Wisdom Agency's Credentials 2019

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WISDOM AGENCY is a hybrid agency that combines research, branding,
marketing, and digital technology to deliver excellent services to our
clients. With the focus on strategy, Wisdom Agency have been able to
seamlessly blend this expertise to create a unique service of our own to
stand out from the crowded marketplace.
As a strategy-led agency, Wisdom is specially designed to work efficiently
with middle-sized businesses assisting clients to reach business goals by
excellency of strategy and execution.
WisdomAgency

Our Philosophy
Our belief that wisdom is the ultimate attribute that drives the
success of every business. Wisdom Agency continually strive to
collect insights and turn them into strategies that can transform
business’s prospects.
Our Vision
Wisdom Agency aspires to heighten the standards of marketing
firms in Vietnam by being a sample of authentic work with
strategic focus, the commitment to end results and long-term
partnership
Our Mission
Wisdom Agency assists our middle-sized clients to cope with
global changes of digitalisation in marketing, branding and
communication. Our services focus on accuracy of strategy and
consistency of implementation to aim for success in the long
run.
Our
WisdomAgency

Our
Authentic Try Harder End Result
Wisdom Agency are being true
to our ourselves by appreciating
our staff’s effort and caring for
the welfare of our clients
sincerely.
A large part of our innovations
is inspired by the passion of our
staff that is always ready to go
the extra miles to foresee the
end-result then try harder for
the best services.
WisdomAgency

WisdomAgency
Our
BOD
Account
Client Service
Project
Management
Strategy
Planning
Supervision
Digital
Integration
Performance
Marketing
Content
Direction
Curation
Art
Art Direction
Interactive Design
Back office
Finance
Human Resource

Our
Our services are based on four fundamental mainstays on which our
business principles thrive.
• Market Research
• Online Survey
• Visualization &
Interpretation
• Brand Strategy
• Logo & Visual Identity
• Slogan & Brand Voice
• Brand Management
• Brand Evaluation
• Marketing Strategy
• Marketing Campaigns
• Marketing Collateral
• Promotional Products
• Digital Marketing
• Social Media Marketing
• Content Marketing
• Media Planning
• Digital Audit
• Digital Strategy
• Digital Analytics
• Website Development
• Search Optimisation
• Email Automation
RESEARCH BRANDING MARKETING DIGITAL

Brand Strategy
Marketing Communications
Digital Integration
WisdomAgency

Clients since 2016 and likely to be for more years to come
- 2016: initial cooperation on brand and marketing
- 2017: launching of the first financial service for
consumer – the VF-iSaving
- 2018: launching of VF-iTrade – the online individual
trading platform
- 2019: digital integration enhancement, building of the
marketing tech stack

Wisdom Agency first worked on the adaptation of the re-
branding and building those first blocks of marketing and
digital presence such as website, social and search
marketing
- Defined value proposition and brand
- Marketing strategy
- Digital presence
2016
WisdomAgency

VFM was launching new financial products called Systematic Investment Plan (SIP)
with the intent to make it as easy as possible to the non-investor people.
Wisdom Agency expanded the work of branding to marketing launching campaign
for the new product. From brand communications to product naming and
branding, Wisdom Agency worked alongside VFM’s marketing team to deliver the
best result.
The new product - VF-iSaving – was introduced together with communication
campaign to launch the new product. The voice was best tuned for audience which
were working professionals, not investors by the earthly defined term of
investments. Also, it was based primarily on performance marketing to monitor
and nurture qualified leads
Strategic launching plan
Key visuals development
Content management
Media performance
Event & PR release
Successfully introduced VF-iSaving to the market. At the end of the year, VFM was
the #1 consumer investment fund in the market. During the campaign period,
Wisdom Agency have achieved
‣ More than 16,500 fans on Facebook
‣ Reached to 2 million users
‣ 1000 sale leads generated
2017
WisdomAgency

