Film 260 assignment

1. I M P R O V I N G Y O U R
O N L I N E P R E S E N C E
H O W T O I M P R O V E Y O U R O N L I N E P R E S E N C E A N D I N C R E A S E
Y O U R C H A N C E O F B E I N G R E C R U I T E D
Photo: kaboompics.com
via Flickr
Mike Miura

2. To compete in the innovative global economy, one must
learn how to build an online presence and continuously
manage their online Identity.
Photo: stokpic.com
via pexels.com
[8]

3. A recent study by Microsoft found, “80% of HR professionals use
online reputation information as part of their hiring process, and 70%
had rejected a job candidate due to what they found online.”
Photo: Peter Hess
via Flickr
[12]

4. In a world where too many job seekers fabricate parts of their
resumes, the Internet can provide valuable third-party
verification that you are who you say you are.
Photo: unsplash.com
Via Pexels
[3]

5. F O U R M A I N A R E A S
T O I M P R O V E Y O U R
O N L I N E
P R E S E N C E
1 . S O C I A L M E D I A
2 . P E R S O N A L B R A N D I N G
3 . L I N K E D I N
4 . P E R S O N A L W E B S I T E
Photo: Scott Webb
Via Pexels
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6. In today’s hiring
process,
companies are
more commonly
searching
applicants online
and checking
them out on social
media.
Social Media1
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Photo: Jan Casken
via jeshoots.com
[13]

7. “Of 381 college admissions officers… 31 percent said
they had visited an applicant’s Facebook or other
personal social media page to learn more about them”
Photo: kaboompics.com
via Pexels
[13]

8. Polish your profile on all social media platforms and
look at other great profiles to find inspiration
Photo: Galymzhan Abdugalimov
via Pexels
[4]

9. Clean up your Facebook statuses and photos to
ensure they are professional. Screen out any
profanity or inappropriate behaviour.
Photo: Jarmoluk
via Pixabay
[4]
[4]

10. If you’re Tweeting,
try to make your
posts engaging
and relevant to
your career path.
Photo: freestocks.org
via Pexels
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[11]

11. To be competitive in your job search and stand out from
other applicants, it is essential to have developed a strong
personal brand that you can market to employers.
2 Create Your Personal Brand
Photo: Natalie B
via Pexels
[10]

12. Photo: Morgan Sessions
via unsplash.com
“Self-branding is about being a signal in the
noise of human capital. The stronger your
brand, the stronger that signal.” [2]

13. Being a brand means showcasing what makes you special,
in a way that is…
Photo: Morgan Sessions
via unsplash.com
Photo: Paul Filitchkin
via Pexels
consistent,
meaningful.
distinctive,
[2]

14. To become a brand, you must first determine a
unique and interesting value proposition.
Photo: lifeofpix.com
via Flickr
[7]

15. A value proposition is the
value that you bring to the
table, your passions, skills,
goals and ideas.
What can you bring to the
company that others
cannot?
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Photo: lifeofpix.com
Via Google Advance Image
[5]

16. When creating your personal brand, ask your
friends and past employers what they think your
most valuable assets are.
Photo: kaboompics.com
Pexels
[7]

17. 3 Create a Robust Linkedin
“Linkedin is the No. 1 source of recruiting, 93
percent of recruiters are tapping into that network.”[1]
Photo: Jennifer Austin
via Flickr

18. Make sure you have a professional profile picture, follow
interesting pages relevant to your field and update your
information often.
Photo: Shaina Mishkin
Via Pexels
[9]

19. Linkedin is all about establishing connections.
When you connect with other professionals in your
field, you’re gaining more knowledge and insight..
Photo: Shaina Mishkin
Via Pexels
[4]

20. Start a Personal Website4
-Personal websites are one of the best ways to take
a personal brand to the next level, beyond the
standard resume or Linkedin profile.
Photo: Kaboompics
Via Pexels
[14]
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21. Your website should include an introduction, bio, creative
resume, blogs, photo gallery and digital portfolio.
Photo: Kaboompics.com
Via Pixabay
[14]

