This document discusses developing citizen-centric government services. It notes that governments now hold large amounts of citizen data but don't use it effectively. New generations expect more customized, proactive, and trustworthy digital services. The "MyGov" initiative aims to provide such services by analyzing citizens' data and needs, co-designing solutions, and validating prototypes with users. The proposed "MyGov Social" mobile app would use data science to send customized recommendations and notifications to citizens about benefits and status updates, empowering citizens and saving them time while improving government efficiency. The goal is to make citizens' lives easier by building trust and putting their needs first in service design.