Wisdom Agency understood that every good marketing plan began
with quality products and services. In order to improve the
customers’ experience, Wisdom Agency had to enhance the service by
the use of digital technology
After one year of branding work, Wisdom Agency launched the new
online trading platform – VF-iTrade – in 2018. The platform shortened
the contract procedure and enable customers quick and do-it-yourself
online transactions.
Also, Wisdom Agency matched the brand and product strategies by
adjusting the branding voice and identity to a younger audience who
were more tech-savvy that would allow them to use VF-iTrade with
ease.
2018 marked the peak successful year of VFM with exponential-
growing ratios
- Customer base growth: 200%
- Revenue growth: 10 times the base of the first year’s
2018
WisdomAgency

VFM and Wisdom agreed to work on the extension of VFM’s brand
core and value. However, as it was no longer a market follower, the
new mission was how to extend the market and re-educate young
potentials by the benefits of fund certificates.
2019
Wisdom Agency plan to extend the activities beyond digital platform
and communications. In fact, the brand is planned to become a
sponsor of financial planning education to young generation so that
they can live, grow and achieve more by their ambitions.
WisdomAgency

Branding Strategy
Marketing Strategy
Tech
WisdomAgency

One Road Research (ORR) is an international business that focuses on
financial research and reports that guide international investors who
are interested in Asian emerging markets such as Vietnam. With this
strategic partnership, Wisdom Agency worked alongside the client
from incubation to execution, helping them to build the brand and
digital strategy that match their business model and operations.
Wisdom Agency immediately realized what ORR needed was a fully
digitalised business operations system with priorities to content
development and digital marketing. Since our audience was niche and
recurring, the business model also required a certain level of
automation to shorten the time gap between each engagement and
increase the personalization of content
WisdomAgency

Branding: an entirely new brand identity system was created, based
on the inspiring story of the Ancient Silk Road which connected the
East and West.
Marketing: media performance marketing with regional scale. The
marketing focused heavily on social media and search marketing to
collect and optimised for better leads.
Tech: integrated website and email automation. The integrated with
email and media automation to extract data from multiple channels
to solidify single customer portraits which further generated better
action.
The business is up and running now. For the first of operations, it has
attracted 30,000+ and growing subscribers. In stage 2, Wisdom
Agency plan to promote the paid subscription and reports and
broaden the research base to global scale.
WisdomAgency

America
Malaysia
Europe
Kuala Lumpur Hong Kong Tokyo Sydney Melbourne Auckland London Antwerp
Copenhagen Hamburg Luxemburg California Los Angeles Chicago New Jersey Seattle
Manhattan San Francisco Dallas New York Washington
DC
Vancouver Toronto
more than 9,000 users from 23 big cities in America, APAC and Europe.
55,087 page views
Canada
Australia
Hong Kong
Japan
England
WisdomAgency

Body text
Europa
Headline
Bodoni
Image Style
WisdomAgency

Research
Branding Strategy
Marketing Strategy
Digital Business Strategy
WisdomAgency

Xuan Hoa was going through a business transformation from state-
own to joint-stock company. Besides, the new brand also needed a re-
positioning to the higher segment.
Based on our intensive market analysis, we’ve managed to completely
modernize the company’s brand identity system, develop a strategic
framework for all marketing activities until 2020.
WisdomAgency

- Data research: primary research extensively on product end-user
together with interviews of all stakeholders to set direction for
brand growth and product development
- Branding: a holistic brand strategy with a 5-year time frame toward
international brand status
- Marketing: a new marketing strategy with focus on digital platform
and new product design together with production optimisation
advised by Japanese experts from Toyota
- Tech: new wesbite and tracking systems, the social platform
provides feedbacks for product improvement
Wisdom Agency are proud of being an exclusive strategic agency of
Xuan Hoa Furniture for two consecutive years 2016 and 2017 to build
and supervise all marketing-related activities. The transformation
immediately received good feedback from customers and boosted
sales volume over the top.
WisdomAgency

Together with the attempt to introduce a new brand
identity system that is modern and beautiful, Xuan Hoa
also need a new website that follow the brand guidelines
and up to date for e-commerce technology.
New website was built based on the web strategy frame
of WISDOM, enhanced by e-commerce functions and
mobile CMS application
Newly launched in July 2017, the new website makes
good impression with audience and support total
branding effort
Website
WisdomAgency

