My presentation about using social media tools to get more out of your online PR and media relations efforts. There's a few slides about why, some examples and how-to, and finish up with resource, tools and tips.

1. Socializing Your PR Efforts Taking advantage of social media to boostyour online public relations efforts

2. What you can expect today Why – being online & in social media is important Social Media Impact – benefits you’ll realize PR & Social Media Examples – ideas that work Highlights for your social media PR presence Tracking your good name – seeing your ROI Resource-Tools-Tips – good stuff

3. Why? Survey* says: 91% of journalists use standard search engines to perform activities such as research companies, past media coverage and subject matter experts. 64% use social networks 55% use blogs 50% use Wikis *2008 Journalists Use of Search Survey by TopRank

4. Why? “There is little question anymore that social media impacts the news industry. A recent Brodeur study found that 75% of journalists say blogs and other forms of social media help shape editorial coverage.” PRWeek US, 02/04/08

5. Social Media Impact Survey* says: More than 60% business owners & employees said they “strongly agreed that overall marketing costs dropped when social media marketing was implemented.” *Social Media Marketing Industry Report, March 2009 (page 17).NOTE: 70% of 880 respondents classified as small business owners.

6. Social Media Impact Survey* says: “A significant 81% of all marketers indicated that their social media efforts have generated exposure for their businesses.” “Exposure” being exposure being SEO, site traffic *Social Media Marketing Industry Report, March 2009 (page 17).NOTE: 70% of 880 respondents classified as small business owners.

9. PR & Social Media Using blog platform as newsroom

10. PR & Social Media Offering multiple ways to receive YOUR news

11. PR & Social Media Making images freely available for media & SEO

12. PR & Social Media Making images freely available for media & SEO

15. Highlights Image & Video Sharing: Flickr / YouTube Show, as well as tell Easily integrated with blog Another place to be found

16. Tracking Your Good Name Terms to track Your organization Key donors names Trends Events

17. Resources-Tools-Tips Social Media Monitoring Google Blog Alerts: Google.com/Alerts

18. Resources-Tools-Tips Social Media Monitoring Twitter search: Search.Twitter.com/advanced

19. Resources-Tools-Tips Social Media Monitoring Techrigy: Freemium account SM2.Techrigy.com/main/signup.aspx

20. Resources-Tools-Tips BadPitchBlog.blogspot.com good how-not-to-do source

21. Resources-Tools-Tips Blogger.com Wordpress.com

22. Resources-Tools-Tips HelpAReporter.com / HARO Free media inquiries Mostly national

23. Resources-Tools-Tips DocStoc.com Helps with organic SEO Assist media & others with full files access Some stats: views & downloads

24. Socializing Your PR Sources cited Social media’s impact still growing (Slide 2; subscription required) http://www.prweekus.com/pages/Login.aspx?retUrl=/Social-medias-impact-still-growing/article/104780/&PageTypeId=28&ArticleId=104780&accessLevel=2 Improve Public Relations with SEO & Social Media (Slide 3 http://www.toprankblog.com/2009/04/improve-pr-seo-social-media Social Media Marketing Industry Report; March 2009 (Slides 4 & 5) http://marketingwhitepapers.s3.amazonaws.com/smss09/SocialMediaMarketingIndustryReport.pdf

25. Thank you! Presentation available at: slideshare.net/MikeDriehorst/presentations Email: Mike.Driehorst@Diamond-Comms.com Mike.Driehorst@Gmail.com Twitter: @MikeDriehorst Blog: http://www.MikesPoints.com