22. Having an intriguing website that outlines your
personal brand will set you apart from other applicants
and effectively communicate your value proposition.
Photo: Joshua Earl
Via Pexels
[6]

23. The best way to market yourself is to create
your own platform from which to (subtly)
toot your own horn.
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Photo: Joshua Highland
Via Flickr
[15]

24. The economy is moving in one direction and one
direction only.
Take the time to invest in your online
presence to help you look more confident, more
connected, and more desirable to work with.
Michał Kulesza
Photo: Michal Kulesza
Via stock.tookapic.com
[12]

25. WORKS CITED * Course Material
1. Bowness, S. (2013, January 10). Five ways to be a smart social media user in your job hunt. Retrieved June 01, 2016, from http://
www.theglobeandmail.com/report-on-business/careers/career-advice/five-ways-to-be-a-smart-social-media-user-in-your-job-hunt/
article7195188/
2. Chamorro-Premuzic, T. (2013, January 01). The Future of You. Retrieved June 03, 2016, from https://hbr.org/2013/01/the-future-of-you
3. Clark, D. (2012, March 28). It's Not a Job Search, It's a Permanent Campaign. Retrieved June 05, 2016, from https://hbr.org/2012/03/its-not-
a-job-search-its-a-p/
4. Daisyme, P. (2014, April 05). Why LinkedIn is Important to Your Career in 2014. Retrieved June 05, 2016, from https://
www.searchenginejournal.com/linkedin-important-career-2014/95883/
5. Dugan, D. (2014, February 14). Sell Yourself: 14 Steps to Creating a Powerful Personal Brand. Retrieved June 03, 2016, from http://
www.salary.com/sell-yourself-14-steps-to-creating-a-powerful-personal-brand/slide/3/
6. Gulati, D. (2013, December 10). Our Dangerous Obsession with External Recognition. Retrieved June 01, 2016, from https://hbr.org/
2013/12/our-dangerous-obsession-with-external-recognition/
7. Jeffery, R. (2012, September 18). Our 4-Step Authentic Personal Brand Value Proposition Development Process. Retrieved June 02, 2016,
from http://authenticpersonalbranding.com/mibosos-4step-personal-brand-proposition-development-process/492
8. Matrix, S. (2016). Digital Literacies. Presentation, Slide 38.
9. Pecoraro, D. (2013, December 20). Top 10 Ways to Clean up Your Social Media Profile for a Job Hunt. Retrieved June 02, 2016, from http://
studentcaring.com/top-10-ways-to-clean-up-your-social-media-profile-for-a-job-hunt/
10. Peters, T. (1997, August 8). The Brand Called You. Retrieved June 03, 2016, from http://www.fastcompany.com/28905/brand-called-you
11. Rudulph, H. W. (2014, October 21). How to Clean Up Your Social Media Before the Job Hunt. Retrieved June 05, 2016, from http://
www.cosmopolitan.com/career/news/a31442/how-to-clean-up-your-social-media-before-the-job-hunt/
12. Schawbel, D. (2011, February 28). The Reputation Economy is Coming. Retrieved June 05, 2016, from http://www.forbes.com/sites/
danschawbel/2011/02/28/the-reputation-economy/#1a04aa6c40dc
13. Singer, N. (2013, November 09). They Loved Your G.P.A. Then They Saw Your Tweets. Retrieved June 05, 2016, from http://
www.nytimes.com/2013/11/10/business/they-loved-your-gpa-then-they-saw-your-tweets.html?_r=0
14. Smith, J. (2015, January 14). Here's Why Every Job Seeker Needs A Personal Website - And What It Should Include. Retrieved June 02,
2016, from http://www.businessinsider.com/job-seekers-need-personal-website-2015-1
15. Tawlk, H. (2014, April 3). Marketing Yourself Online: How to Make a Name for Yourself. Retrieved June 02, 2016, from http://
womenmoneyandsuccessmag.com/marketing-yourself
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