Fan Increased: 20,549
Reach: over 10 million
Engaged with 131,327 users
Social
WisdomAgency

“TIÊU CHUẨN QUỐC TẾ, GIÁ TRỊ BỀN LẦU”
CONCEPTQ1/Q2
“CHUẨN MỰC VĂN PHÒNG HIỆN ĐẠI”
CONCEPTQ3/Q4
WisdomAgency

Marketing Strategy
Digital Business Strategy
WisdomAgency

Standard-bearer of Made in Italy with regard to the skin protection, Prep
combines innovation and tradition along with gentleness and efficiency
across its entire range of products, designed for complete skin treatment.
Wisdom was involved in the marketing activities of Prep from the very
beginning. Understanding that multi-function cream concept was not a
familiar one in Vietnam. Wisdom designed a marketing plan with broad
trade base and intensive communications activities to educate a new
Vietnamese generation about this concept mostly via digital environment.
Localised brand proposition and and communications
Digital e-commerce platform
Digital communications and content
Wisdom successfully launched the brand and is continuously supporting
them to achieve the first year’s financial targets.
WisdomAgency

BlanX is the only toothpaste that combines cosmetic and scientific
properties; it is the only natural non-abrasive whitening toothpaste with
an exclusive formula based on Arctic lichens. BlanX laboratories gave rise
to BlanX White Shock in 2012, the new range of products with the
revolutionary patented formula based on ActiluX, the active ingredient
that whitens teeth by using the power of light.
Among all the functions, light-activated whitening technology was the
brand positioning for first launch of Blanx to trigger
Localised brand proposition and communications
Digital e-commerce platform
Digital communications and content
Wisdom successfully launched the brand and is continuously supporting
them to achieve the first year’s trade expansion and financial targets.
WisdomAgency

Research
Branding Strategy
WisdomAgency
Marketing Strategy

The fresh bread category of Huu Nghi after 12 years of fast growth on Northern
market needed a brand rejuvenation to catch up with the new trends of consumption
in food industry, to ready for the new era of growth and ambitiously to launch its
expansion on Southern market.
A new brand identity, communications plan and trade plan were designed for new
launch. The work involved an intensive chain of actions from market research and
findings to marketing to ensure that all following elements are properly set. After
that, from new brand architecture to communication positioning, Wisdom worked
closely with Huu Nghi Food’s marketing team and AC Nielsen’s team to revive the
historical brand into a fresh and dynamic one.
Desk and fieldwork research
Branding including brand architecture, naming, proposition and communications
Communications plan execution
Staff – the leading fresh bread brand of Huu Nghi – is now a top five leading brands in
Ho Chi Minh city. There are changes applied in fresh bread category which are being
monitoring daily to ensure strategic accuracy.
Fresh Bread
WisdomAgency

The consumption coffee industry in Vietnam was booming.
Mercon as a leading coffee exporter in Vietnam since 1988 also
wanted to take part in this excitement by developing its own
retail brand and marketing plan.
Utilising their advantage of wholesale pricing, Wisdom Agency
assisted Mercon to identify the right target customer segment
and build the proper business model to approach them, followed
by the brand identity and communications plan.
Mercafe was launched and is still in its first year of business
operations. The plan was set for 2 years to come so Wisdom
Agency can return on this project real soon.
WisdomAgency

Nike React featured a revolutionized cushion technology for
sportswear shoes. The “Choose Go” global concept had been
well established around the world. The task was how to adapt
that concept in Vietnam but still preserve the local relevance.
“Choose Go” in the Vietnamese sense needed to be shown, not
tell. That was why regardless of how insightful the message
might sound, good celebrity endorsement was still required plus
a little bit of exoticness. Wisdom created a campaign based on
the idea of shoes delivered by running celebrities and free
orders to attract the youth’s attention and leveraged from this
big idea to a 2-to-3-month campaign.
6 mil impressions generated
2300 pairs of shoes sold
USD270,000 revenue increment
WisdomAgency

