municipal, commercial, multi-family • Data verification • Public disclosure
  26. 26. Midwest Benchmarking Legislation Status RToS RToS State Pilot Underway State Owned/Operated Building Benchmarking State Pilot Complete State Owned Considering State Owned Enacted Challenge Program Underway in Municipality Legislation In Progress by Municipality Municipal + Private Owned Benchmarking Ordinance RToS Voluntary Residential Time of Sale Disclosure Updated July 2014 Adopted by Municipality
  27. 27. Retroficiency: Mike Kaplan mike.kaplan@retroficiency.com MEEA Benchmarking Policy: Steve Kismohr, AIA, LEED AP BD+C skismohr@mwalliance.org

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