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Survey for Professional Media MireiFukasawa Magazines-Adaptation to New Media-
Declining Sales ,[object Object],[object Object]
Decline in e-Magazine sales… Digital Edition Download / Print Product: “Wired Magazine” Sales:  1st month: 100,000 downloads / 77,443 copies 2nd month:  31,000 downloads / 67,000 copies 3rd month:   28,000 downloads / 91,000 copies Price:   The most complaint about e-Magazine is the price Lack of Exposure:   Difficult to browse for magazines in the Application Store Failure to Innovate:   The functions has not up graded since it came out Large download size:  e-Magazine applications need to slim down
Apple’s New Subscription  Billing Service ,[object Object]
 If digital subscription will be sold outside iTunes application:             the subscription within app should be same price or less ,[object Object],[object Object]
  Research / Understand the emotional attachment people have to magazineshttp://vimeo.com/8217311 What is next?
Personal Magazine Creator CreateMagazines:  ,[object Object]
 E-book Conversion
MiniSite Creation

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Magazines

  • 1. Survey for Professional Media MireiFukasawa Magazines-Adaptation to New Media-
  • 2.
  • 3. Decline in e-Magazine sales… Digital Edition Download / Print Product: “Wired Magazine” Sales: 1st month: 100,000 downloads / 77,443 copies 2nd month: 31,000 downloads / 67,000 copies 3rd month: 28,000 downloads / 91,000 copies Price: The most complaint about e-Magazine is the price Lack of Exposure: Difficult to browse for magazines in the Application Store Failure to Innovate: The functions has not up graded since it came out Large download size: e-Magazine applications need to slim down
  • 4.
  • 5.
  • 6. Research / Understand the emotional attachment people have to magazineshttp://vimeo.com/8217311 What is next?
  • 7.
  • 11. Magazine = Digital Magazine ? Conclusion: Adaptation of magazine to digital media means changing the concept of “Magazine.” Does this really mean magazine successfully adapted to new media? =
  • 12. Work cited: -”Encyclopædia Britannica eb.com: magazine” Jacob E. Safra. http://www.britannica.com/EBchecked/topic/356421/magazine -”The Travel Insider: Wired Magazine‘s iPadePub - 6 times better than in print? “ Davis Rowell. http://blog.thetravelinsider.info/2010/05/wired-magazines-ipad-epub-6-times-better-than-in-print.html  - “The future of print magazines: fewer, but just fine” Josh Gordon. http://jgordon5.typepad.com/blog/digital_magazines_arent_real_/ -”Machable: Why iPad Magazine Sales Are Not as Bad as they seem” Lauren Indvilk. http://mashable.com/2010/12/29/ipad-magazine-sales-decline/ -“guardian.co.uk: Is this what the magazine of the future will look like?” Bobbie Johnson. http://www.guardian.co.uk/technology/blog/2009/dec/18/berg-bonnier-magplus _ “Apple Launches Subscriptions on the App Store” Trudy Muller. http://www.apple.com/pr/library/2011/02/15appstore.html _ Pictures: Flickr.com http://www.flickr.com/photos/mrbarbosa2000/4164406096/sizes/z/in/photostream/