6M digital impressions were generated, with placement in
multiple media channels – on Facebook, Youtube, influencers,
online publisher, hyper local and ad network.
Nike Fanpage page continues to grow in popularity, with over
13,868 fans grew without advertising.
The React Delivery video has been viewed over 2,2M times since
its release in August, making it Nike Vietnam most-viewed
videos.
Nike contest and photo booths creating an extraordinary
number of brand impressions with the right audience in a
unique, joyful way
https://www.youtube.com/watch?v=
O32wY5s08UQ&t=4s
WisdomAgency

Big C – the Asean leading retainers with 35 supermarkets in
Vietnam – has been in business since 1998. Every year, Big C
launches a mega campaign to celebrate Tet and appreciate loyal
customers
Wisdom understood that Big C was looking for big hit at the end of
2017. Big C is a part of Vietnamese modern culture, so Wisdom
decided to make incorporate the Three-God theme of Tet into the
campaign and built an extremely easy game mechanism to spread
the good luck of Tet and viralise Big C game
The campaign was executed mostly on digital platform plus
integrated activation activities at all the outlets of Big C chain.
Wisdom built everything from the microsite to social posts on
fanpage.
WisdomAgency

189,015,034
Impressions
169,184
Social
Engagements
2,082,782
Video Views
649,297
New Users
1,146,280
Sessions
313,743
Players
Here is the gained achievements listing:
‣ Total of impression is over expectation (approximate 410%). more than 189 million impressions in 3 months
‣ Wisdom Agency built communication activities via ads network, mass publishers and social hot profiles for BigC.
Tết Campaign Game Session
WisdomAgency

Lotus Group was planning for the new carry brand in Vietnam,
which is a mix between Japanese and Indian cuisine – the Coco
Ichibanya.
A launching plan for Coco Ichibanya was designed based on the
concept of Yin Yang to promote both the deliciousness of Indian
cuisine and healthy essence of Japanese culture.
Event
Social management
PR
Reach: 1,332,456
Engagement: 9,642
Social fan growth: 1.594
Coco Ichibanya
WisdomAgency

Pocari entered consumer market with the mission to bring refreshing and
healthy Japanese drinks to Vietnam. The product was quite different to
competitors’ one, so they accordingly would need a different brand
strategy to stand out from the marketplace.
The strategy of Pocari focused on the niche but effective segments by
utilising mostly digital platform and store activation. The brand character
was built by a more matured characteristics and expert-like positioning.
Wisdom managed social marketing for the brand and adapted all general
brand guide materials into digital and social content of attraction. There
was a variety of format used to keep the brand up to date with digital
trends. Wisdom Agency also contributed with feedback from social
platform to sharpen the brand character during the year.
WisdomAgency

After 1 year of execution to the beginning of 2018,
Wisdom Agency have achieved:
• More than 39,000 fan growth
• Total fan interactions were up to743,971
• 341 posts with 10,453 comments on fanpage
WisdomAgency

Corele V. is the domestic lingerie producer with a French style and quality. The
company inherits passion from its founder and technology from all its global
partners before launching its own product line customised for Vietnamese
women. The request was to communicate French quality with affordable
pricing but still retain the high position of the brand.
Content strategy on social platform was what Wisdom Agency did together
with offline event and product gifts. In the end, nothing is better at tailor -
made solution as Facebook and that is what Wisdom Agency want to achieve
when attaching this new brand with this new platform.
26,667 fans growth
2,485,016 fans engagement is 1 years
Reached out 9,3 millions users on Facebook
Drive 10,571 traffics to website without media support
WisdomAgency

For high-end customers, Corèle V. primarily follow minimal and
elegant concept with pastel, neutral colors and limited details.
WisdomAgency

Wisdom Agency wanted to incorporate the popularity of this new
Instagram rising star to the brand of Corele V. by inviting her to
feature in the newest collection in summer.
What Wisdom Agency saw was the matching of youth and true
potential from both the personality and the brand.
Key Activity
WisdomAgency

