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Heineken ads campaign

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- 3 largest ads campaigns of Heineken: Sponsorship of C1 cup, Cities of the world and Countdown party.
- in consumption of Consumer Behavior

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Heineken ads campaign

  1. 1. Minh Tri & Huu Quoc
  2. 2. OUTLINE I. Introduction  About Company II. Advertising Campaign  UEFA Champion League  “Cities of the World”  Countdown Party III. Conclusion  See from Heineken advertising campaign IV. Reference
  3. 3. I. Introduction Company • In1863, when Gerard Adrian Heineken acquired De Hooiberg brewery in Amsterdam- Netherlands. • 1873, official Heineken brand was born • the first foreign beer imported into the US in 1933 • Heineken under strong market penetration in Asia in 1936 • Heineken has confirmed its leading position as the famous beer in the world, is present in 170 countries with 120 factories in more than 60 countries
  4. 4. II. Advertising Campaign Sponsorship of UEFA Champion League • Scale: the world • Time: Since 2005. New 3 years contract from 2012 to 2015. • Location: All communication network, Stadium,…
  5. 5. II. Advertising Campaign All men like to drink beer Almost men love football Awesome time in men’s life is drinking beer while watching football
  6. 6. Sensory inputs Sights • Communication channels: social networking, website ads, youtube, TV commercial • Stadium • Fashion • Commercial Board • Celebrity Sounds • UEFA Champion League Theme Song • Shout of encouragement • Feeling when the middle of September
  7. 7. II. Advertising Campaign Encode the information and store in brain • 9 months per year • Eager to watch next Champion League season • Stimuli women • Men – Football – Champion – Heineken
  8. 8. II. Advertising Campaign Cities of the World • Scale: all around the world • Name the city in Heineken bottle • Gift for customers • Connecting people
  9. 9. II. Advertising Campaign Countdown Party • Scale: the world • Time: April 8, 2014 • Location: Heineken Countdown Hanoi party • Form: the highlight of the program is the party music in Ha Noi every year.
  10. 10. III. Conclusion Advertising Campaign Style • Advertising style always change ove r time. • Great creativity in the advertising ca mpaign • Carry the clear message in each ads • Focus on target customers Great at using consumer behavior • Make customers remember • Keep their messages in customers’s mind
  11. 11. III. Conclusion - Every campaign spread in a very large scale: the world => The international attitude of Heineken Brand.
  12. 12. IV. Reference • https://www.heineken.com • http://www.uefa.com/uefachampionsleague • http://www.slideshare.net/jin88lin/heineken-case- study-analysis-presentation • http://thenextgag.com/heineken-reveals-global- uefa-champions-league-campaign/
  13. 13. IV. Reference • https://www.heineken.com • http://www.uefa.com/uefachampionsleague • http://www.slideshare.net/jin88lin/heineken-case- study-analysis-presentation • http://thenextgag.com/heineken-reveals-global- uefa-champions-league-campaign/

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