GIST bootcamp value propositions and customer segments presentation
1. Customer Discovery starts here…
Who are your most
important customers?
What are their
archetypes?
What job do they want
you to get done for
them?
What customer
problems are you
helping to solve ?
What customer needs
are you satisfying?
6. Your technology/product is one of the
many critical pieces necessary to build a
company, and is part of the
Value Proposition
What about my
technology / product?
7. Customers don’t care about your product…
they are trying to solve a problem or satisfy a
need.
What about my
technology / product?
68. Existing Re-Segmented
Customers Known Possibly Known
Customer Needs Performance Better Fit
Competitors Many Many if wrong, few if
right
Risk Lack of
branding, sales
and distribution
ecosystem
Market and product
re-definition
Examples Google Southwest
Market Type
69. Existing Re-Segmented New
Customers Known Possibly Known Unknown
Customer Needs Performance Better Fit Transformational
Improvement
Competitors Many Many if wrong, few if
right
None
Risk Lack of
branding, sales
and distribution
ecosystem
Market and product
re-definition
Evangelism and
education cycle
Examples Google Southwest Groupon
Market Type
70. Existing Re-Segmented New Clone
Customers Known Possibly Known Unknown Possibly
Known
Customer Needs Performance Better Fit Transformational
Improvement
Local Version
Competitors Many Many if wrong, few if
right
None None
Risk Lack of
branding, sales
and distribution
ecosystem
Market and product
re-definition
Evangelism and
education cycle
Misjudge local
needs
Examples Google Southwest Groupon Baidu
Market Type
71. Existing Re-Segmented New Clone
Customers Known Possibly Known Unknown Possibly
Known
Customer Needs Performance Better Fit Transformational
Improvement
Local Version
Competitors Many Many if wrong, few if
right
None None
Risk Lack of
branding, sales
and distribution
ecosystem
Market and product
re-definition
Evangelism and
education cycle
Misjudge local
needs
Examples Google Southwest Groupon Baidu
Market Type