Belonging to the same company but Marguerite is a brand for much younger
audience. The brand is for younger girls with middle-class positioning, For this
reason, they need a different look and feel to attract young girls.
For this reason, Wisdom approach is to create a different brand platform from
Corel V.’s which is younger and more energetic based on different
characteristics of the two girls. The tailored work also relates to media
targeting and game mechanism
Digital marketing social & content management
Reach: 100,000
Fan growth: 32,386
WisdomAgency

For this segment, Marguerite focused on youthful and girly style
with bright colors and natural concept. And the daisy - Marguerite
symbol was also used as iconic symbol in all designs.
WisdomAgency

Also a part of Corele V. group, Malefix was undergarment product line for man,
affordable for daily use. The mission Malefix carried was to change perception of
Vietnamese men to be more fashionable even for their underwears.
Men were irrational and a little bit lazy towards their underwears use. Wisdom knew
that a educational tone of voice would not work, so Wisdom Agency tried for
something more fun but polite like the French way.
Brand platform & Social marketing
The social content and activities sparked humour by the smart and casual tone of
voice and triggered a lot of attention from young population. All of promotion
campaigns following afterward were a success with sold-out results.
In the early of 2018, Wisdom Agency have achieved:
• 116,904 user engagements
• 3 million users reached
• 30,548 users were driven to Mâlefix website
• Almost half million video views on Facebook
WisdomAgency

Wisdom had been leading the concept and visuals on fanpage of
Mâlefix to make sure it followed maroon tone in order to describe
the elegance and delicacy of a Frenchman.
WisdomAgency

Kaylee is a young fashion startup specialised in shoes and accessories. Unlike other
startups, they knew from the beginning that in order to prosper in fashion industry
they needed a well thought out and invested brand strategy.
Since the brand targeted working professionals, Wisdom believed the best brand
proposition should be comfort. Wisdom Agency also executed the brand strategy
primarily on digital platform to approach the right target groups with a friendly tone
of voice.
- Brand platform
- Digital marketing
- Social marketing
• Increased 5,042 fans
• 46,676 fans engagements
• Over 2,3 millions users reached
• 214,511 traffics were pulled to Kaylee website
WisdomAgency

On fanpage of Kaylee, all images were designed by Wisdom, including the images for
social posts on fanpage, cover, avatar of Facebook, the new collections as well as PR
banners etc.. The concepts and visuals are also various, such as PNG, GIF or Video to
target office ladies. Kaylee's designs were primarily focused on pastel colors and plain
backgrounds.
WisdomAgency

Crescent Mall continuously look for a method to increase real traffic to stores
The key success factor of this campaign lied on the tracking method and how
to convert digital traffic from sites and social platform into real store traffic
Social Media, Google Display Network, Adwords
WISDOM surpassed the store traffic commitment in two events
- Website Clicks: 14,000/Month
- Engagement: 32,000/Month
WisdomAgency

Topcake is a newly launched brand in Vietnam, who focused mostly on digital
platform to develop its brand and business
One of the key campaigns during the year for Topcake was Tet. WISDOM was in
charge of promoting this new brand on social platform and committing traffic
to page.
Social marketing as key activities, WISDOM employed many games and
rewarding schemes to drive traffic to microsite and eventually to store.
Successful execution to introduce Topcake on digital platform
- Click to link game per month: 32,000
- Engagement: 50,000
Tết Tràn Trong Tim
WisdomAgency

Tết Tràn Trong Tim
Topcake specializes in producing premium packaged confectionery. Focus on freshness, nutrient -richness, safety
and convenience, Topcake is a combination of modern European fresh baking production technology with over 25
years in the Philippines and over 15 years in Australia.
Wisdom Agency created visual products to promote this new brand on social platform and committing traffic to
page. To meet children as target customers and stimulate their taste, Wisdom Agency use colorful, playful and
youthful hues, especially pink as the the identity color.
WisdomAgency

Dunkin’ Donuts is an iconic American brand. However, the cultural gap make
the products distant to Vietnamese customers
Promote opening of Dunkin’ Donuts using both online & offline PR with a focus
on Facebook
Social media
WisdomAgency

Domino’s Pizza is the No. 1 delivery pizza chain in the world. In Vietnam,
Domino’s Pizza applies ies the same concept and promote them all on digital
platform
Promote Domino’s Pizza using viral clip and focus on Facebook Client
expectation and KPI: 50,000 fans at 8% engagement, 50 online orders a day
Social media
53,000 fans at 9% engagement, 65 online orders a day
WisdomAgency

Dairy Queen is American brand which was newly launched in Vietnam
WISDOM established and maintained the social platform for a funny spirit of
DQ
Social media, Facebook, Marketing
Engagement /month: 13,020
Click /month: 30,000
Cheese Burger 1k
DILLY BAR X’MAX
WisdomAgency

Location Store Marketing
Microsite production, Social Media, Facebook Marketing
Social Hunting New Store Opening
WisdomAgency

Social media with game
Engagement: 7,675
Click to website: 10,579
Register for promotion code: 4,511
Hậu Giang Restaurant launching
WisdomAgency

Is proposed by WISDOM executed in 6 months which brought exellence result
for sales in store
Social media
The week’s ice-cream flavor
WisdomAgency

The bank repositioned as friendly and innovative bank. They decided on the new
concept and looked for social strategy that is suitable for younger audience
One of the most outstanding achievements with VIB was the creation of “Teddy
Bears” to be friendly but inspired characters for “Completed Dreams” campaign
Sociall & Content & Media Management
The use of “Teddy Bears” image was so successful that it contributed more than
10.000 leads and increased 10% of sales conversion during that period.
WISDOM had been Facebook retainer partner for VIB in 3 years. Under our
management, the fanpage grew up from 60,000 fans to more than 120,000 fans,
monthly contributing 50 – 100 potential sales deals in retail banking.
WisdomAgency

Nova Land always looks for digital media partner with the most effectiveness to
work with them on performance marketing campaign
Wisdom Agency cooperated with Nova Land on Marketing Qualified Lead basis
which is the closest to actual sales on acquisition funnel
Media Planning, Website, Online PR
WISDOM worked with Nova Land for 4 projects from strategic planning to media
execution, Wisdom Agency have been working alongside with both Novaland’s
sales & marketing teams to achieve their sales target.
WisdomAgency

Dat Xanh Group is among the top real estate developers in Vietnam. The most
Southeast area of Ho Chi Minh city is still full of potential since not so many
companies have paid enough attention to this far areas. However, there are
residential projects under development at that time being, so the first ones will
get all the benefit.
Dat Xanh for this area is already a new known brand, so Wisdom Agency decided
that performance marketing is the most effective way to attract new buyers.
Furthermore, Wisdom Agency can optimise for better quality of the leads by
having landing page with better user quality.
Website optimisation & Performance marketing
- Leads captured: TBA
- Lead converted: TBA
WisdomAgency

Product launching for the new Subaru
WISDOM proposed the performance strategy to relieve the pressure on
registrations for the test-drive. The strategy was also supported via digital
communications.
Performance marketing, social media, online PR
450 participants vs 200 expected from client. The campaign generated 5
immediate sales on that launching date.
Subaru AWD Experience Day
2014
WisdomAgency

Online PR: Editorials on Vnexpress, Dantri, tuoitre, Thanhnien, and 30+ online
newspapers
Television: FBNC – 3 Spots news, HTV9 -2 Spots news, HTV7 – 3 Spot news,
VTV1 – 4 Spots news
Radio: VOV 3 Spot news
Social Media: 20 KOLs sharing (MC Phan Anh, Khan Van PR, Anh Tu Sang, Ha
Okia...),
Changing Diabetes in Vietnam
WisdomAgency

Website
A new website with new style following the
new brand guidelines
WisdomAgency

Paktor intended to launch new app for singles on mobile platform. The
requirement was to create talkability across social platform and push for
downloads
A fun viral clip was launched on social video platform YouTube
415,000 Views on Youtube
WisdomAgency

+84 28 710 999 78 Contact@wisdom
.com.vn
150 bis, Le Thi Hong Gam
Street, Cau Ong Lanh Ward,
District 1, HCMC
WisdomAgency

Wisdom Agency's Credentials 2019

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Wisdom Agency's Credentials 2019